PAOK UX.
SADLY KAJT ORBGONIAN. PENDLETON, OBKGOH, MONDAY, AUGUST 1, 1910.
EIGHT PAGES.
WIVES! MOTHERS! SWEETHEARTS!
STOP! LOOK! LISTEN!
1,
tin
i
S.iJ
t
the Pacific Power & Light Co. will sell reg
ular $5.50 Hot-Point Electric Irons, only
This reduction is being made to encourage the use of elertrir.i't-v for rlnmcnV
purposes they are not cheap irons, but the best grade to be obtained. Hot-Point
Mi
$3.50
.1' a-iv.
..u,.4r.l.fc'..4
. . . fill - vm.av I - vf.-,ftH-.MiMM
LlectriC Irons save fuel, heat, dirt, health and work (Vthe way of carrying fuel and making trips to and from a hot stove)
These Irons Will Be
On Sale at
.Inlin Vfl110iln'c FlprfnV Qlinnhr rtia 81 5 Main Street
' w.wn iv oupij uiui w SEE WINDOW
Model A67
is a new one.
.rfiflSSKVfl MEN AXD'CKEr?.
VZ YW. I ms Gh&K CP.
Tm Bir G fornnnatnrft)
diftchtrgM.inflammftiioat,
trautiyoi or ul.rticDi
of mocoai membrtntf,
PftiolMt, tad not Mtnn
gnt or pot Fc&oQi.
Sold by Drarc1U
or tent In Blaix. wrtpr,
br exorM, prv-phid, (or
100. c S bottle t2.75.
Circular asnt ou riai
P umb n
g
"That's Our Business"
and it's not a side line with
os. but our specialty. All our
time and attention Is put Into
our plumbing work, insuring
you a Job that will last and
satisfy.
We carry a complete line of
heavy nickled fixtures, consist
ing of:
TOWEL RACKS
SOAP CUPS
SPONGE HOLDERS -TUMBLER
HOLDERS "
TOOTH BRUSH HOLDERS
TOILET PAPER HOLDERS
ROBE HOOKS
TOWED BARS
STATIONARY WASH STANDS
BATH TUBS AND TOILETS
Have your plum Ding exam
ined by a competent man before
the cold weather arrives It will
gave you money and trouble.
BEDDOW & MILLER
EXCLUSIVE PLUMBERS.
Court and Garden Sts.
Phone Black 36S
3 NEW YORK BALL PLAYERS
HOLDING THE SPOTLIGHT
New York. The three baseball
players who hold the spotlight on the
three local baseball teams are Beals
Becker, the phenomenal hitting out
fielder of the Giants; "Jack" Dalton,
the outfield star of the Brooklyn Na
tionals, and Ed Sweeney, the catcher
of the New York Americans.
Sweeney is not a new-comer into
the limelight, as he has been the sen
sation as a backstop throughout the
circuit. Critics in nearly every city of
the American League circuit unhesi
tatingly proclaim Sweeney as the bes,t
catcher in that organization. Last
year Sweeney was good in spots, but
he has a tendency to draw his arm
back too far in throwing to second.
He found It necessary to develop a
snap throw, and by hard work suc
ceeded. His throwing is now so ac
curate that very few base-runners will
take a chance of stealing on him. Ho
also handles the pitchers beautifully.
He does not ruin their arms by con
tinually calling for curve balls. He
keeps them going easy until the pinch
comes, and then he drives them.
Beals Becker came W the front in
a flash. He had been sitting on the
bench all year waiting for a chance.
It came when Red Murray was In
jured by a pitched ball, rora the
minute he donned a glove and went to
the outfield Becker has been setting
thing afire. Some of his catches ac
tually made the fans gasp. He broko
up a game at the polo grounds by his
terrific hitting, and he repeated over
In Boston when he tied up the game in
the ninth inning with a home run
over the left-field fence. Becker is
a daring base-runner, and there Is
not a faster man or a better slider on
the team.
Many requests from catarrh suffer
ers who use atomizers have caused us
to put up Liquid Cream Balm, a new
and convenient form of Ely's Cream
Balm, the only remedy for catarrh
which can always be depended on.
In power to allay Inflammation, to
cleanse the clogged air-passages, to
promote free, natural breathing, the
two forms of Cream Balm are alike.
Liquid Cream Balm Is sold by all
druggists for 75 cents, Including
spraying tube. Mailed by Ely Bros.,
56 Warren Street, New York.
PLAGUE SWEEPS INDLA;
TAKES 100,000 MONTHLY
Calcutta. The plague once more Is
claiming nearly 100,000 victims each
month. In 1900 the deaths from
plague in British India were 73,676;
in 1901, 236.433; in 1902, 452, S65; in
1893, 684,445; in 1904, 93S.010; in
11905, 940.821; in 1906, 300,305; In
1907, 1, 166.223; in 190S, 113,888; and
in iua, ni.eao. rom January 10
March In the present year there were
many deaths, and the mortality con
tinues very high at ihis moment.
HOUSE CAI SECOND ONLY TO HOUSE FLY
AS CARRIER OE DEADLY DISEASE GERMS
What Tuliliv !es.
"Cats aro known to rarrv In
their fur the germs of such
dreaded diseases as tuberculosis,
smallpox, 'scarlet fever and
I
diphtheria,
"They communicate diseases
to children.
"They are as susceptible to
hydrophobia as dogs.
"Cats spread ringworms.
"They kill between three and
four million game and song
bibrds in New York state alone
each year.
"Only about five per cent of
them are mousers." Dr. A. K.
Fisher, Biological Survey. Unit
ed States Department of Agriculture.
They will spend twice as much time'
hunting birds as mice. It one keeps!
count of a cat's quarry during the'
ear he will find that the birds kill
ed far outnumber the mice. j
"Recently there has been much at
tention paid to rats and the harm!
they do, both as destroyers and as!
spreaders of disease. In this con-1
nectton it has been pointed out what !
a valuable animal the cat Is to keep '
down the rats. That Is an error. I '
can state from my own personal ob-
servation that only about five per,
ctnt of the cats are mousers. '
"Little harm would be done if the
whole cat tribe were exterminated !
but there would be too much oppo-i
sitinn to that. Still we think that
when many of the facts concerning
cats have been made public mothers
will be more careful in letting their
children play with them." i
elety's centenary. Practically every
civilized country was represented.
The president, E. J. Broadfleld, of
Manchester, In his Inaugural address,
said there was some who regarded
Swedenborg as a far-seeing man of
science; others regarded him as a lu
minous and original philosopher, and
there were others who looked upon
him as a heaven-directed theologian.
All of them agreed, however, that
he was one of the greatest students
of his country, and one of the great
est geniuses of his age.
Swedenhorg anticipated modern
Ideas by Inventing a submarine de
stroyer, and also a flying machine,
"by which men can raise themselves
and move themselves In the air."
The Rev. James R. Rendall, for
merly lecturer and demonstrator In
physics at Yorkshire College, Leeds,
and now of Acerington, described
Swedenborg's flying machine, a
sketch of which was still in existence.
It consisted of a light frame, cover
ed with strong canvas, nnd was pro
vided with two large oars, or wings,
moving on a horizontal axis and so
arranged that the upstroke met with
no resistance, while the downstroko
provided the lifting power.
Swedenborg was confident that the
problem of motive power would be
solved. "There are sufficient proofs
and examples from nature," he said,
"that such flights can take place
without danger, although when the
first trials are made you may have
to pay for the experience and not
mind an nrm or a leg."
Mr. Rendall observed that that an
ticipation of the flying machine was
one of the "evidences" of aberra
tions alleged against swedenborg by
Dr. Maudsley 50 years ago. They
now know who was the wiser of the
two.
Men's oxfords cheap at a Eklund's
Byers'
Best
Flour
I3 made from the choicest wheat that
crows. Good bread is assured wban
BYERS' BEST FLOUR is used. Bran,
Shorts, Steam Rolled Barley always on
hand.
Pendleton Roller Mills
Pendleton, Oregon.
outs
f.-i ,.4, V
)
0
tCV"6-" window.
Just Arrived
Quality Toilet Soap, fine floral odors,
10c cake. 3 for 25c. Look at our
SPECIAL Duroy's Claret Soda,
S cents. Delicious and refreshing.
F. J. DONALDSON.
Rl!Llt Vr ntM.
C u
Washington. Peaceful Tabby, pur
ring upon the hearth, petted and
pampered by the whole family Is now
declared by a government scientist
to be an agent of the most deadly
germs, spreading disease and death
among those who fondle her.
Investigation has proven that In a
cat's sleek soft fur. upon which the
baby delights to rub his cheek, lurk
the germs of tuberculosis, of small
pox and that deadly disease of babies
and children, diphtheria.
The cat is a roaming animal.
Even the most carefully watched
house pet will slink oit at night
anil it is then that they come in con
tact with infected dirty cats which live
perhaps in squallid Bhanties among
disease stricken people. Its long fur
affords a natural breeding place for
the germs.
"The cat returns to Its home thor
oughly innoculated. The mother
smiles as the baby tumbles about the
floor with Tabby. When the child
Is stricken every disease breeding
source Is considered except the family
cat," says Dr. A. K. Fisher.
It Is a noted fact that people who
would not touch a dog think noth
ing of fondling and kissing cats. Fel
ines nre nnrtictilnrl.r fnn.t A i....
I ihg Upon the beds of their masters
and cuddling close to them. Babies
are allowed to play freely with cats.
Practically the only thjng to be
feared from a dog Is hydrophobia.
To this terrible disease, Dr. Fisher
says, cats are as susceptible as dogs
though they do not bite people as of
ten, yet cases of hydrophobia from
cat bites are not Infrequent.
The Biological Survey is now work
ing on plans to have laws passed In
the District of Columbia as a guidance
for all the states to license eats, be
cause, they Fay, most of the trouble
comes from stray cats. The danger
in the house cat, llvinpr In a clean
heme comes mainly through Its con
tact with alley cats. Licensing would
permit the killing nf stray cats.
Data Is now being gathered by the
Survey upon the subject of disease in
fection by cats. Dr. Fisher hopes
soon to publish a bulletin citing speci
fic instances.
Two eases ape given by a prominent
French scientist. M. BcrKeon, of cats
which were infected with tubercular
germs through contact with persons
afflicted with the disease. In both
Instances the eats were owned In fam
ilies where youne girls died from the
malady. The death of the cats occur
red shortly afterward. The doctors
hud noticed the fondness of the girls
for the cats. A post mortem examina
tion of the cats was accordingly made
with the results that In both Instances
unmistakable traces of tubercular
ii.fectlon were found.
The next charge brought against
the e.-it by Dr. Fisher, Is that It spreads
ringworm, a very painful and some
t'rncs dangerous disease. Rats and
mice are peculiarly susceptible to this
disease, and it Is transmitted from
them to cats. The presence of the
dlsean en eats hidden by their fur
!. npt uncommon. It was through
the frequent appearance of ringworms
on hands of babies that the germ
theory was first pursued against the
cat
Cats are considered the natural
enemies of rats and mice. They are
kept oft-n simply to kill these pests.
Dr. Fisher claims that not five per
cent of the eats are mousers and that
Instead thev kill game and song
hlrds.
"As a matter of fact," said Dr.
Fisher, "cats prefer birds to mice.
CLUB Lira IN PARIS
INTERESTING NOVELTY
Paris. Club life In Paris Is one of
the Interesting .developments of the
times. Until recently there were no
such Institutions for the man of mod
erate means but philanthropy and a
taste for sport have changed all that
For the club of high degree, making
a direct appeal to society, the gov
ernment "touches" '40 francs on the
subscription, if above a certain
amount, the object Is twofold to
raise revenue and to keep an eye on
the "goings on" of the members. It
Is also suspected that the man with
a "de" to his name (unless he proves
to be of Protestant parentage) Is
"again the government." A tax lev
led on the subscriptions gives an ex- '.
cuse for surveillance. )
The Vlcomte Rene de Montozon !
Brachet, a quiet young man of excel
lent lineage, has just started a club
on novel lines as far as France is con
cerned. It holds out the hand of fel
lowship to the young foreigner resid
ing In this city, for the purpose of
study or otherwise. Art exhibitions,
concerts and lectures will bring the
young men into contact with the elite
of Parisian society. I
MRS. SUTTON WANTS TO
RUN FOR CONGRESS
I Portland, Ore. In a last effort to
; prove to the world that hr son was '
slain by fellow midshipmen art Annap- ;
oils, and did not kill himself, Mrs. 1
Rose B. Sutton has announced that,
she will become a candidate for con-'
; gress from this state. !
j "Apparently I can get Justice to my '
boy's memory In no other way," said j
the Intrepid mother Wednesday.
1 "I am more thoroughly convinced
than ever that the naval Investigating
board have erred through mlsunder-;
: standing or bias in their findings that
Lieutenant Sutton was a suicide. There
Is more evidence coming in every day
; t. prove that classmates killed him." '
"I would not, if elected, be either
: regular or insurgent. I would devote
I my whole term to reforms In army and 1
I navy life, and I would seek a hew and
', thorough Investigation to clear up the
j mystery that .now surrounds many
: cases at West Point and Annapolis of
similar nature to that of my son."
I Mrs. Sutton said she was not a dls
: ciple of woman suffrage and believes
jtl' every woman, unless under the
pp ure of a great mission, such as
! hers, should devote herself entirely to
her home. i
SOUTH AFRICA MUST
PROTECT ITS COAST
Johannesburg. General Botha. In u
speech at Wnkkarstroom, said the
protection of the coasts was essential
to South Africa, and all must contrib
ute thereto. i
This declaration Is regarded here
as an Intimation of the Intention of
the Union Government to offer a con- '
tributlon to the Imperial Navy. :
A woman never has as much faith ,
I 1 her huband as she has In some1
special kind of patent medicine. !
ASSERTS SWEDENBORG IS
I INVENTOR OF AIRSHIP
j London. The King's Hall of the;
I Holborn restaurant was filled with the j
I sound of many tongues on the occa-
slnn of the opening of the Internatlon-
' nl OntAilnnhnon r rry rrAa nt Vi I V na 1
held thore In connection with the I
celebration of the Swedenborg 60-'
The "Romance" of Successful
Advertising Never Ends
ADVERTISING TALK NO. 10.
Every once In a while you are attracted by a society Item in some
country paper stating In this style: "A pretty romance was culminated
Saturday evening when MIsa Jessie Brown, one of the city's most
popular and accomplished young women, was united in marriage with
Mr. John Smith, a well known business man, etc."
Then you are attracted by the statement that the account of how
they met and courted would furnish inspiration for a pretty love
i tory, and you continue to read the details of this romantic courtship
and wedding, how the bride and groom were school children together
in some way off town In New England, how they were separated for
several years because of the changing tide of fortune and then how,
after they grew to manhood and womanhood they were accidentally
reunited in the golden west and their frendshlp ripened into love.
You're charmed and you read on through the account of the wed
ding, finally to be brought face to face with the following startler
' Their marriage Saturday night ended the romance."
Too bad! Why should the marriage ceremony end such a delight
ful affair? In many cases alas! the romance Is concluded when the
ceremony is performed, but you hope the reporter has been mis
taken In this case.
Whether the statement was erroneous or not, this story simply
serves to Illustrate a point In mlr.d regarding the relation between
the business man and the newspaper.
An advertising man calls on a merchant persistently for a period of
several weeks; he preaches the value of advertising, endeavors to
show him how a space In the newspaper of such and such size will
help to Increase his trade; finally the merchant Is Induced to see the
proposition in the right way and he signs a contract with the news
paper for a year's advertising.
Then what does he do. He hasn't thought anything about what he
wants to advertise, how ho" wants to advertise or what points he wishes
to Impress on the public mind. He hurriedly prepares a piece of copy
in the stereotyped form of a business card and hands It over to the
solicitor. Then he Immediately proceeds to forget all about It. Tt
paraphrase, the romance is ended.
The newspaper readers are attracted by that advertisement once,
because It is new. Then, they also forget It. The reason Is plain.
The merchant never changes It. It's the same old card, day after
day and week after week, month after month. It gets so old It's
musty. It becomes a dead Issue on the newspaper page.
But, In the parlance of the street, the merchant has troubles of his
own. N'ext comes along the calendar salesman, the hotel register
schemer, the theater program man and literally dozens of others with
plans for advertising.
Some are good, some are bad. As a result of them, all the merchant
is In frenzy. Ho buys this and he buyB that and he spends a lot of
money only to find out that none of It has done him any good.
Why? Because back of all this promiscuous publicity there Is no'
advertising campaign, no definite selling plan. The advertising lacks
purpose.
, Almlessness Is Just as detrimental to advertising as to anything else
In the world. To reap success there must be preparation before a
publicity campaign Is started. If It is well-planned and logically car
ried out then there Is no limit to Its possibilities.
The newspaper man was right when he told the merchant he coul 1
build up his business through advertising, but, strictly speaking, the
merchant didn't advertise.
Take a few hours for reflection and deefde Just what you want to
do. Analyze your business. Decide what advantages you possess over
your competitor. Decide Just what Inducements you have to offer
the public to trade In your store, whether they be better goods, lower
prices, quick delivery or anything else that appeals but decide. AfttM"
you've settled these questions, lay out your plan, and then follow It.
Select a space In the newspaper because there Is no better known
medium through which to reach the buying public and fill your ad
vertisements with bristling, pointed sales arguments alongs the points
of vantage that you have chosen. Keep it up nnd keep changing your
snles talks. Argue it out with the newspaper readers Just the same as
you would talk to them If you had them right before you In the store.
Try It! You'll find. Just like John Wanamnker, Marshall Field,
Pears, Armour, Williams, Beeman, Post and hundreds of others have,
that advertising Is the greatest single force of modern busliess.