PAGE TWO
DAILY EAST OREGONIAN. PENDLETON. OREGON, WEDNESDAY, FEBRUARY 28. 1917.
EIGHT PAGES
BEST SERVICE AND THE BEST
MERCHANDISE IS THE MOTTO
AT THE PEOPLES WAREHOUSE
i
High Grade Products of High Grade Manufacturers Displayed
To Best Advantage.
Our country's kt-u tst and muei
st-oceaaful merchant onoe mid: 'Therm
to but one course to follow for the
suoeasful merchant follow the
-urje of best service and heat mer
fhwidlm" This treat principle hu
bif It up and made the suck e-w of one
of Pendleton's great stores, the Peo
plea Warehoum. The principle of
Improved aervice and a -still greater
Improvement on that service is the
watchword. They have virtually made
It their duty to which all patrons
aire emftled. to lighten their shopping
burden and give the beet that can
be had.
But he principle which we might
ray haa lent Its effects greatest to
ward the success of this great store
has been the principle of always giv
SAYRES SECURES THE AGENCY FOR
THE FAMOUS PAULPOIRET MODELS
Although Smallest City ia America to Secure Distinction,
Agency is Awarded Because of Pendleton's
Wideawakeness.
Pendleton haa the distinction of be
ing the smallest city in America in
which there ia a Paul Poiret store,
and it's ail because Pendleton "si
known as 4the biggest little city in
the world" that she has this distinc
tion. When R D. Sayres. head of the
Hayrea exclusive ladies' ' store, applied
for the privilege of representing the
famous Paris designer in this city,
the officials or Poiret, Inc. were at
first astonished at tha presumption.
However, the reputation which has
made Pendleton betted , known
mar tha country than are mbtat cit
ies five and IS times her else and Mr.
ttayrea' greatest aid. The company
finally wrote that, though it was con
trary to all precedent and custom to
enter a city of 7500, they had taken
into consideration tha fame of Pen
dleton as a "dressy" as well aa a live
i-lty and had granted Use application.
It means something to the followers
of fashion to have a Poiret store fn
their aaidK It means that they may
ing highest quality merchandise, the
beat that It is pusaibe for money to
buy.
Mich famous lines as these mean
quality: -
Hart. Schufner and Marx Clothed
for Men.
Ia System Clothes for Toung Men
who like class.
Kensington Hats at 1 3 60.
John B. Stetson Hats.
H. & Li Block Make Oloves.
farhurt Overalls.
Manhattan Shirts.
lwis Underwear for Men.
Dent's Gloves for Women.
Kavser Underwear.
Phoenix Hosiery.
Oak Serges.
select skirts, dresses, suits and coats
designed by the master hand of Eu
rope's most noted designer of milady';
styles. .Such a service Is to be given
to Pendleton ladies through the en
ergy and progresBiveneaw of Hayres,
and well may the ladies of other
small cities envy the ladiea of 'Pen
dleton. One thousand Poiret albums, show,
ing with beautiful affect all of the
various Poiret fashions, have been se
cured by aayres for distribution am
ong their patrona Through these al
bums any Pendleton lady can secure
any Poiret design Just as easily as
though she lived in New York where
the famed Parisian has opened a
large branch since the war began.
Pendleton has a reputation of get
ting what she goes after and the mer
cvhanm are showing that this same
spirit manifests itself in their pri
vate business. The bringing of Potret
to Pendleton Is a tribute to the fame
of this city such a any lady can
readily appreciate.
A Person is Known by the Com
pany They Keep, so are They
Known by the Jewelry they Wear
A well jeweled man or a well jeweled
woman is a mark of admiration
Jewelry reflects character
Individuality is expressed by jewelry
Seek your hobby in jewelry and play
it to the utmost
A well jeweled woman carries with
her an air of refinment and culture
A well jeweled man, moreover a well
jeweled business man carries with him a
distinction and a prestage
Individualize yourself by wearing jew
elry of character
Study the fashion displays and our
windows and see what is what in jewelry.
"Printaess" Coats and Suits for
distinction In dress.
Uosard. Bon Ton and Kuyal Wor
cester Corsets.
These lines of merchandise mean
quality in every item where there
la quality it iwys to trade. .
With all their strife for improved
services and quality the price has
been given Its due attention and this
greatest store offers superior goods
that are in many cases less than other
stores ask for "take-a-chance" goods.
Pendleton's greatest and best de
partment store, the Peoples Ware
house, offers these services:
Free city delivery, a most perfect
mail order department, special deliv
eries for emergency cases, rest -room
and other conveniences In the big
store, postofftce sub-station, where
you may mall your letters and par
cels post packages unseen, mail, buy
stamps and money orders
And a most efficient organization
of experienced and courteous sales
people, all of which have given Pen
dleton one of her greatest and best
department stores.
A. I. SCHAEFER FROM
FAMILY JNEWaflB
Prominent Local Dealer Has
Been Watchmaker Since He
was 14 Years Old; Grand
father Was Jewler in Eu
rope. Coming from a family of jewelers
and watchmakers and having person
ally followed the business since he
was 14 years of age, A. 1 Schaefer is
no novice in the business he follows
in Pendleton. Uia grandparents on
both sides of his family were jewel
ers in Kurope and hla own father was
a jeweler in St. Louis during the boy
hood of the Pendleton merchant.
It was in at. Louis at the age of It
that Mr. ttchaefer began learning the
watchmakers' art and he has follow
ed the trade in one manner or an
other ever since. He has been in
business in Pendleton for tha last
nine years and previous to that time
was in the business in Walla Walla
for many years.
Reliability as a watch dealer la one
of the strong points in the Schaefer
business. Mr, Schaefer Is inspector
for the O.-Wi It. N. Co., and has
been such for the past nine years
For this purpose he has a time ticket
in his store, the exact time being se
cured by ticket service from the lick
Observatory in California. At stated
periods the watches of all O--W. R.
IT employes must be examined by Mr,
.Schaefer.
Among other things, the embattled
tenants might demand the privilege of
keeping milch goats In their premises
and so squelch the dairy trust.
Royal M. Sawtelle
HATS THAT LOOK
LIKE A CHINESE
PAGODAARE CHIC
All Sorts of Oriental Beads and
Coins Are Absolutely Mod
ish Says Mrs. Rose Campbell.
HIGH CROWN MODELS
ALSO FASHION'S EDICT
If you see a Pendleton lady gliding
down the main thoroughfure with her
"tresses surmounted 'by a something
that resembles a Chinese pagoda mora
than it does a hat, mere man should
have a care not to expose his ignor
ance of things fashiomuble by some
fooheh remark. For, be it known, a
lady thus crowned Is in the height of
style. At least so says Mrs. Rose
Campbell of Campbell's millinery and
she certainly ought to be one au
thority on ladles hats whose dictum
should be accepted locally as gospel
truth.
Tha orient ia dictating th'is season s
fashions in milady's headgear Just an
surely aa though some almond-eyed
goddess had usurped the throne of
fashion. Any real style book in mil
linery will support Mrs. Campbell s
word, for they show all sorts of Chi
nese and Japanese designs, some of
them even being deoorated with ori
ental beads and coins There are
Mandate-,- Pekings, Bagdads and o-
ouls, and, to be absolutely modish, mi
lady should havs a handbag and swag
ger stick to match.
However. It is not absolutely em-en-
tial that a lady resemble a mandarin's
wife to be in vogue this season. There
are any number or other styles just
as fashionable as the oriental stuff.
The big hats for dress occasions have
the droopy crown effect which has
been popular in other seasons. Some
of larger streets hats have the same
droopy crowns but the most modish
new spring designs have high crowns
with an accent on the high. High col
ors are also the general rule with a
toning effect of black.
Marie Antoinettes, Empress Joseph
ines, Coronations. Premier umpires
and Bonapartos are alt being worn
this spring and. If you want some
thing very chic in a sport hat, a Mi
lan with Khakl-Kool cannot be sur
passed. Military hats worn wnn
high collars are also to be vogue.
Mrs. Campbell has a -ery attractive
line of all of .the latest fashions In
spring hats from orientals to sport
hats. I
R.M.SAWTELLE
FIRST TO JOIN
HALLMARK PLAN
Pendleton Jeweler Associated
With 1000 Jewelers With
Millions in Resources; Head
quarters in New York.
Koyal M, Sawtelle, owner of one of
Pendleton's oldest jewelry hotiaes, has
the distinction of having1 been th5
first dealer in Oregon to be Invited
to unite with the United Jeweton In
their famous Hallmark organization.
The average person may not fully un
derstand the meaning of this state
ment but the honor is one that means
much to a jewel en.
The organisation comprises 1000
succeesfu jewelers throughout the
United Statea, headquarters being
maintained in New York City. The
organization has millions available
for purchases and consequently 1a
able to buy on a very favorable basl
In explanation of Hallmark and Its
mending, Mr. Sawtelle said:
"Only one jeweler in any commu
nity Is eligible to membership and
hla standards must be of the highest.
The members of this association do
an anual aggregate business In exceas
of twenty million dollars, and they
cooperatively own and control the
product of a number of great facto
ries, thus virtually making each
member his own manufacturer. In
this way the cost of manufacturing
and selling our goods is reduced to a
minimum, and we are able to produce
a higher quality of merchandise at i
lower price" than Is possible under
other conditions And of course, we
have direct supervision over the Qual
ity, design'ing and workmanship of
our goods, maintaining always the
high standards and exclusive designs
of all Hallmark productions.
"This explains why our customers
are able to secure Hallmark goods at
a lower price in nearly every case,
than Is charged elsewhere) for goods
of equal value.
"Our direct-from-factory buying
makes it possible for us to product
better and larger assortments of new,
fresh merchandise In the latest styles
and designs at the lowest cost with
out the necessity of taking large
quantities of any one article into
stock.
"If you will look at our offerings
from any point of view vahie, style,
workmanship, quality or distinctive
ness, you will fjnd them more inter
esting than any others that you have
ever considered."
Another strategic move for driving
back Invaders from ourhores might
be to mass the popular song writers
at the seaboard with their pianos.
By careful observation you will no
tice that wealth brings happiness
as often as poverty. '
j First Display of the WyS'I Jfl
New. Spring Styles
Inspect our beautiful dinp!ay '00
K Campbell Millinery f )wk
ill 822 Main Street "V,
BOND BROS. HAVE BUILT UP
SOLID BUSINESS ON POLICY OF
GIVING VALUE AND SERVICE
About fifteen years ago a very
smull store wua established by two
young men with a firm resolve to
build a bodiless upon a foundation of
value and service, and upon this
foundation has grown steadily on
of the largest men's and young men'r
establishments In the northwest.
Bond Brothers have, for many
years, served the, men's trade of thia
section with the same resolution In
mind, that of value to the men and
young men. The standard of mer
chandise, has at all times, been
strictly adhered to and today this
store is In a position to serve all the
men and young men of this commu
nity better than ever before with n
fine a stock of wearing apiwiel aa U
manufactured
The spring of 1817 off en iui un
usual opportunity for buyers 'ft this
store, as the entire stock Is new and
the styles are more varied than In
many years. jn buying the stock for
1817 the Interests of the customer
hav& been tuken care of more cloaely
than ever. They have purchased no
merchandise but that which would
come up to this store's high standard
of quality, and with this stock or
clothing, hats, shoes and furnishing
goods, not to toe excelled In the Unit
ed states from a style, value or ser.
vice standpoint, they are In readi
ness to care for the wants of the men
and young men of this section.
PATRON FIRST
IS STORE. IDEA
WITH HANSCOM
Animating; Spirit at Local Es
tablishment is to Civ Custo
mer the Service He Wants;
1917 a Diamond Year.
"The Customer First" In thuso
three words are contained the sum to
tal of the bug i nam policy at the Han.
scom Jewelry Store.
" 'The Customer First' represents
more to us than a mere catchy
phrase or Just so many words.
"We take it to heart we try seri
ously to think of the customer first
In every transaction with every cus
tomer, at all times, under any and
every condition or circumstance,"
says William SV Hanscom, who hai
owned the business for the last eight
years
"We think "Customer First' from
the proprietor down to the last em
ploye.
"It Is the Idea of considering the
customer first. In all things, which la
necessary on our part to maintain the
prenttge and good will from the peo
The styles for sprlpg 1(17 fare
beautiful. The trend pt spring style
in men's and young men's garments
are; V '.'.!v-- ?
Coats are slightly leniter with - ev
ery detail centered about emphasis
ing the high waist Ime effect with
many pinch baok models showing for
young men while tha older men will
wear garments of more conservative
cut but with slightly narrowed lines.
The woolens In the' spring' suits
have never been so good t rem a
standpoint of quality and oolorihgs.
Colorings for spring are, grey, green,
blue, tan and mixtures of fahfios thai
have beauty far exceeding the mix
tures of fabrics of former
seasons The dyes are all Imported
that enter Into the woolens and are
fast colors.
The men's shirts and neckwear are
mostly highly colored this season
and embody the products of the
world's most fumoas makers.
Bhoa have been a most Important
part of their buying for this season
and the styles are bordering on the
KngliHh and French lasts but the
stock contaJna every shape known to
modem shoe making.
All the new models of men's wear
ing apparel will be shown by this
store at the Commmunlty Rtyle Show
ou Thursday uml Friday, March 1st
and 2nd.
ple at large that we now enjoy.
"So does this little business motto
aptly voice the keynote of our ideal
In service giving.
"It la the animating spirit of our
entire business the 'something about
our atore service which makes It dif
ferent from the ordinary.
" The Customer First1 to us means
that we must remember to practice
courtesy, atncajrtty and truthftilnas
In every transaction with the custom
er. "It is the ever-present thought
which reminds us In every Instance
to apply the 'Golden Rule.'
"To treat the customer aa If we
were the customer.
"To let our desires be first to serve;
then to sell, and
"To make exchanges for unsatis
factory purchases or refund money
therefore, just aa pleasantly aa we
accepted it when the sale was first
made."
A Diamond Year.
"The year 117 is going to fie a
diamond year, berause of the great
prosperity of the country, and we are
ready to supply your want We
have one of the largest diamond
tocks In eastern Oregon and are able
to price our roods low. You will find
that we can give you joni valuaVe
attswestlons as to your nnrehseas.