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Stork Club'
Statesman, Salem, Ore., Sun., April 21, 57 (Sec. I)-15
'Bounces'
n
Big
Bjr CTNTHU LOWKT
NEW YORK. April III,- A
lumbar of years age tbl proprie
tor of Um Rtork Gob, John Sher
man Alliiitilejr, wm fitting then
talking to SUvt Haaningao, the
late preai agent whs discovered
that Dictum of prettr fir la tell
Florida resorta better tnaa pic-
turee of palm tree.
Billingsley Was remarking upeo
a couple of recent ngma among
his customers, both of which had
Men duly apreed upon the news
papers. . . .--v
"Bar "'fights." laid Bannigan
thoughtfully, "one a year, i a say.
providing the names are right
Whether Billingslee needed the
advice ia open " to question.
"Sherm." as habitues of hia elub
like to call bine, has such a keen
instinct for the right names in
right or better yet, wrong
situations that la is years He has
become almost as much of a
celebrity as those who frequent
er are barred from hia mir
rored can en s. m St.
Waate te Baa Nice Place
"Mr. B." as his employes
refer te him telli yon that his
only ambition ia te run "a nice
place where people can come for
a good tune ana where i can
bring my family any time without
their easing anything I wouldn't
like then to aec",
Ia view of this, it is remark
able bow often fights at the Stork
Club land ia the gossip columns
er u taoioia headlines.
All speakeasy operators barred
customers ia prohihitioa days. and
Bilhagsley. wboee Stork was one
of the best known among such es-
Ubuanmenta, was no exception.
no maa at the peep bole Just
saw. no. .
But Billingsley is the only one
who has continued the custom
with- such loyal press from the
columnleta. Ia the (airly recent
past, such notables as Elliot
Roosevelt, the late Humphrey Bo-
gait, Milton Berle and moat
recently Jackie Gleaaoa have
beta .banished into outer, dark.
ness, so terspeak.
Caajeenats Are
Tie ami . Billlngsley action,
which seems both large and vocal.
insists that barring a big name
ia moat likely wnea publicity has
been aa the lean aide, er unfavor
able. -.
They cite the fact that Billlngs
ley bounced G lesson in the middle
of one of the Stork Club's periodic
ana weu-punucuM houts with em
pleyes' unions, , ,
A rival innkeeper said: "Gleei
tea was Just unlucky. BOlingsley
would have barred any sue with
a Trendex rating that week. What
better way of letting the world
knew that, ia spite-of picket lines,
celebrities were still coming?"
Billingsley's autocratic ways of
screening customers seems to be
behind most of the enmities he's
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"Who does this guy think he is?"
asked one critic "A speakeasy
graduate telling people whether!
they caa come into a public eat
ing place . . r... i i.:;.:.
ease Love Hlna !.
Ttere are etbera who find BO
lingsley aa attentive bost, a
pleasant if not brilliant conver
sationalist, and who frankly en
joy visiting the placeThe sise of
his booster club is indicated by
the fact that be serves from 1,000
te t,ton meals a day, does aa an
nual gross business of sbout three
million dollars and operates one
of the few restaurants in town
without a mortgage.
Mack of this, of course, is tour
' 1st trade. Te many visitors to New
York, it is as much of a must as
Rockefeller Center sksting rink.
Billingsley does his best to cooper
ate by making it easy for tourists
te prove they were there, teen
woman receives a small flacon of
perfume and a special lipstick
embossed with the Stork Insignia.
It's only incidental that Billia.g-
ley also is ia ina penume dusi-
Cask Wsteeom Celebrities
But Billlafsley Is enough of
businessman te know that touriate
don't coma to see other tourists.
The come ta -see celebrities. So
be woos the" Park Avenue and
. Broadway lions even more lavish
ly. Several years ago, a Stork
Club regular estimated that Bil
lingsley spent $2S0.0M a year on
gifts ranging from $5,000 automo
biles, electric reducing bicycles,
golden gimcrscks like cigarette
' holders, tie clasps and gelden
keys, te neckties, garters, suspen
ders andby hia own estimate
"thousands of dogs.
One of the more flattering Bfl
Ilnni mt una ia the auddea ar
rival at a guest's table of a vin
tage chhmpagne witn nis compu
meats. This sort of thing he doei
often tor celebrities, or perhaps
for a group of free-epending out
oMowners whs act like they're
getting ready to leave;
Likes Peppy Masle
WhlU moh eecn-handedness wRb
champagne and convertibles and
perfume and oogt costs momy.
Mends say Billingsley figures it's
cheeper ia the long run than a
fleer show. There ia ususlly dance
music but it's neither wsltxy nor
sdimaliy...' ' -P
The liffingstey speech is care
fully preserved country-style, stud
ded with words like golly." This
may be a heritage of his youth.
Bern in Enid, Okla in M00, one
of nine children, bo quit school
before the fifth grade, was .mar
ried by the time be was is. .
He come to New York ia the
early SOa and made a fast for
tune in Bronx real estate. Several
years before repeal, be started at
a partner ha one of the thousands
of New York speakeasies. , Thus,
the jerk was bora.
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