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PAGE TWO
ASHLAND DAILY TIDINGS
Ashland
Tidings MICKIE, THE PRINTER’S DEVIL
Established 1876
Published Every Evening Except
Sunday
THE ASHLAND PRINTING CO.
By Charles Sughsoe
■
G 6 T O P ' NO U
/
CITY AND COUNTY
PAPER
TELEPHONE 39
Business
t
Subscription Price Delivered in City
One month .................................. $ .66
Three months ........................... .. 1.96
Six months ........................... «... 3.76
One y e a r ....................................... 7.60
Mail ao<l Hnral Routes.
One month ~.................................. I .66
Three months .............................. 1.96
Six months .................................. 3.60
One y e a r ............'......................... 6.60
C lassified
Colum n.
One cent the word each time.
To run every issue for one month or
more, V»c t|ie word each tim e..
Legal Kate:
pirat Time, p er-8 point' line . . . . 10c
Each subsequent lim e, per 8 point
1 line . . . . ...............'....................oc
Card of Thanks, $1.00.
Obituaries, 2% cents the line.
Fraternal Orders and Societies.
Advertising for fraternal orders
or societies charging a regular initi­
ation fee and dues, no discount. Re­
ligious and benevolent orders will be
charged the regular rate for all ad­
vertising when an admission or other
Charge is made.
W hat C onstitutes A d vertising!
In order to allay a misunderstand­
ing among some as to what consti­
tutes news and what advertising,
yte print this very simple rule whicn
is used by newspapers to differin-
qtlate between them: “ALL future
events, where an admission charge
is made or a collection is taken
IS ADVERTISING.” This applies to
organizations and societies of every
kind as well as to individuals.
Ail reports of such activities after
they have occurred is news.
All coming social or organization
meetings of societies where no money
contribution is solicited, initiation
charged, or collection taken is N$WS.
N 't fc e D
OF
j EE V4UVL \ KNEBSE
ME
"VK UK
ABOUT
t h in k
YT
h ilft d ì
A L L “( U È ’TiWkE
M1 -■r
r
h * //'» •
////< .
Competition is the great instruc­
tor. Run your eyes over the adver­
tisements of today and you will find
them showing a skill and ingenuity
well deserving the name of art. The
titles read like news heads and have
the appeal of news. The copy is
terse and readable-. . I t tells people
unmistakably how they can econ­
omize; where they can buy the best
goods for the least money and with
the least inconvenience to them­
selves. Everyone wants to economize
now. The advertisement which does
not promise economy might as well
not be written.
We see a judicious use of space
and appropriateness of display that
makes each modern good advertise­
ment a classic. If one should com­
pare them with those that were set
a few years ago he would be sur­
prised at the improvement.
ICE-BOUND FOUR YEARS,
SCIENTIST STUDIES LIFE
IN THE ARCTIC REGIONS
SEATTLE, Wash., July 14».— Cap­
tain Joseph F. Bernard, scientist-
explorer. was for four years ice-bound
in the frigid wastes of the Arctic.
Bent on out-Vilhjamuring Stefans-
son,’ he is going back for more. He
is now on the way to Nome, Alaska,
W e m qke j»:: q u o ta tio n s on
to
equip another expeidtion to study
JOB WORK
»1 - «.
thp
anthropology of the frozen re­
from
gions.
THE FHAiiK^IN'PRICE LIST.
Commanding the schooner Teddy
Same prices— Reasonable Price —
Bear,
Capt. Bernard set out from
»
to all.
Nome in 1916, proceeding to Corona
Entered at the Ashland, Oregon, tion Gulf, 1400 miles to the north
Postoffice as Second Class MsP Here the heavy ice hemmed in the
Matter.
vessel which was turned eastward
along
the Arctic islands. On August
Patience and resignation are pillars
Df human peace on earth.— Young. 19, 1917, off Taylor island, the Ted­
dy Bear was frozen fast in the ice,
and
there it remained, according to
The glory and grandeur of this
nation do not lie in formidable ar­ Capt. Bernard, until September,
madas or invincible armies; but in 1919.
So Capt. Bernard had plenty of
the integrity of its people, and in its
time
to make observations. Here
standards of righteousness and jus­
tice, in domestic affairs and in for­ are some that he made;
That the Arctic peoples are being
eign relations.
exterminated by disease and contact
Every patriot should aid in ef­ with civilization.
That food and clothing producing
forts to eradicate illiteracy. The fight
;
Caribou
arp becoming extipet • -and
against ignorance should proceed un­
that
within.ten
years the Cgdadiau
til the last illiterate has been turned
government will be forced to provide,
into a literate
¡•»for their subs'stejice.
PERT SKILL |N ADVERTISING
That war's between various tribes
.dvertising is a game. Business and the custom or retaining women
Its stake. No other game has captives gave all the Arctic regions
iter zest or importance. Too a common
base and similar
1 language
*
ly business men play it carelessly. customs.
Signs For Laughter
Sign writers are alert individuals
who ply their trade, or shall we say
art, in routine manner usually with
the desired results. But, now and
then, amateurs trespass upou the
province of the professional sigh
painter with varying degrees of suc­
cess. An extra letter here, a comma
omitted there, and the words on the
sign often present a message quite
different from the intended idea.
Many of the signs painted by “green”
brush wielders are very tunny in
their word combinations. Such signs
have been shown on the screen in
“Topics of the Day” films with signs
a-plenty of audience laughter. We
present some signs clipped from the
press, which will make you laugh, or
we miss our guess:
So Convenient
Sign in I^ayton, Ohio— “Ladies:
Save your back and rugs— let us
clean them for you.”— Syracuse Her­
ald.
t
Dairy Lunch
Sign on parrn Fence— ‘Fine milch
cow, with her own cafe.”— Daily
American- Tribune.
Bad Boy
Sign in Butcher Shop— “The best
you can do is to buy our Wurst.”—
Marquette Univ. Tribune.
A Big Girt!
Sign on Movie Theatre—
BEHOLD MY WIFE
and
DON’T WEAKEN
— Portland (Me.) Express.
Skin Game
Sign on Tannery— “Let us tan
your hide.”— Central Outlook.
Money Makers
Sign on Farm Gate— “Sis hens for
sale, some laying $2 each.”— Pathe
Sidelights.
Do Tell!
Sign on Chestnute street says—
“Ladles Ready to Wear Clothes.”—
Pqni»r Puqch Bowl.
As You L»ke ’Em
-.4
Sign
on
Farm
.•
• Fence Post— “Eggs
for settin’ qn and to be et.”— West-
field (N. J.) Leader.
A Soup-Rise
Sign in Restaurant— “Table d’
hole Dinner 60 cents. Soup changed
daily.”— Boston Herald.
— “Topics of the Day” Films.
CAREERS FOR tOUNG BRITONS
list Red Crown Gasoline
(far Powerand Uileaèe
That your engine shall deliver«
— the maximum power and
the maximum speed it was
designed to develop.
T h e refining o f R ed C ro w n g a so lin e to m ak e
a h ig h -q u a lity m o to r fu e l is b a sed on a th o r ­
o u g h sc ie n tific k n o w le d g e o f th e fuel req u ire-
m e n ts o f th e a u to m o b ile engine.
T h e s e r e q u ir e m e n ts h a v e b een m et b y th e
S tandard O il C om p an y o u t o f its y e a r s o f
e x p e r ie n c e and in accord w ith a p o lic y o f tru e
s e r v ic e in its field.
Compered With Opportunities in Amer.
Ice They May Be Said to Be
Decidedly Limited.
■—■ ■■
Here In America we are quite like­
ly to take for granted that If a man
has a good educatlou, then his finding
of an opportunity to apply It profit­
ably la a comparatively simple matter.
Certainly our whole educational pro­
gram, and especially our whole line
of educational appeal and propaganda,
will have to be changed the moment
that assumption la no longer to be
made, Whiting Williams writes lq
Scribner’s. “Equip yourself, Young
America, and the country's yours !’* we
-say In effect to our youth whether in
school or at work.
In Britain there la much testimony
to the effect that that assumption is
not thus te be made.
' Unless they spend additional years
training for medicine, the law, or’ oth­
er of the professions, graduates of the
universities must pretty much expect
to find berths in the civil service. The
exams for that are extremely difficult.
Those who come out of them with
marks at the top of the list get the
best of the positions in the most Im­
portant departments at home, They
next go out to India or other provinces,
while those below them take the sec­
ond grade of the places here—and
>so on,
The pay starts at about £300 (nomi­
nally 91,300, and considerably more In
buying power), with gradual yearly in­
creases up to a certain maximum and
a pension.______
and o th e r d ea lers. T h e r e y o u w ill be a b le to
g e t good s e r v ic e w ith R ed C ro w n g a so lin e.
'A
standard
Q IL
CO M PAN Y
leAureaaui
J
Good Story of How Franklin Was
Converted to the Idea of Flah
as Human Food.
One day Benjamin Franklin—James
Parten tells us in bis “Life of Ben­
jamin Franklin”—was on a sloop
which was becalmed on a certain
island. The tailors, as is still the cus­
tom when a ship is becalmed, amused
themselves by fishing. Franklin wit­
nessed tlie catching of the fish with
regret. But soon there came to tanta­
lize his nostrils a most alluring odor
frum the frying pan. So, as Franklin
used to tell the story, he went over
nls reasoning again to see if there was
not a flaw in it.
It occurred to him I hat when the
fish were opened he had seen smaller
fish in their stomachs.
“Ah!” said Franklin. “If you eat
one another I don’t see why we may
not eat you!”
So Franklin dined upon the fish
very heartily, and thereafter ate what
others ate. When telling thir story
Franklin ended with an observation
which is often attributed to Talley­
rand, but which we are assured was a
familiar Joke with Franklin. This
was:
~So Convenient a thing it is to be
a reasonable creature, since -It en­
ables one to find or make a reason
for everything one has a mind to do!”
Persian Bread Haa Many Uaea.
At Kasvin, Persia, a British patrol
base, we were lodged in empty wards
of the military hospital, writes Mary
E. Grlseom in Asia Magaalne. Our
provision« ’had almost given out by
this time, and we were reduced to
Persian stone bread.
So far* as I
know, only .the, coconut and the bam­
boo serve more purposes than the
flaps of Persian bread, which are
about two feet long, oue foot wide
and a quarter Of an inch thick. If it
is raining, the Persians use them on
their heads as umbrellas; stud if it Is.
sunny, as parasols; in winter, they
wrap the flaps around their shoulders^
If they do not need them for protec­
tion they roll ttjerp up and carry
them uudpr their arms. In the bos-
pfthlS they spread them out on empty
beds to dry.
Ài
S IM PL E BUT U N E X PE C T E D
**So you sent a d ollar for th a t a d ­
vertised appliance to keep your gas
bills down.
W hat did they, send
y o u ?”
“This paper weight.” '
PH
says the Good Judge
~
/
A n d get m ore genuine chew ­
ing satisfaction, w hen you use
this class of tobacco.
T h is is because the full, rich,
real tobacco taste lasts so
long, you d o n ’t need a fresh
chew n early as often.
A n d a sm all chew gives m ore
real satisfaction than a big chew
of the o rd in a ry k in d e v e r did.
A n y m an w ho uses the Real
T o b acco C h ew will tell you
that.
Put up in two styles
-•1
A C A R E F U L YOUNG MAN.
“You w ant to m a rry my d a u g h ­
te r ? ”
“I'm not certain , b u t I’d lik e a a I
option on h er hand, air.”
'
Two Methods.
W -B C U T is a long fine-cut tobacco
R I G H T C U T is a sh o rt-cu t tobacco
W e y rn ^ n -B ru to n C o m p a n y . 1107 Q ro ad V /ay ^fJev i Y o rk City
AFreeTube
“Now th at you a re e a rn in g s bigger
sa la ry ,” said tlie wife w ith social am ­
bitions, “surely we can a ffo rd a big­
ger fiat?”
But the husband w as a man of sim ­
ple tastes.
“ W e’re very com fortable here,” he
said. “But if you like we’ll ask the
landlord to raise the ren t.”—Tit-BIts.
with every
Pennsylvania
Vacuum Cup Tire
Made Young
I
3rigltt eyes, a dear skin and a body
ull of youth and health may bs
/ours if you will keep your system
n order by regularly taking
PRICED RIGHT, TOO.
GOLD MEDAL
Busy Corner Motor Co.
—THE—
Up the Flowery Mountain.
pilgrims risk their lives in climbing
up the side of Hwa-Shan, the Flow­
ery mountain, whlcii is sacred to the
Taoist religion. Any one reaching the
temple far above is supposed to have
any request granted as a reward for
valor and endurance. The Hwa-Shan,
mountain is over 6.000 feet high, ami
the ascent in many places must be
made along a narrow ledge of branches
laid on posts driven horizontally into
the face of the precipice. There are
no baudralls, but a chain held on a
rock face offers some security to the
ascending or descending pilgrim.
Y ou S ave M o n ey ”
,
Every year thousands of Chinese
( A I’ S I L F S
The w orld’s standard remedy for kidney
iver, bladder and uric acid troubles, th«
■nemies of life and looks. In use sine»
696,. A ll druggists, three sizes.
Corner Highway and Main Streets
I
*
MEDFORD, OREGON
th e n a m e G o ld M e d a l o n o v e r , k o i
a n d a c c e p t n o im ita t io n
W
O T
Here’s why CAMELS are
the quality cigarette
T Y E C A U S E we p u t the utm ost q u ality into this
one brand. Camels are as good as it’s pos­
sible fo r skill, money and lifelong knowledge of
fine tobaccos to m ake a cigarette.
O E N T A t.
C R 6M 6
White Teeth
Healthy Gums
and a
Glean Mouth
N othing is too good fo r Camels. And b ear this
in m ind! E v ery th in g is done to m ake Camels the
best cig arette it ’s possible to buy. N othing is done
sim ply fo r show.
25c.
TRY IT!
TOOTH BRUSHES
W w ia u te d
PURR
BRISTLE
HAND MADE
860,
M eN A IR B R O S.
TURKISH
Take the Camel package fo r instance. I t ’s the
m ost p erfect packing science can devise to p ro ­
tect cig arettes and keep them fresh. H eavy p ap er
—secure foil w rap p in g — revenue stam p to seal
the fold and m ake the package air-tig h t. B ut
th ere’s nothing flashy about it. Y ou’ll find no
ex tra w rappers. No frills or furbelows.
Such things do not im prove the smoke any m ore
than prem ium s or coupons. And rem em ber—you
m ust pay th eir ex tra cost or get lowered quality.
I f you w ant the sm oothest, mellowest, m ildest
cig arette you can im agine— and one en tirely free
from cig aretty afte rtaste,
WOOD
SPECIAL
^ihe gasoline
* /'éVóneu?
TAUGHT LESSON BY HUNGER
L ook for S tan d ard O il S e r v ic e S ta tio n s and
for th e R ed C ro w n s ig n at s e r v ic e s ta tio n s
& quality
GET
^ o o 'o
vaoors
ADVERTISING RATES:
Display Advertising
Single insertion, each inch........... 30c
YEARLY CONTRACTS
Display Advertising
One time a w eek............... ...2 7 1 4 c
Two times a w eek......................26c
Every other day.......................... 20c
Locul R eaders.
\ % uoou>
GOT TO Q U IT TttYS
S L E E P IA
OFFICIAL
L-iCh line, each tim e.................... 10c
To run every other day for one
month, each line, each t i m e . . . . 7c
To tun every issue tor one month
or more, each line, each tim e. . . . 5c
The Boy Speaks His Mind
• Wc* -
I t ’s Camels fo r you.
We can furtalsh good
wood at $6.75 per oord;
now while we can deliver
cars and can save you
hauling expense.
*
slab
order
from
extra
I
Also mill trimming at $7.00
per load and mill blocks at
$7.60 per load.
AshlandLuaberCo.
PHONE 20.
R. J. REYNOLDS TOBACCO COMPANY, Win.ton-Salem. N. C.
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