Tmsdy, Jinmrr $. 1954 THE CAPITAL JOURNAL, Salem, Oregon 3 distinctive lines-14 brilliant body styles lou just oucut to my the '54 Ford ... the car that brines a whole new set of value features to the low-price field. YouH find that each new feature is an extra dividend in driving enjoyment. And each new dividend establishes Ford, even more in '54, as the "Worth More" car. You get a special dividend in styling, for example, with Ford's distinc tive new appearance . . . smooth, clean lines. You get sparkling new interiors, too, that are a dividend in themselves. New custom-selected upholstery and trim are color-harmonized with your choice of glam orous new body colors. And Ford's new Astra-Dial Control Panel is not only the most beautiful you've ever seen . '. ; it's designed for safety, too, with the speedometer located high on 'the control panel. And each of the new Fords gives you special dividends in ride and per formance . . . with new Ball-Joint Front Suspension, the greatest advance in chassis design in 20 years . . . with your choice of Ford's new low-friction Y-block V-8 or I-block Six, the most modem engines in any car today! And, as an additional dividend, Ford makes available all the power assists you might expect to find only in the costliest cars. With 28 brilliant new models to choose from, youH find the exact car to suit your tastes and requirements. Come in and se6 the '54 Ford. Test Drive it Once you try it, youll want to drive it home. II m Ball-Joint Front Suspension This revolutionary new suspension is exclusive to Ford in its 6cld. It allows greater up and down wheel travel for a smoother ride. And it helps keep wheels in true alignment for consistently easy handling. Movement of the wheels is on ball joints, whether in up and down motion as wheels travel over rough spots, or in steering motion as wheels turn right or left. Lubrication points are cut from sixteen to four. The nerj HSO-h.rp. OVERHEAD VALVES HIGH -TUR B UUNCf COMBUSTION CHAMBERS SHORT-STROKE, LOW-FRICTION DESIGN rap DOUBLE-OEdCv INTAKE MANFOLD DEEP-CAST "Y" BLOCK mmmm The rsi"j W5'h.p. OVERHEAD ; ' ..VALVES HIGH- TURBULENCE COMBUSTION CHAMBERS SHORT-STROKE, LOW-FRICTION DESIGN 4-PORT " INTAKE ' MANIFOLD DEEP-CAST '"MOOT The greatest engine advances since the original FORD V-8 Twenty-two years ago Ford introduced to the low-price field a fine-quality precision-engineered V-8 engine. This basic design soon to become famous throughout the world quickly established a new standard of performance for low-priced cars. And now, with its 22 years' experience in building over 13,000,000 V-8's, it is only logical that Ford is first in its field to introduce a brand new type of V-8-the Y-block V-8 . . . together with the most modern Six in the industry the new and advanced I-block Six. Both new 1934 Ford engines have overhead valves for most efficient high compression operation on today's fuels. Valves are frce-brcathing to give you the most CO . . . free-turning to seat tightly and maintain high compression. Both engines have a deep-cast block with skirt that extends well below tho crankshaft for greater strength and rigidity . . . smoother, quieter perform ance and extra-long engine life. Their modern short-stroke, low-friction design cuts friction losses . , . gives you more usable horsepower, more miles per gallon of gasoline. And new high-turbulence combustion chambers assure a more thorough mixing of fuel and air for faster, more efficient firing of fuel. Plan to Test Drive a '54 Ford. Youll find these new Ford power plants stand out as the greatest engine advances since the original Ford V-8. Plus five optional power assists you might find only in America's costliest cars T fM fei Sill liBl' 8 m mm Master-Guide Powtr Steering It doe up to 75&OI your steering work tot you. when you ned it . makes parking I pleisure. Yd it leaves you wtl tho oormel led ot steering on tho straight away. And. in eddibon, it arshions out steering wheat "shock" on rough roads. Swift Sun Power Brakes Power dots op lo onthird ot tlx owl ot stoppinf tot yor Yo tro mors reined m tht stop and 0 dnying ot congested rr attic And should tho system ever lost its power no more tftorl is required to make I stop than with conventional brakes. Power-Lift Windows Smooth, stem electric power opens or closes windows at the touch ot a button. Thorts a master control beside driver plus an individual control under tack window. You may operate any ot the PuwerUtt Windows safety while dnying. 4 Way Power Seat You push one of two controls and the front seat toes op or down . . push the other and it toes front or back. It's a real con venience when different people have k) dnve or when yoa want to change posi bon to teheve tanei ot avoid sun (lare. Fordomatic Drive It combines tht best in "automatic'' tnfj. netting to give you the most versatile automatic shifting ever You gel tht smoothness ot a fJwd tortnit- converter, tht "go" of an automatic uttermediata gear Ford also offers gas-saving Overdrive. More than ever... THE STANDARD for THE AMERICAN ROAD 'At titro coif. Make tomorrow your day for a Test Drive 375 CENTER ST. SALEM, ORE.