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About East Oregonian : E.O. (Pendleton, OR) 1888-current | View Entire Issue (April 20, 2019)
WEST East Oregonian A2 Saturday, April 20, 2019 Brands roll with stoner ‘holiday’ as legalization grows blunt, pizza rolls are better when baked.” “I think brands that asso- ciate themselves with can- nabis kind of get that con- tact high. In other words, they’re just considered to be cooler by association,” said Kit Yarrow, consumer psy- chologist at Golden Gate University. “As pot becomes more legal, more discussed, more interesting to people, more widely used, then 420 becomes more mainstream as well.” Marijuana normalization has snowballed since 2012, when Colorado and Wash- ington were the fi rst states to legalize recreational use. Eight more followed, includ- ing California, Oregon and Michigan. Medical mari- juana is legal in two-thirds of the states, with conser- vative-leaning Utah and Oklahoma among recent additions. Meantime, the CBD mar- ket has exploded. CBD oil can be found in candies, cof- fee and other food, drinks and dietary supplements, along with perfume, lotions, creams and soap. Propo- nents say CBD helps with pain, anxiety and infl amma- tion, though limited scien- tifi c research supports those claims. U.S. retail sales of can- nabis products jumped to $10.5 billion last year, a Mainstream brands are joining the party By ALEX VEIGA Associated Press LOS ANGELES — Pot- heads have for decades cel- ebrated their love of mari- juana on April 20, but the once counter-culture cele- bration that was all about get- ting stoned now is so main- stream Corporate America is starting to embrace it. No, Hallmark doesn’t yet have a card to mark “420.” But many other businesses inside and outside the mul- tibillion-dollar cannabis industry are using April 20, or 4/20, to roll out market- ing and social media mes- saging aimed at connecting with consumers driving the booming market. On Saturday, Lyft is offering a $4.20 credit on a single ride in Colorado and in select cities in the U.S. and Canada. Carl’s Jr. is using a Denver restaurant to market a hamburger infused with CBD, a non-intoxicat- ing molecule found in can- nabis that many believe is benefi cial to their health. On 420 last year, Toti- no’s, a maker of frozen pizza snacks, tweeted an image of a microwave and an oven with the message: “To be AP Photo/Richard Vogel, File In this April 21, 2018, fi le photo, a bud tender off ers attendees the latest products of cannabis at the High Times 420 SoCal Cannabis Cup in San Bernardino, Calif. threefold increase from 2017, according to data from Arcview Group, a canna- bis investment and mar- ket research fi rm. The fi g- ures do not include retail sales of hemp-derived CBD products. Ben & Jerry’s was one of the earliest big brands to foster a connection with the marijuana culture through marketing. The Ver- mont-based ice cream com- pany features Cherry Garcia and Phish Food, honoring late Grateful Dead member Jerry Garcia and the band SUNDAY MONDAY Partly sunny and cooler Mostly sunny 58° 42° 65° 42° TUESDAY Partly sunny WEDNESDAY Pleasant with clouds and sun PORTLAND — Port- land’s mass transit agency has banned for life a 32-year-old man who has a history of cut- ting, gluing or masturbating into women’s hair while rid- ing on buses and trains. TriMet issued the lifetime ban Thursday to Jared Wal- ter, who became known as the “TriMet Barber” for his behavior that has resulted in several criminal convictions over the last decade, The Ore- gonian/OregonLive reported. “The decision to issue this individual a lifetime exclu- sion from the TriMet system was not one made lightly,” TriMet general manager Doug Kelsey said in a state- ment. “As a public transit pro- vider, people rely on our buses and trains to get to jobs and services. But we cannot allow Mr. Walter to continue to ride based on his recent actions Times of clouds and sun PENDLETON TEMPERATURE FORECAST 69° 52° 69° 46° 73° 51° HERMISTON TEMPERATURE FORECAST 68° 44° 72° 44° 74° 56° 74° 50° 78° 52° OREGON FORECAST ALMANAC Shown is today’s weather. Temperatures are today’s highs and tonight’s lows. PENDLETON through 3 p.m. yest. HIGH LOW TEMP. Seattle Olympia 59/43 57/40 70/41 Longview Kennewick Walla Walla 63/46 Lewiston 62/42 68/41 Astoria 58/43 Pullman Yakima 70/41 63/40 61/46 Portland Hermiston 64/45 The Dalles 68/44 Salem Corvallis 61/41 Yesterday Normals Records La Grande 51/39 PRECIPITATION John Day Eugene Bend 61/41 55/32 51/38 Ontario 65/50 Caldwell Burns 82° 50° 66° 40° 90° (1934) 24° (1982) 24 hours ending 3 p.m. Month to date Normal month to date Year to date Last year to date Normal year to date Albany 60/41 Trace 0.22" 0.50" 3.81" 3.93" 3.61" WINDS (in mph) 64/48 54/38 0.00" 1.30" 0.76" 7.38" 5.08" 4.72" through 3 p.m. yest. HIGH LOW TEMP. Pendleton 50/37 63/43 24 hours ending 3 p.m. Month to date Normal month to date Year to date Last year to date Normal year to date HERMISTON Enterprise 58/42 67/46 77° 52° 63° 40° 88° (1934) 23° (1966) PRECIPITATION Moses Lake 61/41 Aberdeen 61/41 67/43 Tacoma Yesterday Normals Records Spokane Wenatchee 60/46 Today Boardman Pendleton Medford 61/41 and behavior that threatens the safety and well-being of our riders and employees.” Walter was placed on pro- bation for fi ve years in March 2018 following a 2017 con- viction for cutting a woman’s hair on a bus. He was initially banned from public transpor- tation as part of that proba- tion, but those requirements were later dismissed. He has been temporarily banned at other times, includ- ing a fi ve-year ban issued in 2013. Walter’s crimes prompted TriMet’s board to approve an ordinance in September 2017, allowing agency offi cials to issue longer exclusions and lifetime bans. “While TriMet worked with authorities to make a ban on riding transit part of Wal- ter’s parole or probation, we had no control over the ulti- mate length of his sentences,” said Roberta Altstadt, a TriMet spokeswoman. “With new criminal charges pend- ing just four months after his latest release from jail in November 2018, TriMet has invoked the strongest penalty that we as a transit agency can — a lifetime exclusion.” Walter will be able to seek a modifi cation or end to the lifetime ban if he gets treat- ment and can prove reha- bilitation, according to the agency. While the ban is in effect, Walter could face crimi- nal trespassing and interfer- ing with public transporta- tion charges if he is caught on buses or trains. He is cur- rently in jail involving two more cases of sexual abuse on TriMet light rail trains, stemming from a March 20 incident. CORRECTIONS: The East Oregonian works hard to be accurate and sincerely regrets any errors. If you notice a mistake in the paper, please call 541-966-0818. Sun. NW 6-12 WNW 7-14 playing into the moment of 420,” said Jay Curley, the company’s global head of integrated marketing. Last year, Ben & Jerry’s also turned more serious, asking consumers to call on lawmakers to expunge prior marijuana convictions and press for pardons or amnesty for anyone arrested for smoking pot. This year the company is using the holi- day to call for criminal jus- tice reform. “We’re actually using this as an opportunity not to tell a stoner joke like we have in Portland’s mass transit agency bans ‘TriMet Barber’ for life Forecast for Pendleton Area TODAY Phish. Both bands are favor- ites of the marijuana-smok- ing crowd. To mark 420 in recent years, Ben & Jerry’s debuted taco and burrito inspired ice cream sandwiches. This year the company partnered with a San Francisco Bay Area cannabis retailer to give customers who place delivery orders on Friday and Saturday a free pint of Half Baked, a combination of cookie dough and fudge brownie. “We have a lot of fun, never being overt, but really the past, but to raise what we see as a much more serious issue around justice,” Cur- ley said. Those in the marijuana marketplace also are ramp- ing up advertising around 420. Much of the market- ing about cannabis or related products takes the form of online ads, emails, text messages and social media. Shops typically offer dis- counts. Some host parties with food and entertainment. The larger 420 events can draw thousands of people. Verano Holdings, whose businesses include cannabis shops, sponsors street festi- vals in Chicago and Tulsa, Oklahoma, where attendees can learn about marijuana products, listen to music and grab a bite. The company expects this Saturday’s festi- val in Chicago, going on its third year, will draw more than 4,000 people. Last year, it drew 1,500, said Tim Ten- nant, Verano’s chief market- ing offi cer. In San Francisco’s Golden Gate Park, Hippie Hill will again be the site of a 420 celebration. Last year, more than 15,000 attended the event, which has trans- formed from a small infor- mal gathering into a full- blown festival of corporate sponsors and commer- cial booths selling smoking devices, T-shirts and food. WSW 4-8 W 7-14 SUN AND MOON Klamath Falls 52/30 Forecasts and graphics provided by AccuWeather, Inc. ©2019 Sunrise today Sunset tonight Moonrise today Moonset today Last 6:01 a.m. 7:48 p.m. 9:32 p.m. 7:07 a.m. New First Wellness Screening Full NATIONAL EXTREMES High 102° in Gila Bend, Ariz. Low 18° in Stanley, Idaho Apr 26 May 4 May 11 May 18 NATIONAL WEATHER TODAY 22 22 26 26 26 April 22 22 - 26, 2019 22 26 26 7:00 a.m. – 12:00 p.m. 2460 SW Perkins Ave. Pendleton, Oregon Yesterday’s National Extremes: (for the 48 contiguous states) 541-276-6700 541-276-6700 541-276-6700 541-276-6700 541-276-6700 541-276-6700 No physician order required. with Wellness Screening being being offered in njunction conjunction with with Wellness Screening offered in conjunction St. Anthony Hospital Passport to Wellness Event HEALTH FAIR PANEL $45.00 $45.00 Broad screening tool to evaluate organ function and check k for conditions such as coronary heart disease, diabetes, liver r and kidney disease ** 12-hour fasting required** Comprehensive Metabolic Panel CBC – Complete Blood Count Lipid Panel TSH – Thyroid HEMOGLOBIN A1C $20.00 $20.00 Determines how well your diabetes is being controlled PSA $20.00 $20.00 A screening test for males to detect prostate cancer TESTOSTERONE -10s -0s 0s showers t-storms 10s rain 20s flurries 30s snow 40s 50s ice 60s cold front E AST O REGONIAN — Founded Oct. 16, 1875 — 211 S.E. 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