4 Fall Fashions Capital Journal, Salem, Oregon, Tuesday, Sept. 20. 1949
Three-Quarter Coats, All Fur or
Fur -Trimmed, Lead Fall Styles
The important fur fashion of
the year is the three-quarter
coat, 34 to 40 inches long, that
looks right with any skirt length
and smart on every figure. The
leading silhouette is straight In
front with a four-or-five flare
back that falls from the shoulder
In graceful folds.
Collars are small, gently
rolled or upstanding. Sleeves
are straight with moderate full
ness and the majority have
small, turned-back or novelty
cuffs.
Many fur coats are shown
with belts, or can be worn either
belted or full. A distinctively
new fur fashion is a collarlcss.
Mandarin-styled coat with side
slits and kimona-type sleeves.
Genuine mink and its popu
lar - priced counterpart, mink
dyed muskrat highlight the
entire fur fashion picture, not
only for coats themselves, but
as trimmings on coats of other
furs. Black Persian lamb coat?
with collars, sleeve trims or but
tons of mink appear in all the
leading collections. Luxurious
looking, yet within reach of the
average purse, is smart and ser
viceable Jap mink. Mink and
the mink-type furs take prece
dence over all others for jackets
and capes as well as full-length
coats.
Staging a strong come-back
for the 1949-50 winer season Is
genuine Alaskan sealskin that
has no equal for warmth and
wear. It is shown in warm-toned
browns as well as black, and
for something really new and
exciting is even dyed in navy
blue! The young business wo
man or college girl will continue
to bet on the good looks and
sturdiness of mouton. Gray Chi
nese kidskin is another service
able fur in the budget-class that
Is sure to find favor with the
Junior set.
Grey squirrel Is being re-discovered
for its softness, flattery
and richness; and squirrel, dyed
to resemble sable or mink, ranks
among the season's favorites.
Again available at moderate
prices, silver-blue and natural
muskrat will have a strong ap
peal to the woman who wants a
smart and practical coat to wear
on all occasions for many sea
sons. Sling capes In mink and in
squirrel outrank jackets in
popularity ;and there is a strong
preference for flat furs over the
fluffy, long-haired furs for all
types of scarfs, capes and acces
sories. Basic, becoming styles that
avoid extremes, large and varied
selections, and attractive prices
combine to make this an advan
tageous time to Invest in furs.
Not in years has it been so easy
for the average woman to find a
fur coat to suit her needs, her
taste, and her means.
Be Button Bold
Be bold and brazen in your
use of buttons when restyling
an old dress to new Importance,
or when making a new one
yourself. It's the newest and one
of the most important fashion
trims and you can set your bud
get limit on just how extrava
gant in your button use you care
to be.
In the U.
called "Joe".
S. Navy coffee is
pJ
-" 'f- .
Bellciano takes to the short and flared in a marvelous little
topper of Forstmann's taupe alpaca fleece. A vast, widely
. lapeled fur collar, with patch pockets set at a soft angle,
curved and cuffed. Luxuriously lined with nutria.
Millinery Collections
Reminiscent of Renaissance
If? Jh: ,uA I
h ' ... t
,
The elegance of the Renais
sance period is recalled In the
millinery expression of autumn
1949. Bonnets are demure
berets, small and lithesome and
sleekly-draped turbans, rich in
fabric and color.
Daytime hats and dinner hats
are soft, tiny and oh-so-feminine.
Gently scooped trimmed bon
nets, many with chin straps of
velveteen, others wilh gracious
bows of tulle and veil, are the
go - with - everything suit and
dress hats.
Casual hats for fall suits and
tailored costumes also follow
the head-hugging helmet lines
with a curving, irregular silhou
ette that softens their basic se
verity. Profile flattering turbans and
draped-dramatically berets fol
low the headlines closely and
are shaped well down over one
ear.
Black velvet facings, satin
pipings, silk cords and tassels
trim the perennial black hat.
Feathers, such as coq, oslrich.
make-believe bird of paradise,
are used for gracious accents to
the after-five headdress.
Fabrics Wear
An Aura
Of Elegance
Like a dream sequence In a
Hollywood technicolor extrava
ganza, autumn 4 laorics are
the stuff that glamour is made
of! Crisp, whispering taffetas
brocades that glow with an aura
of iridescence jewel - gleaming
satins and shimmering velvets
all sparkle in fashion's frame.
Colors in nature's own hues,
brilliantly shine in a host of
luxurious fabrics. Silks are
heavy and with a new radiance
of their own and in the greatest
array of types and weaves seen
many, many years. Novelty
weaves are used artistically to
create the most fascinating fab
ric story since the turn of the
century.
Fall Footnotes
Predict High
Fashion
New variations to old theme
is the keynote of the Fall shoe
collections. Heels either soar
to skyscraper heights or reach
new lows in smart, versatile
flatties that go 'round the clock
in complete style rightness.
Straps that angle across the
instep or circle the ankle and
the insteps, are very much in
the picture. The classic pump
takes to bright trim by the addi
tion of smart clips (borrow your
ear-rings) at the vamp. The
suit-slanted stroller is ever
smart and twice-as-elegant as
heretofore in suave snakeskins
and other reptiles. The ghillie
tie takes an encore in the fash
ion scene for Fall,
The charming Louis heel,
hesitantly introduced last year,
is here to stay for the dressy
afternoon frock and the cock
tail length dress. Spats and
spat versions are good news
with dressmaker and semi-tailored
suits. Many of the strap
ped shoes wear button detail.
For smoother, more flatter
ing fit, more and more of the
new shoes have elasticized up
pers, which lend themselves
more naturally to more in
tricate styling.
Colors are evident In har
mony creating ensembles with
the brown-tones, wines, brick,
green and even navy making a
strong bid for prominence.
Suedes, soft and supple kids
with metallic brilliance and calf
skins are the top trio in shoe
fabrics.
Gentle shoulders and soft
curving hips highlighted with
bold little buttons. A faille
cocktail suit by Beni Claire
of Paul Parnes.
Millinery Mood Is
Exotic, Frivolous
Feathers are chic and important again In millinery moods
for Fall! Ostrich feathers, plumes, aigrette-type trims enhance
the velour and velveteens that are this season s after-five hat
charmers. For the street scene, luxurious felts are manipulated
to a close-to-the-head look, or in little shapes with peaked
crowns and finish with a jaunty
drape at the side.
Sheer enchantment and face-
framing flattery for every wo
man are the dramatic, back-hugging,
not-too-high draped tur
bans. There are new notes of
elegance and luxury in the met
allic cloths, the super-sheen vel
vets and the heavy, lustrous
satins used for these turbans.
Trims for all hats are glam
our and excitement - packed!
Braid and beads, jeweled pat
terns, new feather treatments
all add thrilling grace notes to
the fall millinery tone poem.
Your Fall hat will accent with
contrast, rather than match,
most of your wardrobe, with all
the borrowed-from-Nature col
ors displayed in full glory in
the millinery collections.
r r
The Pixie Pair, sophisticated
hat and muff set, dramatized in
rich shades of corduroy. Pin
and earring by Coro.
Designers Give
Interpretations
To Cottons
There's a rich opulence to cot
tons for fall. Textile fabricators
and designers have gone all out
to give cottons a new future.
Calico and gingham wearing
an iridescent look take an im
portant place in the career and
college girl's wardrobe. Cotton
flannels, velveteen and cordu
roy blazon forth in bold, bright
plaids and stripes.
Cotton knits are more exciting
and boasting a sweater and
blouse look wherever possible.
Good-looking shirts and shirt
waists have a sophisticated look
in this season of separates and
coordinates.
And in the 'underneath-it-all'
department, fresh, sparking cot
ton petticoats and camisoles
with feminine touches of bows
and velvet drawstrings go from
street wear to ballerina length
for evening.
The United States devotes 1,
141,615,000 acres of its land to
farming.
To test a pancake griddle drop
a few drops of cold water on it;
if the water forms small bubbles
that hiss and dance over the
griddle pour on the cakes.
t . Ini i ! tiT rri ft rim i
The Jeepster This is the tall story for fall, as advocated by
Mr. Fred of John Frederics. A knockabout in taupe meluscine
with a flamboyant silk rose trim.
Lmmmm. - -
Cap Cloche Done in fuzzy gray lelt, this
is an important silhouette for fall, called
'Congo Conquest' by Mr. John.
Hi-Lo This is Sally Victor s hit hat for
fall, in orange felt, with telescope crown
to be worn either high or low.
in me itioou oi Elegance, an
effective cocktail hat of jet
aigrettes is sparked into bril
liance with its touches of jew
els. The necklace is by Coro.
Plaids Popular
Plaid remains high on the
popularity poll again this fall.
Check the importance of shadow
to bold plaids in every phase of
ine lasnion story. It s spotlight
ed over and over again in con-
Your Gloves,
Milady
It s the twist at the wrist that
counts in gloves this season. On
the strictest little casual to the
most sophisticated glove, there
are saucy ruffles, petal-like
pouffs and flashes of soft laces.
Colors, too, are braver and
brighter doeskins and leathers,
brilliantly dyed; knits interwo
ven with metallic threads
suedes and fabrics wearing con
trasting thumbs that pickup the
dominant color of your ensemble.
GInve Glamour
Gloves with a frivolous, femi
nine look are getting a big hand
this fall. Side-draping, smock
ing, elasticized wrists, multi
stitching and dressmaker detail
give new fashion importance to
gloves as a major costume accessory.
junction with velveteen
sheer, solid-color woolens.
and
Scarf Fancies for
Fashion Fantasy
First a fashion whim now a
permanent part of today's fash
ion picture are Milady's scarves'
Those wispy, colorful and oh-so-
i versatile accessories are seen ac
centing every autumn costume
The newest have matured from
last year's narrow oblongs into
mammoth stoles and large
squares that arc lovingly worn
with everything from suits to
formats. Gleaming fabrics
many hand-painted on luxurious
silks, that are outstanding as
sashes, ascots and turbans.
All-Purpne Casual
Class or date wear, this softly
tailored wool crepe casual dress
Is tops. Noe cardigan neckline
and deep pouch pockets De
signed by Frances Dexter of St.
Louis.
Bounty for Brides
Every pastel tint In the rain
bow Is presented in a galaxy of
ultra-elegant bridal finery. Shell
transparency tones are used in
the traditional bridal satins, nets
and the shimmering velvets in
drapery - dramatic bridal, and
bridesmaids' gowns.
Many bride's gowns carry
matching mitts as part of the
dress itself more and more
stress is laid upon greater ver
satility In the design of the
I gown. Removable long sleeves
little bodice-boleros and other
tricks adapt the gown from the
wedding aisle to the ballroom
For , floor.
Brocaded satins metallic
thread shot crepes the loveliest
of chiffon velvets and silk chif
fons and marquisettes are more
lavish in one of the most lavish
of bridal showings In years.
Added Attraction
At Brown's
for the
Fall Opening
DURING THE EVENING OF THE FALL OPEN
ING, ON SEPTEMBER 20, BROWN'S WILL
HAVE ON DISPLAY IN THEIR WINDOWS,
ACTUAL PHOTOGRAPHS OF
DIAMONDS
FROM THE
DIAMOND MINE
IN THE DEPTHS OF SOUTH AFRICA
ALL THE WAY UP TO THE
FINISHED DIAMOND
STEP BY STEP
Come and sec this wonderful disploy, you will be amazed
at what takes ploce before you get the diamond as you
buy it.
Photos furnished by Keepsake, one of the world's largest
diamond workers.
SALEM'S LEADING CREDIT ilWKUOU 4) OfTlCIAN"
iftcuetteJ
in tif(e at
Priced 9 .
All wool covert
and soft furry suede
coats from $2.".00
featuring the kelly and
wine fall shades for
smart fall wear!
Sheen all wool
gabardine suits from
$25.00 in fall wine,
green, grain and grey
shades!
Smartest and newest
millinery always at
Koberts one price
hat department - $2.98
Xew millinery shipments
daily from Xew York.
Fashions
Second Floor
WE GIVE AND
REDEEM S&H
GREEN STAMPS
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'Till 9 P. M.