Capital journal., August 21, 1925, Image 6

PAGE SIX
THE CAPITAL JOURNAL, SALEM, OREGON
FRIDAY, AUGUST 2L 1925
STANDARD
(BE 'mm B
7D
POUND WEIGHT
FQKSOLIDS
xHfe - FOR.Ll j)UIDS
V ' ' W25
The State of Oregon
maintains a special De
partment of Weights
and Measures to see
that all weights and
measures in the state
are accurate and up to
standard.
The standard yard
measure is kept in a
fireproof vault in the
Bureau of Standards,
Washington, D. 0.
fAHpSTICK
FOR DIVYGOODS
.if? AUDITORS
1j statements
for .Newspaper Qrc.uj.atijojXF-
AB
13
SS& Iff
The Audit. Bureau of Circulations, of which The
Capital Journal is a member, issues twice a year forms
similar to the above, one of which is called the "Auditor's
Report," the other the "Publisher's Statement." From
these forms and reports you may have the exact figures
of The Capital Journal's circulation.
Modern commercial transactions
would be impossible without stan
dards of measurement and value.
We now take the convenience for
granted, often without realizing
that it took the world many cen
turies to agree on the exact length
of a yard stick, the exact weight
of a pound and just how much
liquid the quart or liter measure
should contain.
Advertising is a comparatively
new phase in marketing goods.
It has its standards of value too,
but these are not so thoroughly
understood.
But circulation is one of the in
disputable "measure sticks" by
which you can judge the value of
an advertising medium.
The Audit Bureau of Circulation
issue reports of our circulation
at intervals. These reports are
a recognized standard of value
in advertising.
The facts atiout The Capital
Journal's circulation officially
audited are yours for the asking.
Buy Capital Journal circulation
FIRST when you advertise.
Capital Journal