8 A
SIUSLAW NEWS ❚ SATURDAY, DECEMBER 3, 2016
BUSINESS BEAT
541-997-3128
290 Highway 101, Florence, OR 97439
www.fl orencechamber.com
www.facebook.com/fl orenceoregon
www.twitter.com/FlorenceOrCoast
December 3, 2016
Welcome to the Chamber!
WELCOME NEW
CORPORATE UNDERWRITER!
Drift wood Shores
Resort and Conference Center
88416 1st Ave 541-997-8263
Florence’s only oceanfront hotel, restaurant,
and resort.
www.Drift WoodShores.com
NEW BUSINESS PARTNERS
37th Street Coin Laundry & Showers/Linda’s
Christmas Trees
1856 37th Street 541-997-5111
Full service laundry and seasonal Christmas
trees.
Tracy Wolfard Painting
1184 2nd Street 541-902-2977
Locally owned, specializing in interior
and exterior house painting using quality
products and attention to detail. Call for
your free estimate.
NEW ASSOCIATE MEMBER:
Memory Loss Respite Center of Florence
1570 Kingwood Street 541-902-8539
Caregiver respite available 4 hours/3 days
a week for caregiving of persons with
memory loss. Non-Profi t with volunteer
opportunities.
From the Director’s Desk
By Bettina Hannigan
Chamber Executive
Director
I fl unked at
retirement
and
boy am I glad!
Building
business
and relationships is
my passion and I’m
doing exactly what
satisfi es my heart. Are
you fulfi lling your
passion? “If you do what you love, you’ll never
work a day in your life.” Marc Anthony (Also
said by my husband Jack when I was considering
this position.) We’ve all heard, it but have we
really heard it? How can your business, career,
or job bring such satisfaction? Have you fallen
out of love with what you started? I encourage
every reader here to stop for moment and refl ect,
why are you doing what you’re doing? Have you
moved away from what motivates you, becoming
bogged down with tasks that drain your
Be sure to thank these members for
their investment in our community!
UPCOMING EVENTS
“TO FAIL TO PLAN IS TO PLAN TO
FAIL” Noon Forum – December 8th –
Best Western Pier Point Inn
Join the Chamber for hands on Strategic
Planning for 2017. Topics will include
reviewing business purpose and mission,
setting goals and how to implement a
timeline for completion. We’ll help you
break down the big picture into do-able
step by step tools for your business
success. The Florence Area Chamber
luncheons are designed to inform, educate,
and promote business and economic devel
opment in our community. This event is
open to the public, lunch is available for
$14.
BUSINESS AFTER HOURS:
December 15th – Bay Street Family Tyes
1421 Bay Street, Old Town 5-7PM
New owners JP and Lynn Badel invite you
to come in and see their new inventory.
Enjoy appetizers and adult refreshments
while browsing their beautiful selection
of gifts and holiday items. Enter to win
a special holiday item. This event is
open to the public, here’s your chance to
meet chamber members and make new
connections.
January 19th – ICM Restaurant
1498 Bay Street, Old Town
Save the date for this culinary Business
After Hours. Meet your friends and make
new ones as you enjoy the view out of
some of the best windows in town!
Event Committee Meetings – Want to
grow your business? Business by referral
is powerful. Participating as a Chamber
Committee member is an effective way to
build relationships and referrals. Contact
Nancy Pearson for upcoming meetings and
times at 541-997-3128.
With that bit of inspiration I’d like to
announce the Chamber has a new Corporate
Underwriter! Please join me in welcoming
Drift wood Shores Resort and Convention Center
to our exclusive and elite Underwriter level. We
are thrilled to have their support and confi dence.
Membership VALUE. It’s the real deal, and it’s
available. J oin the Chamber today!
The Devil’s in the Details
By Bobby Jensen Jr.
Chamber Board Member,
Y Marina
2016-2017
Underwriter
Driftwood Shores Resort
The Korando Dental Group
Three Rivers Casino Resort
TR Hunter Real Estate
Distinguished Sponsors
101 Things to Do Magazine
Banner Bank
Bi-Mart
Beachcomber Pub
Burns’s Riverside Chapel
Fred Meyer Stores
KCST/Coast Radio
Lofy Construction
Oregon Pacific Bank
PeaceHealth Peace Harbor Medical
Center
Sea Lion Caves
Shippin’ Shack/Siuslaw Signs &
Graphics
Spruce Point Assisted Living
The Siuslaw News
enthusiasm? A very successful realtor friend of
mine shared her experience; she asked herself the
same question and even considered cutting back
or retiring. Aft er consideration she changed the
way she did business and outsourced the things
that dispirited her, business is better than ever
and she loves what she’s doing. You may not be
able to make all of the changes to bring 100% joy
to what you’re doing, but what can you do? Are
you an extrovert trapped doing books? Are you
an introvert dreading cold calling? You know
where I’m going with this. Start where you can,
add one or two high-satisfaction elements to
your every-day schedule and watch your energy,
productivity, and overall happiness improve.
New members Maple Street Grille celebrate
with a ribbon cutting ceremony. You can too
when you join the Chamber.
Happy
Holidays
I recently visited one
of my good friend’s new
restaurant. A friend with
whom I discuss business
with like many of you
as well. Th e restaurant
was clean and the food
smelled excellent. Next
we were nicely seated
at a table by the host where I looked down at
the perfectly arranged silverware wrapped in
a napkin next to a nice new sleeved two-sided
MENU and here it was, bright and bold, the
color blue. Yeah, the menu had blue lettering
and a bold header backed in blue as well! My
little internal business alarm went off ! See, the
menu is where client’s eyes are focused in an
attempt to carefully select the products that the
restaurant sells to satisfy their cravings for food.
What’s the big deal? Well when customers feel
hungry they order more and diff erent varieties of
food which increases profi ts. Soo, THE COLOR
BLUE HAS BEEN SCIENTIFICALLY PROVEN
TO SUBCONSCIOUSLY SUPRESS HUNGER.
Don’t believe me, put on blue tinted glasses for
a day and count your calories! 20% decrease
at least! Because there are so few natural fresh
Throw Open The Door!
As the City’s tourism marketing partner, the Chamber’s hard-working
marketing team continues to work behind the scenes to bring visitors into
the Florence area all year long. New advertising has been placed with
the Oregon Resource Guide, Oregon Events Calendar, and the Eugene,
Cascades & Coast Visitor’s Guide through Travel Lane County which
includes an expanded co-op sponsorship for which our member may
participate. (What? You want in? Call Bettina to fi nd out how!) Updated
print ads, with our new branding as Oregon’s Coastal Playground will start
appearing aft er the fi rst of the year in other tourist-oriented publications.
Ads with the new branding that list coming events are running regularly
in the Register-Guard.
We have been working closely with Attic Media in Eugene and have
developed the fi rst two 15-second commercials for TV and online. A spot
schedule has started in Bend and will soon begin on cable in Portland
Now Being Accepted
Deadline: 12/31/16
9 th Annual
Non-Profit Achievement
Community Caring
Customer Service • Curb Appeal
Innovation in Business
and the
Stu Johnston
Business of the Year Award
February 8, 2017
Florence Events Center
foods that are blue you’re hardwired to avoid
eating it. Th e color blue is the color of the sky
and sea. It is oft en associated with depth and
stability. It symbolizes trust, loyalty, wisdom,
confi dence and intelligence. All of which don’t
say I would like an appetizer or dessert. Ok,
maybe I’m making a big deal out of a very small
irrelevant detail. I mean, the restaurant is my
favorite in town. Well in a business all the small
details dictate the overall profi t and longevity of
the organization.
Let’s shift gears and think about car engines
for a minute here. In the 80’s the Chevy Camaro
had a 5 litre Lg4 v8 engine that produced a measly
142 horsepower. Th at’s only 28.6 horsepower per
litre. Chevy’s current 2016 Camaro has a 6.2 liter
supercharged LT4 engine which pumps out 640
horsepower. Th at’s 103.23 horsepower per liter.
Almost four times the horsepower per litre. So
why does it produce so much more power in the
same amount of space? Chevy has learned that
many small tweaks like computer controlled fuel
injection, EGR’s, electronic variable ignition,
multiple sensors, increased compression, more
valves per cylinder, yeah, we could go on for a
long time but what all these things essentially
do is maximize effi ciency of the engine. Like a
tuned modern motor, a business can have many
small details come together to create amazing
results with the same amount of resources. Th at’s
why business is so intriguing, because the more
of these seemingly small tweaks we fi gure out the
more overall successful they become!
and other valley cable markets via Comcast. Th e commercials will “book-
end” each commercial break in which they appear. Th is means they
will be the fi rst and last spot in a commercial break, giving us twice the
exposure of a single 30-second ad. We have also launched our digital
marketing campaigns through KEZI-TV’s digital marketing department,
with additional promotional emphasis for our special events, most
recently Oktoberfest, the Chowder Fest and Wine Walk, and Florence
Holiday Festival. Th ese online ad placements now include our 15-second
commercials.
Website changes continue to develop, enticing potential visitors
with lodging, shopping and adventures. Chamber Underwriters will be
included in new banner designs that will highlight their business and
recognize their investment in our Chamber and community.
Did you know the Chamber will spend over $200,000 this fi scal year
in tourism-related advertising, events and promotions? Th e Florence Area
Chamber of Commerce is truly Florence’s economic development partner.
SAVE THE DATE!
Legislative update from the US Chamber on
the new FEDERAL OVERTIME RULE for
employers with SALARIED staff .
Lots of questions regarding the practical implications of the recent
preliminary injunction issued blocking the Dept. of Labor’s overtime
rule. Below is more information on the most frequent questions we are
receiving.
What is the immediate eff ect of the court’s injunction?
- Any employer who has not yet put into eff ect their plans to comply
with the new regulation does not have to—the reason for those plans has
been blocked.
- If employers have put compliance plans into place, they will have to
decide what they want to do, but the only obligation is to comply with the
previous salary threshold of $23,660/year, $455/week.
- Going forward, employers will not have to comply with the DOL’s
regulation unless something changes, and they hear diff erently.
Is the injunction permanent?
- No, the court’s action is a preliminary injunction, which means it could
be lift ed at a later date. Th e Department of Labor has also indicated that
it is weighing all of its options, including appealing the injunction to the
Fift h Circuit Court of Appeals. However, the trial court has scheduled no
further proceedings in the case, and it is currently unclear what the DOL
will do, or if they will be able to act before the Trump administration
takes offi ce on January 20 th .
Is Congress planning any action?
- Congress is weighing its options to permanently repeal the rule.
However, to be successful, any congressional action must be signed by
the president. Th erefore, it is unlikely Congress will act before President-
elect Trump is sworn in on January 20 th .
Here’s a helpful link put together by the Society for Human Resource
Management (SHRM). It contains a number of answers to some of
the most frequently asked questions about the court’s ruling. For more
information go to www.shrm.org and click on the FEDERAL JUDGE
HALTS OVERTIME RULE tab.
NOMINATIONS
FLORENCE
WINE
ART
JAZZ
HOURS:
Friday
2:00 - 8:00 p.m.
Saturday
12:00 - 8:00 p.m.
LOCATION:
Florence
Events Center
Florence Fest ’17
will showcase carefully selected
Oregon boutique wineries along
with regional fine art, food and
live jazz. This upscale two-day
festival is being produced by
Coast Radio in cooperation with
the Florence Area Chamber of
Commerce and the Florence
Regional Arts Alliance.
