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About Capital journal. (Salem, Or.) 1919-1980 | View Entire Issue (Sept. 3, 1920)
Four Capital Journal Friday, And Style Show at Salem's Greatest Women's Apparel Store Beginning Saturday, October 4tn, 1920 This Store was never so inviting and Autumn Fashions never so alluring as they are this season. We have put forth our best efforts to make this the most attractive showing of early Fall and Winter apparel ever known in Salem, and cordially invite you to come and see how well we have succeeded. Authentic modes in Misses' and Women's Suits, Coats, Dresses, Waists, Millinery, Furs and outer apparel of all kinds now await your inspection. Plush Coats Plush Coats Our 1920 showing of New Fall aiul Winter l'lush Coat models excel all previous records. Smart new loose styles and belted models n abund ance, some made with fur collars and cuffs, others with large cape COll&ri of self materials, price range $37.50 $150 Women's Silk Kimonas New and pretty Silk Kimonas in many beautiful styles, patterns and colors. Special attention directed to our showing of Mcssa'ine and Crepe de Chine Kimonas. specially priced $18.50 House Dresses Your attention is directed to an exceptionally attractive, showing of Coverall Aprons, Porch and House Dresses, made up in fancy plaid ging hams figured percales and plain chambrays in a great variety of different colorings, just received. Have them in square, round or V-neck styles, with or without col- $1.98 lars, ranging in price up from m C s FURS Furs were never destined to be in greater demand than for this coming season, conse quently we made elaborate preparations months ago for Fall and Winter business, tak ing unusual care in selecting the furs and making sure that the workmanship and styles were right. Fashion demands a fur neck-piece for the frock or suit, consequently we have assem bled at Salem's greatest Women's Apparel Store, a varied showing of handsome pelts, at money-saving prices. New Fall Skirts Next in importance to the New Suits and Coats, comes the separ ate Skirt, Plaid Skirts and especi ally desirable, box style er accord ian plaited models prevailing. We have now on display an excellent assortment in the newest patterns and colorings at prices that will iave you money. Silk Petticoats Many new and novel effects are to be seen in our collection of Silk Petticoats. The critical women will find here just the style and color she has in mind. Petticoats of Taffeta Silk. Jersey and Messa- line, plaited tucked and ruffled ef fects, "in great variety at popular prices. Women's and Misses New Fall Coals Charming New Fall Waists Look where you will you can not find a larger or better assortment of new and beautiful Waists and mouses; in Georgette Crepe alone we show any num. ber of handsome models, round, square and V-shape necks, short, medium or long sleeves, all neatly trim med and ranging in (jJfT QP TO tfJOft AA price from DO.0 tDiO.J) Voile Waists Great variety of new and pretty voile Waists, all styles $2.48 and up to $5.75 New Fall Millinery A magmfi' $wU.75 $25.00 Women and Misses New Fall Suits Never before did faminine fashions portray so many delightful styles in Suits as are to be seen this Season. Many smart models direct from America's foremost makers now on display here. Some are plain tailored made with long coats and rich warm fur collars: ma. terials are peach blown, silvertone, tricotine, serges, velour, homespuns, duvet de laine, broadcloth and novelty mixtures, black, navy and all the ney Fan shades are here in abundance. $32.50 "J " " $125.00 New Fall Sweaters New Sweaters and Slip-Ons in smart styles for fall and winter; some have roll and convertible collars, others belted; new novelty weaves, trimmed with contrasting colors, flaring artist sleeves are again $7.50 10 $15.00 popular. These new styles range in price from Womens and Misses New Fall Dresses Great variety of New Messa line, Crepe de Chine, Georg ette, Combinations, Serges,. Jerseys, Tricotine in fact dresses of every style, ma terial and description for street and evening wear. Some in handsome tailored effects, a most facinating collection, in an almost end less display of the styles favored this Fall, including the new round neck and short sleeve models, braided, beaded and button trimmed, from $18.75 up to $75.00 So great is the variety of 1920 new cloth Coats assembled in this store for your inspection, that you need have no difficulty in finding a style to please your individual taste: Coats of all kinds and for all occasions, many made with large cape collars; some fur trimmed, popular materials and prevailing colors, including peaph bloom, balavia, silvertone, yalama, duvetyne, etc. Colors are browns, tans, navy, pekin, taupe- Burgundy and dark green, ranging in price from $25.00 To $175 Apparel For Little Women Particularly misses and junior wfll find here a splendid showing of the new Suits, Coats and Dresses greater variety and at prices less this elsewhere. Visit the Economic Store for Remarkable values in Misses9 and Women's Middy Blouses, Bloomers, House Dresses, Apron and Khaki Outing Ga Stout Women's Apparel Women" who wear the large sizes will be inter ested in knowing we specialize on garments of this kind and are now ready with becoming mod els in new Suits. Coats and Dresses in the most wanted materials and colors. (7 JzAiA fintrt i mw jtm i mr m m m m mm m m iw a msim' The Old White Corner Salem's Greatest Women's Apparel Store Inspection Invited To fully appreciate the new modes a V0 inspection is necessary, therefore you are cor ally invited to come and examine the new a"1 and try on as many of the garments as you dei Experienced saleswomen wfll gladly assist