gCaplUl Jonnut gIm. Oregon. Mondiy. June 18. lUt
Home Town Honors Mn. Clark Speaking from bunting
and flower-decked stand in hall park of Richland, Kas.,
(population 225), Mrs. Georgia Ncese Clark thanka her fel
low townsmen for public reception given her in honor of
her being nominated by President Truman for the post of
United States Treasurer. Seated in front row on platform
behind her are two flower girls, Judy Allon and Betty
Phillips, and Rev. Don V. Bumgarner. (AP Wirephoto).
Big Campaign
In Advertising
Pittsburgh, June 13 One of
the largest continuous cam
paigns of national newspaper
advertising in the history of the
food industry will be launched
In the Immediate future by H
J. Heinz company, It was an
nounced here today by H. J.
Heinz II president.
In a continuous S2 - week
schedule of large space adver
tisements the maker of the fa
mous "57 Varieties" will use 140
daily newspapers In 110 major
markets, with special Spring
and Fall campaigns covering
300 secondary markets.
"Our decision to use news
paper advertising on an unpre
cedent scale reflects several fac
tors," Mr. Heinz said. "Fore
most is its effectiveness at the
local level. Through newspaper
advertising we can bring a
a timed, illustrated selling story
on our products directly to the
attention of housewives on the
very day they are planning their
weekly shopping lists. We con
sider this of major value
prompting immediate business
for local food retailers.
"The flexibility which news
paper advertising permits is an
other major factor. Heinz sells
many products. Some are year
'round staples. Others are more
or le.s seasonal. Using news
papers, we can advertise dif
ferent products in different
parts of the country at the same
time and tie each into our sea
sonal and sectional require
ments.
"We have always been sub
stantial newspaper advertisers
Our past experience, plus cur
rent trends In the grocery store
field, indicate that the time is
ripe for the biggest campaign
ever."
N'nthinr Down Pay Monthly
VENETIAN BLINDS
And Shades
ITi alt watth riliM. nt) r.Ut
tmmt aid Wnfliio Mind.
ELMER. The Blind Mon
Call anytime for Fre. fattmale
Phone S J.T!S
145 Rnce Rl M Salem
We give SAH Green Stamps
East Salem Garden Club '
Lists Seasonal Programs
East Salem The difference In the dates of the planting Masons
In the valley are noted by a Middle Grove farmer with one of
East Salem's bean fields. Jack Wikoff in keeping a record of
planting seasons finds that at this time last year they were Just
planting their beans and this last week they havt been putting
up the strings for well started'
vines, which is almost a month
earlier than last year.
Among the number of stu
dents that are returning home
this week from a year's work
at Oregon State college is Mavis
Eggens. daughter of Mr. and
E. H. Eggens of Auburn com
munity. She will be a senior at
the college next year.
Swegle Woman's club met at
the home of Mrs. William Dam
ery in Fruitland district. Mrs
Elmer Terrlll assisted in the
arvinri nf a ltinchpnn with
Z? cmfoT YoL,rMrf Dinner and Picnic
Loran Richey, Mrs. Henry Han
son, Mrs. Henry Dillard and the
hostess, with guests Mrs. Barney
Kenney and Mrs. Wilfred Wil
ier. Ametie club will meet Tues
day night in the horn of Mrs.
Leonard Peterson on Lardon
road in Middle Grove commun
ity. 45 People Attend ,
Hein, Mrs. Otis Dawes, Mrs. E.
E. Brandt, Mrs. William McKin
ney, Mrs. John Swanson, Mrs.
Charlea Norton, Mrs. Rex Pef-
fer, Mrs. Charles Bnttorff, Mrs.
Albert Patz, Mrs. Helen Enloe
present, and as guests Mrs. Em-
lie s sister, Mrs. Sara Wood-
burn.
Auburn Woman's club held
their June meeting at the home
of Mrs. Stuart Johns on Monroe
avenue in Auburn district. A
covered dish dinner was enjoy
ed on the lawn. A short business
meeting was conducted by the
president. Some plans were
made for the part the club will
take in the annual community
center carnival in July. Plans
were also made for a special
birthdav table at each meeting
For the social hour a surprise
shower honoring Mrs. John Em
mons was given. In attendance
were Mrs. L. W. Gordy, .Mrs
Charles Gillming. Mrs. E. C
Sunderlin, Mrs. Elmer Baker,
Mrs. S. Hussleman, Mrs. S. W
Burris. Mrs. Ruth Harrelson.
Mrs. Emmons, Mrs. Mae Mar
shall Mrs. Cecil Snook, Mrs
Silverton Forty-five mem
bers of the Loyal Berean Sun
day school class of the First
Christian church were present
at the country home of Mr. and
Mrs. Dan Geiser In their annual
nn-hostes dinner and all-day
picnic with a brief business
meeting and devotional program
held. Special guests were Mrs
C. J. Cooley and Mr. and Mrs
Neilan Dodson.
Arranging the dinner were
Mrs. Gladwyn Hamre, Mrs. Mar
Hnuck. Mrs. Laura Haeverneck
Mrs. Blanche Howell and Mrs
Del Harrington.
The outdoor dinner and pic
nic at the Geiser ranch has been
an annual affair for the class
members for many years.
FOR THE TIME OF
YOUR LIFE!
"DAFFY
AUCTION"
Journal Want Ads Pay
ROOFING
Now is the hme to order that new roof before the
busy wmw ea.r,n
Expert wurKmanship with the highest quality
material
Free estimotes without obligation.
McOiJcbrist & Sons
255 No Commercial Street
Salem Phone 3847S
THI STORES OF BETTER VALUES'
I Has Your
0Y RELIANCE I
CASUAL
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FINELY WOVEN GINGHAMS
COOL SUNBACKS WITH BOLEROS
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Site 44
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$l98
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fSm lilt
SMMkMrMC I I , J
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SHOP WARDS 'TIL t
IVERY FRIDAY NIGHT
Fait Elevator Service
to All Floors
"""""iS Liberty Phone 3-J191 Ijj
J Me of Voks
TUESDAY
FURNITURE
r SPECIALS
REG. 189.95 2-PC. LIVING ROOM SET
BEAUTIFUL NYLON VELOUR COVERS
On Terms: 10 Down,
24 Months to Pay
14488
Styled In the modern manner with clean lines and gen
erous proportions. Tempered high carbon steel sprints
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built for a life time of use. Curved panel fronts fin
ished In dark walnut. Spring filled reversible cushions.
See it today!
SAVE $35!
SPECIAL PURCHASE! $85 VALUE!
MATTRESS, MATCHING BOX SPRING
Terms: $5.00 Monthly
4988
Compare! Extra sleeping comfort snd extra savings
when you Invest In this M9 coll mattress. Kexolator
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ms ' it Jr
i 1 1 -
$49.95 FLORCREST 9x12 RUGS REDUCED!
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39.88
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buck . . . both well-padded, Covered
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trim.
42.88
On Terms:
S5 Monthly
SALE! REG. 2.29 MARILEIZED LINOLEUM
Famous Sloan Quality! Ooktrful marbia
training goes through entire surface to
felt baaing , . . colors last life of linoleum.
Pattern la alow to show soil! ft. wide.
1.94
M- Td.
SALE! REG. 74.95 5-PC, DINETTE SET
34x40 Porrelntn enameled steel ta
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62.88
17 DWB
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Salem, Oregon
ON SALE TUESDAY ONLY!