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About Eugene register-guard. (Eugene, Or.) 1930-1983 | View Entire Issue (Aug. 1, 1944)
Fag 4 Eugene Bagtator-Guard, Tuesday, August 1. 1944. AN INDEPENDENT NEWSPAPER trntilMirl anrr alas M euKliyl DiToa amd puauana . kiuxi r. no KANAOtNO XSROB ""'" - Tusrnaa NCWI SXBV1CS . -- Praah UnltM Pkm AAian Duma ac unuuuoa Entaraa at Um Foal Ottlia ! Ekifana, Orasoo, w xmt- Tb. JfcalKar-Ouart'i eollw li U oonptau and Im partial pubUcation la tta oaw pmm of aU nawi and Hata aunti ob nawfr On thla PS tba adltora of Tha Regular. Guard olfar thtr opinion, on avanta ol tha day and mattars atf Importance to tba community, andaavorfng to ba candid but lair and balpful to tba davalopmaat of oouu-uctlva oomm unity policy. HE READS 'EM AND WEEPS! One of the ablest and most stimulating teachers on the University of Oregon campus by student verdict is Ed Lesch (Dr. E. C. A.) the Shakespearian. Recently he was visited by a journalism student, reporting for The Summer Sun, to get his notions on newspapers and this is the result: "With an admittedly wide' knowledge of newspapers (I read the New York Times and the Christian Science Monitor, the latter pri marily to find out about my favorite Chicago Cubs, and have the Oregonian, the Oregon Journal, and the local sheet thrown at or near my door), yet I despise newspapers," says Dr. E. C. A. Lesch, professor of English and head of the department for the Summer Session: Professor Lesch adds: "The school paper I do not read at all. "I can't forgive newspapers for not taking their responsibility a' courageous responsibil ityfor social good," he continued In an inter view. "They have become only corporations, big business concerns, working only to main tain the good will of business men, and taking the local attitude toward vice rather than the courageous one." When the Idea was advanced that this would scarcely be in the field of the campus paper, Professor Lesch countered that there were responsibilities he wished campus journ alists would learn, to write lucidly, to be ac curate, and not to confuse bad jokes with good, nor editorial matter with straight news. That is just about what Ed Lesch might be expected to tell an earnest journalism major. He uses the same "lash" of ready wit and quick tongue in his literature classes. He has stung many a drowsy or frivolous or lazy adolescent into at least partial aware ness of literature or life. We are not sur prised or shocked that Mr. Lesch does not approve the press, but "There are more things In heaven and earth, "There are more things in heaven and earth, Horatio, Than are dreamt of In your philosophy." What is this "social responsibility" toward which the press is so negligent? To be sure, we are highly commercial, often venal. We peddle news and comment on the news, and most of us learn very quickly that to tell what happened today is much more import ant than any opinion we may offer as to why it happened. But what did happen today? How much out of all the swirling human vents is worth fishing out? . . . a lieutenant general Is killed . . Eu- . fan girl wants to be Miss Oregon . . casual ties pass 311,000 . . Mrs. Kalanquln has a 18 foot 7-inch hollyhock (maybe Gardner Lesch could best it) . . . After a good deal of "legwork" it is pos sible to list all known rent complaints, indi cating average increase of 28 per cent, but I workman calls to ask: "Where were the baseball scores? And when do we get crossword puzzles back? How long does it take to persuade a com munity to build a sewer or remove a garbage dump? What does Shakespeare teach about "social responsibility"? Of course, it has been said that he also was a "commercial artist," but he managed to get a deal of human nature into his "mirror." We can afford to be "despised," so long as we are read maybe! JACK LUCKEY OF THE RIVER Not often does death strike at one family so rapidly as it did the Luckeys in the space of a few hours. It took Mr. and Mrs. John Luckey, advanced in year and it claimed their son, Jack, no longer a young man, but one who might have had an 'expectancy of many more useful years. It depleted a fam ily long associated with the development of this town. The elder Luckeys are mourned in the thinning ranks of "the old timers." Jack Luckey was "of these later years" and he played an unique part in the public and "semi public" life of the community. He was a man who lived mainly for his friends. He had exceptional talents for organization. He did not seek office or honors but they often sought him. When he became secretary of the Elks, a period of real prosperity for that order began. When he was drafted as presi dent of the Eugene Chamber of Commerce, there was an end of silly feuds. Jack Luckey could have had many more positions of "prominence," had he chosen, but he did not choose. His greatest interest was in the Oregon putdoors, the. sport and companionship to be had in the forests and along the mountain streams. It might be said that ha will always be remembered as McKenzie man." When ha began to WTite of fishing (or the Morning New, it was with something more than the authority of the expert. He loved tha river and the sport it gave. When he told a tale of a fishing trip, it conveyed all the excitement of fast water, and dancing tuallght and "the signs" which tell where trout leap and live. Without pretending to be a philosopher, Jack was one. That is "a gift." Some time all those stories of his should be collected. In them Je much history of Oregon life when K wat still at iti beet, when there were still places remote, before too much "progress." Man and boy, Jack Luckey treasured a love which cannot be replaced. i , Well, the campaign is now on, and Mc Gurk says he really envies some of the boys who are out there with nothing to worry about but the din of battle. Old Grouch says that now we have an "ordered economy," he fails to see any economy. No, but we have lots of orders. WASHINGTON LETTER By PETER EDSON (Register-Guard Washington Correspondent) By 8. BURTON HEATH Substituting for Peter Edson NEW YORK At very long last an Intelligent, planned attempt is under way to help business make friends with its home town people its own employes. Its local businessmen and city fathers and all those others upon whom the future of the American capitalistic system may depend. Businessmen used to consider themselves super ior to public opinion. Those were the "public be damned" times. They hired and fired, manufac tured and sold, fixed wages and prices at their own sweet wills, and if the public didn't like It, what then? It was their business, wasn't it? Those days have gone, probably forever. They began to go even before the great depression, and they disappeared fast when the depression bred an intense if not always intelligent public interest in economics and business practices. For a while the men of big business were hon estly puzzled by the hearty hatred that threatened to engulf them. Then they were honestly exas perated by It. They knew that the whole economy of the country was based upon employment. If employers were ruined, employment would disap pear and there would be no economy. Couldn't the public understand anything as simple as that? It was several years before some business began to realize that the public did not understand. One major reason for the public's failure was the high and mighty attitude that business as a whole had been taking its failure to let the man in the street know, by specific Illustration, what business con tributes to the American way of life. They're Brlnrlng the Message Home From the time that this realization permeated business skulls, there was a campaign, still ex panding, to sell to the public the fundamental Im portance of business to the prosperity and happiness of labor. A fair job has been done. Progress is being made. That campaign, however, has been mostly on the broad, over-all national scale. Some of the keener minds have awakened to the fact that this Is not enough. A worker can be fully persuaded that his own prosperity depends, generally, upon an economy of free enterprise, and yet can be com pletely blind to the contribution being made by the very company on whose payroll he is employed. One of the country's blgfKst public relations firms has co-operated in preparing a series of ad vertisements for use by busimsses in their home town papers. One of the men who helped to pre pare the advertisements tell a personal experience that helped formulate the approach: "I grew up In a Pennsylvania city that had three or four really large Industrial employers. Yet even today I do not know what any one' of them contributed to that city and to my family and me. "I realize that they must have been important. They hired a lot of men, who supported families on their wages. Those families paid rent, patro nized grocers, clothiers, furniture stores, picture houses, trolley companies and bus lines, drug stores, cobblers' shops, automobile salesrooms, garages and filling stations, tailors and barbers and beauty parlors. The employes of those Industries, and the owners and workers in the stores and series industries, all bought insurance, put sav ings Into the banks, used checking accounts, etc. They Just Didn't Bothei1 "Almost everything spread out from those four shops, but I didn't know it then. They never trou bled to tell us. I might not realize it now, except that a railroad that had shops there asked the City Council for some tax relief, The Council, which didn't know any more than I did about what the shops meant to the town, refused. The shops were moved. They took with them a lot of families, and left other wage-earners jobless. "It's my guess that if that railroad had told the townspeople some cold facts about what it was doing for our city, some way would have been found to keep the shops there." Preparation of these advertisements, designed to be localized by employers, probably is the first organized attempt to help industries sell them selves in their home towns. It grew out of a round table sponsored last January by Editor & Publisher, the newspaper trade journal. The step Is significant because It marks the first active recognition on behalf of business generally that no business in these times can remain bigger or more prosperous or safer than Its place in the affections of the city in which It Is located. OLIVE BARBER'S OBSERVATIONS ABOUT LAURA The person who exclaimed, "That which I feared hath come upon me!" must have known Laura; or some other member of the Laura tribe. Laura fears that in all business transactions she s being got the best of; she usually is. She just knows her friends talk about her; well, they do. She's afraid the milkman will give her old milk; sometimes he does. The eggs she buys she knows will be old; a good many times they are. Her new dress is going to shrink; it does. For years she suspected her husband would prove unfaithful- he finslly did. She's never had any children: says children are ungrateful, neglectful and disrepectful. Hers prob ably would have been. Now it wouldn't be so bad If she kept her malariBl beliefs to herself. But she wants to evan gelize the world. So when her neighbor's husband brings his wife a pot of flowers, or a box of candy, Laura tells the woman he's trying to cover-up; he''a probably lost the housekeeping money in a gams of poker and the potted flower is so much soft soap. Having planted this little vicious seed of doubt, Laura felt she'd done her good deed for the day. A young girl living near by works In an office. She had her pay raised the other dav Telling the joyful news, Laura's eyes were bright with malice as she drawled, her tones Insinuating. "So the boss raised your wages, did he!" The girl raised be wildered eyes to Laura's deliberately knowing ones and then, getting the implication, all the joy was wiped from her face; joy in the thought that she was really making good at her Job was replaced by fear of the future. Over my own job she grows most sarcastic of all. "Imagine getting paid to deceive people! All that stuff about the world being a fine place! That people are good; trine like that. Look at the war!" "Yes, look at it," I come back. "And then take a good look at yourself. It s people like vou made the war." This Isn't logic, but one doesn't have to use logic with Laura. A black Jack would get belter results. "The dog Angus you tell the people about has fleas and sheds hair. And I bet the hens Ophelia and Juliette don't lay and make horrible sounds when they cackle." "Don't ever get a dog of your own," I tell Laura. "It would bile you and get hvdrophobia. Don't get chickens either; one look at you and they'd break out with the pip." t wonder what I feared that Laura hath come upon me! The thing to do. of course, is to make her fear me so that I'll "come upon'' her. If vou have any ideas as to how this may be done, let me know. SOCIETY, WOMEN'S ORGANIZATIONS By MARIAN LOWBY SMITH-PETERSON WEDDING IS SUNDAY The marriage of Miss Lela May Peterson, formerly of Springfield, now of Heppner, Ore., to Everett Kenneth Smith of Everett, Wash., was solemnized Sunday afternoon at two o'clock In the chapel room of the Springfield Christian church, Rev. Claude O'Brien of ficiating. The room was decorated with white and peach gladioluses. About thirty-five relatives and friends attended the wedding. . For the. music, Mrs. R. E. Mos hier sang "Because," accompanied by Mrs. Tom Lusby, who played the traditional wedding marches. The bride, given in marriage by her brother. Van Peterson of Springfield, wore a floor length dress of white, fashioned with a lace bodice with sweetheart neck line, and a gathered skirt of dou ble net. The veil was finger tip in length and wss arranged from a beaded tiara. Attendants Listed Miss Margo Wright of Portland was bridesmaid. She wore a blue sheer, floor length dress that was fashioned with fitted bndice, gathered skirt, sweetheart neck line, and trimmed in white lace. Her flowers were a bouquet of pink rosebuds. Bruce Smith of Everett, Wash., brother of the bridegroom, was best man. Following the ceremony a re ception was held at the home of Mr. and Mrs. William H. Runte In Eugene. Miss Dorothy Smith, sister of the bridegroom, had charge of the guest book. The home -was decorated with peach and white gladioluses and blue hydrangeas. I Mrs. Runte cut the cake and Mrs. Jack Howard of Everett, i Wash., mother of the bridegroom, ' served the punch. Miss Violet' Runte and Mrs. William J. Wheel er assisted in serving. The couple left for the coast on a trip and will be at home in Heppner the last of August. Mr. Smith is principal of the grade school there. The bride gradu ated from Northwest Christian college in Eugene and also from Oregon College of Education in Monmouth. She has been teaching in Heppner for the past three years. MR., MRS. SMITH VISIT IN EUGENE Mr. and Mrs. Edgar W. Smith of Portland were here over Tues day and were guests of Mr. Smith's brother-in-law and sister, Mr. and Mrs. Herald W. White. Mr. Smith was guest speaker for the Rotary club luncheon Tues day noon. The Smiths are on their way to eastern Oregon to spend the month of August at their ranch. On Monday evening, Mr. and Mrs. Smith were dinner guests of Dr. and Mrs. Frederick M. Hunt er. Mr. Smith is a member of the state board of higher education, a a MRS. PERKINS HERE ' ' Mrs. Lucy Perkins, formerly of Eugene, is here for a time and is staying at the Osburn hotel. Mrs. Perkins now lives at Stock ton, Calif., but came here from Seattle. She has many friends here, having been chaperon at the Alpha Delta Pi sorority for many years. a a ILLAHEE DIVISION Illahee Division and the mem bers of the B. of L. E. will hold a potluck picnic Sunday afternoon at two o'clock, at the home of Mr. and Mrs. J. E. Merrlman. All those attending are asked to bring their own bread-and-butter sandwiches and their dishes and silverware, a a a MEETING CALLED OFF Pythian Sisters announce that their meeting planned for Tuesday evening of this week has been called off. The next regular event for the lodge will be the first reg ular meeting in September. 5 EVELYN SCHWIER. To YEOMAN SCHWIER HERE TO TELL ABOUT SPARS Who the Spars are and their needs for new recruits are being told this week in Eugene by Miss Evelyn Schwier, yeoman 2c, who is here through Saturday in a pro gram of recruiting. Yeoman Schwier is at the Eu gene hotel from nine-thirty until five o'clock each day, or she may be telephoned at 191 for appoint ment. - The Spars are open to women between twenty and thirty-six years of age, and Yeoman Schwier has Interesting Information about the work of this branch of wom en's service, and how women may help in the war effort by joining the Spars. She has ' her' head quarters at the Eugene hotel where is the space for the war bond drives. ' Yeoman Schwier has been in the Spars since December of 1942, be ing one of the first group.' She has been In Oregon since July of 1943, having her headquarters in Portland. Her home is in Fort Worth, Texas. a a a BERKEY-WHEELER WEDDING JULY 25 At a candlelight service sol emnized Tuesday evening, July 25, in the First Congregational church. Miss Deloras Wheeler, daughter of Mr. and Mrs. S. Judson Wheeler of Eugene, was married to Victor Berkey, R. M. 1-c U. S. navy, son of Mr. and Mrs. Eric Johnson of Olympia, Wash. Tall candelabrums holding light ed tapers, white baskets of glad ioluses, and palms formed the background for the double ring ceremony performed by Dr. Vance H. Webster of the First Baptist church. Preceding the ceremony Miss Mona Daniels sang "Because" and "I Love You Truly," accompanied by Glenn Griffith at the organ. Mr. Griffith also played the pro cessional from Wagner's Lohengrin and the recessional of Mendel ssohn. In White Satin The bride, given in marriage by her father, was charming In a gown of heavy white satin in basque style with long sleeves and a full skirt which ended in a train. The bodice was fashioned with a lace yoke bordered with imH na,lc Th F.nfflish ttllle veil edged with chantilly lace fell from a pearled tiara and was fin gertip in length. The bride's flowers were of white gladioluses centered with an orchid from which cascaded streamers of white satin ribbon caught with sweet heart roses and stephanotis. . The bride was attended by her sister, Mrs. E. L. Richey, as ma tron of honor, and two former I schoolmates. Mis Shirley Coombs ana Miss uiaaya racnuu as unaes maids. Mrs. Richey wore a dress of pink organza with inserts of wide lace. A coronet of stephan otis was worn in her hair. Miss Coombs' dress wss of peach net fashioned with a bodice of taffeta. Miss McNutt wore a blue net and lace dress made with bouffant skirt. Headdresses of the brides, maids were of sweetheart roses with ribbons to match their dres ses. Each attendant carried a Colonial bouquet of gladioluses. Earl Backman of Eugene was best man. Going East For going away tha bride wore dress of creamy white woolen under a coat of sky blue with navy accessories and a corsage of orchids.. . For her daughter's wedding Mrs. Wheeler wore dusty . rose with black and white accessories and a corsage of gardenias. The bridegroom's mother chose a London tan and white dress with matching accessories and wore a corsage of gardenias. The couple will be at home in Philadelphia where Mr. Berkey will attend the university of Pennsylvania. The bride is a grad uate of the University of Oregon and is a member of Phi Beta, Na tional music and drama honorary, Mr. Berkey .- has been over seas for two years. Previously he at tended Cheney and EUensburg Normal Colleges, also the Univer sity of Oregon. a . HARMONY CLUB Harmony club of First Baptist church held its annual watermelon festival Monday evening, combin ed with a hayride. A haywagon, horse-drawn, took the crowd of more than 30 merrymakers from the church to the home of Mr. and Mrs. Warren Korstad, on Crest ! Drive. Singing was enjoyed, after1 the watermelon was served. Thef next planned entertainment will j De a wiener roasi in two weens, ai the Jerry Adams home. " supj been relaxed., "oning repr-eZtl Tuesday, J lective An. "J Anv n... , a certify,. " orunot the sCl! ln or woririT. axiieu li,, I mm ever conUnu,', control t tff iu necessary 77J serving kfir." acutely shortSSX establish VJ3 tional mJ?1 ,,cuuanip int. '.50 SPf CaL' MACHBEir' permane' ferity Michael's Be' Over gnnunrii Schoolmates Now Generals PULLMAN. Wash. U.rft Two little boys the same age who sat next to each other in a Palouse grade school room some four decades ago, both grew up to be brigadier generals in the U. S. army. They are Brig. Gen. Charles Ankorn of Colorado Springs, Colo., and Brig. Gen. S. Lusker McCroskey, whose father, Sara, Uvea at Colfax. Both are remembered as inland empire collegiate athletic stars. Ankorn played on several Uni versity of Idaho teams, while Mc Croskey was a track man at WSC here where he took his B.A. de gree In 1916. McCroskey wasvmde a briga dier general July 3. 1942, and has been serving overseas with the division of supplies. Ankorn achieved his brigadier general's rank on his 50th birth day, Sept. 11, 1943. Only a short while later while participating in the conquest of Sicily he suffered the loss of a leg when the jeep in which he was riding struck a land mine. Flax Seed, Straw Crops Small This Year CORVALLIS, Ore. (UP.' The flax seed and straw crops will be much smaller this year than had been anticipated as a result of the unusual growing conditions brought about by low soil mois- : ture and low humidity in June I and several fairly high tempera j ture periods while seed wss I forming, according to E. G. Nel ison, federul flax specialist. Rapid early plant growth was brought about by commercial i I fertilizer, but the late moisture i sunnlv was not auffiriant In nn. i port this growth. RUGS rt.EANED aUeclrta CUaaars fh, IM h if buy furs now because ... quality la finer new. Handplcked . first-of-the-seaaon collections like ours use only fresh-catch pelts, of which -the supply la naturally limited each y6t because ... workmanship la best new. Skill and care are lavished oh fun ' moat in the pre-aeason period of comparative leisure. because ... with our Lay away and Budget . arrangements you will have w government ruling of one-third pay"1 before you are ready to wear your coat 1 Blghte magnificent jJ! I Vl Persian Paw coat In fine C" V lightweight ejuallty. V claualc Unas. riLAa Tf 208.00 ' Abere: Tuxedo ' ' ' pony abort coat. " VI black or brown. i LISTEN TO - j KORE 9:30, MGN,
