Sa!m, Oregon, Thursday, October 85, 19W
THE CAPITAL JOURNAL
1957 Dodge Lancer Hardtop 5 Inches Longer
Poles Condemn
Anti-Semetism
LONDON un The Polish Com
munist Party Thursday adopted
a resolution condemning anti-sem-itism
and "all kinds of national
ist tendencies alien to the ideology
of the party."
The resolution, part of a decla
ration by the new Titoist type
leadership of the party, was re
ported in a broadcast by Warsaw
Radio.
BUSINESS MIRROR
big retail chains and the small
merchant.
The faces of the competitors are
changing too. Discount houses,
which first relied on direct mail
or word of mouth advertising, are
advertising in newspapers. They
are setting up branch stores and
growing into chains. Some will de
liver, sell on time, offer their own
guarantees.
On the other hand, some big
department stores cut prices to
meet the discount house figure.
Others push their trade-in plans,
their cut price warehouse sales,
or trim some costlier services.
Smaller stores fight back to
meet the competition of lower
prices. A group of 100 home
furnishings retailers in the Rocky
Mountain and Pacific Coast states
has just been formed to do mass
buying of furniture, carpets and
appliances. This way they hope to
offset the inroads of the discount
catalogues.
But what will happen to the
small specialty stores, away
from the big distribution centers,
as they try to meet the competi
tion of the lower prices carried
in the catalogues of big chains
and discount nouses?
As long as consumer's incomes
.-.., anJ nnnvnniHnoe offsets the
Discount Houses Cut Heavily
Into Regular Stores' Sales
By SAM DAWSON Competition rarely has been
NEW .YORK vr)-rietailers are fiercer than it is this fall between
n,;rm.,i ihic .-m i. tk m,.. the discount houses and the con-
pull of the bargain, the showdown
may be slaved on. mu uus win
ter you're going to see a number
of less than averagely happy re
tailers. Lightest man on the Syracuse
roster is quarterback Chuck Fo
gerty, 166-pound sophomore.
year for total retail sale,. But for liiiJT.
what kind of stores?
Ipllance or furniture shops, the
Page 10 Section 2
, i,
Dodges Lower,
Longer, Wider
New Models Will Go
On Display Here
;, October 30
' Lower, longer and wider with
far-reaching advances for smooth
er, quieter performance, the 1957
Swept-Wing Dodge passenger cars
make their first appearance al
Stan Baker Motors, 525 ChomekC'
ta St., Tuesday, October 30.
: M. C. Patterson, Dodge presi
dent, said dynamic new principals
ot auto design and manufacture,
with exciting new applications of
materials, have been combined to
produce an advanced design 1U57
Dodge with "entirely new riding
characteristics, virtually free of
vibration, noise and rood shock."
The same outodynamic princi
ples responsible for achieving this
new driving sensation in the l(J.r7
Dodge also made possible many
of the car's swept-wing styling ad
vances. An all-new suspension system
and newly designed frame give the
1957 Dodge a much lower center
of gravity, providing road-hugging
qualities formerly found only in
high priced sports cars.
Not only Is this a major contri
bution to highway safety, but It
also enabled Dodge to reduce car
height by as much as five inches,
so. that the new Lancer luuiitop
stands less than 55 inches high. '
; Fourlecn-inch lubeless tires are
standard on the new Dodge. The
larger tires, mounted on smaller 1
but wider sofcty-rim wheels, pro-1
vide a double tread on the road
surface for greater safety.
' The new low look of the 1957
Dodge has been accomplished
while maintaining interior head
room and full road clearance.
Floor of the car is recessed in
the frame, accounting for space
saving. The old air cleaner that
used to perch on top of the engine
has been replaced by a new paper-element
cleaner that fits
against the side o( the engine,
permitting lower hood lints. Tor
sion bars and the thinner root do
the rest to lower the entire sil
houette of the car.
: Fourteen solid colors, all sue
dally croated In subtle shades, are
available as single tones for 1)57
Dodge ears. In addition, there
arc 51 stylish two-tone combina
tions In the new warmer tones
of high fashion color.
The 1957 Dodge line consists of
four separate series Coronet (I
and V-B, Royal V-ll, Custom Itoyal
V-8 and Station Wagon V-B Willi
four different four-door sedans,
three four-door Lancers, three
two-door Lancers, two club se
dans, two convertibles and five
station wagons. Two of the station
wagons feature (lie new, rear-tac-Injj
"Spectator" third sent.
Two gasoline stntions and a mo
tel kept Harry dinner, quarterback
for the Detroit Lions, busv in the
oil season.
The iy.17 Swcpt-Wing Dodge, lower and longer, has the most ex
clusive styling and engineering Improvement In history. Height
of the two-door Lancer hardtop models like the Custom Itoyal
Lancer shown above, has been reduced by five full Inches so lhat
the new Dodge stands barely four and a half feet high. Rear
fenders sweep upward and backward to keynote the car's swept
wing styling, accenting a sport car appearance thai is also a
mark of Die Jet aircraft age.
Oil Company
Building OK
A one-story concrete and glass
office building will be constructed
for the Shell Oil company at 604
North Church St., a building per
mit having been Issued Wednes
day to H. J. Eisner.
lilsnor, who is head of the If. J.
Eisner Investment company, said
it was expected that the building
would be ready for occupancy
about the first of next year. The
cost Is estimated at $12,009. Con
tractor chosen for the work is
C. A. Lantz.
Building permits were also Is
sued to C. S. Smock for on $11,000
house and garuge at l.'liiu Eighth
St., and to Hay Cummings for a
$10,500 house at 1031 Terrace Dr.
. A 225 alteration permit was is-1
Colonel Pays
Non-Smokers
ST. PETERSBURG, Ha. IB -Col.
Mahlon N. Haines is back,
folks, so don't be surprised if
someone steps up to you and of
fers you $10 to throw away your
cigarette or $100 to quit smoking
for a year.
That's what the retired show
manufacturer from York, Pa.,
often does. He practices what he
preaches, for he's a non-smoker
and drinker.
He spends his winters here and
the thing of which he's the proud
est is the four home runs ho hit
in last year's kids and kubs base
ball play (for persons 75 and
over). The colonel is 81.
sued to Laura Doublass, 558 Knnpp
St.
GENERAL ELECTRIC
PORTABLE DISHWASHER
10 Day Free
Home Trial
No Plumbing
Required
Free Delivery
Connection Detergent
. .' ' ',
Now Only
$209 95 or
$2.25 Per Wk.
GREEN
STAMPS
I OPEN
MON. &
I JERVICEMVmONSINCJ I "I. III. II
I '' ""1"lillU1tlftl I I
Salem'l Oldest (vftjkl Franchisee) Dealer I
Salem's Largest t$ Appliance Display I
1 tit
cliances are YOU
wore Buster Browns
when you. WERE
A CHILD
famous for
3 Generations for perfect fit!
0,
Molhei, you know they fit it they're
Busier Biowru - America'l favorite
childien'i shoes. Bring your child in
now and lei ui ihow you how our
exacting 6-poinl tilting plan anurel
perfect fil every lime. Many new ilylei
lo chooie. HX
fir.
s ,SV,'J-.A, I, C and P Width
Save as You Spend With Green Stamps
SALEM, OREGON
39th
MORE THANEVIR, IT PAYS , . wjj
HURRY! BE HERE EARLY FOR BIG VALUES! FINAL 2 DAYS . . .
STORE HOURS:
Mondays and Fridays
9:30 A M. To 9:00 P M.
OTHER DAYS:
9:30 A. M. to 5:30 P. M.
For Your Convenience
II 1 v V
SifVE!
S '
i '
.New'
Fall
ALL WOOL DONEGAL TWEEDSI
NEAT SMALL CUDDLE CHECKSI
SLEEK BRUSHED FLEECESI
FIRM KNIT BACK CURLSI
Coats
19
99
Choose color - flocked tweeds
Willi a soft, luxurious hand . . .
vet sturdy as onlv a tweed ran
lie! Choose fine woven little
monotone checks . . . so neat,
new and tastefully fashionable!
Choose sol t, brushed fleeces
that alow willi subdued color!
Choose linn, tmhtlv locked knit
back cuils m deep pastel shades.
Hut choose 1odav . . . for fash
ion and fine quality at Prnncys
low Birlhdiui Vartii price!
SICONO FLOOD
Special Feature!
30 Square
Percale Ytlge.
4 r l
Sew and save with favorite per
cale, sold at Penney's. Smooth,
high-coum cotton machine
washes to perfection, gives last
ing wear! Find thrift-priced
prints for dresses, tots' wear,
cafes!
MEZZANINE
Boys' and Girls Top Quality
THRIFT-PRICED SHOES
KKWU a buy Mom! Penney
fr': limit Klines at this low nrice!
I Supple side leather, sturdy
stitchdown construction, popu
lar styling . . . nothing sacri
ficed. Embossed U-tip oxfords
fcCi.fi for boys. One-strap for girls,
iff Sanitized.
mm nnwNKTAins stork
O 88
Sizes S'A to 3 fe
SET,
Birthday Party Value!!
Women's Better Shoes
THREE BIG GROUPS . . .
88
88
4
88
Manufacturer's Close-outs .4.3 big price groups to choose from. All formerly much
higher priced . , . pumps, flats, wedgies . . . where but Penney's . . . such top-quality
shoe at such money-saving prices? Every shoe built for comfortable fit. Most all
sizes and colors . . . narrow widths, too. Buy now and save . , . Sizes 4li to 10 . , .
AAAA to C widths. -
' V',. .'. ;,: Downstairs store
'
Spec. Feature!
') All Wool Skirls,
i Plaid Jackets
4,88 8.88
SKIRTS JACKETS
t Sizes 10 to 18 Sizes 10 to 20
Compare Penney's quality
anywhere! The skirts are
seat-lined, have a full walk
ing pleat. The jackets are
lOOc wool. Generous patca
pockets, smoked pearl but
tons. Bright plaids or plains.
SECOND FLOOR
SO ONLY
MEN'S PLASTIC
FLIGHT JACKETS
Only i'.ll
Quilt Lined
Sizes 3ti In 46
MAIN FLOOR
10 PAIR
MEN'S RAYON
NYLON SLACKS
Only 4,00
Gabardines . . .
Broken Sizes . . .
MAIN FLOOR
20 PAIR
MEN'S ALL
WOOL SLACKS
Only 8.88
Sheen Gabardine
Broken Sizes
MAIN FLOOR
35 ONLY
MEN'S DENIM &
POPLIN JACKETS
Only 2.88
Assorted Colors
Sizes 36 lo 4fl
MAIN FLOOR
60 ONLY
WOMEN'S RAYON
KNIT GOWNS
Only 88C
Assorted Colors
Sizes S. M. I,
MAIN FLOOR
60 ONLY
BOY'S CORDUROY
SPORT SHIRTS
Only 2.00
Assorted Sizes
Sizes 4 to 18
MAIN FLOOR
1S6 (IN1.Y
TODDLERS COTTON
KNIT POLOS
O . SI
for l-
Asortcd colors
Sires 2. 3. 4
SECOND FLOOR
6 ONLY
GIRL'S WASHABLE
WOOL SKIRTS
.3.00
Sizes 7 to 14
Assorled colors
SECOND FLOOR
Onlv
Womeo i AM Wd Tri (Mho 1.00
Women's Doeskin and lapedsin Gloves 2.00
Women's Strotchebl Nylon Panliet 88c
Women's Romper Pajamas now only 1.50
Potholden and Oven Milts only 4 for $1
Wool and Rayon Tweed yardage yd. 1.88
36"x 50" Coirjn Crib Blankets now J. 00
Toddlert 100S Nylon Sweaters 1.00
600 YARDS
GINGHAM PLAID
YARDAGE
9 yards 1
m for i-
Assorted Colors
Machine Washable
MK7.ZANIXE
120 ONLY
CANNON MINIATURE
FRINGED TOWELS
3 f(ir n
Assorted Colors
Thick Tern- Cloth
MEZZANINE
3 A