Capital journal. (Salem, Or.) 1919-1980, March 24, 1953, Page 29, Image 29

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Sun, Fun and Casual Togs Exciting In Spring-to-Summer Sportswear
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For him and her swim coordinates in itriklng, striped
acetate lastex. That handsome styles feature sleek fit
ting trunks for him, and a flattering strapless one-piece
for her.
The first appearance of the
newest in sportswear on the
fashion stage set by the Spring
Openings is always eagerly
awaited! ' - . . t
This year it Is being ac
claimed with "bravos" for. its
versatility, fabric interest, and
color excitement.
Playtime Hogs are more fun
than everl Patio pants. Spring's
version of the terrifically-smart
matador pants, are a big favor
ite. They are very slim, very
tapered and are. being shown in
printed calico with a matching
blouse and a wrapover skirt of
plain color denim, in heavy cot
ton chambray. with fringe-trimmed
carpenter's-, pockets, in
striped and plain denim, cotton
tweeds (cuffed below the
knees), and in many other ver
sions. ; .' ' .. .-. ..'
Slacks follow this slim, tap
ered line, an dthe newest in
shorts is the longer style, the-
Bermuda or walking shorts.
The slim - fitting, sleeveless
tank ttop is the favorite team
mate to slacks and shorts.
The ever-popular Tee shirts
gain a new look with high,
wide, and stand - up collars.
Contrasting colors point up
collar interest.
Very-new-looking and very
wearable are the blouses, jack
ets, and shirts worn loosened
up as over - blouses. Narrow
belts are used to identify the
natural wajstllne. Middy
!e on Easter ieauty with
P
Wf
.cut S I W
90W I J t,
Erich of New York
Oive your Beauty a Springtime Lift
with an exolting new hair style and
. permanent wave by Xrleh of New
' York. Zrloh will create a lovely de-.slgned-for-you
eotffure and one of
, Irion's skilled operators will give
! you natural-looking, long-lasting
permanent wave. Can for an ap
pointment today I :
Csricli of New York
1N. Ufearly ;
blouses worn loosely still rate
high in Junior sportswear.
Printed cotton sun dresses
will play a major role In the
new-season picture, in a range
from small allover patterns to
larger-spaced types. Texture
adds a note of interest In sub
dued or embossed types.
The bare look is featured in
strapless styles and In the
deeply-scooped neckline. Little
cover-up Jackets appear in in
teresting new versions. Skirts
Invariably billow from a tiny
waistline.
Jackets are big fashion,
especially in the collarless
styles that accessorize with
scarfs so beautifully. Longer
and tapered, they appear in
both nubby tweeds and smooth-
surface fabrics. The boxy jack
et,, in the very square line, is
the season's runner-upl
Spring blouses are outstand
ing in their detailing and ex
citing trims. Linen in pale col
ors, briUiant-nued cottons, pon
gees, and novelty nylons are
making news in dressier sports
wear.
Town and country togs for
the woman who loves the cas
ual approach echo the best
selling trends In misses' sports
wear. Slim, easy lines are fea
tured In Jackets( shirts, blouses
and skirts in women's sizes.
In active sports togs, swim
fashions capture the greatest
attention. .The trend toward
modesty still holds this season
in more covered-up maillots
and princess suits.
The strapless top remains the
fashion leader in swim wear
being shown almost exclusive-ly.
Fabrics are news-worthy with
lastex appearing In new treat
ments. Lastex faille, cluster
tucked or pleated, Orion lastex,
and tweedy lastex are destined
to be top favorites. Nylon, pop
ular as aver ior its quick-dry
ing quality, .eye-catching cot
tons in gay prints, ' ginghams,
and denims appear In imagina
tive styles for the 1988 mer
maid. .
Newest cottons for the surf
are brighter, bolder and more
cleverly designed than ever.
Beach , jackets go to new
lengths of flattery in tunics . . .
straight jackets . . . middy car
digans .' . . sailor shirts
and coat dresses as a quick cov
er-up! -Terry
cloth, both in plain col
ors and patterns, is still the
best-loved fabric. Gay cotton
jackets do double duty when
worn with slim toreador pants.
Women golfers will welcome
the new knitted touches to fa-
vorite classics. . . the color
matched - sweater trimmings,
cotton mash bodices, and new
mesh top cottons. ... all de
signed for an easy golf awing.
Spring sportswear deserves
the applause it's receiving and
promises a top performance in
fun-loving wardrobes.
The dipping line is the new
est high fashion note in belts,
inspired by Parisian styles and
interpreted by American de
signers this Spring.
Dipping lines suggest the
elongated waistline in different
ways: one style featured is of
shaped, polished calf with
notches at the sides for a firm
er fit; It iweeps down in a tap
ered flap over one hip.
From Lady Fair
Ten will truly make news
in the Easter parade with hat,
gloves and bag from Lady Fair ...
All the Latest styles now being shown.
Don't miss our stunning new Easier
Bonnets In Imported Swiss Braid Straws
and many other exciting materials . . .
All at Budget Prices!
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Gloves l00,. 200
Hats T,.5"
Bags I'M"
Drop By Lady Fair
Today and See Our
Most Complete Selection!
'
m JLadLy Jbatr
383 Court St.
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: Wrap-around Halter Swira
Salt of worsted knit (above)
and the striking hostess en
semble (above, , right) with
colorful worsted jersey
cuffed stovepipe pants and
black felt atandaway tunic.
Rayon Crepe
Used for
Softer Lines
-... MMM KarW in faih-
XUIJWIl "
ion, playing an important part
in interpreting the new softly
flowing silhouette.
a Ihi.ih a haairallv nneslina
fabric, crepe is welcomed by
women everywhere, Who have
hoped for a return to the gen
tler, softer lines.
Today's top designers love
the soft flattery of crepe. Dior,
Coronation
Designers'
1953 Theme"
' The- Coronation of Queen
Elizabeth of England has been
a source of new inspiration to
the American designers of ev
erything from top to toe. ;
i Never before have we had
such an array of jeweled fash
ions from tiara like hats
flashing with more Jewels than
Elizabeths crown to Jeweled
ribbon footwear, daintier than
Cinderella's glass slipper.
Especially in costume jewel
ry has the Coronation theme
captured the designers' imag
ination. The crown motif ap
pears in everything from tail
ored ' metal to scintillating
make-believe stones. .
, Tiaras have already been ac
cepted as a formal halr orna
ment and will twinkle on even
more heads under-the Spring
and Summer stars. Definitely,
every woman can, be a Fashion
Queen.-; r '-'ir-lyK,, :
The jeweled suit Is one great
favorite for Spring . a suit
that can go everywhere, even
after-five. It may have bands
of pearls and rhineetones
around the neckline or hipline,
or just a motif at the hip or
collar. It may be of worsted br
rayon. . It's your Coronation
Suit to make you the Queen of
the Easter Parade.
Colors from powdery pas
tels to jewel brights reflect the
Coronation theme. Even hos
iery adopts British names for
its color names. Although there
is no one authentic group of
Coronation colors the whole
picture i or xasnion seems to
have brightened by the forth
coming crowning of a queen
far across the ocean. '
Fashion will certainly derive
much stimulus from having a
queen on the throne of Eng
land and a well dressed lady
in the White House in Wash
ington. From Mamie's bangs
to Elizabeth's crown there's
now a new source of fashion
inspiration and women have
a new incentive to look their
prettiest
Young Miss Hats
Have 'Like-Mom
Style, and. Detail
"Young miss" millinery for
Spring makes news in its use
of bright colors, new patterns
and textures In straw,- the im
portance of white and the use
of black as an accent.
In addition to the popular
bonnet and caps, new floppy
shapes, flat crowned padre hats
appear strongly for the young
er set up to teen age. '
Black velvet is used for pin
ing 'around every -type of
shape bonnets, padre hats,
scalloped shells for band
ings! and bows on linens and
straws. Flower clusters on the
side, flower ; circlets on bands.
under brims are featured pro
minently. :
-,.-..!
Romper swim suit of Or-
lon-and-wool jersey.- " Per
manent over-all pleating.''
Trigere, Irene, Adele Simpson,
tnd others jiirn Its fltild jrace
to neck-tohem bleating, subtle
draping, and th aheath-llkt
line. v-'-'r
The curving contour If poled
i h uanins aown. the tail
ored dress, the two-piece frock.
' Emphasis goes to surface ex
.,,.. r.ninff from fine sur
faces to pebbly, corded, and
i honeycomb effects. .
The new trend is dramatUed
in brilliant colors, rich dark
tones, and clear pastels. Black
is the favorite for sophisticated
smartness. -? $
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A Wholly New Concept in Mske-Up !
A Atwfef tnm HmM mw tins Skk
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1 Never before In the history of
make-up has there bean such
-; a radiant shining foundation
that gives perfect coverage
...as true, as shining-clear as
. nature's own high-lights. .
i For a long time, women have
wanted such a foundation.
- And now, the greatest creative
name in Beauty has presented
' lust such a flowing cream . .
It is called. Basie Sheen;
! a truly superb achievement by
Elizabeth Arden. Miss Arden
!has created BASIC SHEEN
for all women, making a special
version with hormones for the
woman over thirty, so that
she may have the benefits of
these modern ingredients
(estrogenic hormones), which
help replenish aging tissue and
regain vital young loveliness.
1 Miss Arden has worked tire
lessly with her laboratory staff
so that the texture of Basic
Sheen has the fluent ertamin$u
that really covers. When' you
smooth it on even though it
feels butterfly light every
tiny line and imperfection is
concealed completely by a liv
ingglowing translucent beauty 1
. When you use Basie Sheen
. . . arid do it soon . . .you will
be absolutely amazed at the
way it receives the soft glow
of rouge . . . the brilliance of
lipstick . . the faint purs veil
of powder. And how tvry rnacA
prsttter your finished make-up
looks! Basis Shsen comes in
six radiant shades: Rachel,
Ross Rachel, Light Roeetta,
Medium Rosetta, Deep Ross
Rachel and Rosette Bronx. ,
How to Apply '
ask Sheen for th most '
IsautWu) Rssutts '
Cleans the skia thoroughly -with
Ardena Cleansing Cream '..
combined with Ardena Skin ,
Lotion. Next, patthe face with .
a firm pad, dipped in Skin ,
Lotion. Fat akin thoroughly .
dry (if you are using fasts
Shttn with HomoM w sug
gest at this point an extra step i i
Apply Ardena Special Hor
mone Cream; pat in; remove :
with tissue. Use Velva Smooth
Lotion to remove every bit of .
excess cream).- .
Now take a few drops of '
Basic Sheen (use sparingly);
smooth and blend it over face ,
and neck until dry. Apply
cream rouge; pat on powder. '
Before applying lipstick it is
a good practice tqiise a bit of '
ice over Hps. BASIC SHEEN '
.... in a plastic squeeze bottle, '
a superb make-up foundation '
... .00. BASIC SHEEN... 1
in a plastic saueeze bottle with ' '
Hormones (7000I.U.of Xstro'V
genie Hormones per os.)...
6.(0. Mtasiwtot
S10 Court St.
LEATHERS, DRAMA!
Leather is a smart newcomer
on the spring fashion scene!
Soft, supple suede appears in
coats, jackets snd costumes
styled for spring wardrobes.
Suede Is used effectively to
add a dramatic accent to knit
and nubby tweed ensembles.
Send your
Easier bouquet
' In en envelope on
Easier Cards
Edward Williams
IJ(0WI
"Heme et Hsllrnirk CirtV
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i Wt w-lh Fine Ke"
FROM
ilV uZ WOOLEN Mill"
111 yfrffryS DOZENS OF SMART NEW FABRICS
TO OIVI RIAL INSFWATIOK TO YOUR;
fjfr fLaS ' SPRING SEWING! NOW SPECIALLY FRICEdT
Poodle Cloths -Suede CloW
y Fleeces and Novelty Weaves i
JYk ; Wools and Orlbw
III 'j viprliif MlehVasjir.litm m4 ShtriuAlmX
1 1 Wfft LINING FREE WITH ANY. ?
til lAw V SU,T 0R COAT LENGTH
I t SATURDAYS;!
H?r 260 S. 12th St. ,
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