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About Eugene register-guard. (Eugene, Or.) 1930-1983 | View Entire Issue (Nov. 21, 1948)
,..cutiveHas$100,000 lias Quiz Show Organizer rav Wei Hon rules to ban or regulate pro- l:0oi I' ..i ROVU '.r.mj which "buy the audience"! S:ia i -RADIO lUtnini atc m (1IM) SUNDAY m Blblt CUsa :30 Vole, of Prophtcy 00 cnrlltiani Hour S Showers of Bleuinc SBT,iTh crown ? Inju(!ine listeners to tune in1 8:J0-Muiic for Sunday '000Ba in the hope of wtanlngj ' nrizeS. i Goodson thinks Allen's cam- 9:30 Lutheran Hour 10:00-WUlim Shirer ety oJ wire-; onjy a reflection of the ;o:ii-Raciio Hymnal t'rT oays inmedian's annoyance I Xrilnlted States i- ., networlc. knocked the WZi.lt better than - out of top Hooper Z, much better is ms rating last spring. The most recent v nna Hooper poll, however, showed rtiiWKS! Allen again ahead of the musical I'srt an- l: because 1 .S:?"" Sunday Favoritei Because o:55-canary Pet Show nvoc b 11:00 V'rtlcs nf Stnm. 11:30 Bill CunninKham wzJSm.' "Frankly; lJi'SL.i'tr.r" 1 I I i - ro t .Mtx flis " nave one ui rticivB vwihe- K&to,ueS ,dians throwing locks at us," said 1Fr 1 nnAen "Rut we aren't coins to Goodson. "But we aren't going Betwork V throw any rocks back at him over ThB shows are s't" "Time's .AU.".nd, invisible Kunications WWrinetostop Uiil" Ln ire cash reg- G 4. the air. "We feel that the man at the dial is the one who should decide what he listens to not a come dian or a federal bureau." He denies that "audience parti cipation" shows-he dislikes, the term "giveaways" are only nui sance programs that attract mor ons. "Audience participation shows are about the oldest thine in ra- I ,nsidera-iiio," he said, "but only about Lg sunder consmer. i iwlvt per cent of the ' network programs can De crassest as mis type. "They all aren't bad, and they all aren't successful. As many so called giveaway shows have failed as have succeeded.. 1 ' "It's my honest belief that quiz sVimu miriinrM nre considerably n Til I I above the national average in in. KnUlXf telligence and educational back- I v crround. "The shows are competitive and aDoeal to eager, competitive peo ple. Most people realize they have perhaps only one chance in 20, 000,000 to win a prize. They tune in for the excitement ana enier taiment and I don!t think enter tainment has to be Justified." Goodson believes he will win what he calls his fight against "the Goliaths of the radio indus try." "The right to tune in is as free as the American ballot," he said. "We'll have quiz shows over the radio just as long as .we have baseball or any other game." Mark Is a boyish-faced, stocky, brown-haired man of medium size. He started as a kid actor but had planned to become a lawyer. Then he found there was more money in waiting for a radio audience to give the right answer than a judge. I asked him what his father was. "A vegetarian," he said. JS:22WaElc Detective 12:30-Kaulman Theater Mouse of Mystery 2:J0fhe Shadow 530 gulcft SI a Mash 3:00 Hoi; l.-2ers thow 3:30 Nick Carter ;0 Old fashioned revival 5-I.S nnviri 5:30 Juveni o:iiu o. m rronl Paae J:?,? Lean Back & Listen 7:00 Twenty Questions 7:30 Walter Winchell 7:4S LnoklnseljKc 8:00 Neu-i. Headlines Linj to doggoned cold SUtftt HUB even uic w crystal set are F ,k.r are a few Lrr progruns that filter and a couple of new L'koot Starting today wu ret the Sun- ELr-fiuard on Sunday r nt it on Monday tat perUto to you . . . eKUiiw i""- -ttunlher a super-local Est ,t 12:00 noon. My La tells me that lots lm on Saturday night koe teats ,i on Sunday . au " , County bunaay taiwu Sm... it starts today 5 , just another news ! from KUGN. I might a.i this service naa L the waeltlv Saturday Eoker gathering consider- ..weil nive vo juii. i by o'clock. After paying ! couples rem, mayoc :1 such a bad move after Milone has finally kd mil between his book- feil enough to concoct a Cm Sunday afternoon bn-typa program canea Bough ... Ted Malone. a on the telephone and ajbody and talks to 'em. t time! 1-1:15 on Sun- Utt week he tried to Stalin on the Horn . . . the Kremlin, and Joe En the shoe . . . wouldn't Ms week he s going to La Molotov. If he does b.Molotov. the first word Ei utter will undoubtedly That will end the con- fx- Maybe Mr. Malone try to telephone Tom tt lor a chit chat, while ii drinking in the Arizona be. Sir. Dewey is prob- u-ie on bed of cactus toning nimself for the kjcuoos , . . and repeat pr and over again to him- u Rather Be Right Than fat". . But hear Ted it 1 , . . It's going to be pi ind Albert, who seem f e more lun beating each icttruie head with kltch Mls than .going to a t move to a new time M Monday, They will Mttle llnei at 4:3(1 Mnn- tairrlday...soremem P "witch. Mother and ' Eooievelt will be it 4:45 Monday. Wert. P "1 Mday. One thing "t w aay aoout Elea- those new front teth P lat made her under-P- I dont know what r nuui netas. ttc l you who get up track of Am- j , rare ",,a "ien f JOINER from . . . ayem till . . . oh, yes, (;45 . FS W nil mnu,t ti. aWwU.- . ' ,au in fng contest that will tJ lea vou i"" ter .. . v f?-arnyoMelse. C'.'-ltesc.r. , .v.. at you, "Zjr "-wning v,w set to 8:15 Admiral Zacharia -ov -iicti me j-ress 9:00 Newmapfr cf Air 9:15 Lest We Forget 9:30 Chicaeo Theatre 10:30 MBS Orrhestr 10:45 Secret Miuion 11:15 Sunday Musical 12:00 Mondai- Headlinei KASH (1(1001 SUNDAY 8:00 a. m. Church 8:30 Sunday Musical 8:55 World New 9:00 Sunday Muiicale 10:55 World Newa 11:00 Flr Baptist church 12:00 Newa Parad 12:15 Weather Report . 12:20 Mel. Black & Whft 12:30 Sunday Showcase 1:0U The Gosncl Rocket S.da Showcuse 1:30 Bible Truth 2:00 Sunday Showcase 2:55-World News 3:00 Snnriav Khnu.T. 4:55 World News ' S:n(lTnni-.rt Mnnt.i. ! 5:30 1600 Harmony Lane 5:55 World News 6:00 p. m. Harmony Lane 7:00 Settlina Oretton 7:15 Cavalcade Industry 7:30 100 Harmony Lane 7:55-World Newa 8:00 Proudly We Hail 8:30 Here's to Veteran! 8:45-Hol!ari Calliia 9:001600 Harmony Lane 9:30 Ave Maria Hour 10:00 1600 Harmony Lane 11:00 River of Dream 11:55 Bulletin Board 12:00 Sicn OH KUGN (1.00, 8UNDAT KVPNL0?1!' (Epm 7:15 until 12 Midnleht 09.1 Mess. :00 Fine Arts Quartet 8:30 Hour of Tailh 9:00 Lan k worth Quartet 9:15 Chapel By Road 9:3fl MtH!:ncr. nrV..l 10:00 Editor at Home romance on Hiwai'f 0:30 Sunday Vespers 1:00 Church Service 2:00 Lane Co. Summary 3:1 Future of America 2:30 Editor at Home 2:45 Treasury Band ahow .uu ica maione : 15 Sunday, Serenade :30 Opera Album 2:00 Ouiet Please 2:30 Counter Spy 3:00 Piano Playhouse 3:30 Greatest Story Told :uu lio for rne House - 2:99 Eamy Hour 4.00 Gene Autry Amoin1 Andy S VX-voril Husband 8:30 News 5:45My Serenade 5:53 Georee Fislier Mo. m. Helen Haves Z'W Lum 'n' Abner 7:30 Rocky Jordan 8:00 Sam Snad 8:30 The Whwtler :?0-You Are There 930 Romince !fi:W rve s'"r Final i9:I University Explorer 10::0 Dance Orch. J0:3O-Prelnde to Midnleht 10:55 News !!:S2 ?"K EUtniton Orch. 12:00 S:lent KORE (1489. MONDAY 6:00 a, m. Farm News 6:15 Coffee Clock 6:45 Asricul. Socakine 7:00 Frank Hemincway 7:15 Rue and Shine 1:45 Morning Sermonette 1:00 Cecil Brown 8:15 Victor Lindlahr 8:30 Music for Monday o.i j orcaKiasi lime KASH (l00 MONDAY 6 00 a.m. Crossroad Jam. 8:ao World New. T.y Crossroads jamboree 7:50 Call to Prayer 7;j5 Northucit News, 8:00 Tod oi the Morning .8:5 World News S:0O-KASHXUssified 9:1a A.M. Melody Tune :oa World Kws lo.ooKASfl Vri Line :00 :30i of Air SUNDAY'S AT 12:30 KAUFMAN BROS. SUNDAY THEATRE For people who prefer music that never dies, Kaufman Bros. Sunday Theatre presents Dorothy French, ' Contralto, James Kays, Tenor, and Mar jorie Scobert Wilson, Organist, in a hall-hour of music and song direct from the stage of the McDonald Theatre. For the tops in local listening, its Kaufman Bros. Sunday Theatre each Sunday at '12:30. ' M ACROSS THE FOOTLIGHTS The M & K Market brings mel. ody and mystery "Across the Footlights" to you each Sunday at noon. Music from the great Broadway plays, and 15 min utes of baffling mystery by Blackstone the Magician, in corporated into a half-hour of good listening, 12:00 to 12:30 on KORE. '- SUNDAY EVENING AT 7:30 IT'S WALTER WINCH ELL ' MEET THE PRESS AT 8:30 mm. Th 1st Station in Orion's 2nd Market 9:00 Newspaoer 01 9:15 Gosim1 Sinr-pi 9:30 Kate Smlh Speak 1:05 Music 1:15 Cedrfo Fouler 1:30 Mythical Ballroom 2:00 Noon News 2:15 Briehter Homes 2:30 Garden Talks j:jo Aieioay lime 2:4? Inquirinc Mike i:oo News. Headline 1:15 Johnson Family 1:30 Community calendar 1:45 Homeniaker's Pem. 2:00 Greater Eucene 2:30 Birthday Club 2:55 Proem ni Notes 3:00 Heat cr's Mailhai 3:15 frank Hemincway .mi r.u-biiiK i"n mac -Fulton Lewis, Jr. -At Your Command (Ml CimArmin 5:15 Chandu. Maslctan r.ithfr HriMrt 0 Farm Dicesl ;aob jai :15 p.m. :30 Fa :JU l"roir.iari :60 Mi isic al Matin :S5 NorihweM News :00 MusUal Maiinee i-aoiioi JJonie 00 Musical Matin ofnnnetieli Hnnr -Snrineiield Nrui :M Tne Dinner Hour :00 p.m. Radio Ne wsreel : 15 Memorable Munc :4, Noviitmie :55 Euqene-ljine News :00 Srllllns Oreeon :15 Music Hall Varieties 30 World Aairs Forum :00 Webfoot Huddle Time : 30 A I bun, of Favorite :55 Hishtishts of Day ;0O Mimi and Bob 10:00 Mimi and hob i:ihi .iiimi ann hod 1:55 Bulletin Board KOIN (970 MONDAY b:lW a.in. News oi Amer. 2 1 9 " mock ! : rrvr m IffVrtr-- 1 Rcglstcr-Guard. Kiigcne, Ore., Sun.. Kov. 81. H48,Page 11B Popular Popcorn Provides Penalty Amateur Horse: Show Scheduled 8:15 Feature Story -Wendy Warren Aunt Jenny neicn i re 10-00 Riff Si u: i3 Aia rerKins 0:30 Younc Dr. Malone 3 : 45 M 4:45 P. 5:00 Si :00- Burton it l. Gabrli Bill Henry 4:30 Cavalcade of Muiie 6:30 Theater Guild 5:00 Stop the Mujje ueiia rai i1 Mfaftmr ews. Headlines 7:00 Let Georce Dn It 7:30 Rubenstein's openlnB 7:45 Touch of Rhythm 4:00 Ifi A Livtne 8:30 MusieaT Memoirs R:45 Business of Livinc O'DO Naivtniivp nl A i : 15 Fleetwood Lawlon 'case . -Ir. -Plfltlfp Pnrtv i:30 Greater Eucene :00 Mutual Newsreel :15 The Uncxnected jjo trreaier tueene Pal 00 Mutual Newf-reel 15 The Unexpected 45 Sandman Serenade 00 Tuesday Headlines KUGN (1400) MONDAY 8:30 a.m. Kurt's Korner 5:5o News 6:00 Kurrs Korner .lira ':l5 Martin Airronsky :30 Bob Elson 45 wane yn ucen uu d ren m h 6L l. no Welcome Tn Srt Tfav tTvasr 0:00 Decoratine for You ,0:15 What Ticks? ;0:30 My True Story ;6:55 Newp 11:00 Fashion Flashes ii:15 Show Time 11:30 Waltz Time i3 rasnions rrom roris 1:15 Perry Mason i:ju noran uraKe 1:45 Get More Out of Life 2:00 Duncan Mac Icon 2:15 p.m. Come 'n Get It 2:30 Meet the Missus T flft Tronciirv nan4ilanl 1:15 Art Baker 1:30 Newspaper Of Air ' 2:00 Hint Hunt 2;2a Mr. Information 5:30 House Party 2:35 Tops for Today 3:00 Art Kirkham 3:1ft Tunefully Yours 3:30 Arthur Godfrey 4:30 Club 15 4:45. r. Murrow 5:00 Knox Mannmit j:15 Brer Rabbit 5:30 Charles CnlUnawood 5:45 Bob Gar red 5:55 News 6:00 p.m. Radio Theatre 7:00 My Friend Irma 7:30 Bob Hawk Show 8:00 Lowell Thomas 8:15 Jack Smith Show 8:30 Talent Scouts 9:00 Inner Sanctum -9:30 Beiilah 9:45 Nfcht fcHltn 0:00 Five Star Final 0:15 You and the World 0:3V-Prelude to Midnleht Gettysburg Address Ideas Said Derived from Official's Letter 6:30 Kurt'a 6:48 KUGN 7:00 Chapel -Welcpjne Travelers 1:00 Serenade i:30-Air-flQ 1 :55 News 2:00 Silent i? fespec. tor women 00 Ore. School of Air 15 The Concert Hall 9:00 Box 13 10:00 Richfield Reporter 10:15 Georce Sokolsky 10:30 Slapsie Msxlcs 11:00 News 11:05 Dance Band 11:30 Dance Band 11:55 News 12:00 Si an Off KOIN (970) SUNDAY 6:00 a. m. World News 2:30 Clit( -BreAkfait 1 ilfclStSftiSS :ud burprise racKaee ft'icrnoon r mat 11 ,n Hlywd. nit Evenina Headlines I:3n NntW 1 i:00 Ladies Be Seated 1:30 Rfonrrl Pr..Vtu :yu weioav Houna up rris 6:15 E. Power BIkss 6:45 Trinity Church t r.ov unurcn 01 Air 10 Salt Lake Tahrnf v:uu invnaiion to iearn 9:30 Guest Stars 10:00 Joseph C. Harsch 10:15 Where People Stand 10:30 f ell It Aaaln 11:00 Ffutlval nf Rnnm 11:30 People's Platform :15 Anna and Eleanor i:3n Ethel and Albert j:45 Nelson Ohmstead ;yu uiud 14UU Sfl Skv K I riff S:00 p.m. Headline Edit. -Lneciy. nome to. em Kay Starr oaa tiour ernan n-sn On Trlar 10:00 Richfield Reporter IS n m Nnnn HSiptvi U ;uu une em towooy :15 Ore. School of Air is ..n .a:li, oioop Memory 00 The Oreon Renorter 15 Keyboard clfliytics 3? ft CanitoT Story : Chfldren'fl Theater . 00 On the UobrRt 50 350 Snorts Club 00 Djn. The News IS Dinner Melodies ' 30-Music of Czech. 15 EvennB Farm Hour 00 Huddle Time is i;amous ncitai 45 World in Review 00 Music that Endnrai 45 Eyeninx. Meditations :00 Music that 10:00 Sien Off :FVM MONDAY i:55 a.m. School Bui. Brd. lrOftrK..rvSof(vl. Mitel IrtR Pvnirtlnn'i In SnUnns 11:00 Wonderful FeellnB i nese ureat Amer. 2:55 p.m. School Bill. Brd. Hawthorne nn Niu :05 Studio Zee :30 Music You Want I-anri n T Ufe for Wildlife 1 niu5icai n 4:00 Sian Off M.illamlaMi 3-lin Nan fionpmnM. 3:15 Merry-ao-round S:30 Proudly Ve Hall Boeing Wichita Plant Prepares For Stratojel Mass Production ' WICHITA, Kas, OP) The plant that built the most B-29's In war time is being readied for mass production' of the Superfortress' jet successor, the B-47 Stratojet. Boeing Airplane Company offi cials indicated, however, that it may be well over a year before the spectacular six-engine bomb er rolls off the production line in quantity. 29,000 Workers J. E. Schaefer, vice president in charge of Boeing's Wichita opera tion estimated that 29,000 wom ers will be needed to build Strato jets. That equals the peak em ployment of Boeing here during the war. But this time, Schaefer told a group of writers on an air force sponsored visit to aircraft factories In the West, only 15,000 men and women will be hired for the Wich ita plant. The rest of the work will be sub-contracted outside of Wichita to avoid disturbing too seriously the labor market here. Recruiting Begun Boeing already has begun, a re cruitment proeram in the Wichita area and will extend it to neigh boring states as the job gels underway. The program calls for 656,400 man-hours of production engi neering on the B-47 a ten month job for 400 men. Another 400 en. gineers will be needed for other phases of the overall task. Two B-47's have been built at Seattle, Wash. The plane is rated by the Air Force in the "600 miles an hour class." Unofficially it is reported to be able to outrun any American warplane except the North American F-86, which set the world speed record at 870 miles an hour without using full power. The Air Force has announced it will buy ten B-47's, but the pro. gram outlined for the plant here involves many times that number, However, Schaefer said that at the moment Boeing has no' contract and nothing which would rail for reimbursement if the plan failed to materialize. AAF Wants Ten He described the B-47 as a more "produceable" plane than, the B-29;'that is, it fits well into mass assembly methods. Removal of the B-47 project to Wichita was due in part at least to the general desire of military planners to disperse aircraft pro duction and in particular to kep vital projects away from the na tion's borders. The industry now is largely concentrated on the East and West coasts. Contrary to popular belief, pumpkins do not mix with water melons and muskmelons. The crops may be planted safely side by side. HOLLYWOOD ' (NEA) Somewhere, sometime, somebody offered profound advice to the ef-' Sen. Wayne L. Morse will be at feet that when you can't whip 'em, ' the amateur "horse show," baing join 'em. Which, in a devious, staged Sunday 2 p.m. as a fret Machiavellian sort of way, is what public attraction by the Eugene is currently up In connection with Hunt Club at the fairgrounds jld tha popcorn trust. jing arena. ,.rr. The popcorn people, in some sen. morse, a cnartor memoer or opinions, are becoming to be a i "c Hunt Club, is driving from Washington. U.C., bringing his new standardbred trotting stallion, Sir Laurel Guy, which he will show in Hie driving class. " Hunt Clubbers are giving .this WORLD FRKMIKRE of "Joan of Arc," held Thursday, Nov. 11 at the Victoria Theater In New York, gives Star Ingrld Berg man an opportunity to display hrr "Winged Samotnrace," French equivalent of the "Oscar." A Republican guard salutes the star as she stands at the base of the original statue In the Lourve Museum in Taris. Two French mainlines presented the award to the year's best foreign actress for her performance as the legendary Joan In the $4,600,000 RKO Radio release. The technicolor epie will be shown soon throughout the nation. CHICAGO (IT) Abraham Lincoln may have taken a cue for his Gettysburg Address from a man named David Wills. Joseph L. Eisendrath, Jr., sec retary of the Civil War Round Table of Chicago, says some of Wills' ideas were adopted by Lincoln. He offers evidence to support his views in a study completed just before the 85th annlvresary of the famous speech of Nov. 19, 1863. Wills was head of a commission in charge of the dedication of the soldiers cemetery on the Gettys burg battlefield. He wrote an in vitation to Lincoln. "The President must have re ferred to the Wills letter as he prepared his talk," Eisendrath says, - He finds a "striking similarity" in certain passages. 'Certainly, he concludes, "it seems that the President made a very noteworthy attempt to fol low out Wills' suggestions." Wills asked Lincoln to make a "few remarks." Lincoln spoke for only two min utes. "The grounds will be conse crated," Wills wrote. much too Influential factor In j the presentation of the cinema , In our nation's ihow houses. , So now, even though still highly i against the chomping of popcorn show without preparation and as and the rattling of Its containers a spontaneous entertainment "just in ,),..,... Bj:.. ,,.-.. for the fun of it." 'If this "short in tnealers, advice is given corn . . , . , ,,.,', p show is successful, the club plans to make it a continuing event, holding one every three menths or as preparation for their real addicts how they can get a supe rior product for less money. Pop your own In any desired quantity. . Pack In a double thickness of Paper bags to keep It warm and sprint to your nearest theater to gnash at It. Now, as to motives in this pre scription or popcorn: horse shows. All rents around the indoor menu me covered and fully protected from the weather. , Anyone who wishes to show his horse Is asked to phone Miss Faye Thompson. 4538 evenings. There will bo no itirice and no Once you start bringing your ribbons awarded. The event is own large, economical family-size strictly for entertainment. Cookies Dag ot popcorn to tne theater, mid coffee will be served to the you'll be making the popcorn mn- exhibitors, club members, and cnines in me ioddics mat mucn friends in the clubroom. Lincoln took it up from there and said: "But, in a larger sense. 1 we cannot consecrate we cannot hallow this ground. The brave men, living and dead, who strug gled here have consecrated it, far above our poor power to add or detract." Wills wrote that Lincoln's pre sence would "kindle anew a confidence that they who sleep in death on the battlefield are not forgotten.", "The world," Lincoln said, "can never forget what they did here. We here highly resolve that these dead shall not have died in vain," The address became a classic. But, Eisendrath says, Wills and his associates came close to mis sing the historic bus. In September they asked Edward Everett to de liver the oration, Lincoln's speak ing role was the result ot an-af terthought. "Apparently the idea ot asking Mr. Lincoln to speak did not oc cur to the committee until some time later," Eisendrath says. "His invitation to be a speaker was not put in the mails until Nov. 2 only 17 days before the event." The larvae of one moth can de stroy as much in one year as twelve sheep can produce. less profitable, Eventually you may run them out of business altogether. Once the profit motive is removed, the theater operators will soon pass a rule against your cluttering up the place with popcorn bags and spilled kernels and so on. ! And then well be right back : at the ldral point from which ' we started a few years back : the erunchless, chomplesi, erackleless cinema. . Presidential Special NEW YORK (U.R) . Freeman Chums Chinese restaurant Is fea turing a Special Harry Truman cocktail, a mixture of sloe gin,! scotch, creme de menthe and mui kwai lu whisky. A sign promises customers: "One drink and you take on the whole country." "Evervthinq for the Accordion!" it Private Instruction ' - k Sales Fine Italian and American Makes .' k Instruments for Rent it Repairing Complete " efficient scrvicu It Accessories Under Direction of . CHESTER PIETKA Phone 4817-R Eugene V, Accordion Center til Hampton Bids.. 611 WUL AUTOMOBILES FOR RENT By lbs MU. Hour o Pay EUGENE AUTO RENTAL CO. Broadway & Ptarl (Opposlt Eucjen Hotel) PbotM 6348 5 WMTM(U KAUFMAN BROS. JlllVirh TV W TT1TT1TT17 fVTTTOTI? fNr Present! Jrenck James J(ay5 ""TCI FROM THE STAGE OF THE McDONALO THEATRE SflToo KOBE , UU 1450 ON YOUR DIA1 IS ; r ' f Los Angeles Philharmonic Orchestra ALFRED WALLENSTEIM, cactir Kaat Wt SEYMOUR UPKIN Tt Mantoa ef Flaw: Ovartura Marart Cwmrta far Orfhaalre . . Ib Caailita far Orthaalre Sim CaocafM Ha. It A Product a Cnml Mttrn Above everything else . . a good car! TiStcHiavtity Sunday 8:30 p.m. KGW A FISE CAR MADE EVEN PIKER New Silver Streak Design a Unlsteel Body by Fisher No-Draft Ventilation Shock proof Knee-Action a Triple-Cushioned Hide a Smooth, Economical 6 and Cylinder L-Haad Engines a Vacuumatic Spark Control Scotch-Mitt Quick Warra Up Manifold Full-Prenura Metered-Flow Lubrication Multi-Seal Hydraulic Brakes a Gsaciector a Trn-Arc Safety Snaring CASCADE MOTOR CO. 837 Pearl SI. Euatne, Or. Io striving to design tod build a motor car that will merit the increasing goodwill of the American public Pontiac has one manu facturing principle which takes precedence over all others: Pontiac must tlwap be a goaJ car! There is no other motor car quality which people value so much as gpinu. ThaYa why Pontiac engineers and production specialists spend to much time and energy and money to injure Pontiac quality. Pontiac cars must last Imt and they mutt last uitll and they must , function with a minimum of upkeep cost- Owners have been quick to appreciate this. Some of the testimonials they tend to the factory, and to Pontiac dealers, tell of per formance featt that teem almost impossible of attainment. Pontiac hat many other outstanding vlrpjct, of course. It It a wonderful performer.. It U delightfully comfortable and easy to handle. It it a great beauty, and unusually distinctive in appearance. But III greatest virtue it goodneu. This year, or ny year, you just can't beat it for faithful, dependable performance. 6mml Mmn IWmAUM Drhtmd WUU SUnmU Tim m4 lurnpn Gantt cpltoul 41 Udllml ,u. MILLS MOTOR CO. 7th Ivy Junction City, Of. WILUAMS MOTORS c North 9th Street Cottage Oro, Or iliUi