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About The Siuslaw news. (Florence, Lane County, Or.) 1960-current | View Entire Issue (April 1, 2017)
8 A SIUSLAW NEWS ❚ SATURDAY, APRIL 1, 2017 BUSINESS BEAT 541-997-3128 290 Highway 101, Florence, OR 97439 www.fl orencechamber.com www.facebook.com/fl orenceoregon www.twitter.com/FlorenceOrCoast April 1, 2017 Welcome to the Chamber! NEW BUSINESS MEMBERS Lauren’s Place Bed & Breakfast 10987 Mapleton Road 541-268-6943 Garden to table Bed & Breakfast on the Siuslaw River, with dock, kayaks, swimming, hammock & more! www.laurensplacebnb.com NEW ASSOCIATE MEMBERS: Florentine Homeowners Association 182 Florentine Ave. 541-997-1762 Beautiful 55+ Gated Residential Community www.fl orentineestates.org Siuslaw Vision 2025 c/o 1460 Ninth St. A community organization working together toward a 10 year vision for the Siuslaw Region. www.siuslawvision2025.com 2016-2017 Corporate Underwriters Driftwood Shores Resort The Korando Dental Group Three Rivers Casino Resort TR Hunter Real Estate Distinguished Sponsors 101 Things to Do Magazine Banner Bank Bi-Mart Beachcomber Pub Burns’s Riverside Chapel Fred Meyer Stores Lofy Construction Oregon Pacific Bank PeaceHealth Peace Harbor Medical Center Sea Lion Caves Shippin’ Shack Siuslaw Signs & Graphics Spruce Point Assisted Living The Siuslaw News Be sure to thank these members for their investment in our community! April 6 th , Lovejoy’s Restaurant Hosts Business Aft er Hours at 195 NopalHeather and Hannah are opening their amazing restaurant to share a sampling of fi nger foods such as samosas and pasties, along with more dessert items like sticky toff ee puddings and lemon tarts. Th ere will also be tea samples, and refreshments. What better way to make connections than with exceptional tasty bits and sips? April 20 th , Siuslaw Vision 2025 Hosts Business Aft er Hours/Siuslaw Celebration from 5:30 p.m. to 7:00 p.m., at the Florence Center of Lane Community College. Refreshments will be provided by Chef Kelsey Terry of Homegrown. A brief program from 6:00-6:30 p.m. will feature updates on Siuslaw Vision projects. Th e public is invited and welcome to this community open house. Lane Community College is located at 3149 Oak Street, in Florence. April 13 th Noon Forum – GOOGLE GURU –Put your business on the map training! Nick Wiley from the Lane SBDC will be the guest speaker for the Noon Forum on Th ursday, April 13. Let’s Put Our Cities on the Map is a program designed to empower communities to support their local businesses and encourage them to get on the map. Local businesses keep our communities strong; when we help them succeed on the web, they make our communities even stronger. Visit www. gybo.com to learn more about the program and get involved. On the lunch menu - Cod in a roasted pepper cream sauce, spring veggies, honey polenta and Caesar salad is available for $14. Th ese monthly (second Th ursday) meetings are focused on resource based content to bring new knowledge, skills, tools, and partnerships to local business. Th e Chamber isn’t a service club, but when businesses are strong we can support our service organizations. Come fi nd out how you can build your business by partnering with the Chamber. When you partner with the Chamber, you’re partnering with SUCCESS! with “as-is,” with minimal investment, and get just that return--nothing remarkable, nothing to drive new economic development to our community. Basically enduring the process and gaining nothing. Or…we can plant seeds and build our future. Th e city is working hard to support healthy and sustainable economic development and to grow stability and opportunity for residents and their families. Re-Vision Florence is truly an amazing opportunity to capture visitors traveling up and down Highway 101 who may not have planned a stop in Florence. Once they slow down through the new beautiful corridor, pull into Old Town, discover the river view restaurants, hotels, and shopping—they’ll stay, spend time ALL AROUND TOWN and return, the next time it will be destination Florence. Th at’s what I call a good harvest. Th e Chamber’s Downtown Revitalization Team (think last year’s fl ower baskets) has partnered with the Oregon State Parks “Main Street Program.” Th is program works with communities just like ours to assist with goal setting, fi nance resourcing, and successful revitalization of “main street” business. Th eir success is evident in communities all over Oregon. McMinnville, Astoria, Sisters, are just a few. Th e Chamber’s DRT committee is currently developing a plan see how we can work together with the City, local businesses, investors, and the Main Street program to partner with Re-Vision Florence. Th e proof of the pudding is in the eating, and the communities that have worked the program are dining well at the table of economic development. Th ey have blossomed, with business growth not just in the Main Street area, but the entire community. Th at’s what it’s all about. Making the circle bigger. Stay tuned for more information. could buy and did we ever! Th ey have left that model and who is swinging in and grabbing the simplicity menu? In & Out Burger with their By Bobby Jensen Jr. Chamber Board Member three meal options. I have personally witnessed the two restaurants next door to each other As the world and McDonalds with two cars in the drive becomes increasingly through while In & Out had a line of twenty complicated with more one cars down the street. Th at’s a real example and more options I personally witnessed but there are studies available in about every out there telling us the same thing. Check this area of our lives, we›re out: Sheena Lyengar, a professor at Columbia starting to change University, set up a tasting booth in Draeger’s our buying behaviors. supermarket which is known for having a large Th is change goes against common reasoning selection of products. Th is was done twice on but is being proven by our purchases in the two consecutive Saturdays. On one Saturday, 24 marketplace. See, we as consumers say we want fl avors of jam were available, and on the other, 6 personalization and more purchasing options were available. Now myself, and probably a few but what we’re actually buying is saying the of you reading this would assume the 24 fl avor exact opposite. An example of this was the booth would get more attention and it did but McDonald brothers, who built the restaurant let’s look at the results. When 24 jams were that could deliver you a hamburger, fries & available, 60% of the customers stopped for a milkshake in thirty seconds. Th at’s all you taste test and 3% of those bought jam. When only 6 jams were available, 40% of the customers stopped for a taste test, but 30% bought some. Huge diff erence in results. Th e larger display attracted more people but the smaller display sold way more jam; about 6 times more. A 600% increase in jam sales! I’ll be the fi rst to admit it doesn’t seem like this would be the case but the results are too good to overlook! Another benefi t of fewer options is your customers will not only purchase more from you, they will be happier with their purchase as well. When we have more options and we make a purchase decision, we will always second guess our purchase and have a higher level of buyer’s remorse. We wonder if we would have been happier with one of the many other options we could have purchased. So take a look at your product or service off erings and see how you can combine, remove, or simplify options. Y ou can be that easy to decide, easy to buy, be glad you bought, Business! From the Director’s Desk By Bettina Hannigan Chamber Executive Director What do you want and what do you want to pay for it? Brutal, right? Well that’s some good old-fashioned wisdom my father instilled in me from the beginning of my memory. It applies to EVERYTHING, our time, talents, resources, relationships, goals, and more. I fi nd it to be a very quick way to evaluate choices. Answers become crystal clear when this simple equation is applied. You have to plant a seed to get a harvest – and don’t plant seeds with weeds! Plant the good stuff , the best seed, for the best harvest. Th at investment can sometimes be very scary. Will it grow? How long will it take? What will the return be? Our community is coming up on some incredible opportunities. Re-Vision Florence is right around the corner, and our community has some serious decisions to consider. ODOT is coming through, this is not debatable. Our season is going to be aff ected by the construction, not debatable. What is debatable, is how we capitalize on this opportunity: We can stick Simplicity Sells- Fourth of July Sponsorships are still available! Promote your Business Support your Community Contact: Florence Area Chamber of Commerce 290 Hwy 101, Florence Call (541) 997-3128 www.florencechamber.com LEVERAGE - Maximize Your Chamber Membership Th e Chamber is your go-to resource. Are you maximizing your membership? Here are just a couple ways you can use your membership to help build your business. 1) Request the membership list, market to fellow Chamber members with member to member deals via e-mail, snail mail, and personal contact. 2) Is your market homeowners? Request the relocation list, welcome prospec- tive new residents with your services, off er them an incentive. Market away! 3) Take advantage of the Chamber’s bulk mail permit, send out a postcard with your introduction or special to the neighborhood that fi ts your demo- graphics. (Call Bettina, she’ll tell you how.) 4) Host a Business Aft er Hours, intro- duce your business to the Chamber and local community. 5) Have your brochure or business card at the Visitors Center. 6) Come introduce yourself to the vol- unteers, let them know you appreciate their referrals (you’ll probably get more if they know you!). 7) Attend Noon Forums – Discover new knowledge, resources, and relation- ships. We like to think outside the box! If you have an idea, challenge, or opportunity you’d like help with, give us a call. Le t’s leverage our resources and maximize your membership! Not a member? Become one today! Call 541- 997-3128 for details. if workers are called in at other than scheduled times. A primary goal of these bills is to help workers balance the demands of their jobs with family responsibilities. However, these mandates reduce fl exibility for employers and employees—many of whom sought out their jobs for the fl exibility they provided. Legislative Update – Oregon News Look for taxes that can be passed with simple majority votes. Or- egon State Chamber of Commerce has cautioned its members that the legislature would look to ‘kick the tires’ on a new Legislative Counsel legal opinion that gives the legislature authority to raise some taxes without invoking the constitutional 3/5th supermajority voting require- ment to raise in the legislature. Th e Legislative Counsel gave legislators the green light to take away tax deductions and tax credits with simple majority votes. Th is provides a tempting path of least resistance to raise revenue. Th e House Revenue Committee is signaling its interest in raising revenue using this method and is eyeing such things as removing or limiting itemized deductions, property tax deductions (HB 2771) and mortgage interest deductions (HB 2006). Th is will be an issue to keep a very close eye on over the next several months. Major PERS hearings resume in the Senate. Th e Senate Workforce Committee will continue to take testimony on SB 560 and SB 913, which to date are the major PERS Reform bills of the 2017 session. Among other things, the bills raise the retirement age, lower the assumed earn- ings rate, re-direct the 6% employee contribution into the pension plan, and spread out ‘fi nal average salary’ over fi ve years instead of three years. Th e concepts in both bills are heavily supported by school boards, local government and the business community. Th e bills are strongly opposed by the unions. Predictive Scheduling (SB 828) is a HOT issue, it aff ects both the employer and the employee. Proposals are currently fl oating in Oregon and in municipalities around the country that would require employers to provide employees with work schedules at least two weeks in ad- vance, compensate workers if changes are made, and off er penalty wages GET YOUR RHODY BUTTONS TODAY! Honoring Grand Marshal US Coast Guard Siuslaw Station. Show your support to the Rhody Court! ONLY $3! Available at these locations: Aloha Shushi Banner Bank Mapleton Banner Bank-Florence Big Dog Donuts BJ’s (both) C&M Chen’s - Sponsor Cheveaux Salon City Lights Cinema Copeland Lumber- Dairy Queen Deadwood Tavern Dr. Clement DDS Dutch Bros Florence Antique Florence Feed Store Florence in Bloom Funky Monkey Grocery Outlet- Heceta Beach RV Homegrown Ixtapa Jeff Metzler Plumbing Los Amigos Mo’s New Concepts Salon OPB- Sponsor Pink Parlor Polished Pop’s Smokehouse Randy’s Riverview Market Regency- Sponsor Shippin Shack Siuslaw News Surfside Restaurant Theresa’s Coffee The Barber Shop True Value TR Hunter US Bank Yamaha
