Capital journal. (Salem, Or.) 1919-1980, March 24, 1953, Page 20, Image 20

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    Tueaday, March 14, 195S
THE CAPITAL JOURNAL, Salem, Oregon . ' I
r i
11
1 Pit t-i-f ASTER PARADE
California Interprets New Silhouettes and
Style Notes with Exciting Variations
Top Left; Newton-Elkln'a
"Sylvon Pump," new, lor. t
Spring with It long-tapering'
linei and white Jet, leaf or
namentation. Distinctively
mart for '61. - ."
Brllht as the tunihine, color
ful ai the deiert in full bloom,
and aa exciting m tbe ocean on
wind-awept day, ia the fash
ion feeling of the California
collection! for Spring into -Summer!
Slimmer llnea come through
for tbe new aeaaon, in coat and
dreu eniemblej In tapered,
at-home panti and in leek
fitting ahorta. ' ',
) Rich silks, fine linen, dra
matic i cotton are all ued to
interpret' the new dreue
baiieaUy-aimple in line, and
devoid of the extravagant
flourifhe of the part.
Sleevelet, bare - topped and
haltar dreue a well a
the newly important fpecta-'
are emphasized
imartne by
tor frock
with subtle
weater top.
California, too, give royal
emphMl to - the enarmble
theme. Coat and dreue are
team mate in every major
California collection. Jacket
over dreue, are designed in
the ensemble mood, too,
Ever the leader in creating
distinctive awimwear, Califor-
nia give smart emphasis to the
elasticlzed, smootn llnea pui-
flattering suit
The strapless top i heartily
endorsed in all the leading
swim-wear showing.
Cotton . pucker, . denim,
gingham, pique, cotton satins.
and elasticized nylon and or-
t't'4kc 1
rYour clothes
will look
so much smarter
: over a
Life Foundation
You step into Fornifit's Life Foundation, and '
instantly. Your figure become one sleek, unbroken
sweep. With butt high and young. Waist dimmer.
Hip and fhighs trimmer, smoother t , . . You'll love
the lailored-Uhfit perfection of a Life Foundation. '
Formfit's clever way of combining firm control with
free-action comfort.; It' the key to A Sweetheart of
a Figure I See for yourself,1 Be fitted by our
trained corsetiere today. ,
Nylon Ufa Foundation -with
plunging notkllne, shewn
Other from $13.50 VP fl
Irai from SI i75 "P
QreMot from $6.50 P
Ion are among the fabrle lead-
era in awimwear.
- CalJfofnla lead to the fabric
parade with tbe dramatic entry
of straw eloth excitingly in
terpreted into easy-going cas
uals and date-time dre-up.
Golden State designers too,
deftly manipulate denim, lin
en, cotton suitings and all the
Wonderful synthetics with a
rew ease and decorum for "un
der the aun" and "under the
moon" faihion.
For fun and tun fashions
are alwaya pace-setters when
they wear a California label I
Tailored short are , top!
They team with Indian princess
overblouiea . . . with modified
middies . . . with shirt-tall
jacket . . . with poncho-styled
shirts and brava topper with
tand-away neckline or turtle-
necked ribbing. :
Terry i printed, ' plaided,
plain, and used with wide va
riety and distinction, in all fun
wear.
Golden highlight from the
California collection: cotton
with a "town" air ... . halter
fashion . . . costumes! Coin
and polka dots .'. . embroid
eries and rich trims!.
The gypsy look . . . the Span
ish influence . . . Indian inspir
ations . . . and colon borrowed
from the world's most brilliant
palette. :
Pleated skirts . . . iwinglng
kirt . . . ensemble theme in
awimwear. Dutiful, beautiful
denim with either a little boy
look or one of sophistication!
A like-never-before suit, sea
son! Casuals a you love them!
Conversation.- inspiring prints
whispering silks and fas
cinating fabrics!
From the sophisticated, to
the fun fashion California
presents a queen's treasure of
fashion inspiration for milady,
whoever, wherever, she may
be.-
. (
o ; - V"' .
Head Dresses
Wear a Crown ,
The Coronation theme, to in-,
fluential in Spring millinery
design, is also strongly reflect
ed in bridal headdresses. Pearls
and rhinestones mounted in
rigid settings shaped like royal
crowns, or heavily starched
lace in the ahape of a regal
headdreu and studded and out
lined with pearl are lome of
the ityle which this season'!
brides may wear when they
are the queen for the day.
England' largest river, the
Thame, is smaller than the
Mississippi when it leave Min
nesota. .
She will adore the wonderful New Easter
Clothes now in Johnson's SUB-TEEN Assem
bly Room ... a separate department devoted
to glamour Sub-Teens only!
See the new Easter
Suits, Just
17.95
New collection of Spring
Dresses. Sub-Teen sizes
8 to 14.
5.95 to 12.95
'( iU fa ttu 4tt.9M
Johnson's Sub-Teen Assembly Room - Balcony ,
' Spanish-motif Shorts and
Blouse of seersucker with a
"gay-blade" cincher. .
m v
ft i L ' "
Swiiri laj
Stripes used effectively
in this coat-effect dress,
Gray,' navy, and brown with
matching stripes or sparked
with white stripes.
Hi Hat $10.95
i Chichi $10.95
Fashions Palette Offers a
Light, Bright Color Theme;
Pale Tints and Royal Hues
ff.ahtnn extend rich, vi
brant palette of deep tone and
nri matels to delight milady
when creating her Spring ward
robe picture.
From the palest off-whites to
hi warm, caramel shade . .
beige win top honor in every
collection. The naturaj" too
hnwi nromise to eleaant wool
en, textured (ilk and rayon,
a well a In linens ana conons.
Vnn ln.the.nink to roty
red,.there'i a wondrous glow to
red. .there a wonorona iiow w i - --- , - - , ,
pastel highlight) took fot Wending and background tone
. ... I Mm-M Mtl4dl on1 til lit trlffC. .
wkv'1 tnnca. Intense eorili.
and-naie ftlnk to dramatise
and to alamorlse.
True-blue, blue-greens and
nainr are th "OUt of the blue
fashion notes mi the eel
scale. .
fink, and ntmii nia lib
iirminl and twacrieM blue.
while wools highlight the true
blues and navy blues.
Hair Styles Take
On a Regal Air
HairityleS, a well at ready-
to-wear afld accessory isimons,
ihow the influence of the Coro
nation. . '
i niu tiit at1s rmHtH
the eUboraw high dressing of
the earlier Eiutbetnan perioo.
limoothiy from the face with
I curl tilled on top or towara
tat) Dies, ana em anon ai w
nape of the neck.
Another style show the Bait
Arin hirh and filled hUh Oft
the crown With short, brush
ed up feather cut at back,
Ttuu Mm Mrfeet seii
slhgt for the coronet, 46 popu
lar In Spring milllntry fash-
tim initiHiment which ft be
lieved to bate received the
historic telegraph me age,
"What Hath God- wrought."
in the early testing of. the
munleatloti, It a tnuteuin plec
at Gorneil University,
ri.t. .tnn nt mom
greens, pale, silver greens and
neutral, yellow greens are
wondrous new accessory and
basic tint.
Citrus colors . . . orange,
lemon and lime . . . remain
fathlon favorite for Spring.
Violet ha a winning way with
women and will be een
throughout the collection, but
not i a leader. .
rirsr take a back seat to
beige, et remains a popular
lot rjfint and suitings.
. Slack and white remain con
stant in fashion Importance!
White Influences fabrics in
Milkv.toned nastels or whlte-
fleeked mixtures and white-
grounded prints; tweeds and
bmieles really get a "snow
job."
Ye--color, whether "hot or
cold" Is important in the rich
tapestry of color fashion for
spring.
A grama tie drap la t ash
ever one hip; it's an etching
afterntfon frock handsomely
Interpreted in toast and
White Silk Jttlnt,
Gb$$m
The Perfeet leflnnlnf
. for rhot -
Lovely Easier Outfit
m A Of f AMD
m tutrtc "
tri MNftW i
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AvfWrf ivf tteak '
skhl fXftf tuAtm, Or toft
Itskstfeol, sMassI aktttllal "t't
wWtW9 WrM aWTrTI ajTWVrV WFItl O
apWV McHoiv
rtW itrtttch bodu
. bserftrfWMllrf lilt
wtdait Ctrwfitn
The Towne Shop
Capitol Shopping Center
r.
-
QjOU
fLji r I JS':;m
Free Lance $3 0.55
u - .mi ' '
1
Double Play $10.95
foot-easing comfort like this
in the same pair of shoes
Eda $10.95
Jaunty $10.95
"Pinna Mek
Acklim) iooeirv
105 N. HIGH ST.