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About Smoke signals. (Grand Ronde, Or.) 19??-current | View Entire Issue (Feb. 15, 2013)
8 FEBRUARY 15,2013 Smoke Signals SGSDTW COMMUNITY FUND continued from front page know more about the Tribe and its main giving program. "After our work on Measures 82 and 83, we saw a huge leap in recog nition of the Tribe," said Public Af fairs Director Siobhan Taylor. 'This led to a decision to continue positive messaging about the Tribe." The ads, filmed Dec. 8, 2012, in the Tribal plankhouse, aim to promote the good works funded by Spirit Mountain Community Fund, connect the Tribal name with the Commu nity Fund and promote the idea that Tribal giving benefits all Oregonians, said Community Fund Executive Director Kathleen George. The so-called "donut" construc tion of the spots presents the same beginning and ending for each ad, with a changing five-second center piece highlighting different recipi ents of Tribal grants. "In the old Chinuk Wawa lan guage, we have a word for 'giving,' " says each of the spot's narrators. "Palach," says Seq'Hiya Simmons, 6, in the plankhouse with fires burning and members of the Tribe drumming and singing. Seq'Hiya holds a woven Indian basket filled with nuts out to her brother, Makai Simmons, 9. "That's how we teach our chil dren," the narrator continues. "Giving, sharing, supporting our . ( j . : .& oik .V lit? gr ig. Photos by Michelle Alaimo Tha Grand Ronde Canoe Family performs during the filming of new Spirit Mountain Community Fund commercials in tha Tribal plankhouse on Saturday, Dec. 8. Four 30-second ads war craatad from tha footaga and ara currently airing. friends and neighbors. The Spirit Mountain Community Fund. It's who we are." For the changing center of the donut, the narrator says, "Just ask the people at (for example) Lines for Life Military Helpline, helping 9. it ii' 4 J i -.A Or"-0 Tribal Eldar Doloras Parmanter, left, gats bar makeup dona by makeup artist Terri Lodge before the filming of her part in the new commercial for Spirit Mountain Community Fund in the Tribal plankhouse on Saturday, Dec. 8. veterans, service men and women and their families." Then back to the outside of the donut, the copy that concludes each spot: "We are the Confederated Tribes of the Grand Ronde, sharing nearly $60 million with Oregonians since 1997. The Spirit Mountain Community Fund. It's who we are." Narrators for the spots are El der Mike Larsen, who walked on last month, and Elder Dolores Parmenter. They both narrate two spots. Tribal and community members appearing in the spots also include Elders Kathryn Harrison and Chip Tom, Tribal Council member Kathleen Tom, Bobby Mercier, his daughter, Kyoni, and his son, Kai kanim, Kevin Simmons and Sarah Ross, Kim Roybal, Jacob Holmes, Iyana Holmes, Andrea Grijalva and Eva Rose Jurado, and also include many members of Grand Ronde Royalty and Canoe Family. Grant recipients featured are Lines for Life Military Helpline, Children's Healing Arts Project, Columbia Riverkeepers and Oregon Tradeswomen. ls1tlheJ1ibeJ5 page to see more ptiotos "We needed to tell that story," said George. "These set the stage for a better understanding of the Tribe's giving program across Oregon." It has been more than six years since the Community Fund released the feather spot campaign featur ing Elder Leon "Chip" Tom and Leland Butler, one version of which can still be seen on a billboard as you drive east on the Salmon River Highway near Fort Hill. David Poulshock, owner of Portland-based Red Door Films, di rected the spots. "We liked his approach, trying to really understand our goals and to tell our story," said George. Poulshock also produced Spirit Mountain Casino's "Make a night of it" TV spots and he was chosen by Nickelodeon to produce the 2010 "Kids Around the World" segment featuring Hattie Mercier. Looking for ways to pay for college? The Tribal Higher Education website is a great starting place. Visit the update page today! http:www.grandronde.orgdepartm en tseducatiortWgher-educationscholarship-inforrnation You can also find us on facebook. A direct link is available on the Higher Education webpage. 503-079-55311 (XL l Ad created by George Valdez
