Capital journal., June 21, 1927, Image 1

C apital Jybiuraal
UNSETTLED " . .
tonight and Wednesday, probably
showers to the west portion. Rising
humidity. Moderate coutberljr
winds.
Local: Max.. 91; mln.. 64; river,
1.7 failing; rain, none; cloudy;
wind, southwest.
CIRCULATION
Pall; average distribution for the
moutb ending May 31, 1937
9852
Average dally net paid 9379
Member AuflU Durtau of Circulation
FORTY-NINTH YEAR, No. 147
SALEM, OREGON, TUESDAY, JUNE 21, 1927
PRICE THREE CENTS tSJSt'&F'Jgr
UHOTHSCUSH K
BBSS reft
ROY AND RAY
TELL TALE OF
WANDERINGS
Brothers Boastful When
Telling of Narrow Es
capes from Capture
Once Witnesses in Court
Where Pictures Graced
Bulletin Board
Court House, Jacksonville, Ore.,
June 21 W Ray and Roy DeAu
tremont Jointly charged with their
brother Hugh for the Siskiyou tun
nel hold up killings will be arraign
ed before Circuit Judge Thomas thi3
afternoon shortly after the jury re
tires for deliberation on the fate of
Hugh.
"We will take them back to Mult
nomah county in a day or two," said
Sheriff Jennings. "We planned to
take them back tonight but altered
our plans. Hugh will go with them
If the verdict of the Jury makes It
possible.
is not likely that the twins
w ried in this county. We have
ei-- .ed our Jury list in the trial
of Hugh. I don't believe we could
get a Jury in the county. In the two
Hugh trials, In the neighborhood of
600 veniremen were called."
Portland, Or., June 21. n : Liv
ing the life of an hunted thing,
dodging about the east to escape
recognition and arrest, maintaining
an aloftness hardly In keeping with
their friend-making propensities,
Ray and Roy DeAutremont, charged
with Hugh, their brother, with four
brutal murders and the dynamiting
of a mall train, finally fell into the
hands of an ever-searching govern
ment.
They told about It last night, as
between trains, they ate and smoked
in the county Jail.
ESCAPED DETECTION
They told of being witnesses In
Scioto county, Ohio, of greeting the
sheriff of the county as they
emerged from the court room; of
passing the bulletin board in the
same court, on which staring at
them, were their likenesses on
government reward poster.
And then, J i the close custody of
Sheriff Ralph G. Jennings and his
con, Louis, they were bundled aboard
a Medford-bound train at 8 p. m.
destined for Jacksonville and ar
raignment today or tomorrow.
They will be returned, probably
tomorrow night, to the Multnomah
county Jail.
TALK QUITE FREELY
Last night the train bearing them
to Portland made a pre-arranged
step at Montavllla station and the
party of officers and prisoners
alighted and proceeded to the jail.
The two tired youths were
searched. Then newspaper report
(Continued on pace nine!
300 INVOLVED IN
OIL FRAUD CASE
Los Angeles, Cal., June 21. P)
Dr. e. j. Linckiey. city prosecutor.
Informed the city council today that
more than 300 criminal complaints
involving some of the biggest busi
ness men and leading citizens of Los
Angeles, would be issued by his office
in connection with the Julian Pe
troleum stock scandal.
Council Undecided Upon
Need For Special 2-Mill
Street and Bridge Levy
The city council is yet undecided
whether It will recommend to the
people the passage or the rejection
of the a-miU street and bridge
maintenance levy which is to be on
the ballot at the special city election
June 28. Mayor Ltvesley last night
asked the council to decide what it
wanted to do about the measure, and
Alderman Patton moved that the
council recommend passage of the
measure. His motion was not second
ed and no action was taken.
The subject came up in connection
with figures submitted by City Engl
neer Hugh Rogers and Street Com
missioner Walter S. Low, showing a
total of 53,172 square yards of pave
ment that is in need of repair. They
reported that the county tourt has
promised to do the work for the
city and that the cost will not ex
ceed 75 cents a yard. The repair
Drojecta are: North Bummer street.
17,165 yards; North Capitol street,
from Mill creek to Shipping street,
12,271 yards; Court street from
Church to Commercial. 8727 yards;
GOOD EVENING
SEPS FOR SUPPER
By Don Dpjobo
Borne of the grangers are now
hailing Income Ike as the Moses
who is to lead them out of the fi
nancial wilderness . - --.
Very well, maybe
It required the original Moses 40
yean to guide his children 300 miles.
We are satisfied It will take In
come Ike more than 40 years to
get over his income tax bill
Yes, the Starr of
seems to be over.
Ike's destiny
Bv the way, what has become of
Little Ike, anyway?
He seems to have dropped out of
the picture. Do you still twinkle,
Little Starr, how we wonder where
you Arr?
Onlv nine more days left in which
fro be a June bride.
'Rpnri -Sisters Hiehwav" reads an
editorial heading in the Turner
Tribimft. Wr hone none of the Ger-
vais sisters get down Turner way to
be treated in that manner.
NEWS ITEM
Doc Henry E. Morris also ran.
IMPORTANT. IP TRUE
"A husband is no longer needed
in raising a family." aaicm sialic
man.
dnrt of our risintz voung Intel
lectuals on the staff told us this
morning that a fellow took his girl
out canoe riding on the Willamette
and because sue wouian kiss uuu
ne paoaiea ner duuh.
By Stoddard &ins
When Noah Webster was a clerk,
And labored day and nignt
Upon the monumental work,
II hfttl hp pun In write
The list of words that he achieved
was. br our standards, small;
Yet In his blindness he believed
He had corralled inem an.
The English language of his time
wnn snail -uite slowness grew.
It was a rather herious crime
To push a new word through.
Wherefore the dictionary stood
For rlfrja1es nnincreaKed.
And all supposed it would be food
A century, ai lease
How things have changed! for now
adays They get out new editions
To meet each superficial erase
For words and definitions
It Is no longer safe to cry
"There's no such word" for lo,
It may be hanging up to dry,
Coined out an nour ago:
WOMAN ACCUSES
DRUGLESS DOCTOR
Dr, F. F. Lewis, naturopath, with
offices in the New BUgh building,
is out on $500 bail after his arrest
and hearing on a charge of assault
and battery filed by his partner,
Mrs. Viola G, Hannon, a trained
nurse.
Mrs. Hannon charges that for 3
months she has been an employe
and business associate of Dr. Lewis
and alleges they have established
large clientelle in their drugless
profession of letting nature take Its
course. For several weeks Lewis
has been threatening to skip the
city, according to her story, and
when she attempted to intercede
last Friday, Lewis is alleged to
have knocked her down and assault
ed her.
Lewis denied any such charge and
counter charges that ne had plan
ned to leave town because Mrs.
Hannon had annoyed him contlnu
ally with her attentions, making it
emoarassing in nis practice.
IX Mrs. Hannon's charges are
sustained, more serious charges
against Lewis may follow as the
plaintiff's husband, an employe of
Glese-Powers has threatened dam
age suits and more extensive ac
tion.
High street from Court to Marlon,
7525 yards; south side of State
street, 6483 yards.
It was stated that the work wLl
be paid for from the road district
tax money to be refunded to the
city by the county tinder an amenda
tory act ol the 1927 legislature
whereby cities comprising road dis
tricts receive 50 per cent of the 4-
mill levy for the district. This will
net the city over (22,000, half of
which will be paid in July.
The talk has been that because
of this refund the passage of the
2-mtll city levy might be unneces
sary, but the council last night was
of the opinion that the council bet
ter play safe on the question before
advising the voters. Alderman Rose
braugh declared that the council
should determine exactly what will
be forthcoming under the refund
and V act accordingly. Mayor
Livesley agreed with him. They
urged that it be settled before the
election.
HIGH STREET
CORNER SOLD
FOR $115,000
Kafoury Buys Property
of Valley Motor for
Building Site
Negotiations for Adjoin
inq Property May Make
Deal Total $150,000
Purchase of the oresent Valley
Motor company property at High
and cnemeketa lor a consideration
around $116,000 is announced by N.
O. Kafoury, of Kafoury Bros. Tne
property has a frontage of 133 feet
on Hteh street and a depth of 165
feet alow? Cnemeketa street.
negotiations nave oeen unaer
way for the past 10 days when Ka
foury signed an agreement to pur
chase subject to ratification of the
board of directors of the Valley
Motor company. Pinal papers in
the transaction were signed won
day.
FLAN rUTUKB HUME
The Kafoury purchase includes
the service station at the corner,
the battery shop on Chemcketa ad
joining the alley, service rooms,
shop and main building now occu
pied by the Valley Motor company.
While tne service station is unaer
lease, there is a clause in the pur
chase that will enable the new
owners to take possession through
cancellation of the lease.
The property is being acquired
by the Kafoury interests for a fu
ture home lor tne store, wmcn is
Continued on fro Be eight)
328 PRISONERS
IN PRISON MINE
STAGE MUTINY
Lansing. Kan., June 21. MV-
Three hundred and twenty eight
prisoners In the state penitentiary
mine here mutinied tooay, over
nowered fourteen guards and block
ed the cages, it was announced from
the warden's office this aiternoon
The prisoners refused to answer
the telephones in tne mine ana
were thought to be formulating de'
mands upon the wardenthis after
noon. The nrisoners placed heavy tim
bers beneath and above the mine
cakes so they could not be moved
from the top.
A mutinous spirit has been preva
lent at the prison since Sunday, it
ig mid. when the nrisoners demand
ed that they be allowed to have
cigarettes and cigarette papers sent
to them from ouisiae.
i.:fc nieht nrisoners caused
slight disturbance In one of the cell
hnitcpR. thi warden's secretary said.
The hideout of the prisoners in
the mine Is similar to one staged
In July, 1920, when prisoners made
several demands upon Warden "
H. Mackey. The demands were not
granted, and the convicw surrend
ered after staying 36 hours in the
mines.
BOARD SELECTS
DEAN FOR GIRLS
With the recommendation of
both the city superintendent and
the high school principal. Miss Ma'
bel Robertson, head of the history
department In the high school for
the last five years, was chosen dean
of women for the senior high school
at the meeting of the school board
last night.
As a special preparation for her
new duties, Miss Robertson will at
tend summer school at Columbia
university in New York city.
special course for deans of women
is given each summer at Columbia,
Miss Robertson has been a teach
er In the Salem school for sixteen
years. She was principal of the
Highland school lor several years.
She was graduated from willam
ette university and six years ago she
took a year of post graduate work
at Columbia university. Her salary
will be $1800 a year and she will
retain her duties as head of the
history department in addition
her new work as dean.
Practically all of the larger high
schools in the country have found
a "dean of girls" a necessity and
the movement for a Salem high
dean Is the result of several years
of effort on the part of Principal
J. C Nelson and Superintendent
George W. Hug.
LEAVE FOR COAST
Dallas, Or., June 21. Dr. and Mrs.
W. L. Pemberton left Saturday even
ing for a two weeks' vacation trip
to Newport.
VOTERS GIVE
APPROVAL TO
SCHOOL RULE
Reelection of Olinqer and
Simeral Direct Slap at
Factionalism
Election Interest is Not
Reflected in Business
Meetinq, However
Salem school electors yesterday
voiced strong approval of the finan
cial and administrative policies of
the present school board, and
frowned severely upon factional ef
forts to inject religious study into
city school affairs or to disrupt the
child health work being conducted
under the direction of the Marlon
county child health demonstration,
when they returned Dr. H, H.
dinger and L. J. Simeral to their
positions as directors by majorities
of approximately 2 to 1 over their
opponents, Dr. Henry Morris and
Frank E. Sherwin.
I1EAVV VOTE CAST
With a total of 797 votes cast, an
exceptionally heavy balloting, the
results were as follows.
Olinger 558; Simeral 482; Sher
win 285; Morris 238.
while the election caused a mild
furore the interest which the tax
papers of school district No. 24 took
in the actual conditions and progress
of the schools was practically nil.
The ten persons who attended the
annual and duly and legally adver
tised meeting of the taxpayers of
the district In the superintendents
office last night were as follows:
five board members, one school
clerk, one superintendent, one head
ianitor, two reporters, ur. H, a.
Olinger, chairman of the board, was.
elected chairman or tne 40UU aosent
taxpayers and William Burghardt,
clerk, was elected secretary
School district No. 24 received a
total of $204,103.43 from the district
tax in the school year ending the
third week in June, according to the
report submitted by the district
clerk. A total oi so!),oau.zi was re
ceived from the county school fund,
$8762.31 from the state school fund;
S30.927.97 from tne eiementary
school fund, and $1935.57 from the
vocational fund. Tuition from ele
mentary and Junior high school
(Continual nn Hbb Mil Hilt
SALEM WOMAN
SAYS SUSPECT
ISSTRANGLER
Portland, Ore., June 21
Identification of Earl Nelson, al
leged slayer held at Winnipeg as
the man wanted nere under tne
name of Adrian Harris, as slayer of
women, was made today by Russell
Gordon, a grocery clerk, police an
nounced. The photograph oi tne
Winninee Drisoner" was received to
day by Portland police who immedi
ately submitted It to oomon in
batch of pictures picked at random
irom ponce files, uoraon immedi
ately recognized the picture of Nel
son, alias Harris, alias Perrell, said
detectives.
Police this afternoon announced
a second identification of the Win
nipeg prisoner had been made by
Mrs, Sophie Yates, who was a lodger
in a rooming house in which Adrian
Harris had a room here last Octo
ber. Mrs. Yates, who now lives Just
outside of Salem, Or., was shown
the picture by Police Inspectors
uoltz and Anderson and they re
ported by telephone that she readily
recognized it as that oi the man
who disappeared Just about the time
that Mrs. Blanche Myers was slain
here.
Before leaving the rooming house
he gave women lodgers some Jewelry,
which later was identified as having
been the property of Mrs. Florence
Fithian Monks, who was killed in
Seattle a short time previously.
OREGON AD CLUBS
ORGANIZE UNION
Portland, Or., June 21. lPt The
Oregon Advertising clubs in a Sep
arate session here have formed the
Oregon Association of Advertising
clubs, a state group.
Portland, Salem, Eugene and Al
bany were represented.
H. B. Robinson, Portland, will act
as chairman of a committee to per-
feet the organization. His assistants
will be E. A. Brown, Salem, Ralph
Cronlse, Albany, and C. w. Reld,
Eugene.
The first meeting of the new
group will be In Salem early this
fall.
Six Voters for Honest Abe. Lincoln
Six of the Civil War veterans who cast ballots for Abraham Lincoln for president
G. A. R. headquarters. From left to riitlit are A. M. Arnold, Myrtle Point; E, h. 1
Cain, Cottage Grove; A. WenU, Portland; 6. M. Horton, Portland and C. IT. J
Wcntx is wearing a hat with a deer tail, the emblem of the Pennsylvania Bucktai
for the ability of the troopers to shoot straight, most of the regiment having 1
hunters prior to enlistment.
SALEM WOMAN HEAD OF
93 ffi 8! 83 83 83 83 83
GRAND ARMY
BYRD SELECTS
FOURTH MAN OF
CREW ON FLIGHT
New York. June 21 (TP Take-
off for France of the four man crew
of the monoplane "America" will
be Impossible either tonight or to
morrow morning and present atmos
pheric conditions do not look fav
orable for a hop-off and time to
morrow, James H. Kimball, weather
bureau meteorologist, announced to
aay.
Roosevelt Held. New York. June
21 (P) Formal announcement was
made today that a fourth man will
travel In the trans-Atlantic mono
plane America on its ocean l'liaht
ana tnat tne man will be Bernt
Balchen, former lieutenant in the
.Norwegian army.
I decided to take a fourth man.
Commander Richard B. Byrd, who is
is cnarge of the expedition, announc
ed, "to demonstrate that such
number can be carried on a trans
oceanic trip. I would like to call
mis fourth man a passenger, but
Balchen Is so useful that in clfect
at least, he will be an important
member of the crew. Ho deserves
to go along because of all '.ho neln
ne nas given us ana Because he has
proved himself to be a man."
In announcing Balchen's anooint-
ment this morning Bvrd said there
seemed to be only about one chance
oi iu of hopping off for Europe to
night. He said that with such
weather reports as he had he would
tentatively set tomorrow morning
as me earnest time lor a take-off.
ijleutenant Balchen Is an exper
ienced pilot, navigator and me
chanic. He came into wide notice in
1D25 when ho flew over the Arctic
wastes In search of the missing ex
pedition headed by Roald Amund
sen. MONDAY HOTTEST
AND ALSO LONGEST
Nine hundred and seventeen min
utes, or IS hours and 17 minutes of
agreeably cool weather, with a soft
southwest breeze were enjoyed to
day, tne longest day in the year, by
Salem and the district Burrounding
as a p easan t relief from the
"scorcher" yesterday when the offi
cial thermometer recorded 91 de
grees, the high mark for the year.
The sun came up back of the Cas
cade mountains at exactly 4:23 this
morning and according to the best
authorities should drop Into the Pa
cific ocean exactly 917 minutes
later at 7:40 tonight. June 21 is
always considered the longest day
in the year, but according to the
government calendars, the sun actu
ally came up a minute earlier yes
terday than today and stayed on
the horizon a total of 918 minutes.
Pendleton. June 2 1.-Jpy Partly
cloudy skies failed to temper the
sun's ravs today and the mercury
i had mounted to 95 degrees by noon.
The maximum yesterday was 92
1 degrees.
UL
OPENS ACTIVE SESSIONS
Hotels Filled to Capacity
As incoming Delegates
Arrive Today
Mrs. Louise Khur of Salem un!
reelected president of the Sons of
Veterans auxiliary at the final ses
sion this morning of that oroaniza-
tion during the Grand Army en
campment nere mis week.
Other officers elected were BpWp
Crawford, Portland, vice-president:
Mrs. Helen Olln. Portland, Mrs
Frances Horner, Portland, and Mrs.
Norma Terwilllger, Salem, council
members; Gertrude Remington, Sa
lem, treasurer; Marion I. McKay.
Portland, patriotic instructor? Helen
Horanshalt, Oregon City, inspector;
Alva Tlchenor, Portland, instituting
officer; and Alma Henderson, Che
mawa, press correspondent. ,
STUNTS ARE CLEVER
The auxiliary session was called
to order by Mrs. Louise King with
117 delegates present. The report
ot the Joint banquet held by the
Sons of Union Veterans and the
auxiliary at the Y. M. C. A. last
night was read and the program
complimented. The stunt put on by
Joshua Smith. Post No. 3, an "oper
ation" in which the doctors although
rainer rougn penormed a success
ful specimen of surgery after t
harsh disagreement was especially
noteworthy. The "patient" was able
to attend sessions today.
Reports of committees and greet
ings to allied organizations were
read before the elcctiftn of officers
which was followed by the present
ing of colors.
The first actual session of the
O. A. R. opened this afternoon at
McCornack hall with credentials
and a short business discussion. The
entire morning was enjoyed in )
clal roundups with old companions
matching stories of past events.
Many additional visitors arrived on
trains and busses this morning, tax
ing the housing committee to ca
pacity as every hotel in the city Ja
completely filled.
MEMORIAL HELD
The Women's Relief Corns held a
public memorial at the armory this
afternoon In honor of those who had
died during the year. Ritualistic
work followed. Lena Bclte Tartar
sang two solos, "In God's Acres, by
Brockett end Tra a Pilgrim, Im
Stranger," by Marsten, accompanied
by Lois Plummer.
One hundred delegates to the La'
dies of the G. A. R. encampment met
in their first session at the Y. M. C.
A, this morning. Their business
session Is being conducted this after
noon.
The annual luncheon of the
Daughters of Veterans was held this
noon at the Marion hotel with
130 women in attendance. Spe
cial music and a short toast pro
gram were enjoyed before adjourn
ment to tne women s cnio ounumg
where ritual services were observed.
ENIKmE DRY LAW
At a meeting of the Sons of Union
Veterans held this morning a reso
lution was passed upholding en
forcement of the 18th amendment
and its subsidiary laws. C. A. How
ard, patriotic instructor of the or
ganization, reported outstanding
success in presenting the principals
(Continued to put testa)
iMV- ini
AUXILIARY
ffi , 83 83 83
BROWN ESTATE
ESTIMATED AT
$1 80,000 VALUE
Letters testamentary in the estate
of Clifford Brown were filed in pro-
Date today oy waiter e. Keyes, the
petition giving an estimated value
oi $i$o,uoo to the estate.
The bulk of the estate is given in
trust under the terms of the will to
Ladd & Bush to be handled for the
benefit of Alice G. Brown, the widow
and the two children, Chandler
Percy Brown and Werner Breyman
Brown. The trust is to continue
during the life of the widow. In
event of her death before tlw young
est child becomes 25 years of age,
the trust is to continue until the
youngest child reaches his 25th
year, when the estate is to be di
vided equally among the children.
Should she live past the time that
the youngest child becomes 25 years
oi age, we trust is to continue dur
ing her lifetime and at her death
the estate Is to be divided amorji'
the children. The will is drawn so
that the income Irom the estate or
any part of the principal that is
deemed necessary by the trustee
Ladd c bush is to be used for the
maintenance and support of the
wiie and children and for the prop
er education of the children.
Specific bequests are also made in
the will of all of the household goods
furniture and fixtures and person
al ornaments to the widow, and to
each of the sons a bequest of $5 is
provided. The will was drawn up
una signca on, January u ium.
M'KENZIE PASS OPEN
The ate highway commission
announced today that the McKcnzie
Pass Js now open to traffic. A snow
plow broke through nt 8 o'clock last
night followed by a line of cars from
Bend.
Newspapers Greatest
Advertising Mediums
Ad Club
Portland, Or.. June 21, OP)
Newspaper advertising is newst it
may be store news, but it is news
to the newspaper readers.
Developing this thought, L. M.
Barton, advertising director of the
Chicago Dally News, today told del
egates to the Pacific Coast Adver
tising clubs convention heic that
newspaper advertising is such a
prominent factor In the distribution
of merchandise that many manu
facturers reduce their sales costs
through the use of it.
"Newspapers today reach an im
portant factor in the distribution of
merchandise." Barton . said, "that
manufacturers first seek the retail-
en who use the newspaper advertis
ing themselves. They know, both of
them, that newspaper advertising is
news.
JURY TO GET
CASE DURING
Defense Alienation of
Framed Evidence Riles
George Neuner
Prosecutor Says After"
neys for Youth Appeal
to Sympathies
Court House, Jacksonville, Ore,
June 21 fJP The fate of Hugh De
Autremont, charged with the mur
der of Charles O. (Coyle) Johnson
during the Siskiyou tunnel holdup,
drew closer to the jury this morn
ing when at noon United States Dis
trict Attorney -Neuner approached
the close in the final argument lor
the state. The Instructions of the
court will then stand alone between
and the deliberations oi his
"And you o. - - -
inference upon an Inlerein.
INVITED OUTSIDE
Talk to the jury, not to 'me,
snapped Newbury. "I'll talk to you
outside.
'TH talk to you Inside," shouted
Neuner, "where X like to talk to you.
J and III talk outside to you."
ine cours caunea use rising
storm.
The charge st the defense (hat
the evidence was framed nettled
Neuner and he constantly left his
train of argument to hurl words at
defense counsel.
With scathing sarcasm Neuner
flayed what he called "ttu ridicu
lous reasoning of the defense" ami
spoke directly at defense attorneys
as he roared his charges.
SAYS HUGH CALLOUSES
" Looking straight at the defendant
and answering the defense mention
of his trial composure, Keuner
shouted:
"It doesnt bother Hugh any more
to have lawyers fling stinging accu
sations in his face."
The government official bitterlv
flayed the defense contention of "a
frame-up" and what he held was
an appeal to prejudice."
"Somebody shot Covle John&on in
the back when he writhed with
seven buckshot in his abdomen. The
shells and cartridges don't prova
it, cried Neuner, "but it is a cir
cumstance consistent with guilt."
xseuner men discussed the suit
case belonging to the DeAutrenioiits,
iney claim, and lound near the tun-
tGonilfjmx! on pscc wvenf
LEADER IN INDIAN
RACE NEARS GOAL
Grants Pass, Or.. June 21.-
Mnd BulL Karoo Jc Indian in the
Redwood highway marathon, cross
ed the state line into Oregon this
morning and nt 11:25 was two miles
this side with only 42 miles left to
come. He had made 430 miles in the
first week which ended at 11:32 to
day, the race having started at that
hour lost Tuesday at Sausalito.
Plying Cloud, also of the Karook
tribe was some distance behind the
leader, leaving Patrick's creek at
10:14 a. m., after a rest of almost
two hours. At 9:28 this morning,
Mclika, the only Zuni competitor
left in the running, was 10 miles out
of Crescent City, or 77 miles from
Grants Pass.
Delegates Told
"The manufacturer salesmen
who are calling upon the retailers
of our country today place as much
stress upon their employers adver
tising schedule in the local news
paper as they do upon the quality
and outstanding virtues of the mer
chandise itself" .
"The most casual review of the
advertising columns of any daily
newspaper will reveal," Barton
pointed out, "that the leading and
most aggressive manufacturers of
merchandise today aw -ittewise the
lending -newspaper advertisers.
"To them, newspaper advertising
iff" "ft genuine factor In the distribu
tion of their product. In fact, news
paper advertising today Is second
only to the necessity of making ft
good product at a fair cost and ft
(Continued oa puVIshti