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1954
THE CAPITAL JOURNAL, Salem, Oregon
3 distinctive lines-14 brilliant body styles
lou just oucut to my the '54 Ford ... the car that brines a whole
new set of value features to the low-price field. YouH find that each
new feature is an extra dividend in driving enjoyment. And each new
dividend establishes Ford, even more in '54, as the "Worth More" car.
You get a special dividend in styling, for example, with Ford's distinc
tive new appearance . . . smooth, clean lines. You get sparkling new
interiors, too, that are a dividend in themselves. New custom-selected
upholstery and trim are color-harmonized with your choice of glam
orous new body colors. And Ford's new Astra-Dial Control Panel is not
only the most beautiful you've ever seen . '. ; it's designed for safety,
too, with the speedometer located high on 'the control panel.
And each of the new Fords gives you special dividends in ride and per
formance . . . with new Ball-Joint Front Suspension, the greatest
advance in chassis design in 20 years . . . with your choice of Ford's new
low-friction Y-block V-8 or I-block Six, the most modem engines in
any car today! And, as an additional dividend, Ford makes available
all the power assists you might expect to find only in the costliest cars.
With 28 brilliant new models to choose from, youH find the exact car
to suit your tastes and requirements. Come in and se6 the '54 Ford.
Test Drive it Once you try it, youll want to drive it home.
II m
Ball-Joint Front Suspension
This revolutionary new suspension is
exclusive to Ford in its 6cld. It allows
greater up and down wheel travel
for a smoother ride. And it helps
keep wheels in true alignment
for consistently easy handling.
Movement of the wheels is on
ball joints, whether in up and
down motion as wheels travel
over rough spots, or in steering
motion as wheels turn right or
left. Lubrication points are cut
from sixteen to four.
The nerj HSO-h.rp.
OVERHEAD VALVES
HIGH -TUR B UUNCf
COMBUSTION
CHAMBERS
SHORT-STROKE,
LOW-FRICTION
DESIGN
rap
DOUBLE-OEdCv
INTAKE MANFOLD
DEEP-CAST
"Y" BLOCK
mmmm
The rsi"j W5'h.p.
OVERHEAD ; '
..VALVES
HIGH- TURBULENCE
COMBUSTION
CHAMBERS
SHORT-STROKE,
LOW-FRICTION
DESIGN
4-PORT
" INTAKE '
MANIFOLD
DEEP-CAST
'"MOOT
The greatest engine advances since the original FORD V-8
Twenty-two years ago Ford introduced to the low-price field a fine-quality
precision-engineered V-8 engine. This basic design soon to become famous
throughout the world quickly established a new standard of performance
for low-priced cars. And now, with its 22 years' experience in building over
13,000,000 V-8's, it is only logical that Ford is first in its field to introduce
a brand new type of V-8-the Y-block V-8 . . . together with the most modern
Six in the industry the new and advanced I-block Six.
Both new 1934 Ford engines have overhead valves for most efficient high
compression operation on today's fuels. Valves are frce-brcathing to give you
the most CO . . . free-turning to seat tightly and maintain high compression.
Both engines have a deep-cast block with skirt that extends well below tho
crankshaft for greater strength and rigidity . . . smoother, quieter perform
ance and extra-long engine life. Their modern short-stroke, low-friction
design cuts friction losses . , . gives you more usable horsepower, more miles
per gallon of gasoline. And new high-turbulence combustion chambers assure
a more thorough mixing of fuel and air for faster, more efficient firing of fuel.
Plan to Test Drive a '54 Ford. Youll find these new Ford power plants stand
out as the greatest engine advances since the original Ford V-8.
Plus five optional power assists you might find
only in America's costliest cars
T
fM fei Sill liBl' 8
m mm
Master-Guide Powtr Steering
It doe up to 75&OI your steering work tot
you. when you ned it . makes parking
I pleisure. Yd it leaves you wtl tho
oormel led ot steering on tho straight
away. And. in eddibon, it arshions out
steering wheat "shock" on rough roads.
Swift Sun Power Brakes
Power dots op lo onthird ot tlx owl ot
stoppinf tot yor Yo tro mors reined m
tht stop and 0 dnying ot congested
rr attic And should tho system ever lost its
power no more tftorl is required to make
I stop than with conventional brakes.
Power-Lift Windows
Smooth, stem electric power opens or
closes windows at the touch ot a button.
Thorts a master control beside driver
plus an individual control under tack
window. You may operate any ot the
PuwerUtt Windows safety while dnying.
4 Way Power Seat
You push one of two controls and the front
seat toes op or down . . push the other
and it toes front or back. It's a real con
venience when different people have k)
dnve or when yoa want to change posi
bon to teheve tanei ot avoid sun (lare.
Fordomatic Drive
It combines tht best in "automatic'' tnfj.
netting to give you the most versatile
automatic shifting ever You gel tht
smoothness ot a fJwd tortnit- converter,
tht "go" of an automatic uttermediata
gear Ford also offers gas-saving Overdrive.
More than ever...
THE STANDARD for
THE AMERICAN ROAD
'At titro coif.
Make tomorrow your day for a Test Drive
375 CENTER ST.
SALEM, ORE.