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About Eugene register-guard. (Eugene, Or.) 1930-1983 | View Entire Issue (Jan. 13, 1963)
PARENTS, TEACHERS, AND TOTS ACROSS THE LAND ARE SAYING: Thank You, Dr. Seuss ! For Giving Us Books That Even Beginners Can Read All By Themselves Must books written simply enough for first, second and third graders necessarily be dull? It. was always assumed so . . . until the beloved DR. SEUSS created "The Cat in the Hat" The kids loved it, and parents and teachers were thrilled to see their children reading joyously and un aided. Now the idea has been expanded by Dr. Seuss and other gifted writ ers and artists into a whole program of irresistible BEGINNER BOOKS. To introduce you and your child to the new (nwcwrs-l Look at me! Look at me! Look at me now! It is fun to have fun But you have to know how! "Tht Cal tA Hst " 1H7 Or. Siai Beginning Readers' Program WE INVITE YOU TO ACCEPT These 3 Beginner Books Including the delightful DR. SEUSS Story "THE CAT IN THE HAT' Th sunniest, funniest tola your youngster aver read all by nmsef for only 4 WITH TRIAL ENROLLMENT Youll know something special is happening the first time your youngster turns, wide-eyed, from the zany cartoon creatures and their hilarious antics to the words that tell the story. Word by word, phrase by phrase, he will follow the print Excitement grows and grows until the secret cannot be kept a second longer. "Mommy! Daddy 1 Come and listen. can read it myself!" And so the great adventure begins, moving from page to page, book to book until the words that were once hard to read become easy understanding comes more quickly and vocabulary grows by leaps and bounds. All because he has discovered reading is fun, waen he can do it himtelf: e -.- 4 "The Cat a the Hot - p 1M7 Dr. Seass "3Sj pj $0 BOOKS OF ADVENTURE, HUMOR KNOWLEDGE WRfTTEN IN WORDS HE ALREADY KNOWS OR CAN QUICKLY LEARN THE CAT IN THE HAT y Dr. Stun Mommy wu out and there wu nothing to do until the magical "Get lu the Hat" walked In to entertain Sally and her brother. Then oh, what a meeat How the eat fixed It all up before Mommy got back makes a Dr. Beuss story your child will love! 00, DOO. 001 By P. D. Eastman What child doeaa't love doga-especially wildly eolored dogs that ski, drive ears, skate, sail boatsl P. D. Eastman's funny words and pic turea will delight your child-end give hi m mat. tery of 71 simple words. PUT MEIH THE ZOO By Asaurc LopnMre A polka-dot anlmul wants to get fete a moo, but their won't takt him. Want be does wind up la a real lurpriaa for b tinning readers. Writ, ttn in rhyme lor added word retention, thia memorable book eontaltie Just 100 different word, your child already knowa or will quickly loam. The importance of the BEGINNING READERS' PROGRAM goes far beyond the glorious illustrations and fascinating stories. Each book makes reading more fun, and easier than ever, because it is written in 60 to 276 basic words your child has already learned, or can quickly pick up. All are written and illustrated by gifted writers and artists who know where a child's heart is. There's a story on whales, the tale of a city boy who becomes (J&1 a cowboy, a little girl who flew an 7 airplane . . . even a trio to the moon. No wonder TV and comic books soon step aside! BEGINNER BOOKS are dur ably designed to live with a small child. Printed in at least three bright colors and in large readable type, they're just long enough for a child's attention span. Aa a ... " member, your child will receive a BEGINNER BOOK every month and you will be billed f 1.49 plus a small mailing charge, instead of the $1.96 retail price. After 4 selections, you may cancel any time. Osir UrwaWory trial OSW We invite you to prove the benefits of the BEGINNING READERS' PROGRAM by accepting the three books shown here -a $6.86 value for only $1.49. Even this small Investment in your child's reading and school progress carries no risk. Ten days' trial must convince you that the program will stimulate his appetite for reading, or you may return the three introductory books and owe nothing. If we prove our point, have you ever seen a greater bargain? Fill out and return the coupon now. MAIL. COUPON TODAY THE MWNNIIM RCADCM' P ROB RAM, Do. FW-t A aVeistfen Grwflar ffalerpriero foe. 575 Lasing-ten Avomes, Mow York 22, N. V. Plana enroll my ehlkt In the BEGINNING BEAD. ERS' PROGRAM and and him nt one the throe BEGINNER BOOKS pictured here, (or which yon will Mil me only 11.4 phu a email mailing ekauo. If not eettgntad. I may return these nooks within 1 days, and owe nothing1. Othemrlee, each month there after, you wlU send my child another BEGINNER BOOK for which I wiB pny II .41 plue a small mulMug charge (Instead of the regular tl.M retail pries). I nsay eaaoei lata enroumeni any unto niier pursues ' lug lour menu Chile's Mai Parent's Hams- prlat City- IoM a Br), of Tat CraUw (scMl Ltd.. let! to SnUaalat ssfsrui M e 1961, 1M0 Dr. Ssass
