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opinion/classifieds ladies: globally – we’re Are All Stressed Out nielSen Wire Cheryl Pearson-McNeil several emerging markets like India and Nigeria. Some of the key findings: Ninety percent of women believe their role is evolving for the better from gender equality to workplace opportunities. Women control 12 trillion dol- lars in global spending of 18 tril- lion dollars, but want to share jointly in life responsibilities and decision making. While women are indeed increasingly empowered, we are increasingly stressed. Whoop! There it is! Call your girlfriends and tell them “Girl, it’s official! Women everywhere NOT just us!” How we cope with stress varies between developed and emerging markets. Our sisters in emerging countries are often faced with maintaining every day basics like food and clothing. The percentage of their household income spend on food is staggering. In Nigeria, for example, 40 percent of house- hold spending is on food, vs. 7 percent in the U.S. So if women in emerging countries found them- selves with any additional dollars it would go toward savings, clothes and education. While women in developed countries like ours are more likely to use extra cash for luxuries like vaca- tions, savings and paying off debt. In conducting this research, women were divided into three segments – daughters (average age If based on our global spending power of $12 trillion we were our own country ... we’d be about the size of the United States around the world report being pressured for time, rarely have the time to unwind; feel stressed and overworked most of the time. And yes, want just a tad bit of help from the fellas’ time to time. It is 30), mothers (average age 47) and grandmothers (average age 67). The high stress factor is universal, but it breaks down generationally. The “daughter” generation is the most stressed. This stands to rea- Week on the Web ‘Lettuce Grow’ Brings Gardens to Oregon Prisons In seven Oregon state pris- ons, one job assignment has become especially sought-after; at one, you have to be all but a lifer to get on the team. Read more in Northwest News VIDEO: Massachusetts Woman Dead in Public Pool for Two Days Fed Finalizes Debit Card The public swimming pool where a woman’s body may have gone Interchange Fee unnoticed by lifeguards, health After months of heated inspectors and swimmers for more debate among lobbyists, than two days had an expired per- bankers, retailers and politicians, the interchange mit. Read more in US News fee on debit card transac- Giving Black Boys a Strong Start tions has now been final- A new study addressed the daunting ized by the Federal achievement gap many incorrectly Reserve. Read more in US believe is too big to solve. Read News more in Opinion www. The Skanner.com has the latest news from Portland and beyond, on your mobile or your desktop, it’s your go-to place son as this woman’s family is young and she has not likely achieved her full earning poten- tial. Among “mothers” the stress is mid-level. Makes sense because with you, let alone taking on women from 21 countries and arguing in multiple languages! (You should highlight the multiple languages part). Women control 12 trillion dollars in global spending of 18 trillion dollars, but want to share jointly in life responsibilities and decision making by the average age of 47, income levels are (usually) higher; but finances are still cause for con- cern. Lastly, “grandmothers” are the least stressed segment. Perhaps not surprisingly, grand- mothers are also most likely to believe that they have successfully achieved that delicate work-life balance. Fellas, I think the most notable take away from this study for you is that women would like to share more male/female responsibilities. We may be doing it all but would love to have a little more help from you. Umm hmm, did you hear that? Ladies, they may have missed that point, so if you want to cut this column out and post it up on the ‘fridge for those times when you need a little back up, feel free. Guys don’t like arguing Consider this ladies: if based on our global spending power of $12 trillion we were our own country (and lord knows there are times we wish we were don’t we?) we’d be about the size of the United States (based on GDP). That’s a lot of power. So, there’s no doubt that you and I and our sisters across the globe are agents of change. Can you imagine how much more powerful we’d be if we got a little more support on the home front? So, when’s the last time you actually asked for the help you need? I’m just sayin’. Cheryl Pearson-Mcneil is sen- ior vice president of public affairs and government relations for nielsen. For more information and studies go to www.nielsen- wire.com Bids/classifieds To place your ad, email advertising@theskanner.com Community Speaker -United Way of the Columbia- Willamette seeks committed, highly skilled, and motivat- ed individuals for temporary, full-time and part-time Speaker positions for its fall 2011 campaign. Detailed information: www.unitedway-pdx.org. Closes 7/10/11. Equal Opportunity Employer. 7-6-11 Community Account Manager (CAM)-United Way of the Columbia-Willamette seeks self-motivated, enthusiastic, and flexible individuals for several temporary, full-time CAM positions for its fall 2011 campaign. Detailed infor- mation: www.unitedway-pdx.org. Closes 7/10/11. Equal Opportunity Employer. 7-6-11 Please recycle this Newspaper S o ladies, I’m sure if you’re like me and any of the women I know personally, you have been running hither and yon to keep all of your hats – home, work, parents, children, finances, and relationships – in the air all at once. And sometimes, you find yourself wondering, “Is it just me? Am I the only one feeling like I’m an exotic juggling act in the three ring circus of life trying to keep all these things balanced?” Well, shout hallelujah and signal the ringmaster to shine the spot- light on you in the center ring because the answer is a resound- ing No, you are not alone. Nielsen’s latest comprehensive report, “Women of Tomorrow: a Study of Women Around the World, confirms women around the globe are feeling pressure like never before. Nielsen is known for its meas- urement capabilities and for ana- lyzing consumer behavior and trends in media, online, mobile and more around the globe. We recently conducted this study among nearly 6500 women in 21 countries throughout Africa, Asia Pacific, Europe, Latin America, and North America, representing 60 percent of the world’s popula- tion and 78 percent of the Gross Domestic Product (GDP). We included women in both devel- oped markets – like ours – and July 6, 2011 The Seattle Skanner Page 3
