PAOK UX. SADLY KAJT ORBGONIAN. PENDLETON, OBKGOH, MONDAY, AUGUST 1, 1910. EIGHT PAGES. WIVES! MOTHERS! SWEETHEARTS! STOP! LOOK! LISTEN! 1, tin i S.iJ t the Pacific Power & Light Co. will sell reg ular $5.50 Hot-Point Electric Irons, only This reduction is being made to encourage the use of elertrir.i't-v for rlnmcnV purposes they are not cheap irons, but the best grade to be obtained. Hot-Point Mi $3.50 .1' a-iv. ..u,.4r.l.fc'..4 . . . fill - vm.av I - vf.-,ftH-.MiMM LlectriC Irons save fuel, heat, dirt, health and work (Vthe way of carrying fuel and making trips to and from a hot stove) These Irons Will Be On Sale at .Inlin Vfl110iln'c FlprfnV Qlinnhr rtia 81 5 Main Street ' w.wn iv oupij uiui w SEE WINDOW Model A67 is a new one. .rfiflSSKVfl MEN AXD'CKEr?. VZ YW. I ms Gh&K CP. Tm Bir G fornnnatnrft) diftchtrgM.inflammftiioat, trautiyoi or ul.rticDi of mocoai membrtntf, PftiolMt, tad not Mtnn gnt or pot Fc&oQi. Sold by Drarc1U or tent In Blaix. wrtpr, br exorM, prv-phid, (or 100. c S bottle t2.75. Circular asnt ou riai P umb n g "That's Our Business" and it's not a side line with os. but our specialty. All our time and attention Is put Into our plumbing work, insuring you a Job that will last and satisfy. We carry a complete line of heavy nickled fixtures, consist ing of: TOWEL RACKS SOAP CUPS SPONGE HOLDERS -TUMBLER HOLDERS " TOOTH BRUSH HOLDERS TOILET PAPER HOLDERS ROBE HOOKS TOWED BARS STATIONARY WASH STANDS BATH TUBS AND TOILETS Have your plum Ding exam ined by a competent man before the cold weather arrives It will gave you money and trouble. BEDDOW & MILLER EXCLUSIVE PLUMBERS. Court and Garden Sts. Phone Black 36S 3 NEW YORK BALL PLAYERS HOLDING THE SPOTLIGHT New York. The three baseball players who hold the spotlight on the three local baseball teams are Beals Becker, the phenomenal hitting out fielder of the Giants; "Jack" Dalton, the outfield star of the Brooklyn Na tionals, and Ed Sweeney, the catcher of the New York Americans. Sweeney is not a new-comer into the limelight, as he has been the sen sation as a backstop throughout the circuit. Critics in nearly every city of the American League circuit unhesi tatingly proclaim Sweeney as the bes,t catcher in that organization. Last year Sweeney was good in spots, but he has a tendency to draw his arm back too far in throwing to second. He found It necessary to develop a snap throw, and by hard work suc ceeded. His throwing is now so ac curate that very few base-runners will take a chance of stealing on him. Ho also handles the pitchers beautifully. He does not ruin their arms by con tinually calling for curve balls. He keeps them going easy until the pinch comes, and then he drives them. Beals Becker came W the front in a flash. He had been sitting on the bench all year waiting for a chance. It came when Red Murray was In jured by a pitched ball, rora the minute he donned a glove and went to the outfield Becker has been setting thing afire. Some of his catches ac tually made the fans gasp. He broko up a game at the polo grounds by his terrific hitting, and he repeated over In Boston when he tied up the game in the ninth inning with a home run over the left-field fence. Becker is a daring base-runner, and there Is not a faster man or a better slider on the team. Many requests from catarrh suffer ers who use atomizers have caused us to put up Liquid Cream Balm, a new and convenient form of Ely's Cream Balm, the only remedy for catarrh which can always be depended on. In power to allay Inflammation, to cleanse the clogged air-passages, to promote free, natural breathing, the two forms of Cream Balm are alike. Liquid Cream Balm Is sold by all druggists for 75 cents, Including spraying tube. Mailed by Ely Bros., 56 Warren Street, New York. PLAGUE SWEEPS INDLA; TAKES 100,000 MONTHLY Calcutta. The plague once more Is claiming nearly 100,000 victims each month. In 1900 the deaths from plague in British India were 73,676; in 1901, 236.433; in 1902, 452, S65; in 1893, 684,445; in 1904, 93S.010; in 11905, 940.821; in 1906, 300,305; In 1907, 1, 166.223; in 190S, 113,888; and in iua, ni.eao. rom January 10 March In the present year there were many deaths, and the mortality con tinues very high at ihis moment. HOUSE CAI SECOND ONLY TO HOUSE FLY AS CARRIER OE DEADLY DISEASE GERMS What Tuliliv !es. "Cats aro known to rarrv In their fur the germs of such dreaded diseases as tuberculosis, smallpox, 'scarlet fever and I diphtheria, "They communicate diseases to children. "They are as susceptible to hydrophobia as dogs. "Cats spread ringworms. "They kill between three and four million game and song bibrds in New York state alone each year. "Only about five per cent of them are mousers." Dr. A. K. Fisher, Biological Survey. Unit ed States Department of Agriculture. They will spend twice as much time' hunting birds as mice. It one keeps! count of a cat's quarry during the' ear he will find that the birds kill ed far outnumber the mice. j "Recently there has been much at tention paid to rats and the harm! they do, both as destroyers and as! spreaders of disease. In this con-1 nectton it has been pointed out what ! a valuable animal the cat Is to keep ' down the rats. That Is an error. I ' can state from my own personal ob- servation that only about five per, ctnt of the cats are mousers. ' "Little harm would be done if the whole cat tribe were exterminated ! but there would be too much oppo-i sitinn to that. Still we think that when many of the facts concerning cats have been made public mothers will be more careful in letting their children play with them." i elety's centenary. Practically every civilized country was represented. The president, E. J. Broadfleld, of Manchester, In his Inaugural address, said there was some who regarded Swedenborg as a far-seeing man of science; others regarded him as a lu minous and original philosopher, and there were others who looked upon him as a heaven-directed theologian. All of them agreed, however, that he was one of the greatest students of his country, and one of the great est geniuses of his age. Swedenhorg anticipated modern Ideas by Inventing a submarine de stroyer, and also a flying machine, "by which men can raise themselves and move themselves In the air." The Rev. James R. Rendall, for merly lecturer and demonstrator In physics at Yorkshire College, Leeds, and now of Acerington, described Swedenborg's flying machine, a sketch of which was still in existence. It consisted of a light frame, cover ed with strong canvas, nnd was pro vided with two large oars, or wings, moving on a horizontal axis and so arranged that the upstroke met with no resistance, while the downstroko provided the lifting power. Swedenborg was confident that the problem of motive power would be solved. "There are sufficient proofs and examples from nature," he said, "that such flights can take place without danger, although when the first trials are made you may have to pay for the experience and not mind an nrm or a leg." Mr. Rendall observed that that an ticipation of the flying machine was one of the "evidences" of aberra tions alleged against swedenborg by Dr. Maudsley 50 years ago. They now know who was the wiser of the two. Men's oxfords cheap at a Eklund's Byers' Best Flour I3 made from the choicest wheat that crows. Good bread is assured wban BYERS' BEST FLOUR is used. Bran, Shorts, Steam Rolled Barley always on hand. Pendleton Roller Mills Pendleton, Oregon. outs f.-i ,.4, V ) 0 tCV"6-" window. Just Arrived Quality Toilet Soap, fine floral odors, 10c cake. 3 for 25c. Look at our SPECIAL Duroy's Claret Soda, S cents. Delicious and refreshing. F. J. DONALDSON. Rl!Llt Vr ntM. C u Washington. Peaceful Tabby, pur ring upon the hearth, petted and pampered by the whole family Is now declared by a government scientist to be an agent of the most deadly germs, spreading disease and death among those who fondle her. Investigation has proven that In a cat's sleek soft fur. upon which the baby delights to rub his cheek, lurk the germs of tuberculosis, of small pox and that deadly disease of babies and children, diphtheria. The cat is a roaming animal. Even the most carefully watched house pet will slink oit at night anil it is then that they come in con tact with infected dirty cats which live perhaps in squallid Bhanties among disease stricken people. Its long fur affords a natural breeding place for the germs. "The cat returns to Its home thor oughly innoculated. The mother smiles as the baby tumbles about the floor with Tabby. When the child Is stricken every disease breeding source Is considered except the family cat," says Dr. A. K. Fisher. It Is a noted fact that people who would not touch a dog think noth ing of fondling and kissing cats. Fel ines nre nnrtictilnrl.r fnn.t A i.... I ihg Upon the beds of their masters and cuddling close to them. Babies are allowed to play freely with cats. Practically the only thjng to be feared from a dog Is hydrophobia. To this terrible disease, Dr. Fisher says, cats are as susceptible as dogs though they do not bite people as of ten, yet cases of hydrophobia from cat bites are not Infrequent. The Biological Survey is now work ing on plans to have laws passed In the District of Columbia as a guidance for all the states to license eats, be cause, they Fay, most of the trouble comes from stray cats. The danger in the house cat, llvinpr In a clean heme comes mainly through Its con tact with alley cats. Licensing would permit the killing nf stray cats. Data Is now being gathered by the Survey upon the subject of disease in fection by cats. Dr. Fisher hopes soon to publish a bulletin citing speci fic instances. Two eases ape given by a prominent French scientist. M. BcrKeon, of cats which were infected with tubercular germs through contact with persons afflicted with the disease. In both Instances the eats were owned In fam ilies where youne girls died from the malady. The death of the cats occur red shortly afterward. The doctors hud noticed the fondness of the girls for the cats. A post mortem examina tion of the cats was accordingly made with the results that In both Instances unmistakable traces of tubercular ii.fectlon were found. The next charge brought against the e.-it by Dr. Fisher, Is that It spreads ringworm, a very painful and some t'rncs dangerous disease. Rats and mice are peculiarly susceptible to this disease, and it Is transmitted from them to cats. The presence of the dlsean en eats hidden by their fur !. npt uncommon. It was through the frequent appearance of ringworms on hands of babies that the germ theory was first pursued against the cat Cats are considered the natural enemies of rats and mice. They are kept oft-n simply to kill these pests. Dr. Fisher claims that not five per cent of the eats are mousers and that Instead thev kill game and song hlrds. "As a matter of fact," said Dr. Fisher, "cats prefer birds to mice. CLUB Lira IN PARIS INTERESTING NOVELTY Paris. Club life In Paris Is one of the Interesting .developments of the times. Until recently there were no such Institutions for the man of mod erate means but philanthropy and a taste for sport have changed all that For the club of high degree, making a direct appeal to society, the gov ernment "touches" '40 francs on the subscription, if above a certain amount, the object Is twofold to raise revenue and to keep an eye on the "goings on" of the members. It Is also suspected that the man with a "de" to his name (unless he proves to be of Protestant parentage) Is "again the government." A tax lev led on the subscriptions gives an ex- '. cuse for surveillance. ) The Vlcomte Rene de Montozon ! Brachet, a quiet young man of excel lent lineage, has just started a club on novel lines as far as France is con cerned. It holds out the hand of fel lowship to the young foreigner resid ing In this city, for the purpose of study or otherwise. Art exhibitions, concerts and lectures will bring the young men into contact with the elite of Parisian society. I MRS. SUTTON WANTS TO RUN FOR CONGRESS I Portland, Ore. In a last effort to ; prove to the world that hr son was ' slain by fellow midshipmen art Annap- ; oils, and did not kill himself, Mrs. 1 Rose B. Sutton has announced that, she will become a candidate for con-' ; gress from this state. ! j "Apparently I can get Justice to my ' boy's memory In no other way," said j the Intrepid mother Wednesday. 1 "I am more thoroughly convinced than ever that the naval Investigating board have erred through mlsunder-; : standing or bias in their findings that Lieutenant Sutton was a suicide. There Is more evidence coming in every day ; t. prove that classmates killed him." ' "I would not, if elected, be either : regular or insurgent. I would devote I my whole term to reforms In army and 1 I navy life, and I would seek a hew and ', thorough Investigation to clear up the j mystery that .now surrounds many : cases at West Point and Annapolis of similar nature to that of my son." I Mrs. Sutton said she was not a dls : ciple of woman suffrage and believes jtl' every woman, unless under the pp ure of a great mission, such as ! hers, should devote herself entirely to her home. i SOUTH AFRICA MUST PROTECT ITS COAST Johannesburg. General Botha. In u speech at Wnkkarstroom, said the protection of the coasts was essential to South Africa, and all must contrib ute thereto. i This declaration Is regarded here as an Intimation of the Intention of the Union Government to offer a con- ' tributlon to the Imperial Navy. : A woman never has as much faith , I 1 her huband as she has In some1 special kind of patent medicine. ! ASSERTS SWEDENBORG IS I INVENTOR OF AIRSHIP j London. The King's Hall of the; I Holborn restaurant was filled with the j I sound of many tongues on the occa- slnn of the opening of the Internatlon- ' nl OntAilnnhnon r rry rrAa nt Vi I V na 1 held thore In connection with the I celebration of the Swedenborg 60-' The "Romance" of Successful Advertising Never Ends ADVERTISING TALK NO. 10. Every once In a while you are attracted by a society Item in some country paper stating In this style: "A pretty romance was culminated Saturday evening when MIsa Jessie Brown, one of the city's most popular and accomplished young women, was united in marriage with Mr. John Smith, a well known business man, etc." Then you are attracted by the statement that the account of how they met and courted would furnish inspiration for a pretty love i tory, and you continue to read the details of this romantic courtship and wedding, how the bride and groom were school children together in some way off town In New England, how they were separated for several years because of the changing tide of fortune and then how, after they grew to manhood and womanhood they were accidentally reunited in the golden west and their frendshlp ripened into love. You're charmed and you read on through the account of the wed ding, finally to be brought face to face with the following startler ' Their marriage Saturday night ended the romance." Too bad! Why should the marriage ceremony end such a delight ful affair? In many cases alas! the romance Is concluded when the ceremony is performed, but you hope the reporter has been mis taken In this case. Whether the statement was erroneous or not, this story simply serves to Illustrate a point In mlr.d regarding the relation between the business man and the newspaper. An advertising man calls on a merchant persistently for a period of several weeks; he preaches the value of advertising, endeavors to show him how a space In the newspaper of such and such size will help to Increase his trade; finally the merchant Is Induced to see the proposition in the right way and he signs a contract with the news paper for a year's advertising. Then what does he do. He hasn't thought anything about what he wants to advertise, how ho" wants to advertise or what points he wishes to Impress on the public mind. He hurriedly prepares a piece of copy in the stereotyped form of a business card and hands It over to the solicitor. Then he Immediately proceeds to forget all about It. Tt paraphrase, the romance is ended. The newspaper readers are attracted by that advertisement once, because It is new. Then, they also forget It. The reason Is plain. The merchant never changes It. It's the same old card, day after day and week after week, month after month. It gets so old It's musty. It becomes a dead Issue on the newspaper page. But, In the parlance of the street, the merchant has troubles of his own. N'ext comes along the calendar salesman, the hotel register schemer, the theater program man and literally dozens of others with plans for advertising. Some are good, some are bad. As a result of them, all the merchant is In frenzy. Ho buys this and he buyB that and he spends a lot of money only to find out that none of It has done him any good. Why? Because back of all this promiscuous publicity there Is no' advertising campaign, no definite selling plan. The advertising lacks purpose. , Almlessness Is Just as detrimental to advertising as to anything else In the world. To reap success there must be preparation before a publicity campaign Is started. If It is well-planned and logically car ried out then there Is no limit to Its possibilities. The newspaper man was right when he told the merchant he coul 1 build up his business through advertising, but, strictly speaking, the merchant didn't advertise. Take a few hours for reflection and deefde Just what you want to do. Analyze your business. Decide what advantages you possess over your competitor. Decide Just what Inducements you have to offer the public to trade In your store, whether they be better goods, lower prices, quick delivery or anything else that appeals but decide. AfttM" you've settled these questions, lay out your plan, and then follow It. Select a space In the newspaper because there Is no better known medium through which to reach the buying public and fill your ad vertisements with bristling, pointed sales arguments alongs the points of vantage that you have chosen. Keep it up nnd keep changing your snles talks. Argue it out with the newspaper readers Just the same as you would talk to them If you had them right before you In the store. Try It! You'll find. Just like John Wanamnker, Marshall Field, Pears, Armour, Williams, Beeman, Post and hundreds of others have, that advertising Is the greatest single force of modern busliess.