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About Capital journal. (Salem, Or.) 1919-1980 | View Entire Issue (March 21, 1927)
MONDAY, MARCH 21, 1927 PAGE TWELVE THE CAPITAL JOURNAL. SALEM, OREGON MERCHANTS VIE IN MAKING DISPLAY EVENT SUCCESS MILLER'S WILL FEATURE COLOR COMBINATIONS Miller's spring showing will be dedicated exclusively to the style viewpoint with emphasis being placed upon the "blue laws" cover ing a wide variety of shades In this popular color, ranging from navy tones to the delicate tints of aky blue. Apparel and accessories will be featured by the department tore. Along with these effects will be Shown the compose and degrade color combinations that are grow ing very popular this year and which the stylish dressed woman la wearing. The ensemble of spring finds an Infinite variety of the smartest modes and may be completely un related ah to detail It may be harmonizing, conlrndletory or per fectly united, a thing of Individ uality different from every type. A two-piece costume of harmon izing tones or contrasting colors distinguishes the smart two piece costume that Is finding fashion's favor for the spring and summer months. Flat crepe, or wool or crepe, for every daytime occasion Is offered. A short, smart, closely fitting jacjuctte, underneath a sleeveless compose frock of two piece effect or a trim little frock with long sleeves Is nlwo good. Km broldered details are repeated on dress and jarquelte. Clever tallleurs assume the su preme In chic and ore the inspira tion of Paris. The ort of the clever designers combine to creato the supremo chic In these clever tn II eurs. Kmphaslzing superiority of style and value from the hem to the trim little colUns ar the mod es. GAHLSDORF PLANS TO SERVE COFFEE Hot coffi e made nt the store, With equipment similar to that sold by the ston', imd assorted Tm-ISI cooklen and cakes, wHl he served to all vIhIIoi's nt finhlndmf's store Court street as one feature of the annual spring window display Tuesday evening. The store has rcecnlly been open ed in Its n w location Just east of Commercial street. having been moved from Its former place on North Liberty street. "We'll give everybody all the cof fee they want half a dozen cups If they want It," It was stated today by William Uahlsdorf, manager of the store. The two windows will feature dm Ing room and kitchen goods. In one window a banquet table will be arranged Just as It would appear In a home, equipped with dlBhes and other articles of the kind sold by the store. In the other window the latest articles In kitchen equip- tnent will be shown. Among other things will be the utensils with Which fancy sandwiches, cakes and other things are made. There will be a piece of fancy Inlaid linoleum on the floor of the model kitchen, and a rug on the lining floor. SMART SHOP WILL SHOW NEW STYLES Anyone with a desire to chert Hp on the latest models and mont advanced slylcs In women's hats, coats, suits, millinery, hosiery or urn win in- ii it ii- in tin nn i-j Ing the window of the tfmart Shop on is or i n i.inrny su in jum n i plate, when the spring window display of that Institution Is shown beginning Tuesday evening. Women are wearing visen straw bats this spring, ts the word going out from the Binart Shop. Homo of the hats or a combination of silk and straw; others are oil straw, l're dominating colors are the new monkey skin, gooseherry green and Grecian rose; also black and white and all blni-k. Many of the women's coats are trimmed with beaver or monkey fur. The Smart Shop dlfplny will be In the new window that was built when the shop was remodeled Inst full. Ksaet details of the display Will not be known until Tuesday nlght. LIGHT CLOTHING TO PREDOMINATE T.lght clothing predominates the Wardrobe of the well dressed man this spring and will continue thru the summer, according to styles be ing offered by Al Krnuse, men's furnishings. The three-button sin gle brenst models are In demand and enable the wearer to express Individuality with a careful selec tion from a wide variety of stylish furnishings. Along with the light colored suits are the new light shades of head wear with the sporty snap brims. These ore worn with a col ored and contracting but not fancy hat band. Collar nttnehed shirts are still In great demand and are going strong with the men snd are being worn With ties best designated as "loud" for the colors are very bright, offering ninny brilliant contrasting Combinations. The butterfly type of tie In extreme shapes Is being worn extensively while fancy hose complete the wardrobe. Mnsrni A llnmlln IMnno This genuine old standard make In fine condition at less than half price. Easy terms. Geo. C. Will Music House. 413 Stat St., Salem JCatnbll'hcd 41 year. BRIGHT COLORS FOR MEN SHOWN IN SPRING LINE The Man's Shop, Huntington A Cooley, make a specialty of show lng the newest styles for young men. This year they will hav the latest men s styles on display for their spring opening. "Colors are exceptionally bright In men's wear this year," according to Ellis Cool ey. "Tweeds and cashmere fabrlci In two and three-button models are popular In suits, In shades of gray. tnn and brown. "In hats grnys and tans are fash lonahle colors. Hats hnv lther a semi-flat or rolled brim, with a raw edge. In shirts, hosiery, and neckwear, colors are exceptionally bright, In fact the snappiest I have ever seen In young men's goods. "We try to carry a popular priced line of goods In all parts of our store. We handle standard lines of suits, the Knopf brand and the Society brand, and our hats are from standard makers, Schoble and Lee." The Man's Shop has recently been refurnished with mahogany colors throughout, and a complete new set of furniture. The shop makes a specialty of Its window dls plays, and this year they will make every effort to keep up with past records. SHOW OF SILKS AT KAFOURY'S For the spring style opening Ka fouiy brothers have made Improve ments In their store and merchan dise. A bigger stock of women's ready-to-wear coats, sulls and dress , Is available. This department has more space for stock and larg er displays. Improvement has been made to the store by painting and new lighting. Every member of the sales force In this exclusive store for women is nn expert at the line handled The store handles the finest and largest line of imported and domes tic silks in Morion county. They enjoy through their Portland store, I he udviintagu of large-scale, buying In the silk line. Ktylcs of the season oro complete in their hosiery, glove and fancy 1,'ooiln departments. The local man ageinent feels that Its business Is steadily growing, and they are ex panding accordingly. Their recent adoption of the credit system Is an accommodation the public seems to appreciate. NEW SHOE STYLES HAVE HONE TRIM Parchment and pastel shades with two-tone trims are "the thing" In ladles' footwear as shown by the Buster Drown shoe company. Blonde and pastel-parchment shad es are also used extensively In the trims. Features for women Includo the novelty spring oxfords with new effects In arch support oxfords and novelty strap effects. Traces will be fnncy with contrasting colors. There will be practically no chang es In the evening footwear. New shades in tan are offered In a wide selection of oxfords for men for sport and everyday wear while the black dress oxford con tinues to be worn almost exclusive ly for evening. $ " " 111 Invisible Stock And Parlor Features Formal opening of the new O. A. Price parlor shoe store featuring the Invincible stock method of mer chundlslng, will be held Tuesday, from 1 to 6 o'clock In the after noon and from 7 to 10 o'clock In the evening. The store follows the present ten dency of attractiveness that ha marked business changes In the past few years and the latest and most expensive equipment has been installed. American walnut, wrought Iron and V-cut plate glass doors and mirrors are used extensively while the floor Is covered with a heavy carpet that harmonizes with the room. Twenty upholstered velour chairs and two davenports will be provided for customers In the 24 by 42 foot room. All stock Is kept In a special PENNY REFUSES TO REVEAL SECRETS It's a secret. Nobody will know, except the few who do the work. Just what the windows of the J. C. Fenny store on North Liberty street look like for the annual spring window display week until the curtains are drawn aside on Tuesday evening. "We think It will add to the In terest of the occasion if we don't make any announcement of what we Intend to feature In our dis plays," It was stated by those In eharge of the affair at the store. The curtains will he carefully ar ranged In front of the windows, and ewrything that is done by way of getting the displays ready will bo dono with secrecy. Then, at the zero hour on Tuesday, the crowds will be permitted to see everything. WOOLEN SUITINGS WILL BE FEATURED The Scotch Woolen mills will fea lure In their spring style window liHplays the new woolen suitings with a new two-ply twist for tail ored suits. The store on State be tween Liberty and High has Just recently beon completely equipped with new fixtures. W. A. Emmons, senior member of tfie firm, left this week for Chi cago to do the fall buying for the 'tore. He will be gone six weeks. I'he (Scotch Woolen mills store car ries a late line of millings, men's furnishings and shoes. FOUR ROOM MODEL HOUSE IN WINDOW Four rooms of modern home will be reproduced In the windows of the C. S. Hamilton Furniture com pany on Court street ns a feature of the annual spring window dis play Tuesday night. Interest to the home owner or prospective home owner, rather than mere elabor ateness, will characterize the dis play. There will be a kitchen, a bed oom, n dining room and a living oom, all appropriately furnished. "Our purpose In this display Is to show how much can bo done on FORMAL OPENING TUESDAY May we extend to you an invi tation to attend the opening of our new store Tuesday 1 to 5 and 7 to 10. PRICE SHOE CO. 135 N. Liberty Room Effect Are of New Store room at the rear and no shoes can be seen from the main portion of the store. Also at the rear Is a day light repair shop, where all work will be taken care of. Black and gold marble with black and white tile form an otracttve entrance, with deep display win dows on each side of the entrance Wrought Iron effects are also used of good advantage In the windows and offer a balcony at the rear that will be used by Price as an of' flee. On one side of the entrance Is the hosiery department while the wrapping; department faces It. Another feature of the store Is the chlropidlst department, a sue- cfal waiting room furnished In wic ker furniture and a private office being available. Dr. John M. Gron holm, D. S. C, for 20 years In busi ness In Portland will be in charge. BUTTON OXFORDS BACK SAYS ROTTLE John J. Tlottle was so busy to lay selling from his complete line of Walk-Over shoes that he could barely find time to tell all the things new In footwear this spring. John will have special window dis plays of these newest creations, and he told of some of the new things for the year. Button oxfords are coming In for men's dress. In black, tan, and ox- blood. Young men's styles have narrower toes and heels a little higher. For women ties are the thing. They come with various heclf), and various colors. Pumps are fashionable. For dress slip pers in black, paten t-lea: her, Matin are correct. COMPLETELY NEW STOCK PRESENTED "Our stock Is 100 per cent new stock," J, M. Borgerson, manager of the Central shoo store on State near Commercial said In discussing his prepardness for the spring style openings. "We have only been In business three months and our stock la every bit new. "We sell a complete line from the Centrad hoe company factories, but the Central Shoe Store here Is a local and an Independent retail busi ness." A special window display will be be arranged for the first of the week. A large shipment of the latest shoo models was received Saturday by express for this c cation. The store carries not only a full line of men's and women's shoes, but a complete stock of chil dren s footgear ns well. n, given amount of money by way f furnishing a home," It was state- ed this morning by Ralph Hamilton at th store. Floors will be appropriately cov ered with rugs and with linoleum. The Monarch electric range will be featured tn the kitchen. A wood range will he Installed, with the electric range near it, and a card will be displayed hearing exact sta tistics comparing costs of the two. The outstanding feature of the elec tric range Is said to be Its low price, as well nn the fact that It will heat In a fraction of the time consumed in heating range of a llfferent model. TO BUILD CHAIR AND DAVENPORT IN SHOW WINDOW Detailed construction of not only a Blrchfleld davenport, but an en tire overstuffed furniture set. will he a feature at regular Intervals at the Glese-Powers furniture store cn Court street during the spring window display festivities this week The furniture will be built In one window and a new bedroom suite will be on display In the other win dow of the store. "W have Just received a shipment from the east consisting of four complete new bedroom suites, and we plan to show a different one each evening," it was announced by C. F. Glesc thla morning. On Tuesday and Wednesday nights the store will be opened and the crowds Invited to enter the es tablishment and view everything. Construction of a davenport has been a feature of the Glese-Pow- ers display on previous occasions of the kind being staged this week, but this time the feature will be extended to Include cogs well chairs, fireside chairs, fireside benches, footstooli nd other articles of fur niture In which Giese-Powers deals. The entire store building will be lighted up, permitting a good view of everything In the store by those passing through and by those who look in from the front window. Hundreds of daffodils will be used in decorating the store. NEW FASHION SHOP HERE FOR OPENING Wilson's Fashion Shop Is a store 10 new that It might be said to have been built Just In time for the spring style opening. It is located in the Oregon building, State street side. Mr. Wilson is planning on two window displays. Ill one he will have an ensemble afternoor frock, the newest thing In the New York stores on Broadway and Fifth avenue, and reported to be having a trenmendous run there. This cos tume Is available tn a variety of colors and patterns. In the other window he will show the newest tyles In sports wear. Wilson's FaBhlon deals In things for women exclusively, mainly dresses, suits and coats. Mr. Wil son says suit composes are stylish, soma In three parts, some two. They come in a variety of colors. patterns and checks. A "surprise coat' will arrive here today In time for the style opening. A few of this model, copied from a Paris coat, have been expressed on rpe clal order. Pr. STIFF OFFERING NEW FURNITURE Dining room furniture, bed room furniture, and kjtchen equip ment will be shown tn three model groups to represent rooms at the II. L. Stiff Furniture company's establishment on Court street aa a feature of the annual spring win dow display week. Rugs and linoleum of the kinds carried in the company's stock will appear on the floors and draper lea will be hung to represent what would ordinarily be walls between the various rooms. Tapestries, which are one feature of Stiff's stock, will be shown. SHIPLEY PLANS WIDE VARIETY IN FOUR WINDOWS Four windows, each with dis tinctive displays and colorful light ing effects, and an open house en tertainment with styles displayed by living models, will characterize the part played by the u. O. Ship ley company, dealers In women's clothing. In the spring window dls play festivities this week. In the front center window coats and dresses will be shown, with large floral display and the set of lingerie that is to be given away as a prize. One of the side windows will con tain a display of sport waists, coat: and suits. The other side will have in It chiefly haberdashery. Includ ing hosiery, gloves, neckwear, handkerchiefs and similar articles used by women. In the back win dow, which may be approached through either of the two entrances from North Liberty street, upon which Shipley's fronts, the entire display will consist of black and white goods, which Is one of the most popular combinations this spring. Millinery of the latest fashions will be a part of most of the dis plays. Inside, the store will be decorat ed throughout, and prepared for the reception of visitors who will be Invited In to see the styles as displayed by living models. A large phonograph will furnish music. Knabc Piano bargain Slightly used $375 upright model. Now priced 1-115. Easy terms. Geo. C. Will Music House, 432 State St., Salem. Established 48 years. L. R. Burdett Many have been the expressions of surprise and amaze ment at the completeness of our equipment. Few people outside of our own patrons seem to realize that we actual ly make their lenses for. them in our own laboratory. We ourselves are proud of this, for with the high stand ards of workmanship which we maintain we have quali fied and are licensed to" grind in our laboratories every tj-pe of lens. Among the better known lenses made by us are: Kryptok Bifocals Ultex Bifocals C. V. Bifocals Kryptok Achromatics This department in charge of a highly trained specialist together with a large selection of all types of mountings, permits us to offer just as fine and efficient a service in Salem as can be obtained in any of the large cities in the countrv. UNUSUAL SALES ROOMS FEATURE OF FRENCH SHOP The French shop on High street Just north of State is one of the most Interesting In Salem's retail district. A new method of display ing the millinery, dresses and furs arried in this store ha been taste fully incorporated In a recent ren ovation of the premises. Instead of using display cases and shelves, stock is kept in separ ate small rooms. Hats, for exam ple, are in one room, suits In an other. The Interior of the establish ment has been divided Into 15 rooms. Decorations and hangings are pleasing. The Interior changes have been made In Spanish style, but the style of the goods is French. m Living (A I Models 4p. I prf Tuesday nite. MWnj vf 5 jjS&j Salem Ad vlHM If pCq spring window kJJpX Wk Q display week ICs Dr. C. B. O'Neill Toric Lenses Soft Light Lenses Crook's Tinted Lenses Unusual Special Corrections FIGURED CREPE IN COLORS FEATURED Figured crepes in pleasing color combinations and In plain color are. bring shown by the Bheldon Sherwln company In all tha popu lar fhades of blues, green, rose and monkey skin. Silk and cotton cr ncs are In demand, with the silks In the lead. Compose shades, as the pleasing combinations ore known among tha women and in the trade, ar In heavy demand. While both th large and small figured materials are good, the preference this spring ii with the amaller figures. In the hosiery line efforts ar made to harmonize rather than contrast with the cosLume with nude, champagne, rose beige and the pastel parchments shade In .i.,r,.l Tlna are In Color tO I match the new and popular shades that are being snwn mm -'
