Eugene register-guard., October 21, 1941, Image 7

17,105
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INI
THE REGISTER. GUARD, EUGENE, OREGON
Page Seven
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. 157g2 . gA V-
. ,15,414 1 ! - ; tw r $ I
14,726. : , . TMfK 'I
.,4,493 PA '.
,14,275 ,, vLl't :
B584 i ' 1 il - '
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, LJBffr '--j HnaaBBW 1 'I , - ,f i ' . fig
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DAILY NET PAID ' I WzM" 7
CmOJLATION '7
CARRIER AND . 'ifjT I
INDEPENDENT DEALERS 6.968 f,'-: I
WTAICITV 7.13S fjtf jZZ. t .'
SUBURBAN ; 8.093 7 jf! ' '
CITY AND .SUBURBAN ...15,228 fx
ALL OTHERS ... 1.877 '
TOTAL 17,105 I . - ? , " ',
OF AUDIT BUREAU OF CIRCULATIONS ' I , ' , ) . - v
' LAMX COUHHOMt ITIWIMVM
TOTAL DAILY NET PAID CIRCULATION
IV-, J
6 months averageending Sept. 30th, 1941
Without the stimulation of any tvoe of ' Dressnm
selling" and without the' offer of any premiums.1
Register-Guard circulation has forged steadily
ahead and continues to increase daily at a pace
that exceeds Eugene's trading area population
gains. More than 89 (89.02) of the Recrister-
Guard's record circulation is concentrated.in the
retail trading zone"- a concentration that oermits
the advertiser to cover this great market through
the use of the Eugene Register-Guard alone.
This all-time high circulation represents gains of
40.8 in the Register-Guard city carrier delivered,
85.1 in suburban deliveries over March 31, 1936.
Behind this circulation growth is the Register
Guard's editorial leadership and a product recog
nized by 17,105 families (daily) as a "good news
paper." - ,
Register-Gu ard home de
livered circulation is greater
than any other newspaper in
Oregon outside of the city of
Portland.
The circulation of the Eugene
Register-Guard is today at an
all-time high - greatest in this
newspaper's 75 year history.