Salem, Oregon, Thursday, June 14, 1956
THE CAPITAL JOURNAL
Section 3 Page I '
Outlook in
Electronics
Field Varied
Consumer Aspect Soft
While Other Phases
Now Booming
By SAM DAWSON '
CHICAGO 11 The electronics
Industry sprawling all the way
from parts for guided missiles to
lv sets and automatic washers
is eyeing the general economy
warily today. Here, where per
haps a third of the nation's out
put centers, they stress a sharp
cleavage in outlook.
That part of the industry deal
In? with the public directly TV-
radio and many home lapoliances
is on the soft side, waiting for
the consumer to regain all the
confidence in the future he showed
last year.
But that part supplying indus
try and the military sees nothing
to fear just now but the remote
chance of a real recession. v
Sales of TV sets and many-
home appliances are down from
last year, and inventories are
heavy, although some of tho TV
companies here say rather smug
ly thev are in a better position
than the auto industry because
they played the production side of
the game more cautiously. Plant
shutdowns and layoffs are sprin
kled through that part of the in
dustry that dc.ils with the con
sumer. And price cutting at the
retail level is notable.
Some of the companies here
have full lines. They make TV
and radio, and also ranges, refrig
erators, built-in ovens, washing
machines. Others specialize, say,
in just TV and radio. In both cate
gories, most supply both the con
sumer and industry and the mili
tary, making up in industrial and
defense sales. Some show curious
deviations in the ratio of profits
to sales.
Motorola reports higher sales
hut slightly lower earnings in the
first quarter of this year. Zenith
Radio reports both sales and earn
ings lower. Admiral, with a drop
in sales, reports higher first quar
ter profits. '
Industry spokesmen have a
number of explanations for the
slump in TV set sales, especially
of the larger sets. The consumer
may be playing it cautious just
now, disturbed by recession talk,
or he may already have all the
time payments he can handle.
Some in. the industry blame
"another , color scare," like the
one late in 1953 that chilled the
Christmas sales of black and
white sets.
Others are putting their bets on
the new portable TV sets to pull
the industry back onto the uphill
track this fall.
Rough going in the industry has
led to a number of mergers and
to the folding of smaller com
panies.
The electronics industry as a
whole, despite any stumbling now
and then by one of its divisions
dealing with the fickle public,
looks for steady growth. Leaders
estimate it will do a six billion
dollar business this year, com
pared with 300 million in 1939.
Destroy
Japan
er of
Slow
KOBE, Japan W Ikazuchi,
first Japan-built destroyer since
World War II, is a slowpoke. The
1.070-ton escort destroyer on its
maiden cruise provided a junket
for scores of old navy officers
living in the Osaka-Kobe area.
The men who remember Japan
as a naval power say the ship
compares with warships of the
navy if you go back to 1000.
Ikazuchi cruised at 20-25 knots in
the quiet Inland Sea. Four bigger
destroyers leased to Japan by the
U.S. Navy can do 35.
"What can a destroyer with 25
knots speed do?" one veteran
murmured. "A modern subma
rine may outrun it."
Mochitsura Hashimoto, who cap
tained the submarine 1-58 and
sank the U.S. cruiser Indianapo
lis in July 1945, said: "wait a bit.
We'll make one making 40 knots
before long."
Father Emu
Has Troubles
EVANSV1LLE, Ind. tfl-Hiram,
the papa emu who has had his
share of hatching troubles at Mes
ker Park Zoo, has a new brod
of five babies.
Don Davis, zpo director, said
the brood, now about a month
old. is the largest ever hatched
by Hiram and Emma in their 19
years at Mesker. The hatch came
from nine eggs.
The only other surviving off
spring, hatched in 1954, is in a
separate pen with Emma. Hiram
hatched two chicks from nine
eggs in 1953, but both died. He
didn't hatch a single chick out
of 29 eggs five years ago.
Hill Music
RocksEurope
FRAXKFURT, Germany i0
The old world is rocking these
days to the noisiest import yet
hillbilly music.
The American Forces Network
puts on a show called "Hillbilly
Gasthaus."
Gasthaus is German' for mall
hole!.
The program is so popular
among Germans that a number
-, cafes have bc renamed
"Hillbilly Gasthauses." AFF cets
hundreds of letters from hillbilly
music enthusiasts, many Ameri
can GIs but quite a few European
citizens Letters from from Eng
land and Scandinavia as well as
o
OPEN MONDAY AND FRIDAY 12:15 TO 9 P. M.
OTHER DAYS 9:30 A. M. TO 5:30 P. M.
FREE STORE-SIDE PARKING
FOR OVER 1,000 CARS
so big., so important .. so dramatic
we are using prices
B-M '4 V. L" I k
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fti .r , .r sii jiiitliiii. 4 ' Lj 'T'r
. . . one of the two largest Friday Surprises of the year!
ti
reg. $4.98
popular colors in
summer handbags
3.29
Smart fashions in plastic patent, rayon faille and novelty
fabrics. Many one-of-a-kind samples. Travel, tailored and
dressy styles. White, navy, red, French bread, black and good
assortment of summer pastels.
reg. SI3.75-S20.95
French calfskin handbags
Polished calfskin handbags '
imported from France. Com
pletely leather lined in
matching contrast , colors.
Deep pouches, or slim sil
houettes, horizontal vaga
bonds. Black, brown, navy,
red, tan.
10.79
plus
tax
reg. S1.00-S1.95
fashion bells
Calfskin leather fashion belts in popular
contour or straight styles. Metal or self JLQt
covered buckles. Summer colors. O 7 V
LEATHER GOODS-STREET FLOOR
G
V,SV.
it 'i a
5 t." J ' 1.
f K
.
i (lVlnW
reg. 3.i)8
rayon shirts
Slim line skirts in popular rayon fabric. White, pink,
i .
black, navy or be;ge in the group. Sizes 10 to 16.
1.99
blue,
reg. HG.50 "Torsclctte"
by Lily of France
$5.95
Outstanding value! Discontinued style Torselette of all power
net with diamond front and back panel of satin elastic. Strap
less, embroidered nylon marquisette bust; detachable garters.
White, black. 32-38 B-C.
reg. S7.95 short-sleeve slipover
and cardigan swetiter set
100 wool sweaters with mock
turtle neck; long sleeve tordigans $ QQ
wittS white revere. Navy, charcoal "1,77
or brown. Sizes 36 to 40.
SPORTS SHOP-STREET FLOOR
reg. Si strapless bandeaux bras
1.59
FOUNDATIONS-STREET FLOOR
Cotton bandeau strapless bras with
elasticized back. Discontinued style $
by famous maker. White, 32-36 A
32-38 B-C.
rr Sl.0JMtl.91t big
Large selection of samples end discon
tinued styles collars, collar ond cuff0
sets, dickie;0 White and colors in Nylon,
cSton and velvets?
C3
59
NECKWEAR-STREET FLOOR o .
ff. M.T.WMf ! mtmpi wmbrvll
Cashion umbrellas in long, short
handles; 10 or 16 rib typs. Sijjid Qfi
ccjrs, plaids, fancies. Polithed "tjr9
$?d or plastic handles. Many cia'. '
0 oLBRELLAS-STfitftppft Q
n 0
reg. S l.95-S5.95
nylon tricot gowns
3.59
Lace and nylon net trims; sleeveless and cap
sleeve styles. Discontinued styles and special pur
chase gowns in pink, blue or red. Sizes 32-40.
LINGERIE-STREET FLOOR
reg. S2.95 titIon tricot
petticoats '
$1.99
.Discontinued styles of a famous make.
Two and four gore skirts; nylon net and
lace trims. White, pink, blue, black.
reg. $3.98 cotton plisse
pajamas
$299
two-piece style; Butcher boy jacket with
button front. Floral print on white In
shades of pink, blue, orchid. Sizes 34-40.
If
reg. SI.50-S.95 women's
famous make summer gloves
79'
Double woven rayon and double woven nylon
gloves in white and summer colors. Shortie,
plain and detailed cuff styles. Few irregulars.
Sizes 6-7'7.
WOMEN'S GLOVES-STREET FLOOR
reg. S7.95-SI2.95
girls' wutches
$
6.88
plui
tax
Large selection of styles. Round luminous dials;
sweep second hands; colorful enamel trim and
multi seed pearl set cases. Suede bands, ex
pansion and clip on bracelets. Guaranteed
movements.
JEWELRY-STREET FLOOR
We regret that we must reserve the right to limit quantities on oil Friday
Surprise items. No sales to dealers. Please, no mail, phone or C.O.D.
orders. On Sale while quantities available.
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