I
dufitry and specialization has brotight cdfllpetitioil find
expansion.
Greeting Cards
Stationery
Gifts for all. Occasions
Tiie inevitable outcome of the evolution, or revolution,
ef. business has been the realization by both merchant and
customer that advertising is as necessary tojnodérn b u s i ­
ness as service. In fact the consistent advertising of its
___ .____ Xldltor
B i i I b M Mana<w goods in thè newspaper is a part of the service of every
.......... City Editor modern store which aims to serve the.puHio.
n r PAPER
r
« AahLtad, Oreeu* raatoi I ice
.Telephone 8 t
® r Mai an d l . u l a l U im 'i"
IUSPLAY
A IA 'K K T IS IX U
ll.Y l US
gl« ¡ut^nioa, t>er inch -------------------------------— .......
’i *•
»
. a wbtK . •*. .......................................... -*•••
to<Bft*os
...........«................................ .
Itale» for begat öfas MhtceMancous Advcrtbug
taceri
ptr 8 point, tina -•.................. ..............—....
li tub..-quest iuaertloa, R lo lu t llDo
<1 of Ihauk^
----- -
maries, per U n e -------------------------—
WHAT CONSTITUTES ADVERTISING
"AI! future events, where an admission, charge is made or
c i . n taken ie Advertising."
J.‘-count will be allowed Religious or Benevolent orders.
DONATIONS
•la:. a ! Ions to charities or otherwise w ill ba mads In advertía
„• p .Lting— our contributions w ill be la cash.
SEPTEMBER 2H. IOS»
HOW TO CAIN ALL: — Seek yo first the kingdom of God and
his righteou-iuss; and all thcio things bhall he added unto you.
Matthew 6:54.
PRAYEll. — Give us, Lord. nn ambition that falls nothing
short of the best which thou hast, uud. the accomplishment of all
which thou haj i.uuni-d.
LUXURY
If love of luxury mid beauty is a sign of national de­
cadence, this great country is in an advanced stage of de­
cay. The Roman Empire is said by historians to have
declined an 1 fell at the zenith of its luxury ami extrava­
gance. The moralists and calamity-howlers predict the
»arne for the United States. But it was only a few years
... that other moralists and crepe-hangers were lament­
ing the absence of beauty and the lack of luxury in these
states.
It looks as if the masses must make a choice between
home-spuns and decay and that they have selected the
latter as the most remote and lesser of two evils.
Luxury'in the United States «hows itself everywhere.
The American home is the most luxurious in the world.
The home of the American wage earner is often a palace
compared with that of the more well-to do abroad. The
store has been developed in this country into nn institu­
tion of splendor and refined beauty and so has the hotel
sod the better class of restaurants.
The Pilgrim forefathers were content with log cabins
and only the plainest of foods. Civil war times found at
least one large bouse in every community. The twentieth
century found wage earners and salaried classes content
with plain booses, rag rugs or none at all and unupbol-
stered furniture. Today every man who works, and many
who don’t, believes he is entitled to luxury and beauty
and is having both.
•
v
' GREAT MEN
WASHINGTON,
8a»t.
A cash register may benefit the business, but it makes
it much harder for a poor struggling clerk.Io get ahead.
You can’t eat your cake and have it too, but if you
don’t eat it the cake gets stale.
L ”
’
1
The knock in the motor is beard more distinctly when
it is idling. This is ulso true of mortals.
*
Another fine thing about travel is that it teaches yon
to appreciate home.
Lithia Springs Hotel Building
AS—
In his still well known calendar of the w o r ld ’s great (tJ. P.) — The newest aeonomy
men, from the dawn o f history dow n to about 183Ó, A u gust scheme of the Administration la
the use of airplanes tor making
Comte included only 559 names.
And to get this number he included «neh tiny stars as crop predictions for the depart­
ment of arrleultni».-
the American novelist, Fennimore Cooper, the English
Experiments conducted by A m y
dramatist, Thomas Otway, and the Italian composer, Don- A ir Service photographs at Payton
Ohio, baa demonstrated the com­
izette.
That many men who might be called great are not plete success of the proposed
recognized is one conclusion that may be drawn from this. method.
Unlike many angeestad changes
Doubtless this is true today. The naan who invented the necessitated by the President's
typewriter has affected the lives o f millions. Judged by economy program, thia scheme w ill
the benefits he has conferred this inventor m ight well be not only hare the government
called great. But bow m any knoyr that the typewriter thousands of dollars every year
but materially Increase the value
was devised by Christopher Sholes, a collector <xf«enatoins of the service to fanners and
at Milwaukee, in 18671
business firms dependent upon
That recognition of greatness is an accident-is another quick and reliable mop estimates.
Former, methods have involved
conclusion to be drawn from the old list of the world’s
gregt men. Men are much alike, however greatly their Interviewing farm ers' on the
achievements may vary. Greatness, one may conclude, is amount of land planted in grain
and garden prodnee, or driving
merely h. label attached to a few who are little different about tke country actually mean-,
from their fellows whom none calls g rea t
uring the Saids. Both system« of
D£RS COTTAGE CHEESE
ON ICE AT ALL TIMES
Raymond. Griffith
Watch Qtlr Big Fruit Display in Our,
Window
FEED
-
AND
As a rule, Nature makes bet
ter marriages than mothers.
Classlfled Ads Bring »» su its.
Oat Oar frima
Your money in a saving* account is safe from
fire or theft, and is not only perform ing a patriotic
duty bat is increasing in value fo r yea every day,
Is n ’t it strange, we find some people who
horde their money in their home* and its idleness
profits no one, not even its owner and S or 10 y e a n
later it has not increased any sines first pot away.
Men once broke horses, but now autos break men
BIO DB JANEIRO, Sept. 28—
(U. P .) — Telegrams received
her from Uberablnha, State of
Minas Geraas,, state that, a dia­
mond of rare beauty and size,
reputed to be the moaj valuable
ao tor known In the world, has
been found on the River das
G areas in that State.
FEED
taking the crop census have bash
slow, burdensome and expensive.
The new idea Is to take pictures
from the air and make measure­
ments from a set scale. In the
successful experiments exposures
have been taken with aerial cam­
eras at altitudes from 2,000 to
8,000 feet.
Even the man who is deaf to reason can hear money
NEW GREAT D
DISCOVERED :
FEED
WASHINGTON, s Sept.
28—
(U. P.> — Despite jazz, extreme (
in dress, smoking and petting i
parties, the churches of
the
United States are feeling the re­
action of the young men and wo­
men to the high life, Rev. Dr,
Charles L». Goodell, secretary of
the Commission on Evangelism pf
the Federal Council of Churches
said today.
"Men throughout the country
are turning to the churchds."
Goodell declared, “The women are
You Will Need
Them!
CONVERSE
RUBBERS
Light, Medium, Heavy
OVERLAND
FIRST NATIONAL BANK
ASHLAND, OREGON
Shoe Shop
Charity never cured poverty,
but hard work nearly always
d o e s.* ~
THE “ HERDING” INSTINCT
I s the w orld becoming afraid of solitude in its mad
rush for society and companionship! The social eolumns
of the newspapers and Sunday supplements are rapidly
growing in size. Public dance halls, which are more in
number and larger in size, are nightly filled to capacity.
The theatre prospers. .Everywhere one bears of partes,
teas, dinner«, balls and smokers. The social lifo of church
and school extends over the entire week. The public eat­
ing places with their many people bright lights and music
are attracting the nation away from the fam ily dining
table. The social instinct in man is manifestly strengthen­
in g itself.
Many will welcome the trend away from human soli­
tude but not so Schopenhauer, the “ divine pessim ist,”
who wrote:
“ A chief lesson of youth should be to learn to enjoy
solitude— a source of peace and happiness. In my years
o f youth I was delighted when the doorbell rang, for I
thought, now
(the great romantic adventure) had come.
Keep your appetite where it
belongs, and your health will
be decidedly better.
«•In?; doing the Chart—zoo you
In picking out a manager, throw all caution to the winds and
¡let St. Vitus be your guide,
the main thing Is to choose one
who can manage himself.
—
There are ways ef learning the
,CharHetoB. One way la hunt a cok
If money could be made le3S ilar button la yeur h arstect to .*
attractive, what a lot of Im­
provements there would be!
B
To thoroughly enjoy a thing,
you have to ease up on it
before you exceed your natural
capacity.
ferable to society. Thereau said: “ I love lo be-alone. I
never found the companion that was so companionable as
solitude,” and Lowell compromised, “ Solitude is as need­
ful to the imagination as society is wbolesomo for the
character.”
Many will agree with all three of those p a st masters
in philosophy and literature that solitude and society are
both to be cultivated, that those who fear solitudo have
failed in life as utterly as those who have not enjoyed the
pleasure* of human society. It is possible to overdo
either, but there is little evidence or danger of the pres­
ent beneration over cultivating solitude.
H ei Heck says: "Before mar­
riage you learn what love la.
after marriage you begin to
learn what It Isn't.
Hardware
Winchester Store
Tidings Want Ads never fall.
If you spent 60 days
straight at the kitchen stove
One Can Carry This Business of Bluffing Too Far.
— y o u ’d see w h y i t i t t h a t n e a rly e ig h te e n
h u n d re d ho m es w it h in re a c h o f t h e C opco
lin e * a r e n o w u s in g e le c tric rahgea.
T w o h o u rs a d a y , every d a y in t h e y e a r ,
is p ro b a b ly a lo w e s tim a te o f a h o u s e w ife ’ s
t im e i n th e k itc h e n . S ix ty f u l l d a y s , i n
a ll— a n d th e y ’re w o r th m a k in g eas ier I
w rib iF iH e
might GOw’
E le c tric a l c o o k in g is ea s ie r, a n d c le a n e r.
I t p u ts a n e n d to d i r t a n d ashes. I t m e a n s
less sw eeping o f floors, less c le a n in g o f
w a lls , c le a n e r u te n s ils .
E le c tric a l co o kin g is ta s tie r . U n if o r m ,
c o n tro lla b le h e a t saves th e flavo r o f d a in t y
foods.
ADVERTISING AIDS BOTH
Duck eggs are as edible as the egg of the chicken and
are much larger but tb e r e ls no market for duck eggs.
The explanation for thia as given by the advertising man
is that every timo a chicken lays an egg she cackles all
over the barnyard, proclaiming her product to the world,
but the duck lays her egg in seclusion aud makes no noise
about i t
Business is like the egg. Some merchants advertise
their goods and sell them. Other merchants do no adver-
tis
in e and,
and. consequently, little business
business. The wise mor­
tising
chant when he receives a shipment of good* which he
knows the public wants does not whisper the event down
a bottomless well. He come* boldly forth in tlie newspaper
pages and heralds hi* wares. When the general store filled
cveiy mcrchantile need in the embryo communities, there
may not have been needed for advertising. Only the bare
neoMsitic* were obtainable and tho consumer bad only
the general
at whieh to obtain them. AU that has
Upro changed. There has beep specialization in business
jn st as there lias been in labor, tke profession* and in
E le c tric a l co o kin g is eco n o m ical:—s u r -
p rie in g ly so. T h e average c e e t n f e le c t r ic
c it y fo r co o kin g is o n ly a b o u t tw ic e t h e
cost o f th e e le c tric lig h t in g c u r r e n t i n th e
sam e h o m e . (A c tu a l average fig u re s f o r
y o u r o w n n eig h b o rh o o d w il l be s h o w n y o u
u p o n re q u e s t.)
D o n ’ t pass th e n e x t d is p la y o f e le c tr ic
ran g es w it h o u t ju s t d r o p p in g i n a n d a s k ­
in g y o u r d e a le r m o re a b o u t t h e m — a n d
a b o u t .th e c o n v e n ie n t p a y m e n t t « m « h a
Is o ffe rin g .
TH E CALIFO RNIA OREGON POWER COMPANY
> ¿3a