FRIDAY, MAY 1, 1925
THE CAPITAL JOURNAL, SALEM, OREGON
FA.UE NINE
jt LOCALS
Tlip fireplace and roof at the-
coiumunity house at the Salem
auto camp grounds have been tin-'
titled. The house will be prac
tically completed withiu a week.
Love The Jeweler, Bat cm.
Six automobile loads of Llnfield
college student3 were In Salem
yesterday. They staged a picnic
at the Salem suto camp grounds
and visited a number of the state
institutions located In the city.
Several members of the faculty
were In the party.
Zinnias, geraniums, coanioi,
salvia and other plants, l'earcy
Uros. Nursery. 237 State St. 104
Billy May of Salem, route 1,
underwent a major operation at a
local hospital Wednesday. He wan
reported to be doing well today.
The American
State St. upstairs.
Hatter, 54G
Mrs. Mildred Monohan of Sa
lem underwent a major operation
at a local hospital this morning.
teaching at . Prospect, has been
hired to teach at Fairview next
year. Miss Mary L. Scott now
teaching at Brush Creek, has been
hired as principal at Rosedale
next year and Miss Mamie Bos-
trak, now at Maupln, is to be
primary teachers at Rosedale.
O. A. Hoag has been retained as
principal at Liberty for his third
year. -
Dance. Lots of fun and pep.
Derby Sat. nite. . 104
See "The Green Eyed Moneter'e
Touch" (not a movie) at St. Jos
eph's auditorium, May 1st, nt
8:15 p. m. 25c and 50c. 104
hospitul for medical treatment
Wednesday nlffUt.
M arce lp5 0c, call 1 0 4 S W. 104
Mrs. I. M. F.ppley, wife of a
Salem grocer, has been token to a
local hospital because ol illness.
All kinds of salad for your pic
nics. The kind that makes you
want more. A trial will convince
you. Bake-rite bakery. 1 Ut
Cerlrlc Chan,;, Chinese student
at Willametto university, yester
day received a swioturshtp to at
lend the Y. M. C. A. college nt
Springfield . Massachusetts. He
will enter the lollego next fall and
Htudy there for two years. The
school has an enrollment of 550
students. Secretary C. A. KcllH
aud Athletic Director Bob Board
man of the local Y. M. C. A. staff,
nro both graduates, of the school.
Chang has attended Willamette;
university for the past two yeare.
The first two veers of his college
course were sCHt at Gooding col
lege at Gooding. Idaho.- After hi.
graduation at Springfield he ln'
tf nds to take up Y. M. C. A. -work
In China.
Dr. Marshall, osteopath Or.bldg
Mr. and Mm. E. Jfello. 895 South
Twenty-first etreet, have' named
the 10-pound hoy who arrived at
their home April 20, Joseph
Charles.
Terwllllger undertaker poo 724
Miss Marcfa Humphries, a Sa
lem nurse, was brought to a Salem
See "The Green Eyed Monster's
Touch" (not a movie) at t. Jos-
anh'a auditorium. May 1st, at
8:15 p. m. 25c and 50c. 104'
mmi cmr)i sftO North Cot
tage street, reported to the police
today that a aptc-iugm was num
from his automobile last night
while it was pr.rked at ln31 North
17t!i street.
Potted plants, cut flowers, fu
neral designs, Adams, 543 cu)t;
Officer Frank Davis of the po-
rionnrtmont Is on his vacation
Officer Joe Cutler has returned
from his vacation which he spent
in Canada and is DacK on amy.
Marinello Beauty Parlors, hair
cutting, 245 N. High. phn.
w v. Perklr.a of Klamath Fallfi
was fined $50 in justice court to
day for driving a motor truck with
a switched licor.se plate. He was
rtrivine for W. D. Miller, a con
tractor of Klamath Falls.
Big carnival dance at Tumble
Inn Saturday night, uooa imwn
hi rimp. I03
Mrs. Cora Reid, truant officer,
and other members of the county
superintendent's staff, are being
hothPrpd unmercifully these days.
It is estimated 00 telephone calls
have come In to thera the past
week from pupils all over the
country, wanting to know who the
senators and representatives In
congress are, the members of the
president's cabinet, members of
the legislature and other officers.
The eighth grade examinations
' are In the offing and pupils are
smelling these out os questions
that will be asked In the-exams.
Tlio county superjntendrnt s of
fice is being piihed on as one that
knows everything.
Notice of appeal has been tiled
in circuit court In the case of
John Sneed against the Santian
River Timber company.
Dance WOW Derby Sat. nite.
104'
With checks Issued today the
at.ito board of control has loaned
a tetnl of I3SS.401.19 to farmers,
for The purpose of buying seed
wheat to re-sow their land under
tlio relief act of the 1925 legisla
ture. TiU amount represents 541
ur plications that have been acted
upon. A total of 550 applications
have been received, representing
requests for $397, 308. 50.
blown into the tank. Wednesday
lght a large Rick en backer cat
belonging to H. II. Foure of Port
land was burned near Brunk'a cor
The Willamette university base
ball team defeated Lfenfleld col
legs ft to 4 in a catr.e played at
Un field yesterday. KaJahan, freah
man s'art twiilcr, occupied the
mound for the Bearcats during the
rat part of the game, being re
lieved by Robertson during the last
few inninx. The game was the
fifth college gair.a for the locals.
four of th fivo having been won.
The first tilt ot a three gme
baseball series between the &ilem
Lions ant Kiwanl rluls will be
-staged May 12 at Oxford park. The
Klwanis club battery will consist
of Fred Brewer aud Carl Gabriel
son, pitcher and catcher, respec
tively. Opposing them will be
Dr. Alfred A. Bates, a new entry
Into the Lions club, an! Ray Kelk-
er. The teams are to be curtain
ed by Stanley Lain son and Kr d
rewer. Lion and Kiwanian.
Ladies hair cutting by three
men who do exceptional work
Elite Beauty Shoppe over Gray
Belle. 105
By wav of cleaning up business
prior to th? ecml-annual trip to
Pendleton, the state supremo court
today handed down an opinion In
the :aso of W. L. Lowe vs. W. W.
Brown, appellant, an appeal from
Crook county. Lowe sued Brown
for damages for decimation of
clMrictar, allPfilns that Brawn
railed hhn a sheep thief, and in
tha lower court Lowe recovered
T0 dr. mages. This devree In af
firmed b ythc supreme court In un
oimion by Jualica Prown. The
court xvl'A convene l:i I'imi llelon
Mondiy for the apiiu ier;n for
onstevn Oregon.
Geraniums, aters, salvia, sin
nias and ail kinds of bedding
plants. Arthur Plant's green
house, 1298 S. 13th. phone 2150.
104
Slcpcra at the city jail last niRht
were It. Hartman and A. Myo'.'s,
Mia Grace Taylor, city school
urse, Is confined to a local hos
pital witli, a touch of the gnpp.
She is expected to be able to re
sume work Monday, it haa been
nnouncen.
The alley between Liberty nad
II i yr j streets, leading from State
o terry street, was torn up today
preparatory to pavintr the alley.
The Willamette university ten
nis squad emerged victorious in
contest with Llnfield college at
MoMinnville yesterday. Willamette
eprewnta Uvea won every match
except one of the women's singles.
Thf closest match was the one be-
wecn Robert McHarncss of Lin-
fleld and William WaUii of Wil
lamette. Walsh won the first set
2, lost the second 4-9 and stood
5-15 on the third et when the
match waa called on account of
larkness. The match lasted from
p. m. until 7:3') p. m. Kmmel,
.inking Willamette player, defeat
d McHarncss in straight sets in
former match, played on the to
:al courta. Hush Holt, a new play
or in varsity cirolfiw. played in the
oubles with ilm, winning easl-
MfcUey and Kmnvil won their
oubles match anl their singles
matches in Bt rnlght sets. Marie
Kostein loft to a Jjnficld repre
sentative -6-3, 0-2. Margaret Madee
playing for Willametto in e in glee
on by a comfortable margiin. The
no, playing tosether, won their
ouiMes match. Ireno Clark and
Margaret Raut won In a second
oubieh match.
Boxing Salem armory May 8th
Frankie Lewis v Pet cbster.
Slow York vs Harold Reese. 10
William Fogs. 68 years old. es
enped test night from the state
hospital for the Insane, accord in,
to a report at the police station.
Bier carnival dance at Tumble
Inn Saturday night. Good mueic
big time. 105
Dance Schiudler hall Satur
day night. 10
'Attention" was called this morn
ing by Charles A. Goodwin, ad
jutant of the local post for the
American Legion, that all rela
tives of ho 1 (Hers who died during
the World War, and who are en
titled to Insurance by virtue of
thefr relationship, must make ap
plication during this year if they
are to receive their Insurance.
The regulations require that ap
plication must be mark1 withi
five years after the date of tin
soldier's death.
Fairbanks-Morse electric light
plant supplying two ranches,
terms. 199TW. 10i
J. L. Cook forfeited $5 In po
lice court yesterday for speeding.
The staff 0f the Willamette Col
leg!ai. college weekly paper, stng-
ed a picnic nt Spong's Lanriin;
yesterday afternoon and evening.
The Latin club of Salem high
school posed for Its plcturo on the
steps of the city postofflce yester
day afternoon.
Permits for the construction of
a group of throe houses on Myrtle
avenue and the repair and altera
tion of another were received from
City Recorder Poulaen yestorday
by John Williamson. One-story
dwellings will be constructed at
2110. 2JS5 and 20C5 Myrtle,
cost $3H0 each. Mr. Williamson
will repair a onc-tory dwelling
at 2190 Myrtle at a cot of $1000
A permit was lsued lo S- R. Wol
for the construction of a one-
story dwelling at 1 1 75 Shlppin
lO COFt. S 1000.
Alt Stnr. Derby flat. nltP. 101'
Ourtv SupTintervW'nt Full rr -con
yestorday visited schools at
Liberty. Rosedale. Prospect and
Fairview. Mrs. Grace Sehon. now
( Hotel Blisrh Arrivals
Portland, C W Harrison. L R!
F-hn. W F Harili!on, C Jons, Cj
C Wl.h. Robert Allien. i K
Wood. Mr and Mrs F.dward H
P"henck. Herman Parelin, A V.n j
Watts. R V Creamer. J H Law
rence. Frank M Weton. Vernon !
M Kmk'jw. Hirry M Wit-.n; Si
Irm. K I Ituib-r, A K Smjih: Th
l).ilh-s. Grors Rnbert Mr Anc-'-lirp
Km-rbn; Ro-i-ltiirg, ChiM1
H Itv.ir. II A Smith. K L Kins. Mr
and' Mrs Kus-ne H Soha-ffr; TU
l.irtinnk. Karl R Braon, Frank C
William": Ashland. Mr nd Mn
Alfird R Cummins: Mirshfleld.
Mr and Mrs Robert Thorn and
on: Puyailup. Wn, Mrs Irene M
Ahlhera and diuirhter: Seattle. Lec
H'Hh.Tlin, L V Hchroder, Mr and
Mil Lifter fi Rarnrs; Lo Aneel.
Mra Vi5la Sanford, Mr and Mtp
liotnera Valeniuela; Pan Francis
co. John P R.n. James 1 Bar-cl.-y.
Ed F Owlnrs.
Dance. Schiinller hall Satu
day night. 101
An apartment honc lhre stoi
ics luKh anil to rrwrt $4.",00i will
be ronstructcd a Oak and Pout
'ommorclnl ."troets by O. L. Fish
er. a permit having been issued y
lei rlny. Tho h-illtlinff, It U s..i
will be modern in all rcpiwcts nr.
fach apartment vvil have three o
four rooms. Kxcnvation for tl
building Is now undpr way.
Ci unI anil Inhuman trratinen
ini-lu'lim: ftlappin? her until iti
was nearly iinconfrlmw. and com
ie;iing hr to a heav- work In th
fields. Is alleged by Kva S-hlert in
a uit f r divorce fho has filed
ae.nnot Arthur II. Rchlect. The
wre maniPl at 'ancuver. Wajh
inion. In 1920.
Kazel Ho:. km of p.ilni h
been appointed asiftant mai,
of th? Orcsrnn Aprlcultural collg.
Co-eu Barometer to be publkhe
Saturday. May duri
Mother's week end. The C-j-ed
llironu-lrr in one of the Ita lillon
of he rohonl. Tae gills ha
hirsc of the entire l.uc of th
paper. iIi. Hopkins I a soph
mere in hrn;e economic' i
member oi Alpha Chi Oircga so
rorlty.
V.. A. Millt-r of f ndependen
Ion r's Star autmnoldc by fire
the Pacific his h way n?ar Jef fei
oft last night, according to infor
mation received here. Ha
fillip r hi vacuum tank wit
gasoline flhw the flames of
match are suid to have been
Colonel Is 111
4: ;
5K.
;;;'.: :.
Ill
COrrJOfTN C0OLIDGE
Colonel John Coolldge, father ot
President Coolldge, is going to the
Massachusetts General Hospital at
Boston from hh home in Plymouth,
VL, to undergo medical observation
(or an ailment believed to be kid
ney trouble. Colonel Coolldge la
eighty years old. Asked U he was
to undergo an operation, he an
swered, 'That's tor the doctor to
decide."
JOHN K1RSHER, VETERAN
Jf OF CIVILWAR, IS DEAD
John Kireher, Civil war veter
an and resident near Salem since
190t, died, Thursday April 30.
. He wae born in France Janu
ary. SI. 1840. He came, to the
United States with hi parent in
1852, and lived in New York un
til Feb. 8, 1864, when he enlisted
In the 4th New York heavy ar
tillery. He was taken prisoner the
following June, and confined In
Ltbby and Salisbury prisons for
8 months. He escaped from the
latter prison about March 1
1865. He was mustered out of the
service, June 9, 1S65.
After the war he moved to Ve
rona, Wis., where he was married
Jan. 10 to Fredrlka Hager. To
this union 11 children were born,
of whom 7 are now living. They
Include the following:
Frank J. Klrsher of Verona.
Wis.; Henry C. of Forbes, Minn.;
Victor and John of Salem; Mrs.
Alice M. Lynch ot Vancouver.
Wash.; Mrs. Estelle J. King of
Salem; Mrs. Clare B. Gordon of
Madison. Wis.
Mr. Kirslier lived on a farm In
Dane county. Wis., until 1903,
when he moved to a farm 5 miles
east of Salem, where he lived up
to the time of his death
UP GRADE; DEATH
ML IS LOIR
RODGERS ESTATE
SUED FOR $47-333
EST1QN OF
TRAFFIC IS HELD
E
A. E. Yount. state boys' secre
tary for the Y. M. C. A,, was in
Salem yesterday to confer with
Bob Boardman and B. J. Kinber
about the time and place of the
M. C. A. summer camp this I
year. The camp will bo held at i
last week In July and the first
week In August. It was decided.
It will probably he held on the
Trask river. ' near Tillamook,
where it was held a year ago.
Work on the tie for the new
Salem Y. M. C. A. building was
resumed yesterday. Excavations
will bo completely finished with
in a few days. Bids on the new
building will bo opened Wednes
day, and awarded Thursday.
Mr. aud Mrs. E. C. Hickman of
fort land were sarem visitors yes
terday.
Washington, May I. The rate
of increase of the nation's popula
tion by birth was considerably
urea tor fn 1924 than in 1923.
While the birth rate increased
from 22.3 per 1000 in 1923 to
22.5 per 1000 in 1921, the death
rate decreased during this period
from 12.4 to 11.9 per 1000.
A census bureau's survey made
public toduy showed the highest
birth rate In the country to be
1.9 per 1000 in the rural dis
tricts of North Carolina, while
the lowest rate 14.9 per 1000 was
found in the rural districts of
Montana.
The death rate was lower In
1924 than fn 1923 in 23 of the 29
states covered by the survey. In
fant mortality rates were shown
be generally lower in 1924
than In 1923, increases being not
ed In only three states. -
The 1924 rates per one thou
and of population ot births and
deaths were shown to be for Cal
ifornia 22 and 14.5; Montann
16.1 and 7.8; Nebraska 21. 5 and
Oregon 1S.6 and 11.3: Wash
ington 17.4 and 10 and Wyoming
24 and 9.5.
Dr. Maurice Butler, who lost an
eye and suffered other injuries in
an auto accident yesterday, spent
good night at the Salem
Deaconess hospital last night. He
will soon be able to leave the
hospital.
C. C. Scott, of Portland, secre
tary of the Tlmbermen's associa
tion, addressed the Salem Lions
club on the subject of forest
preservation at the Lions club
luncheon this noon. Mr. Scott's
boyhood days were spent in
Salem. He stated that there are
now 390 billion feet of timber i
this state, which Is being cut at
the rate of four billion feet per
yean, The cutting will soon be
carried on at a rate two or three
times that fast, however, due to
the fp.ct that timber is now prac
tically gone In eastern states that
have been furnishing a great
proportion of the country's sup
ply oi timber.
ROSS OUSTER CASE HELD UP
Portland. Ore., May 1. Circuit
aunge newitt, Hearing the quo
warranto action of Or. Thomai
Vt. Ross, ex-etatc fish rommis-
Mnner removed by Governor
Pierce requiring Judgp C. Veatch
appointed as RopV successor, lo
answer by what authority he pro
fesses to hold the office, ad
journed court during tho course
of argument In the caw this morn
ing out of respect to Circuit Judge
Siapleton. who died at Seaside
The arrumenfR will he renmed
after the funeral of Judge Staple-
ton.
John H. Stevenson, appearing
for Veatch. argued yesterday that
the governor acted within his
executive prerogative In discharg
ing iloss "for cause".
BE CAREFUL
mm
wmmmm
C. O. Harrlwjn, 2.105 Myrtle
avenue, and Dave Dewey, a driver
for the Falrmount duiry. report a
collision between Harrison's auto
mobile and the dairy truck at
Hood and North Capitol street
Damage was slight.
Alleging that he was In part
nership with George Rodgers,
baiem business man who was
killed in an aeroplane accident
last summer, D. M. Field ot
Portland, this afternoon brought i
suit in circuit court here tor
$47,333.33, which he alleges Is
due him from profits derived In
their business. The complaint Is
filed against Blanche A. Rodgers
as administratrix of the estate ot
George Rodgers.
It is set forth lu the complaint
that Fiold and Rodgers engaged
together In wrecking wooden
hulls of vessels belonging to the
United States shipping board.
Contracts were secured, work
done, and profits retained by
Rodgers, according to allegations
set forth in the complaint. '
The complaint demands that toe
administratrix either give a full
accounting of all moneys ex
pended and collected by the dc-
cooied, and all profits derived, or
pay the amount stipulated,
947.333.33, with 6 per cent In-
trpt pCr annum from May 1,
1&0, together with costs in
volved in the suit.
Snrzcu Uiilii llniidicap
Dallimore. Md., May 1 Mrs. W.
K. Vandorbiit's Sarnzen won the
$25,000 Dixie handicap for three
year olds and up feature event
opening of the Viilico spring
meeting thl saftcrnoun. Spot Cash
was eecond and Joy Smoke third
Died
L1BBY At the home near Ma
rlon, May 1st, Frank R. Llbby
age 64 years, a resident of Ma
rion county since 1862, hue-
band of Mra. Blanche Llbby,
father of Mifs Edith Lib by
Harlcy W.. Cecil H.. Leslie E,
and Mifls Eleanor Llbby, broth
er ot Mies Addle Llbby, S. E,
Llbby ot Eugene and the late
A. C. Llbby, grandfather of
Milton H. and Cecil F. Llbby,
Announcement of funeral later
by Rigdon & Son.
BROSS Josephine Terry Brow
died at her home, 892 40utb
12th street, at the age of 73
years, on April 30th. 'fche Is
survived by one son, H. w
Bros. Funeral services will be
held at the Webb funeral par
lors Saturday. May 2nd, at 2
p. m. Rev. Kantncr will have
charge of services. Her remains
will be taken to St. Johns,
Mich.
WILLIAMSON M ns. Eliza Wil
liamson died at local-hospit
al May lit at the age of
years. The body was ehipped
by Webb's funeral parlors ti
Astoria for services and inter
ment.
Kl'RTZ Wilson D. Kuril aged
.13. died at a loral hospital
thin morning at five. He Is
survived by his wife Ella
Kurtz, and a five year old
dnutrhur, Barbara. The funer
al will be held Monday at 2:30
at Rigdon's funeral parlors.
Funerals
The funeral of John T. Kiroher
will be held at St. Jonepli'.
church tomorrow morning, May
2nd, at 10 o'clock. Requiem high
mass will be offered and inter
ment made In St. Barbara cero
etry. Short prayer services are to
be held this evening at 7 o'clock
at the Salem mortuary, 210 Cen
ter street.
The funeral of.Jarbb A. Rke
will be held at the rhapl of the
Salem mortuary on Monday May
iho 4th. at 2:30 p. m. Rev. J. C.
Taylor of the Methodist church
will have charge and Interment
be made In the City View ceme
tery. ' '
Washington. May 1. Pre!
dent Coolldge declared today that
the vexing imusportation and in
dust rial problem In tbe cities
must be dealt with by the "broad
est and most inclusive view.' A
solution cannot be worked out
solely by quick movement of
traffic, he said-
The president's statement was
made in an address at the white
house t group of secretaries of
motor clubs affiliated with the
American auto association.
"It seems fairly certain,"
ftorted Mr. Coolidge, "that If,
half century ago. men could have
foreseen the transportalion revo
lution they would have agreed
that it meant an end to the con
gestion of population in the lim
ited areas of cities. It would have
been assumed that when once the
business man and the working
man found themselves able to
live many miles away from their
employment there would lmmedi
ntely begin a sweeping re-distri
bution of population, spreading
it over wider areas and organic
ing it in quite different cominu
mties. I
"Yet experience has been quite
the contrary. Instead ot using the
new transit facilities to end over
crowding, people have seemed de
termined to crowd themselves
more Uian ever. The apartment
house, the skyscraper commercial
building and the elevator have
tended to Increase congestion.
Klectric railways, subways and
motor cars have tended to dif-
tiaid that thus tr.r the victories
have been all on the side ot the
skyscraper, the elevator and
ever increasinj congestion of pop
ulation.
'Some recent studies by engin
eers and sociologists have led to
doubt whether the superior effi
ciency of the great cities as bus
iness, industrial and cultural cen
ters can bo taken altogether for
granted. They have advantages.
but they also have disadvantages
and the disadvantages seem to be
multiplying faster."
ttibioa of the people. It must be
served seats for emergency pur
poses.
The main balcony extending
across the rear of the auditorium
will be approximately t Ly 70
feet, and will provide room .for
about 900 seats.
Six hundied and fifty eais are
planned on the main floor of the
auditorium, which will alo meas
ure eo by 70 feet. This will be
hi addition to a large orchestra
pit, where room will be provided
for a large organ and a complete
orchestra when one U desired to
augwent the organ music.
Tne Individual Gothic treatment
and design will be carried out gen
era My in the imposing facale,
wnK-h will be unnmrred by more
than the grand entrance. A bund
ant emergency exists will be pro
tded by special area ways extend
ing back to the alley in the rear
alone each tide of the auditorium.
The stae, 36 by 40 feet, with
st-tge risking extending C5 feet
above it. will be large enough to
acrvmodte any theatrical produc
tion on the road. and will be equip
ped sn the most modern style.
Below the mt.xg will be the dress- t
nw rooms.
The motion picture projection
room will be on th balcony at the
rear of the auditorium.
Tho building wltt be of modern
fireproof construction throughout,
anl will be equipped with rest
rooms and all other conveniences.
Thi most approved ystcm jf heat
ing and ventilating will be Instilled.
Detailed plans of the strjetura
liavo not yet been completed and
until tney are Mr. Guthrie says
that no accurate estimate can be
made of the total cos, of the com
pleted theater.
The new house will be run on
the same standard that han mark
ed the operation of the Oregon
theater, and the policy will be
that of giving the people of Salem
the best pictures available at the
lowest possible prices, Mr. (iuihrie
announces.
Mrs. A. B. Browning of Salem
underwent a major operation at a
local hospital Tuesday, was
ported to be doing well today.
NEW THEATER
TO BE BUILT
HERE AT ONCE
(Continued from Page One
uugc main pillars 20x70 ft. From
thin naive the tentative plans cal
for grand staircases at either en
to the mezzanine and main bal
conies.
The mezzanine balconies will ex
tend across) the rear and down
each side of tho auditorium be
neath the main balcony and will
provide approximately 200
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7. Kloinl 4. Aunt
0. Tnl) 8. K. 1.
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31. Sweet 17. Tiul
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Buys Furniture
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Last Times Today
TH0MA3
MEIGHAN
In
"Coming
Through"
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LIBERTY
Today
OWEN MOORE and
BESSIE LOVE in
"TORMENT"
1 1 ill 1 1
Ladd & Bush Bankers
ESTABLISHED 18G8
General Banking Business
Office Hours from 10 a. m. to 3. p. m.
CARD VP THANKS
W ih ta think tbe friend
sn-l neiglihnrs for tns beautiful
flower and word of sympathy
reeetred durins; the Ww of our
boy. .Mr. and lira. L. C. Lorr
and family.
An honest man's word
More than three hundred years ago, Miguel de Cer
vantes said: "An honest man's word is as good as his
bond." Advertisers must be honest men- if they would
remain advertisers. Their announcements are signed.
They must tell the truth in their advertising. For their
own protection, aSTwell as yours.
What would it profit a man to advertise "Pure, virgin
wool suits"only to have you discover they were shoddy?
You would soon separate the sheep from the cotton. And
you would never deal with that man again. And, further,
you would tell all your acquaintances what a skinflint
he was.
. As a matter of business, if not of personal principle, an,
advertiser must tell the truth in his signed announce
ments. That's what makes the advertising columns of
this paper such reliable guides to honest merchandise.
The printed announcements are bonds between you and
the advertiser.
Read the advertisements. Read them regularly. To
be informed on the newest and best in everything. To
save hours of shopping. To make the family purse do a
bigger, better job. To get goods of known quality at the
most attractive price.
You would not plan a motor trip without first consult
ing road-maps and guide-books. Is it logical to plan a
shopping trip without first consulting the advertise
ments? Read the advertisements. Then go to the stores
with your mind more than half madeup.
&
A signed advertisement is, in effect, a sealed bond
between you and the advertiser