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Business Korean wig Shop Owners Feel Pinch of Globalization ATLANTA — For decades, South Korean immigrants have dominated the U. S. wig industry — a niche they carved out in part by winning over the African American market. Not only was competition relatively scarce, but their ties to tex- professor in anthropology at Seoul National University. “Initially, Korean immi- grants relied on imported supplies but later they com- pletely monopolized the wig industry, from produc- tion, transportation, wholesale and retail.” Some 8,500 Korean- owned beauty supply stores in the U.S. do an estimated $200 million in business annually, according to the Korean Beauty Supply er. As a result, many Korean beauty supply stores that were once thriving are now struggling to survive. “Customers began to look for lower cost beauty sup- plies,” says Il Hong Kim, head of the Korean Beauty Supply Association in Atlanta, where nearly all of the 700 or so beauty supply stores are Korean-owned. A Korean owner of a beauty supply store in Santa Monica, Calif., who spoke Wig shop owners are taking steps to strengthen their ties with their traditional African American customer base tile manufacturers in South Korea put them in a unique position to fill a void in beauty supplies targeting African Americans. “South Korea’s textile industry helped produce wigs that pushed into the American market,” notes Kwang Gyu Lee, emeritus Association. More than 70 percent of their customers are African American. But these ties have begun to unravel as Korean wig shop owners feel the pinch of globalization. As labor costs spiked in South Korea, wig production moved to China where labor is cheap- on condition her name not be used, concurred. “Even though I started my business in the recession, I didn’t have problems,” she says. “But nowadays, the wig business is getting more globalized, with Chinese people embarking on the business, so our sales are PHOTO COURTESY OF YOKNYAMDABALE By Jong Won Lee Special to the NNPA from Korea Daily Via New America Media Some 8,500 Korean-owned beauty supply stores in the u.S. do an estimated $200 million in business annually, according to the Korean Beauty Supply Association. More than 70 percent of their customers are African American. dropping.” Kim adds that small busi- nesses, like his Korean Development Highlights Portland’s Black History By Helen Silvis Of The Skanner News PHOTO BY HELEN SILVIS Development High- lights Portland’s Black History By Helen Silvis Of The Skanner News A corner lot on Northeast Martin Luther King Boule- vard at Shaver St. is on track to become a soul food cart court and an education cen- ter where youth can learn about Black History. The site is the for- mer home of The Burger Barn, which hit the headlines in Teressa Raiford and her uncle Andre Raiford are pictured here with Josh 1981 when Portland Cabot, project manager and Geoff Grummon, architect, from livermore police officers tossed Architecture and Engineering Inc. Andre Raiford owns the site of the former dead possums into the Burger Barn at 3962 NE Martin luther King, Jr. Blvd, which is now slated to be restaurant’s doorway, preserved as a community resource center and soul food court. African sparking outrage and Americans have lived and worked at this address since at least 1906. protests in the Black community. Two officers were fired me the pictures from the past it moved my spirit,” after they admitted to tossing four dead possums into the Raiford said. “I could sell out, live large and go to doorway. Police then demonstrated against the firings. Hawaii for a few years, but I’m ready to retire. I’m done. Later the restaurant became Christopher’s Bar and Grill. So if the youth want to come up and do something for the community I am all for that. I’m just moving aside and letting the youngsters take over.” Teressa Raiford says the building is set to be renovated and renamed the Community Unity Resource Building. Under the guidance of Maija Anderson, head of historic collections and archives at OHSU, the building will house an archive of the site project as an example of his- toric preservation. Teressa Raiford says students will be invited to explore Andre Raiford, who has owned the site since 1969, documents and photos that show how historic preserva- said he considered tearing down the building and selling tion helps tell the story of Portland’s African American the lot. But he changed his mind after his niece Teressa community. The site will showcase the wide variety of Raiford showed him photos and other evidence of the careers involved in a single project. “We’d like to bring in experts to talk to students about site’s historic importance to Portland’s African American community. “When she talked about the community and showed ‘When she talked about the community and showed me the pictures from the past it moved my spirit’ See DEVELOPMENT on page 14 beauty supply shop, are also feeling the effects of a tighter credit market. “It’s getting difficult for new business owners to secure loans from banks,” he says, stressing that lan- guage presents an obstacle. “Koreans who want to start a business usually… get a loan from a Korean commu- nity bank, because it’s easier to communicate with staff there.” Sang Wook Chung, owner of G’s Beauty Supply in Jonesboro, Ga., wanted to apply for a loan from a U.S. bank as his customer base was growing but says that dealing with American bankers was “very challeng- ing.” “They could not under- stand me,” Chung says. “I wish there was a Korean- speaking banker who can assist us and know about our business concerns.” Undeterred, he went to a Korean community bank in his town. Although the interest was relatively high- er compared to other American banks, and the amount of the loan he could get was smaller, the process was a lot easier. “I had less paperwork because I didn’t have to show documents I would have had to get from South Korea,” he says. “And of course, there was no lan- guage barrier.” An added challenge for Korean wig shop owners has been a recent spike in thefts of pricey wigs at their stores. Typically these thefts — dubbed “smash thefts” — involve a driver and other passengers who break into a shop and steal thou- sands of dollars in merchandise, leaving the shop owners almost bank- rupt. Hair extensions made from human hair, for exam- ple, produced by companies like Remy Hair just outside Atlanta, can sell for up to $1,000. After Hurricane Sandy hit New York in 2012, local Korean media reported smash thefts in Korean shops. Shop owners began putting serial numbers on expensive hair products and working with county police to track stolen items. Some began offering rewards for return of their merchandise. At the same time, wig shop owners are taking steps to strengthen their ties with their traditional African American customer base. The Korean Ethical Forum, a charitable organi- zation that works to benefit Korean communities around the world, recently donated $50,000 to the Trumpet Awards Founda- tion, an African American advocacy group in Atlanta. The funds will be used to produce a documentary to promote African American student achievement in U.S. public schools, says Man Yo Han, head of the Forum. “A colleague in the beauty supply business told me that back in the 1970s and 80s, wigs displayed in depart- ment stores catered mostly to white customers,” says Kim of the Korean Beauty Supply Association here. “Because of that, many African Americans began coming to Korean beauty supply shops. I’m proud to think that the Korean com- munity was there to help.” Jong Won Lee is the man- aging editor of Korea Daily in Atlanta. This story was supported through a New America Media/Wells Fargo small business reporting fellow- ship. October 8, 2014 The Portland and Seattle Skanner Page 13