Tt Sixteen.
THE REGISTER-GUARD, EUGENE, OREOOH
Local News Holds Good,
In Spite of War, is Word
r; LOUISVILLE. Ky.. Nov. 21.
4V-Local news Is still holding its
swn In reader appeal despite the
mr, M. V. Atwood of Kocnester,
K. V, associate editor and head of
the Central news and editorial of
tlee of Gannett newspapers, told
Snanaginsj editors of Associated
fress member newspapers at the
.closing session of their eighth an
nual convention.
t: The editors gave a rising vote of
commendation to the members of
the Associated Press foreign staff
for the work they now are doing.
After adjournment the group
motored to nearby Fort Knox
Where they were shown the army's
Hew armored force stationed there.
Atwood reported on a sympos
ium survey of 75 AP managing edi
Jora. He said that with few ex
ceptions the AP papers he sur
veyed "have not let wars and
inajor engagements on the political
fronts diminish their emphasis on
local they are still finding room
jfor proper recognition of the ca
reer and achievements of 'Mr. J.
uentln Willoughby', newly- elect
ed president of the chamber of
lommerce."
tf Atwood cited exceptions to this
View by R. W. Simpson of the
Tampa Tribune, C. E. Smith of the
frairmont (W. Va.) Times and Wil
liam L. Powers of the Youngstown
'(Ohio) Vindicator, but said most
managing editors share his view
that "local news is the very heart
of the newspaper, and It's a mighty
important local story that is push
ed out because of lack of space."
Simpson's view was that "in
such days as these, people are
more interested In national and
foreign news than in secondary
local." Smith held that "war is
the all-absorbing topic'' and Pow
ers said that "local news has got
to be a lot better than it used to
be to get in."
The "good will" theme in news.
paper operation was discussed by
Arthur Burrowes of the St. Joseph
(Mo.) News-Press and Gazette.
"We believe we live on good
will," he said, citing that his papers
sponsor annual Christmas parties,
cooperate with churohes, encour
age local photographers and art
ists, operate a bulletin service.
publicize nearby towns and spon
sor ice and coal funds for the poor.
GOSHEN NOTES
GOSHEN, Nov.21. (Special)
Mr. and Mrs. W. A. Howe are
spending the Thanksgiving holi
days In Tacoma as guests of Mrs.
Howes mother, Mrs. Hattie Er-
wln.
Mr. and Mrs. C. P. Richards
have gone to Everett, Washington
to have Thanksgiving dinner with
Mr. Richards' parents. Mrs. S. E.
Cole accompanied them to Salem
for a visit at the home of her
daughter and son-in-law there.
M ';
; Finest Equipment
',- The ltt.it, finest equipment known to opiomania selenca,
with all the important advances made la secant rn lnolud
. ed I Your airaranea oi priceless eyes getting the bmtt I
S ttt ngMtnd optomUM harm or Comphlt Sy Exam
htatlen on Ihm omen Bauich A Zomfc Rtractor NOW
jrOU'LI BE FRANKLY TOLD IF GLASSES ARK NOT NEEDED 1
1 "l
ML
'
OLD CUSTOMERS AND FAMILIES PAT NOTHING DOWN
j hf fnitrmoumafn Wwlf urgit
Manufacturing ana Dispensing OpHcfonJ
Mil IAKI - FROVO - PRICE . OQDXN LOQAN - IDAHO FALLS
IN EUGENE Balcony, Pnnv't
Dr. n. S. Roeksteln, Registered Optometrist In Charge
PRE-HOLIDAY
lAI
IARKDOWNS
Here's: real bargains for thrifty shoppers! Everyone
ot these high styled and smart, new dresses and coats
are marked down from our regular racks! See them
and save! Bargains for everyonel
COATS
FINAL CLEAN-UP
15 ONLY SflO
FUR TRIMMED . . . pr!l
26 only en
SELF TRIMMED . . "Hdi
10 ONLY 0
CAMEL TAN ....
15 ONLY Oftft
REVERSIBLES . . .
6 ONLY ice
SELF TRIMMED . . l
JESSIES
40 Only n QQ
Better . Dresses 'OO
30 Only 9 CC
For Quick Cleanup s600
25 Only qq
Smartly Styled A 99
12 Only n
Final Cleanup l.UU
PHONE 270 1 EUGENE
. lowest... '
" 5a?
D l ' fKJ' Jl- comP'ete changel Penney's now is the gift store of the """""""""""""""""j
1 Jr 0m'''m SsfSSSS' js&f city of Eugene! Come in early and choose gifts for every rV Vy
1 jj., Sr' "' Wjamm member of the famllyl Buy today weeks to pay! dayi) A 1
A I1 VS00000 m GIFTS IN THE GRAND MANNER! vf'Jl li
if JtTiSa mSm yon housecoats
J row for your Christmas IS?T)rW l$s Choose from the ';' Tl QQ iSsSH jKwV& I
Lrr!A 1 In Christmas Duettes
I With Lace and Embroidery
r 11 1C
n and t: ln
Wrs sttfif) Mir jf B
rJ CARDS
Select yytmaj,1
MARY ESTHER
- $1
Box J
Chocolates to
e".. family today
ana
urP's your V"r"
. .'rmiv your son
A gt he'll appre-
A GUt or V- Ho-
-mm
ci OOR LAMP
Au sim e QQ
Shade! wT,
"Bnl r & REMENT
TvoUISlTE COTTON
xarjfACLOTHS
8l7' 1.99
SKLJiiJ
HANDKERCHIEFS
49c
Box
of 3
GAYMODE HOSE
Two pairs are bet- y
ter than one! In P'
smart Christmas 1 CO
package! '""
FIRST FLOOR
You'll be her "special favorite" when she sees that you have the
good taste to pick one of these gorgeous housecoats! . '
The regal sweep of the skirts, the richness of the rayon fabrics,
these things and more, too, will make this her favorite Christ
mas gift!
SECOND FLOOR
The Gift for Little Girls!
SUNNY TUCKER .
DRESS AND
MATCHING DOLL
She'll be delighted to find these
under the tree! .
FIRST FLOOR
Sizes
98c
She'll make a sweet picture on
Christmas morning, dressed in
her full skirted little dress,
hugging her dolly dressed ex
actly as she is!
SECOND FLOOR
YOUR GIFT FOR HIM!
PAJAMAS
Gentry .
for Quality!
FIRST FLOOR
Warm! Soft! Luxurious!
MEN'S ALL WOOL
FLANNEL ROBES
Smart
New Colors!
All wool flannel in rich solid
colors with expensive-looking
tailoring!
FIRST FLOOR
TOWNCRAFT
FITTED CASES
4.98
Extra
Quality!
A gift every woman will like!
Two styles to choose from!
Covered with woven stripe
tweed and lined with rayon!
FIRST FLOOR
If She Loves Ribbons
and Laces!
arm HHjfummw
mil
It
Colorful As Chrlstmu!
SMART GIRL
Crisply
Tailored!
PAJAMAS
1.49
BOYS' TOPFLIGHT JR.
DRESS SHIRTS
Christmas
Wrapped!
In fine smooth weave percales
expertly tailored!
FIRST FLOOR
Fine Shirts to Please Him!
MEN'S TOWNCRAFT
DRESS SHIRTS
Here's a gift you
Know he wants
. . . men never
own too many
shirts!
' FIRST FLOOR
For less than a dollar you
couldn't find a more thrilling
gift than these!
FIRST FLOOR
Large Enough for the
Family Laundry!
GIANT HAMPERS
3.98
Overall Siie
Z6H"x20U"
xl2"
A gift any woman will like!
Top and arched front are of
washable simulated pearl!
BASEMENT
WT. ,t which 19 V"'
ry.-i"tn our store w.
tt-nount of T-mZA
,n!..rshoorenney -
TOYLAND
. .....'a Basetnent
nl-l be diPVin.l'il,vl
l" . . ..r a ft toys f
l",Jr deposit w
A . m . .i nur today
A PERFECT GIFT!
VENETIAN MIRRORS
With Elchfd
Designs!
98c
.lifts for every home! Round,
wtagonal or cturale shapes!
Average diameter 2J".
, BASEMENT
tTSk'
aoc mis
1.49 ft
Black Kid
OPERAS
Tailored in the modem man.
ner along clean-cut mannish
lines or in supremely flatter
ing butcher boy and novelty
styles! Good, practical pajaraai
that she'll wear and wearl
FIRST FLOOR . ,..
Give Her the Very Newest
Bridge Wedge
.SLIPPERS
4
1.98 1.98
They're of glossy black kid
with handsome piped vamp in
patent leather!
BASEMENT
V
Gleaming rayon satin with
folded bands of a contrasting
color on the open toed vamps!
: . BASEMENT '
1.17
Smart, Practical Gifts!
NATION-WIDE
SHEET SETS
Christmas
Wrapped!
Put these at the top of your
list, for every housewife would
oe delighted with these! One
81"x99" sheet and two 42"x36"
cases!
SECOND FLOOR
She's Sure to Appreciate!
EMBROIDERED
PILLOW CASES
Attractively - QOaW
Boxed! HOC
Exquisitely embroidered in
"His" and "Hers." "Mr." and
Mrs.," or floral designs!
SECOND FLOOR
DISTINCTIVE GIFTS!
TOWEL SETS
Carved SOLID WALNUT!
LAMP TABLES
6.90
In Christmas
Boxes!
98c
She'll he delighted to find one
of these sets under the tree! In
handsome gift boxes!
Lovely In pairs at each end of
your' sofa or singly in other
parts of your room!
Of SOLID WALNUT with
hand rubbed finish on the top!
Graceful styling!
Carved walnut drum tables,
radio tables, end tables or
coffee table .90
BASEMENT
Shop our basement for novelty
gifts for the housewife! Tables,
lamps, dishes, silverware . .
everything for the home!
Kef
I A
II X&.