i PAGE TWO ASHLAND DAILY TIDINGS Ashland Tidings MICKIE, THE PRINTER’S DEVIL Established 1876 Published Every Evening Except Sunday THE ASHLAND PRINTING CO. By Charles Sughsoe ■ G 6 T O P ' NO U / CITY AND COUNTY PAPER TELEPHONE 39 Business t Subscription Price Delivered in City One month .................................. $ .66 Three months ........................... .. 1.96 Six months ........................... «... 3.76 One y e a r ....................................... 7.60 Mail ao<l Hnral Routes. One month ~.................................. I .66 Three months .............................. 1.96 Six months .................................. 3.60 One y e a r ............'......................... 6.60 C lassified Colum n. One cent the word each time. To run every issue for one month or more, V»c t|ie word each tim e.. Legal Kate: pirat Time, p er-8 point' line . . . . 10c Each subsequent lim e, per 8 point 1 line . . . . ...............'....................oc Card of Thanks, $1.00. Obituaries, 2% cents the line. Fraternal Orders and Societies. Advertising for fraternal orders or societies charging a regular initi ation fee and dues, no discount. Re ligious and benevolent orders will be charged the regular rate for all ad vertising when an admission or other Charge is made. W hat C onstitutes A d vertising! In order to allay a misunderstand ing among some as to what consti tutes news and what advertising, yte print this very simple rule whicn is used by newspapers to differin- qtlate between them: “ALL future events, where an admission charge is made or a collection is taken IS ADVERTISING.” This applies to organizations and societies of every kind as well as to individuals. Ail reports of such activities after they have occurred is news. All coming social or organization meetings of societies where no money contribution is solicited, initiation charged, or collection taken is N$WS. N 't fc e D OF j EE V4UVL \ KNEBSE ME "VK UK ABOUT t h in k YT h ilft d ì A L L “( U È ’TiWkE M1 -■r r h * //'» • ////< . Competition is the great instruc tor. Run your eyes over the adver tisements of today and you will find them showing a skill and ingenuity well deserving the name of art. The titles read like news heads and have the appeal of news. The copy is terse and readable-. . I t tells people unmistakably how they can econ omize; where they can buy the best goods for the least money and with the least inconvenience to them selves. Everyone wants to economize now. The advertisement which does not promise economy might as well not be written. We see a judicious use of space and appropriateness of display that makes each modern good advertise ment a classic. If one should com pare them with those that were set a few years ago he would be sur prised at the improvement. ICE-BOUND FOUR YEARS, SCIENTIST STUDIES LIFE IN THE ARCTIC REGIONS SEATTLE, Wash., July 14».— Cap tain Joseph F. Bernard, scientist- explorer. was for four years ice-bound in the frigid wastes of the Arctic. Bent on out-Vilhjamuring Stefans- son,’ he is going back for more. He is now on the way to Nome, Alaska, W e m qke j»:: q u o ta tio n s on to equip another expeidtion to study JOB WORK »1 - «. thp anthropology of the frozen re from gions. THE FHAiiK^IN'PRICE LIST. Commanding the schooner Teddy Same prices— Reasonable Price — Bear, Capt. Bernard set out from » to all. Nome in 1916, proceeding to Corona Entered at the Ashland, Oregon, tion Gulf, 1400 miles to the north Postoffice as Second Class MsP Here the heavy ice hemmed in the Matter. vessel which was turned eastward along the Arctic islands. On August Patience and resignation are pillars Df human peace on earth.— Young. 19, 1917, off Taylor island, the Ted dy Bear was frozen fast in the ice, and there it remained, according to The glory and grandeur of this nation do not lie in formidable ar Capt. Bernard, until September, madas or invincible armies; but in 1919. So Capt. Bernard had plenty of the integrity of its people, and in its time to make observations. Here standards of righteousness and jus tice, in domestic affairs and in for are some that he made; That the Arctic peoples are being eign relations. exterminated by disease and contact Every patriot should aid in ef with civilization. That food and clothing producing forts to eradicate illiteracy. The fight ; Caribou arp becoming extipet • -and against ignorance should proceed un that within.ten years the Cgdadiau til the last illiterate has been turned government will be forced to provide, into a literate ¡•»for their subs'stejice. PERT SKILL |N ADVERTISING That war's between various tribes .dvertising is a game. Business and the custom or retaining women Its stake. No other game has captives gave all the Arctic regions iter zest or importance. Too a common base and similar 1 language * ly business men play it carelessly. customs. Signs For Laughter Sign writers are alert individuals who ply their trade, or shall we say art, in routine manner usually with the desired results. But, now and then, amateurs trespass upou the province of the professional sigh painter with varying degrees of suc cess. An extra letter here, a comma omitted there, and the words on the sign often present a message quite different from the intended idea. Many of the signs painted by “green” brush wielders are very tunny in their word combinations. Such signs have been shown on the screen in “Topics of the Day” films with signs a-plenty of audience laughter. We present some signs clipped from the press, which will make you laugh, or we miss our guess: So Convenient Sign in I^ayton, Ohio— “Ladies: Save your back and rugs— let us clean them for you.”— Syracuse Her ald. t Dairy Lunch Sign on parrn Fence— ‘Fine milch cow, with her own cafe.”— Daily American- Tribune. Bad Boy Sign in Butcher Shop— “The best you can do is to buy our Wurst.”— Marquette Univ. Tribune. A Big Girt! Sign on Movie Theatre— BEHOLD MY WIFE and DON’T WEAKEN — Portland (Me.) Express. Skin Game Sign on Tannery— “Let us tan your hide.”— Central Outlook. Money Makers Sign on Farm Gate— “Sis hens for sale, some laying $2 each.”— Pathe Sidelights. Do Tell! Sign on Chestnute street says— “Ladles Ready to Wear Clothes.”— Pqni»r Puqch Bowl. As You L»ke ’Em -.4 Sign on Farm .• • Fence Post— “Eggs for settin’ qn and to be et.”— West- field (N. J.) Leader. A Soup-Rise Sign in Restaurant— “Table d’ hole Dinner 60 cents. Soup changed daily.”— Boston Herald. — “Topics of the Day” Films. CAREERS FOR tOUNG BRITONS list Red Crown Gasoline (far Powerand Uileaèe That your engine shall deliver« — the maximum power and the maximum speed it was designed to develop. T h e refining o f R ed C ro w n g a so lin e to m ak e a h ig h -q u a lity m o to r fu e l is b a sed on a th o r o u g h sc ie n tific k n o w le d g e o f th e fuel req u ire- m e n ts o f th e a u to m o b ile engine. T h e s e r e q u ir e m e n ts h a v e b een m et b y th e S tandard O il C om p an y o u t o f its y e a r s o f e x p e r ie n c e and in accord w ith a p o lic y o f tru e s e r v ic e in its field. Compered With Opportunities in Amer. Ice They May Be Said to Be Decidedly Limited. ■—■ ■■ Here In America we are quite like ly to take for granted that If a man has a good educatlou, then his finding of an opportunity to apply It profit ably la a comparatively simple matter. Certainly our whole educational pro gram, and especially our whole line of educational appeal and propaganda, will have to be changed the moment that assumption la no longer to be made, Whiting Williams writes lq Scribner’s. “Equip yourself, Young America, and the country's yours !’* we -say In effect to our youth whether in school or at work. In Britain there la much testimony to the effect that that assumption is not thus te be made. ' Unless they spend additional years training for medicine, the law, or’ oth er of the professions, graduates of the universities must pretty much expect to find berths in the civil service. The exams for that are extremely difficult. Those who come out of them with marks at the top of the list get the best of the positions in the most Im portant departments at home, They next go out to India or other provinces, while those below them take the sec ond grade of the places here—and >so on, The pay starts at about £300 (nomi nally 91,300, and considerably more In buying power), with gradual yearly in creases up to a certain maximum and a pension.______ and o th e r d ea lers. T h e r e y o u w ill be a b le to g e t good s e r v ic e w ith R ed C ro w n g a so lin e. 'A standard Q IL CO M PAN Y leAureaaui J Good Story of How Franklin Was Converted to the Idea of Flah as Human Food. One day Benjamin Franklin—James Parten tells us in bis “Life of Ben jamin Franklin”—was on a sloop which was becalmed on a certain island. The tailors, as is still the cus tom when a ship is becalmed, amused themselves by fishing. Franklin wit nessed tlie catching of the fish with regret. But soon there came to tanta lize his nostrils a most alluring odor frum the frying pan. So, as Franklin used to tell the story, he went over nls reasoning again to see if there was not a flaw in it. It occurred to him I hat when the fish were opened he had seen smaller fish in their stomachs. “Ah!” said Franklin. “If you eat one another I don’t see why we may not eat you!” So Franklin dined upon the fish very heartily, and thereafter ate what others ate. When telling thir story Franklin ended with an observation which is often attributed to Talley rand, but which we are assured was a familiar Joke with Franklin. This was: ~So Convenient a thing it is to be a reasonable creature, since -It en ables one to find or make a reason for everything one has a mind to do!” Persian Bread Haa Many Uaea. At Kasvin, Persia, a British patrol base, we were lodged in empty wards of the military hospital, writes Mary E. Grlseom in Asia Magaalne. Our provision« ’had almost given out by this time, and we were reduced to Persian stone bread. So far* as I know, only .the, coconut and the bam boo serve more purposes than the flaps of Persian bread, which are about two feet long, oue foot wide and a quarter Of an inch thick. If it is raining, the Persians use them on their heads as umbrellas; stud if it Is. sunny, as parasols; in winter, they wrap the flaps around their shoulders^ If they do not need them for protec tion they roll ttjerp up and carry them uudpr their arms. In the bos- pfthlS they spread them out on empty beds to dry. Ài S IM PL E BUT U N E X PE C T E D **So you sent a d ollar for th a t a d vertised appliance to keep your gas bills down. W hat did they, send y o u ?” “This paper weight.” ' PH says the Good Judge ~ / A n d get m ore genuine chew ing satisfaction, w hen you use this class of tobacco. T h is is because the full, rich, real tobacco taste lasts so long, you d o n ’t need a fresh chew n early as often. A n d a sm all chew gives m ore real satisfaction than a big chew of the o rd in a ry k in d e v e r did. A n y m an w ho uses the Real T o b acco C h ew will tell you that. Put up in two styles -•1 A C A R E F U L YOUNG MAN. “You w ant to m a rry my d a u g h te r ? ” “I'm not certain , b u t I’d lik e a a I option on h er hand, air.” ' Two Methods. W -B C U T is a long fine-cut tobacco R I G H T C U T is a sh o rt-cu t tobacco W e y rn ^ n -B ru to n C o m p a n y . 1107 Q ro ad V /ay ^fJev i Y o rk City AFreeTube “Now th at you a re e a rn in g s bigger sa la ry ,” said tlie wife w ith social am bitions, “surely we can a ffo rd a big ger fiat?” But the husband w as a man of sim ple tastes. “ W e’re very com fortable here,” he said. “But if you like we’ll ask the landlord to raise the ren t.”—Tit-BIts. with every Pennsylvania Vacuum Cup Tire Made Young I 3rigltt eyes, a dear skin and a body ull of youth and health may bs /ours if you will keep your system n order by regularly taking PRICED RIGHT, TOO. GOLD MEDAL Busy Corner Motor Co. —THE— Up the Flowery Mountain. pilgrims risk their lives in climbing up the side of Hwa-Shan, the Flow ery mountain, whlcii is sacred to the Taoist religion. Any one reaching the temple far above is supposed to have any request granted as a reward for valor and endurance. The Hwa-Shan, mountain is over 6.000 feet high, ami the ascent in many places must be made along a narrow ledge of branches laid on posts driven horizontally into the face of the precipice. There are no baudralls, but a chain held on a rock face offers some security to the ascending or descending pilgrim. Y ou S ave M o n ey ” , Every year thousands of Chinese ( A I’ S I L F S The w orld’s standard remedy for kidney iver, bladder and uric acid troubles, th« ■nemies of life and looks. In use sine» 696,. A ll druggists, three sizes. Corner Highway and Main Streets I * MEDFORD, OREGON th e n a m e G o ld M e d a l o n o v e r , k o i a n d a c c e p t n o im ita t io n W O T Here’s why CAMELS are the quality cigarette T Y E C A U S E we p u t the utm ost q u ality into this one brand. Camels are as good as it’s pos sible fo r skill, money and lifelong knowledge of fine tobaccos to m ake a cigarette. O E N T A t. C R 6M 6 White Teeth Healthy Gums and a Glean Mouth N othing is too good fo r Camels. And b ear this in m ind! E v ery th in g is done to m ake Camels the best cig arette it ’s possible to buy. N othing is done sim ply fo r show. 25c. TRY IT! TOOTH BRUSHES W w ia u te d PURR BRISTLE HAND MADE 860, M eN A IR B R O S. TURKISH Take the Camel package fo r instance. I t ’s the m ost p erfect packing science can devise to p ro tect cig arettes and keep them fresh. H eavy p ap er —secure foil w rap p in g — revenue stam p to seal the fold and m ake the package air-tig h t. B ut th ere’s nothing flashy about it. Y ou’ll find no ex tra w rappers. No frills or furbelows. Such things do not im prove the smoke any m ore than prem ium s or coupons. And rem em ber—you m ust pay th eir ex tra cost or get lowered quality. I f you w ant the sm oothest, mellowest, m ildest cig arette you can im agine— and one en tirely free from cig aretty afte rtaste, WOOD SPECIAL ^ihe gasoline * /'éVóneu? TAUGHT LESSON BY HUNGER L ook for S tan d ard O il S e r v ic e S ta tio n s and for th e R ed C ro w n s ig n at s e r v ic e s ta tio n s & quality GET ^ o o 'o vaoors ADVERTISING RATES: Display Advertising Single insertion, each inch........... 30c YEARLY CONTRACTS Display Advertising One time a w eek............... ...2 7 1 4 c Two times a w eek......................26c Every other day.......................... 20c Locul R eaders. \ % uoou> GOT TO Q U IT TttYS S L E E P IA OFFICIAL L-iCh line, each tim e.................... 10c To run every other day for one month, each line, each t i m e . . . . 7c To tun every issue tor one month or more, each line, each tim e. . . . 5c The Boy Speaks His Mind • Wc* - I t ’s Camels fo r you. We can furtalsh good wood at $6.75 per oord; now while we can deliver cars and can save you hauling expense. * slab order from extra I Also mill trimming at $7.00 per load and mill blocks at $7.60 per load. AshlandLuaberCo. PHONE 20. R. J. REYNOLDS TOBACCO COMPANY, Win.ton-Salem. N. C. 1