Image provided by: University of Oregon Libraries; Eugene, OR
About Capital journal. (Salem, Or.) 1919-1980 | View Entire Issue (March 21, 1927)
MONDAY MA'RCH 21, 1927 THE CAPITAL JOURNAL, SALEM,- OREGON PAGE SEVEN The Frenc Shop HANOVER PLASTER Used In the Plaster Work' of the" ": French Sliop Handled in Salem Exclusively by; Gabriel Powder & Supply Co. ARCHITECTUAL CONSTRUCTION ;" Under Supervision of Frank E. Way Contractor and Builder 1395 N. 21st Street ' ' Salem's Show Place of Fashion 1 , r; H : !ffn hi- 610 N. Capitol Phone 728 Wrought Iron Decorations And Display Fixtures Stern. Joham, Groosman Inc. 921 So. Los Angeles St. Los Angeles, Calif. THE FRENCH SHOP Decorated With Acme Quality PAINTS 'And the Doors Equipped With SCHLAGE PUSH BUTTON LOCKS Sold Exclusively in Salem by Salem Hardware Co. 120 N. Commercial St. All Kinds of BUILDING MATERIALS Oregon Gravel Co. 1405 N. Front St, Phone 180 3- I- Sr3 f .AST" ,' 4 Newly Remodeled Store Holds Open House Tonight And Tomorrow Night The French Shop is now truly worthy of its name as "Salem's Showplace of Fashion." The newest of French models may now he displayed in a unique Spanish setting which reproduces the quaint charm of the old world architecture. ' The new shop represents a dream long visioneh now fulfilled. M. Buffe Morri son has for a. considerable time had in view a shop of distinction one that would be far superior to the ordinary store in its exclusivencss of design and appointments. Madam gradually formulated the plans herself from a variety of sources of material. The spacious lobby first impresses oue with its full length mirrors and flatter ing lights, oriental rugs, paintings, tapestries and statuary. There are innumerable Spanish arch ways throughout the fifteen rooms and bal conies, all curtained in old blue velour with heavy oriental fringe. The wide oaken staircase leads to the balconies including the millinery salon, private offices and reception rooms of M. Buffe Morrison, stock rooms and the large alteration department. The French fitting rooms are most attractive little recesses with full length' mirrors and are each developed in a different tone. The French Shop sales force including Mines. Kane, Jolinson, Ligon, Fitzmau riee ,Busselle, Alford and Mile. Jones are a group of carefully selected women of unusual ability and training, who are fully competent to assist the undecided cus tomer in selecting. The additional space has made it possible to greatly increase the size of all the stocks, thus offering a wider opportunity for selection. Frank E. Way, the superintendent of architectural construction and general detail, is to be most highly complimented upon the success of his work. Much of the credit for the beauty of the walls is due to Thomas D. La Duke, who has carried out the Italian stucco finish throughout the interior. The high, general coloring and all the decorative work was most expertly achiev ed by the Dfmsmoor Bros., artists in the line of interior decorating. The electrical system was skillfully worked out by the Fleencr Electric Co. The fitting mirror lighting, one of the largest developments in the Frink lighting system, most artfully enhances the figure before the mirror. The window lighting is the lat . est and finest type known. The dramatic wrought iron window background and display fixtures were fur nished by Stern, Johann Grossman, Inc., of Los Angeles. The oriental rugs were furnished by the Hamilton Furniture Co., and the drap eries and sfatuarv bv Stiff's Furniture Co. The PLASTER and STUCCO The plaster and stucco work in this new women's shop was done by THOMAS D. LaDUKE This job is a worthy addition to our former work in Salem which includes Salem Y. M. C. A., Miles Linen Mills, Feeble Minded Inst., Eckerlin Bldg., Geo. Will Bldg. Thomas D. LaDuke Phone 1271W The Floors of The French Shop Covered With BENGAL AMERICAN Oriental Rugs 68-lfamiltoi 340 Court Street Lumber and Bu ilding Material Chas KSpauldino Logging (a TkvflaiTlrbinhtr Salem Phone 1830 THE Draperies, Tapestries and Statuary Furnished by 446 Court St. The Lighting System Worked Out and Installed by Fleener Electric Co. Electrical Installation Electric Fixtures 471 Court St. Phone 980 THE FRENCH SHOP Tinted and Decorated by DUNSMOOR BROTHERS Painters and Decorators 2218 State Phone 2230
