I dufitry and specialization has brotight cdfllpetitioil find expansion. Greeting Cards Stationery Gifts for all. Occasions Tiie inevitable outcome of the evolution, or revolution, ef. business has been the realization by both merchant and customer that advertising is as necessary tojnodérn b u s i ness as service. In fact the consistent advertising of its ___ .____ Xldltor B i i I b M Mana<w goods in thè newspaper is a part of the service of every .......... City Editor modern store which aims to serve the.puHio. n r PAPER r « AahLtad, Oreeu* raatoi I ice .Telephone 8 t ® r Mai an d l . u l a l U im 'i" IUSPLAY A IA 'K K T IS IX U ll.Y l US gl« ¡ut^nioa, t>er inch -------------------------------— ....... ’i *• » . a wbtK . •*. .......................................... -*••• to<Bft*os ...........«................................ . Itale» for begat öfas MhtceMancous Advcrtbug taceri ptr 8 point, tina -•.................. ..............—.... li tub..-quest iuaertloa, R lo lu t llDo <1 of Ihauk^ ----- - maries, per U n e -------------------------— WHAT CONSTITUTES ADVERTISING "AI! future events, where an admission, charge is made or c i . n taken ie Advertising." J.‘-count will be allowed Religious or Benevolent orders. DONATIONS •la:. a ! Ions to charities or otherwise w ill ba mads In advertía „• p .Lting— our contributions w ill be la cash. SEPTEMBER 2H. IOS» HOW TO CAIN ALL: — Seek yo first the kingdom of God and his righteou-iuss; and all thcio things bhall he added unto you. Matthew 6:54. PRAYEll. — Give us, Lord. nn ambition that falls nothing short of the best which thou hast, uud. the accomplishment of all which thou haj i.uuni-d. LUXURY If love of luxury mid beauty is a sign of national de cadence, this great country is in an advanced stage of de cay. The Roman Empire is said by historians to have declined an 1 fell at the zenith of its luxury ami extrava gance. The moralists and calamity-howlers predict the »arne for the United States. But it was only a few years ... that other moralists and crepe-hangers were lament ing the absence of beauty and the lack of luxury in these states. It looks as if the masses must make a choice between home-spuns and decay and that they have selected the latter as the most remote and lesser of two evils. Luxury'in the United States «hows itself everywhere. The American home is the most luxurious in the world. The home of the American wage earner is often a palace compared with that of the more well-to do abroad. The store has been developed in this country into nn institu tion of splendor and refined beauty and so has the hotel sod the better class of restaurants. The Pilgrim forefathers were content with log cabins and only the plainest of foods. Civil war times found at least one large bouse in every community. The twentieth century found wage earners and salaried classes content with plain booses, rag rugs or none at all and unupbol- stered furniture. Today every man who works, and many who don’t, believes he is entitled to luxury and beauty and is having both. • v ' GREAT MEN WASHINGTON, 8a»t. A cash register may benefit the business, but it makes it much harder for a poor struggling clerk.Io get ahead. You can’t eat your cake and have it too, but if you don’t eat it the cake gets stale. L ” ’ 1 The knock in the motor is beard more distinctly when it is idling. This is ulso true of mortals. * Another fine thing about travel is that it teaches yon to appreciate home. Lithia Springs Hotel Building AS— In his still well known calendar of the w o r ld ’s great (tJ. P.) — The newest aeonomy men, from the dawn o f history dow n to about 183Ó, A u gust scheme of the Administration la the use of airplanes tor making Comte included only 559 names. And to get this number he included «neh tiny stars as crop predictions for the depart ment of arrleultni».- the American novelist, Fennimore Cooper, the English Experiments conducted by A m y dramatist, Thomas Otway, and the Italian composer, Don- A ir Service photographs at Payton Ohio, baa demonstrated the com izette. That many men who might be called great are not plete success of the proposed recognized is one conclusion that may be drawn from this. method. Unlike many angeestad changes Doubtless this is true today. The naan who invented the necessitated by the President's typewriter has affected the lives o f millions. Judged by economy program, thia scheme w ill the benefits he has conferred this inventor m ight well be not only hare the government called great. But bow m any knoyr that the typewriter thousands of dollars every year but materially Increase the value was devised by Christopher Sholes, a collector <xf«enatoins of the service to fanners and at Milwaukee, in 18671 business firms dependent upon That recognition of greatness is an accident-is another quick and reliable mop estimates. Former, methods have involved conclusion to be drawn from the old list of the world’s gregt men. Men are much alike, however greatly their Interviewing farm ers' on the achievements may vary. Greatness, one may conclude, is amount of land planted in grain and garden prodnee, or driving merely h. label attached to a few who are little different about tke country actually mean-, from their fellows whom none calls g rea t uring the Saids. Both system« of D£RS COTTAGE CHEESE ON ICE AT ALL TIMES Raymond. Griffith Watch Qtlr Big Fruit Display in Our, Window FEED - AND As a rule, Nature makes bet ter marriages than mothers. Classlfled Ads Bring »» su its. Oat Oar frima Your money in a saving* account is safe from fire or theft, and is not only perform ing a patriotic duty bat is increasing in value fo r yea every day, Is n ’t it strange, we find some people who horde their money in their home* and its idleness profits no one, not even its owner and S or 10 y e a n later it has not increased any sines first pot away. Men once broke horses, but now autos break men BIO DB JANEIRO, Sept. 28— (U. P .) — Telegrams received her from Uberablnha, State of Minas Geraas,, state that, a dia mond of rare beauty and size, reputed to be the moaj valuable ao tor known In the world, has been found on the River das G areas in that State. FEED taking the crop census have bash slow, burdensome and expensive. The new idea Is to take pictures from the air and make measure ments from a set scale. In the successful experiments exposures have been taken with aerial cam eras at altitudes from 2,000 to 8,000 feet. Even the man who is deaf to reason can hear money NEW GREAT D DISCOVERED : FEED WASHINGTON, s Sept. 28— (U. P.> — Despite jazz, extreme ( in dress, smoking and petting i parties, the churches of the United States are feeling the re action of the young men and wo men to the high life, Rev. Dr, Charles L». Goodell, secretary of the Commission on Evangelism pf the Federal Council of Churches said today. "Men throughout the country are turning to the churchds." Goodell declared, “The women are You Will Need Them! CONVERSE RUBBERS Light, Medium, Heavy OVERLAND FIRST NATIONAL BANK ASHLAND, OREGON Shoe Shop Charity never cured poverty, but hard work nearly always d o e s.* ~ THE “ HERDING” INSTINCT I s the w orld becoming afraid of solitude in its mad rush for society and companionship! The social eolumns of the newspapers and Sunday supplements are rapidly growing in size. Public dance halls, which are more in number and larger in size, are nightly filled to capacity. The theatre prospers. .Everywhere one bears of partes, teas, dinner«, balls and smokers. The social lifo of church and school extends over the entire week. The public eat ing places with their many people bright lights and music are attracting the nation away from the fam ily dining table. The social instinct in man is manifestly strengthen in g itself. Many will welcome the trend away from human soli tude but not so Schopenhauer, the “ divine pessim ist,” who wrote: “ A chief lesson of youth should be to learn to enjoy solitude— a source of peace and happiness. In my years o f youth I was delighted when the doorbell rang, for I thought, now (the great romantic adventure) had come. Keep your appetite where it belongs, and your health will be decidedly better. «•In?; doing the Chart—zoo you In picking out a manager, throw all caution to the winds and ¡let St. Vitus be your guide, the main thing Is to choose one who can manage himself. — There are ways ef learning the ,CharHetoB. One way la hunt a cok If money could be made le3S ilar button la yeur h arstect to .* attractive, what a lot of Im provements there would be! B To thoroughly enjoy a thing, you have to ease up on it before you exceed your natural capacity. ferable to society. Thereau said: “ I love lo be-alone. I never found the companion that was so companionable as solitude,” and Lowell compromised, “ Solitude is as need ful to the imagination as society is wbolesomo for the character.” Many will agree with all three of those p a st masters in philosophy and literature that solitude and society are both to be cultivated, that those who fear solitudo have failed in life as utterly as those who have not enjoyed the pleasure* of human society. It is possible to overdo either, but there is little evidence or danger of the pres ent beneration over cultivating solitude. H ei Heck says: "Before mar riage you learn what love la. after marriage you begin to learn what It Isn't. Hardware Winchester Store Tidings Want Ads never fall. If you spent 60 days straight at the kitchen stove One Can Carry This Business of Bluffing Too Far. — y o u ’d see w h y i t i t t h a t n e a rly e ig h te e n h u n d re d ho m es w it h in re a c h o f t h e C opco lin e * a r e n o w u s in g e le c tric rahgea. T w o h o u rs a d a y , every d a y in t h e y e a r , is p ro b a b ly a lo w e s tim a te o f a h o u s e w ife ’ s t im e i n th e k itc h e n . S ix ty f u l l d a y s , i n a ll— a n d th e y ’re w o r th m a k in g eas ier I w rib iF iH e might GOw’ E le c tric a l c o o k in g is ea s ie r, a n d c le a n e r. I t p u ts a n e n d to d i r t a n d ashes. I t m e a n s less sw eeping o f floors, less c le a n in g o f w a lls , c le a n e r u te n s ils . E le c tric a l co o kin g is ta s tie r . U n if o r m , c o n tro lla b le h e a t saves th e flavo r o f d a in t y foods. ADVERTISING AIDS BOTH Duck eggs are as edible as the egg of the chicken and are much larger but tb e r e ls no market for duck eggs. The explanation for thia as given by the advertising man is that every timo a chicken lays an egg she cackles all over the barnyard, proclaiming her product to the world, but the duck lays her egg in seclusion aud makes no noise about i t Business is like the egg. Some merchants advertise their goods and sell them. Other merchants do no adver- tis in e and, and. consequently, little business business. The wise mor tising chant when he receives a shipment of good* which he knows the public wants does not whisper the event down a bottomless well. He come* boldly forth in tlie newspaper pages and heralds hi* wares. When the general store filled cveiy mcrchantile need in the embryo communities, there may not have been needed for advertising. Only the bare neoMsitic* were obtainable and tho consumer bad only the general at whieh to obtain them. AU that has Upro changed. There has beep specialization in business jn st as there lias been in labor, tke profession* and in E le c tric a l co o kin g is eco n o m ical:—s u r - p rie in g ly so. T h e average c e e t n f e le c t r ic c it y fo r co o kin g is o n ly a b o u t tw ic e t h e cost o f th e e le c tric lig h t in g c u r r e n t i n th e sam e h o m e . (A c tu a l average fig u re s f o r y o u r o w n n eig h b o rh o o d w il l be s h o w n y o u u p o n re q u e s t.) D o n ’ t pass th e n e x t d is p la y o f e le c tr ic ran g es w it h o u t ju s t d r o p p in g i n a n d a s k in g y o u r d e a le r m o re a b o u t t h e m — a n d a b o u t .th e c o n v e n ie n t p a y m e n t t « m « h a Is o ffe rin g . TH E CALIFO RNIA OREGON POWER COMPANY > ¿3a