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About East Oregonian : E.O. (Pendleton, OR) 1888-current | View Entire Issue (March 8, 1919)
oai'swiiv.WlMniris ra-.HHwfc, g 4 HIM ik' SIXTEEN PAGES 'AUTOMOBILE SHOW EDITION EAST OREGONIAN SATURDAY, MARCH 8, 1919 PAGE NINE t 'sGreatestAutoS tonMarcli 13-15 Pleasure pars . Music Commercial Cars Decorations Trucks Entertainment Tractors ; . , Demonstrations , Tires Conversations Batteries Jinks Accessories Grand Ball now Will Be Held at Pendle FRANKLIN HAS HAD. PHENOMENAL RUN IN EASTERN OREGON FOR 12 YEARS LISTEN! Pendleton's second annuo! aiitomo- . I bllo show, will open In a blaze of glory tire, ease of control, and lately far, except low nnd reverse were remov. Thunalav afunuinii. ur,h trm. - COLES ATTRACTING ATTENTION IN I EASTERN OREGON AS NEVER BEFORE and 1909, Franklin cara far outnum bered all the cara of all other makes combined. Mr. McCormmach. and the firm he built up, namely the Pendle ton Auto Co. haa been a direct repre sentative of the Franklin factory con tinuously alnce 1907, and a steady sale of Franklin cars has been the re " suit. There has never been a season that did not see a creditable number , of these popular cara sold In and around Pendleton. Mr. McCormmach has the distinction of selling; more car, per thousand population than any other Franklin dealer.' One year In particular having sold nearly ten times I aa many cara per 1000 population as the next nearest dealer. The allot. ' ment or Franklin cars to be sold by the Pendleton Auto Co. this season is - something; over 150. The phenomena) success of the Franklin on the rough roads of Eastern Oregon has been due to a few basic principles which are built Into the Franklin car. First the Hunt air-cooled eiiKlne, red noes weight on sau front end or the cur, where every pound of unnecessary welt; lit loada down a car and has to be pushea through the soft dusty, sandy or mud dy roads. Secondly the car has al ways and full elliptic springs both front and rear and a laminated wood frame Instead of the conventional rigid steel frame. It has always had' tubular axles, both front and rear, made of the finest of seamless drawn steel, which is scientifically the lightest possible construction for a given strength. Further flexibility Is gained by tho separate transmission with four universal joints Instead of the commonly used unit power plant, having the motor, clutch and trans mission all In one elongated case j-igld with the motor. Large tires add greatly to the easy riding qualities secured by the wood Of all the makes of mHttmnhllm . .. " '" " ".i,.nu .aiety iar. except low and reverse were remov-1 Thursday afternoon, March ISUi at One of the cars which is attracting IIS, ....... uove me average or other cars, built irpm tne transmission and the nappy canyon .oavllion. No expense mut.h attention In ITm.iiila. ,n,,m. has the. distinction of being the first along ordinary lines. transmission sealed at Pendleton bylhOH been snared by ma automobile! , ra county oar Introduced In Pendleton. For Since the first v,,ri,.,,, ,. local express agent who was Instruct-i association in making- the show the; tnl" "P1"'" the Cold Aero-Eight many years, along about 1907, 1808 1 built, the Franklin has always fe. 1 e to forward these gears to San Fran-1 uiiwt and finest of lui kind In the which Is sold by the Independent Gar-! tured all of the above principles. The! epie. no was cautionea normwesi man r-oniana east to Boise ; age. in connection with the name, history of Franklin excellence Is back. try w' " them there by the time ami north to Npukane.. Iturlng March' aero-eight. It is well to explain that ed up by more record breaking tests; the low gear cur arrived. (With due) J, and IS Pendleton will be tho the new Cole product took Its name than were ever piled up by any or all : resnect to ,h speed of our "American-1 j meeea for the automobile men of east-j from the fact that Mr. Cole as a means other makes of ears.' express these gears did not arrive un-icrn. Oregon and soutlicaatern Wash, i of Improving the 1919 model made Some years ago air-cooled cars wera " luler lna" lne ann-; nigioii. ror aays interior decorators intensive experiments with aeroplane ruled out of the Associated tests for gasoline economy because the Frank. lin had consistently won these com petltive tests by so large ' a margin. Since then the Franklin factory haa conducted national c,$nomy demon strations, witnessed by pending citizens prominent public men and officers of automobile clubs. .,.. . ., ,,, renuiiir hiock ny Mr. McCormmach from New York .....ung curs, runy equipped to Pendleton. Oregon In ten Panels, the same shape cornerse, the same high cowel and the massive radiator. Wind resistance la reduced to minimum. The passengers sit secure ly within the car the driver back comfortably behind the wheel. They are not perched up high over the aides. On account of the design of the linear.) The elapsed time was three 1 have been tranHformliur Ilunov Canvon engines. Tho name Is said to exuressi Aero-Eight, which places the burden aays ana eleven nours. I Into a maze of beautiful liirhta and ; completely the underlying principles "l ",e attachment on tne springs. To prove the Franklin's economy in 'colors. i Inf the car's construction. l'tne 'alter are deserving of special at lubricating oil, a Franklin Sedan was, yntrn aK fJl. Pendleton auto.' Simple, symmetrical and strong the!lr,n""n- " tempered hardened and driven on one continuous cross country ! mobile dealers decided to lurid a show.! (rame of the Cole Is a worthy founda.,' Kroun. with main leaves of alloy stee " " ' "v " B"""" ''r,T"e exhibition proved lobes success "un ra expressing me stamina;-"" , ". " , " , T dcT": l.lch exceeded the ex.ta.lons of the power of the Aero-Kight. Tha! represent the highest quality In point of material that Is available and in tne year of 1916 the first one ofr., i.,' ...... . front axle 1 nf ihe r.henm tvne a ithe Franklin Series 9 touring cars that' .., ,...''.... - J mnir.,rrin whieh h,. t. will withstand the hardest usage. Ici.me through the factory was driven;.....:.. 1 . .. . . tn ha M r.r ncv.r.n.,,, ha i In addition to the advanced spring lot li energy of twoVara la belne expend-) ""ength for any given weight. The The pent up and carrying three pucscnBei-H, driven by Franklin dealers In all parts of the elapsed time, under ordinary touring! aav ed llil year in the 1919 auto show- 1 rear axle ha the name tre"Bth writ- Of llic fitly three HtHieca at tlie tTi.t ...- ,.. - ",,,r"' Hhiw. rorlv tiireet an nfmi(l tv ,...,r n,.. , nl lf. gallon of gasoline. No relav of . .. - . miles per gallon or gasoline all wit. I Hnv..,. .1- . ..y Heawirm rars and ten spaces have been nessed and sworn to by prominent dis-led a, Hotels every "night." Wh Th.;SS? "o ""1.! J'Z interested observers. Subsenauent tests; car reoched Pendleton a distance ot:MVSJlM,,"laS. under similar onndtilons produced ant .1025 miles In ten consecutive .In v. i,. . . . - T" ""est average of 2. miles and on July jJtlres l" ke 1 ke new n7 fr' ulV ","',"K Ur ' 1,0 1917. 17.1 Franklin cars purtH ip'tiL cZtl n Mhta Trtp Tb" added ! ?" """"W "d "B I'" established t(,.3 miles .... ii ,?f ' - ' r'I- T"..,a,,',Bd. "w '"' 'niplaln t a luck .,. ... .1... f...... .1.7.. "T..'",.."; I J""""' r"K"n of variety of ears fro, of thrift. These tests were made at a : Th t...n.unl,. a... .j... given hour on a certain duy. and pur- mall booklets .i.eii.u.. in .n ticlpated In by Franklin dealers In all ; or all of these tt sections or tne country, resurdless of construction, as an element of added safety and comfort, Hartford Shock I Absorbers, front and rear, are furnish. ed as standard equipment on all mo dels. frame, full elliptic springs and very light unsprung weight, and the whole, to San Francisco, a distance Vif road conditions or weather disturban ces. , ' Severn! yearly tests were mucin whero on the same day all Franklin dealers In the I'nlted Suites drdYe a stock model Frunkliu cur 100 miles on low gear without Htoni.inv .h. mn. . tor; lust to prove that not onlv would I B"'wed to cover the distance. to which choose- During llio afternoons and evenings, ' Hetehejr's Jazx orchestra will furnbth The rnivk-iiv 1 th. - .,. niuic aim un jii.iiiiui nigiit niier tne abllltv. not of claim. I M"ve bc okP" from nK Plon , ja big St. PHtriefc'M Jaix dance vifll Ite UACi: IS TFST OF MAY FIIWRR j " """" "C K"" The first automobile race of record Amona tlicncw ears on exhilltltmr hehl In Chicago was over a course "re the Kmex and Slanli y sieumer of 64.35 miles. Thirteen hours was aiitomoblleH which arm beliur seen in There ! Pendleton for the first time, ten Into the very fabric of the car. Concerning the beautiful lines of the ,.Srr um, KoJeer doubie universal joints the the motoring public or prospective IargeHt prcura,e for car of ltB ni7M buyer to note the lines or the great. J connected by a tubular shart. form new war aircraft the next time you , tne ,,rlu.mns mechanism to transmit see them In the motion pictures or the ,)OW(.r frm the motor to the rear better yet, "in tho lire." Then a com. axl or the Aero-KlRht. parlson with the lines of the Aero- A force feed type cf lubricating ya flight Is asked to bring out the strong : tern Is employed In the Aero-Kight! resent bin nee, the same low beveled j which distributes the oil throughout! the motor mechanism under a con stant pressure of from 15 to t6 pounds. Another feature of the Aero-Right, which effects'the smoothness of opt- ration and flexibility of the motor, la the counterbalanced crankshaft. In the Aero-Kight thla unit Is of an especially Interesting; design. ',. The counterweights are welded elec. trlcally to the shaft not bolted te It and for that reason are vltually In. tegral in their construction. , This eliminates the possibility .of the counterweight looaenlng and as. s ii res perfest alignment and balance throughout the lift of the engine. . To a great degree, the druablllty and life of the Aero-Eight motor and Its ability to withstand the hardest usage Is directly accountable to the fact that no effort has been spared In providing the largest and most sub stantlon beatings obtainable. . The four years which have been spent In bringing the Aero-Eight to Its present' state of perfection haye elevated It to a pre-eminent place among V-type multiple cylinder en. gines- with a bore of 3 1-3 Inches and. a stroke of 4 1-2 Inches, the Aero-Klsht power plant nan a piston displacement of846,4 cublo inches. r (Continued on Page 11) the Franklin cool but that-it would 1 wtre ninety-one entries, but on the! On Saturday itfcht the automobile cool perfectly under conditions that' v of ,he race only Blx nut ln their j men promise a jinks which will utterly , fiui. ttt Miuitw Miiyiuiiig oi iih Kiim eicr water appearance' could not be attempted by cooled car. uuring the last exposition at San; tho event, stated: - ."..t.Bvu x cuu.t'um juin t;o. r ranic. Un car was driven by J. w. McCnrni- Charles E. Tturyea took part ln the i attempted. In the northwest, "Mum's 1 race, and afterwards. In describing the word,' replied the committee "All the 'wagons' ! when questioned as to what the nro- had to have 'man. power' help at times ; itrani Is for the big- flowing feature .naeh and observers from Walla Wa,f motor vehleles propeHed y mant i a "" .f ikiii ritiiiiim;ti. it uihiiiiica Mir Kiiii a i -j . i . L . .... . . t combination secure, easy riding nu.ll. miles In low gear with..,,, once stop, tickled Oto c ynL Ther re many I ties, economy of both gasoline and ping the motor. In this run all gears! snowballs thrown at us." Tho PeiuMeton Automobile assocla. (Continued on Page 13) YMJ""" X f4f S.SSS1ISSI'-'" ;-'- - , ;,y '.", ,, ff rjf :: t cooooooo EDDDDDDD cooooooo oooooooo DDDDODDQ oooooooo oooooooo DDDDDDOD oooooooo Th oooooooo DPDD0QCQ oooooooo . J nnnnnnnn ... Illl'lll'llll . New ci u Sen THE BEAUTIFUL LINES AND MECHANICAL EXCELLENCE OF THE NEW STUDEBAKER CARS ARE EMPHASIZED BY COMPARISON WITH AMERI . CAjS FOREMOST AUTOMOBILES. Sludebaker touring car BEAUTIFUL IN DESIGN THOROUGHLY MODERN MECHANICALLY RIGHT I oooooooo DDDDDDDQ oooooooo STUDEBAKER QUAUTY HAS BEEN DOMINATE FOR A PERIOD OF 67 YEARS. You will find the New Studebaker tlie Center of Attraction at the Auto Show oooooooo nnnnnnnn cooooooo STUDEBAKER A name that has been a household word for years and vears STUDEBAKER QUALITY Even before the advent of auto mobiles was always pre-eminent. The same sustaining on'. ities have been exemplified in every Studebaker car for eacli succeeding year. THE STUDEBAKER CAR IS NO STRANGER It has been your trusted friend on the roads of Umatilla County practi cally as long aS cars have be en used. They have proven their worth by actual performance and durability. The trial pe riod for Studebaker Cars passed years ago. You accept their merit with a proven record. . oooooooo DDDQDQDQ oooooooo 1 Mo LOnG THE PIONEER AUTO MAN 812 Johnson Street i