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About The Siuslaw news. (Florence, Lane County, Or.) 1960-current | View Entire Issue (April 7, 2018)
4 SIUSLAW NEWS | BUSINESS QUARTERLY | SATURDAY, APRIL 7, 2018 BUSINESS BEAT 541-997-3128 290 Highway 101, Florence, OR 97439 www.FlorenceChamber.com www.facebook.com/fl orenceoregon www.twitter.com/FlorenceOrCoast April 7, 2018 From the Director’s Desk Welcome New Members! By Bettina Hannigan Chamber Executive Director DISTINGUISHED SPONSORS Best for Hearing 2285 Hwy 101-M (Coastal Fitness Center) 541-997-8866 Best for Hearing is a family-owned business with a 30-year history in providing hearing care to those with hearing loss. Th eir state- of-the-art testing, fi tting equipment, and services allow them to provide you with an unsurpassed level of comprehensive hearing care. www.BestForHearing.com Christina Voogd, Principal Real Estate Broker Berkshire Hathaway, 1875 Hwy 101 541-999-0239 Exceeding expectations; being a REALTOR means more than selling homes. It’s about people, families, and their hopes and dreams. It’s about a relationship based on trust, knowledge and expertise. My clients can be assured that I’ll always go that extra mile to make their experience the best they’ve ever had when buying or selling a home. www.CallChristina.com BUSINESS PARTNERS Best for Aquatics Florence Area 541-991-0609 Pool and Spa – Commercial and residential maintenance, repair, installation and removal. Help for Webs Florence Area 541-991-3207/805-305-4277 Dream It. Plan It. Do It. Create something wonderful. Free tips and guides for setting up your website. Coaching and tech help if needed. www.helpforwebs.com Th e Whole Package Florence Area 907-378-8845 Image consulting/personal stylist for mothers; helping them regain their sense of self and style. www.bethewholepackage.com Th e chamber’s newest commit- tee has launched a survey targeted towards non-tour- ism driven busi- nesses up town and around town. Th is survey will help defi ne challenges and oppor- tunities so that this new committee can work towards meeting these needs. Please visit Flor- enceChamber.com – Blog for a link to partici- pate. You’re voice matters to the chamber! What is a servant’s heart and why do I ask? I hear frequently how Flor- ence’s community rep- resents a servant’s heart more than other areas from newcomers, non- profi t organizations and people in the know. We truly are special. A very wise man said “…the greatest among you, let him be as the younger; and the one leading, as the one serving”. Lead- ership opportunities abound around us, our non-profi ts depend on the faithfulness of pre- cious volunteers who share their wisdom and re- sources to lead service clubs, faith organizations, Wisdom Works By Bobby Jensen Jr. Chamber Board President Th is month’s ar- ticle is the fi rst of four individual principles that I wanna expound upon and apply to busi- ness. Th ey don’t have any particular order but are extracted from the hexaco.org person- ality quiz that has tested millions of people and is used for diff erent facets of personality study due to its unbiased outcomes. A businessman named Tai Lopez recently pointed out that the section in which the most successful business developers score and community resources. Th e chamber is also a benefactor of volunteer support. Th e volunteer board is dedicated to economic stability and marketing Florence as a destination for visitors and businesses. Th ese board members are lead- ers, yet they’re servants to the chamber and to our community. I have seen many boards and organizations that have too many leaders not willing to follow, frankly, they don’t get much done. Good intentions, simply are not enough. Th e chamber’s board fortunately, is very func- tional and in my opinion, very productive. My vision for the chamber and our fellow stakeholders is that we work together; govern- ment agencies, business and non-profi ts, side by side building a strong and viable future. Lead- ership roles will ebb and fl ow, sometimes we follow, sometimes we lead. I had an excellent teacher who used to say “You’ll only have as much authority as you’re willing to submit to.” My position requires submission to our board, I serve at their pleasure, yet I lead. Th e conun- drum. As our community develops, the cham- ber represents both a servant and a leader, the chamber has a servant’s heart. Being a small historic community has many benefi ts, it also has an Achilles Heel – history. How many of our associations are held back by something that happened in the past? Mis- understanding, diff erences of opinion, diff erent priorities, unfi nished business that is impeding our future. Th e City has set an excellent exam- ple of moving forward – a city in motion. Th eir willingness to listen and implement change is making a diff erence in our economic culture. Together, we are making the circle bigger, lever- aging relationships and programs at the state, county and local levels, partnering with similar purpose organizations, sharing resources and vi- sion. Leading AND following – being conscious of the goal, working together for our commu- nity. Let’s do this! higher numbers is called “consciousness” and then broken down into the four areas which I’m super excited to expound upon! Th is month we shall start with “prudence”. Th is word is so closely defi ned with wisdom that I personally prefer using it instead. With all the many refer- ences and thoughts around wisdom I want to make it clear and easy to comprehend by simply defi ning wisdom as the ability to see an out- come before it happens. Kinda like seeing the future but it’s a calculated future. It goes like this, you are confronted with a decision, so you start running the diff erent scenarios of how you will deal with it. Th is is where the wisdom kicks in, you apply all of your applicable experiences, knowledge and training to the decision. Th en you can mentally match the scenarios and have a fairly good idea of how things might work out. Th is is why elderly people are usually consid- ered “wise”, they simply have more experiences to compare to a situation as well as more ac- cumulated knowledge or understanding of a principle because of time. Th e idea is to beat the clock and acquire this wisdom at younger ages allowing it to be utilized for a longer period of time and deliver premeditated outcomes to your decisions. So how do we build up our wisdom bank? Do what you’re doing right now (reading this article). Listen to others and use their expe- rience. Books, trainings, classes, all good ways to increase wisdom so you can see the outcome before any decisions are formally made! Th is brings up a good point, failure is very valuable wisdom that is oft en ignored. Even if you fail you’re actually winning if you own your failure. If you blame others or circumstances, you’re throwing away super valuable wisdom which is priceless. Just accept it and store it away in your wisdom bank to use next time or share it so we can use it too! Rethinking Rhody Days By Russ Pierson Chamber President Elect Th e Rhododendron Festival is coming around again (May 18-20), a fact that seems to spur both delight and dread in our local popula- tion—including the business community. Th is year, let’s minimize the dread and maximize for delight for our local businesses. Th ere’s a science to running a successful and sustainable festival. Rhody Days is a medi- um-sized regional event with a particular pro- fi le based on our own unique cultural themes. To be successful, the experts say, “A city that is implementing a medium cultural event po- sitioning strategy should creat e an event that will be held annually and become a symbol of the city and refl ects its image in a local context.” Since this is the 111th Rhododendron Festival, I think we’ve got the science down. But there is also an art to creating a suc- cessful, sustainable festival, and that’s where a smart business owner, manager or key em- ployee can really step it up. A festival like ours has the potential to attract visitors from nearby cities as well as tourists from further afi eld, but our unique kind of event also needs to serve the local population, enhancing our common sense of pride in the city and celebrating our very own traditions and customs. Take just a few moments this week to con- sider ways to better engage your customers— and to make your business story part of the greater story of the Rhododendron Festival. To help you in this regard, here are some quick ways to jumpstart your thinking: 1. Do a little Googling to spy on the competi- tion. What are other businesses off ering as incentives? How are they involved in Rho- dy Days? Or look into some of the other 2017-2018 Welcome to our newest Distinguished Sponsors Best for Hearing, Christina Voogd, Principal Real Estate Broker and Darcie Clark, Real Estate Broker. Th is prestigious level of membership comes with marketing, advertising, and tractionable promotions. Distinguished Sponsors support the chamber and our community. Please welcome them and let them know they’re appreciated. April 19 th - Business Aft er Hours with Backstreet Gallery, 5:00 PM - 7:00 PM, 1421 Bay Street. Celebrate Florence Artists and the Chamber as Backstreet Gallery hosts Business Aft er Hours on Th ursday, April 19th, 5-7 pm. Meet the artists, and share food and drink with your neighbors and the Chamber. Th e event is free and open to the public. Please join us! - May 3 rd Su r f s i d e Restaurant @ Drift wood Shores “Rocks” Business Aft er Hours, 5-7pm Join us at the Surfside Restaurant and Kick off our Brand New Menu! We will have tasty treats, tasty drinks and rockin’ music by Miles to Go! We are here to present our new management team and a whole new us! Join us to celebrate! Business Aft er Hours are FREE and open to the public. Come out and make new connections and do some business! plan. It allows employees to save a part of each paycheck through payroll deductions facilitated by their employer and invest their savings in professionally-managed investment options in a Roth individual retirement account. Hear more details and ask questions on how this can be a tool to retain employees. Lunch is available for $14. Corporate Underwriters Drift wood Shores Resort Th e Korando Dental Group Th ree Rivers Casino Resort TR Hunter Real Estate Distinguished Sponsors Rhododendron Festivals on the west coast to see how businesses in Port Townsend, WA or Eureka, CA are maximizing their impact. 2. If you’re part of the tourism and hospitality industry, think about how you can create return customers. Consider discounts or coupons that you can advertise over Rhody Days to keep you busy in the slow seasons. 3. If you’re an uptown business, don’t just think of ways to get the tourists to your location—you can also take advantage of Rhody Days to create loyalty among your local customer base. What if you off ered a secret, locals-only discount over the long weekend to fi ll your business with the peo- ple who live right here? Th ink ahead. Dream a little. And jump into the 111th Rhododendron Festival with enthusiasm and a plan of action. April 12 - New State-Sponsored Retirement Program: What is Your Responsibility? 11:45 AM - 1:00 PM Join the chamber for Lunch & Learn. Learn about the new mandatory program OregonSaves. Th is is a state-run retirement program for employees of business who do not currently off er a retirement savings Even t Committee Meetings – Come join the fun! Want to grow your business? Business by referral is powerful. Participating on a Chamber Committee is an eff ective way to build relationships and referrals. Contact us for upcoming meetings and times at 541-997-3128. 101 Th ings to Do Magazine Banner Bank Bi-Mart Beachcomber Pub Best for Hearing Burns’s Riverside Chapel Blue Heron Gallery Christina Voogd, Principal Broker Darci Clark, Real Estae Broker Fred Meyer Stores Lofy Construction Oregon Pacifi c Bank PeaceHealth Peace Harbor Medical Center Sea Lion Caves Spruce Point Assisted Living Th e Siuslaw News Turell Group Wind Drift Gallery Be sure to thank these members for their investment in our community! wanted RHODY DAYS BANNER CARRIERS & PARADE ENTRIES BANNER CARRIERS: 9-17 years old and get a carnival pass at the end of the parade route. PARADE ENTRY FORMS on the Rhododendron Festival event page on the Chamber of Commerce Website For more info or to sign up call or email Terry at events@fl orencechamber.com #541-997-3128
