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About The skanner. (Portland, Or.) 1975-2014 | View Entire Issue (Nov. 21, 2018)
Page 8 The Skanner Portland & Seattle November 21, 2018 News Small Businesses Band Together for Small Business Saturday STEPHANIE ZOLLSHAN/THE BERKSHIRE EAGLE VIA AP, FILE About 200 Portland businesses will join in a marketing effort called Shop Little Boxes In this Nov. 29, 2014, file photo, shoppers form a long line at checkout during Small Business Saturday at the Arcadian Shop in Lenox, Mass. Many small and independent retailers who are holding Small Business Saturday shopping events Thanksgiving weekend are banding together with others, believing that there’s strength in numbers. By Joyce m. Rosenberg AP Business Writer NEW YORK (AP) — Many small and inde- pendent retailers who are holding Small Busi- ness Saturday shopping events Thanksgiving weekend are banding together with others, believing that there’s strength in numbers. Small Business Satur- day, started in 2010 to encourage consumers to shop in their small local stores rather than na- tional chains and what are called big box stores, has become an event in neighborhoods, towns, even cities as retailers recognize they can draw more customers as a co- hesive group than by of- fering discounts and pro- motions on their own. Mama Java Coffee, an online coffee retailer, is joining with seven other online businesses that cater to mothers to of- fer a joint discount. A shopper spending $40 at any of the companies on Small Business Saturday will get $10 off purchases at the other seven. Kim Roman, owner of Mama Java Coffee, says the group, which will market the event on Instagram and other social media, came up with the idea just a few weeks ago. “We were chatting about ways to be unique and help promote each other,” she says. Many communal Small Business Saturday events have grown to the point where they’re organized by local cham- bers of commerce and community business or- ganizations that have big marketing budgets. About 200 indie retail- ers throughout Portland are banding together in a marketing effort called Shop Little Boxes that will run from Friday through Sunday. The stores are offering dis- counts, many of them 10 percent, and shoppers get raffle ticket numbers for each visit and pur- “ dren. Parents may not be able to do much shop- ping during such events, but owners say they do return to shop after the party is over. Landlords also sponsor Small Business Saturday events at their develop- ments. Pier Village, a res- idential complex in Long Branch, New Jersey, has about 30 retail tenants, and many will be tak- About 200 indie retailers throughout Portland are banding together in a mar- keting effort called Shop Lit- tle Boxes that will run from Friday through Sunday chase they make. Shop Little Boxes has a smart- phone app that shoppers can use to find partici- pating stores and to reg- ister their raffle ticket numbers. Retailers say they do see sales blip up during Small Business Saturday, but their aim is also to re- mind shoppers that they are there year-round. The event in Hender- son, Nevada, like many others, is aimed at fos- tering goodwill; Shop Small Henderson will be a five-hour block party with activities for chil- ing part in a communal Small Business Saturday event. Some of the events aim at giving craft mak- ers and artisans a place to sell their creations; about a dozen craft mak- ers will take part in a pop-up event at Broad- way Market, a retail com- plex in Seattle. And some companies with surplus space are inviting small vendors to set up shop on their premises — in Elmhurst, Illinois, Brew- point Coffee is hosting small retailers in its roastery. A career you can be proud of. Being a carpenter isn’t just a job. It’s a way of life. We’re devoted to strengthening the lives of our members with steady work, wealth and personal growth. We take a stand for our members and all workers. We work together to lead the building industry in safety, training and compensation. We create rich lives for our members and partners. To learn more about becoming a union carpenter, go to NWCarpenters.org. PORTLAND: 1636 East Burnside, Portland, OR 97214 | 503.261.1862 HEADQUARTERS: 25120 Pacific Hwy S, #200, Kent, WA 98032 | 253.954.8800 NWCarpenters.org More than 20,000 members in the Pacific Northwest.
