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About East Oregonian : E.O. (Pendleton, OR) 1888-current | View Entire Issue (May 21, 1918)
Help I !i llC ZT-'pi V '" J J r .p , ' I eft V I I - r The Newest in Ladies' Ready to Wear Our New York buyers are on the alert continually buying the very latest creations on the market and shipping by express to us the minute they are pro duced. Our enormous buying capacity permits us to offer you the very best qualities and styles at the very lowest price obtainable. GOATS New Shades and Styles of Individuality are built into our Coats. Velours and poplins are very popu lar. The prices range from $9.90 to $34.50. SUITS Our Ladies' Suits have a style and distinction of their own. You cannot resist them. . The prices are within your reach at $14.75, $16.50, $19.75, $22.75 and up. DRESSES Beautiful Silk as well as Wool Dresses await your selection. Made so dainty and in such "chic" styles. Slk poplins, taffetas and Georgettes are predomi anfc. ' ; Our prices are so reasonable, $7.90, $9.90, $12.50, $14.75, $16.50 and up. SKIRTS "Sporty" and Conservative Skirts $2.98 to $9.90. In the year of 1902 Mr. J. C. Penney con ceived the idea of the present chain of J. C. Penney Co.'s stores. Starting with a small out put of approximately $29,000.00 annual busi ness and gradually growing by addition of new stores each year to the enormous capa city of $14,880,000.00 in 1917. Mr: Penney's entire business career has been as clean and open as a book. He is at all times thinking of his fellow associate and endeavoring to help the young man to find his goal of success. Every man employed by Mr. 'Penney is sooner or later taken in as a partner in this wonderful institution as soon as he has proved his ability. Not only does Mr. Penney try to help his own men to succeed, but he puts every effort forward to give the public, especially those ofvmedium circumstances, the very best (qual ity of merchandise obtainable for the least possible amount of money. Operating as we do on a strictly cash basis, and eliminating all unnecessary overhead ex pense such as bookkeepers, collectors, high rents, deliveries, fancy and extravagant fix lures, idle help, etc, we are able tosubmit mer chandise to you at a much less figure than you can obtain from our one store competitor. There is a reason why we have grown from one store in 1902 to 197 in 1918. Georgette Blouses -. Are so popular this season. We are showing quite an extensive line at $3.98, $4.98 and $5.90 CREPE DE CHINE . ' WAISTS Iv Y.it oon n-ffriff-ri r,no $2.98 and $3.98 WHITE VOILE BLOUSES r J Always bo neat and serviceable, 98c and $1.98 LARGE BUNGALOW APRONS Evfry one wean them. Nifty styles in light and dark shades. "" 89c and 93c i , - - Gingham Mouse Dresses $1.39 Tlirec Piece Breakfast Suits $1.29 Ue hate Aprons from siie 36 to SO. ' . An Enormous Selection f Scrims, Cretonnes and Silko- j lines. Hosiery That Satisties This commo dity is increasing in price daily and becoming scarcer every tveek. ladies' While Cotton Hose , ' 12 25c LadicW White Lisle Hose 29c, 33c, 49o, 59c -Ladies' Black Cotton Hose . ltio, 25o ladies Black I.bde Hose . 33c, 49c, 89o ladles' Out Sixe How In both black and white, 33c, 39ev 49c. SILK HOSE All silk full fashioned Hose in the newest shades, In cluding black and white : . .. $1.49 Black and White Silk Hose 91.19 Fancy Striped Silk Hose $1.19' I'aiKty Boot Silk Hone - i 69c Black and While Boot 811k Hose 69c Gray, (told, Pink and nark Brown Lisle Hose, 33c, 39c, ft 9c. Misses' Black Cotton Stock! airs, 2 for 23c, 19c, 33c, 39c Boys'. Bibbed Stockings .4 25c, 33c Infants Hose . 23c, 25c NEW SUMMER SILKS So rich in color combinations. Qualities cannot be equalled any where. Silk is about the only article that has not advanced in price. Beautiful plaid. Taffetas, yd... $1.69, $1.89 Plain Color Taffetas, yd $1.49 Black Tarrrtas, yard $1.69 All Shades In Mcssajines, yd.... Site, $1.23 Jap Silks, yd. 49c, 59o A Large Line of Susincs, yd. , 25o Georgette Crepes, 'd $1.69 Crepe IK- Chines, yd $1.25, $1.19 QUITE A SAVING ON DOMESTICS Is possible at this store. The standard brands are all available here at a much less future than elsewhere. 10-4 Bleached Pepperell Sheeting Sic. 9-4 Pepnerell Sheeting . .' 49o 8- 4 Pepperell Sheeting -i... 47c 9- 4 Diamond P. Bleached Sheeting;. . . . 39c . .We carry all widths of sheeting. Hope MuNlIn, yard 19c Fruit of the Loom Muslin, yard, . T. . . . 23o Good Quality Muslin, yd. 18o Others at 15c and 17c Berkeley No. 60 Cambric, yd 2 to Lonsdale Cambric, yd 25c In bleached Muslin, yd. 13c, 18c, 22!4c, 25o House Lining, yd 7c, 9c Turkish Towel, pair 25c. 30c. 39c, 49c lluck Towels, each . .12Hc, 15c, 17 He. 25c Unrn Crash Toweling, yd. 19c, 22 &c, 25c, 29c. Boiler Toweling, yd. Ic, lie. t'.c, 15c Iluek Toweling, yd 15c, 17c, 21c Hemmed Sheets, each 79c, 91c, $1.23 I1k1 Spreads $1.19, $1.25, $1.49, $I.H9 m to $5.90. White Outlnff ManiM'l. yd 19c. 25o Colored Outing Flannel, yd 22 He Canton Flannel, yd 19c, 23c GINGHAMS AND PERCALES Our advice is to buy . all you can of these materials now. The prices for fall will sure be a blow to you. Rex-ular Width Ginehams. standard brands, yard . ...... 15t 19c, 21e, 2.ic 32-in. Zephyr Ginghams, yd. Apron Check Ginghams, yd. . . IiiMHtIuI Chambrays, yd. . . . 25c 19o 29c Cheviot Shirtings, yd 21c Yard Wide Percales, yd.... 19c, 22VjC, 23o 27-ln. Percales, yd 11c Calico, yd. 12t Sateens, yd 33c, 43o Cambric, yd 15o FLUFFY WHITE GOODS . So fresh looking for summer dresses. White Voiles, yd 23c, 49c White Ilaxons, yd. . 23o White Organdies, yd. 49c Wliltc Cotton Pongees, yd 29c White "Soisettc" yd. t 29o While Ganardlne, yd v 39c and 49o White Serpentine Crepe, yd 25o White Rlpplette, yd. '. 25o White lawns, yd 10c, 19c, 22 He 27c White Nainsnnk, yd... 12 (4c 15c, 19c, 25o While Txing Cloth, yd Inc. 21c, 33o White Bimliy 13c, 19c, 22V4C, 25c White Pique 18c, 29c, 39o White I.inenc , I9c, 25c Whim Galatea, yd 25c 1 Dainty Flowered Voiles and Flaxons from 10c yard to 49c yard. WE DO EXCEL IN BEAUTIFUL SUMMER UNDERWEAR F"ancy F'nvelopo Combinaiions 98c, $1.19, $1.49, $1.69, $1.98. F.mhrolderr I'mlerskiHs 98c, $1.19, $1.49, $1.98 Ami French Ciidcrkirts $1.49, $1.98 Beautiful Gowns 98c, $1.19, $1.49, $1.98 Princess Slips 98c, $1.49, $1.69. $1.98 Separate Drawers 4c, 69o lace Knee Kultutl Cnion Suits . .33c, 49c, 69c, 98c Tight Knee Knitted I'nioa Suits 33c, 49c, 69c, 98c, J.19. Summer Gauze Vests 10c, 3 for 25c, 15c, 2 for 25c, 25e Misses' Knitter In Ion Suits 23c, 39e Misses' Vests 15c, 2 for 25o Misses' Princess Klips 98c- Children's Munlfn Pants 10c, 15c, 25c, 33c Children's Nazareth Waists g Children's Summer Vests with sleeves., I5e to 29c Children's Muslin Skirts .A 25e, 49c Silk Camisoles . . Nc, $1.49, $1.98 Silk Camlssoles 49c, $1.49, $1.98 Brassieres 23e, 4BCl 98c We Sold in 1917 Three Million Three Hundred Thousand Dollars Worth of Shoes ARE YOUR SHOES FITTED PER FECTLY? . .We fpecialixe fai tills one thing- , jxTfect fit Is alixo I tit ef attired as we carry widths In ladies Hlioi-s from AAA's t KT attd lengths from 2'i to 9'4. 1 nxrt .lKe men and unMluatc of tlie Chk-ago Krltool uf ratl'dlw are al wa an atteiHlanoc. If jw liave had tnwWe wltli tir Jm-. we caa tell you why and gie 'u rela-f. Ik"- V"' I-1 "A LADIES' "Cool and Refreshing" WHITE SHOES AND SLIPPERS White WM-hahle Kid Boots $7.90, $8.90 While rtrlgnxkln Cloth Boot.. $1.50 While Canvass Boot , . . . $2.98 The above have the Louis or lYeiK-h heels. White Kid Yamp, Iteignskin Top, Milt. Heel $6.90 White Beignskln Boot, Milt. Heel, at $3.ao Whl'je Canvass. Nerdln Sole, Bubher llrrl, Klisll $3.98 White Canvass, Milt. Heel, Flnglish, at ' $3.25 SLIPPERS White Canvasx and Poplin, Iouis and Milt. Heel $2.19, $2.19, $2.69 White Canvass Pump, Buhner .Sole, Ixiuls Heel $1.98 White Km my Txm $1.49 NEW OXFORDS AND PUMPS Patent Oxford, Louis Heel, $4.98 Kid Oxford, Milt. Heel, in black $1.98 In Brown $3.30 Patent Pumps, Louis Heel $4.98 Kid Pumps, Louis Heel $2.98, $3.50, $4.98. A splendid line of Pumps, Strap Slippers and Ox fords at ..$2.19 and $2.98 THE HIGHEST CLASS BOOTS In all the new shades and combina tions In the best of leathers and a per fect fit absolutely assured. A Beantlful Any $8.90 Browns in all tones $1.30, $1.98, $0.90 Black Kids $3.50, $3.98, $1.30, $4.98,' $3.90; $9.90. Black Vano, brown or gray top, milt, heel ., i $6.90 Rlnck FJnglish $1.80, $1.98 Black Kid and gun nartal shoes - In comfortable lasia $2.98, $3.50, $3.98, $1.98. ' large Assortment of fa die Pumps and Slippers, sizes to to C' j 9Hc CHILDREN'S SLIPPERS White Canvass 'Kmmy Lou," Buhner Sole. to 11, $1.10; 114 1 2 $l.l.' large Assortment of Children's Slip pers, slxe 8 '4 to 11 69c 11 to 2, $1.89. Idren s Slip- I 'to $1.49; CHILDREN'S SHOES a White Canvass. $1.69. $1.98 Black Gun Meal, kid and pat ent leathers. . 98c to $3.98 Growing Girls' Shoes, sizes 2i.to 6, $2.25, $2.49, $2.98, $3.98. Cirls' English Shoes ..$3.98 COTTON THREAD 4c BOSTON AND PARIS GARTERS 19c ' COAT'S CROCHET THREAD 10c , ty' Incorporated J Oregon ixL Pendleton COLGATE'S TALCUJI POWDER 12c PALM OLIVE SOAP 10c ALARM CLOCKS 98c P 1 J)
