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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Aug. 17, 1950)
; SEARS BIRTHDAY SALE SEARS BIRTHDAY SALE YfrTl Oft yo PCUNDOD 1651 ICCi TEA3 SLcnon two Til Oregon Statesman. Salem Oregon, Thursday. August 171850 ITo. ICS fa A SI!, J. F. Mosolf Manages Sears , V - v,v.'wu.B(.y..4AiMi.:r xtaKm I :. S",."-'-'-:'' -.".. vV v .-..:.,f ,: 'f-..- r Zl-J Junes F. Mosolf has served ss manager of the Sears, Roebuck St Co. store sine its grand opening Aug. 11. 1949, in the new , $2,000,000 : Capitol Shopping center. Mosolf retired from a successful major league baseball career in 1938 to begin service with Sears in Taco ma, Wash. He also served In Seattle and in Aberdeen, Wash, stores. Aide Reviews Sears Progress f "N ' V-V... 4 James Beldman, assistant manager of the Sears. Roebuck Co. store In the Capitol Shopping center, yesterday reviewed the first year's progress by saying, "Not only has business increased steadily bnt we are alse makinr progress toward ear main goal ... bringing more valley business that formerly went to Portland to the entire city of Salem, neldman has It years ef merchandising and eperst Inr experience. , Modern Sears Building at Hub of Shopping Center Notes First Anniversary The first anniversary of the $600,000 Sears, Roebuck & Co. store in Salem's new Capitol Shopping .center will be observed today, 'Friday and Saturday, with special - sales in all departments of the store The three-day celebration actually ; began last night when an estimated 500 employes and their families attended a picnic sponsored by Sears at Paradise is lands. James Heldman, assistant store manager, commented on the first year's iirosress Yesterday by savins.' "Not only has business increased steadily but we - i .... . i cuso are maung progress lowara our main goal . . . bruising more business from the Willamette val uer to the entire city of Salem." ment figures and by personal ob servation we have noted that peo ple from valley towns -who once did much of their trading in Port' land now have switched to Salem,' he said. "This new trade has not ' been confined to Sears. We believe, the entire city has benefited and will benefit by attempts to create larger trade zone for Salem.' . It was on Aug.-11, 1949, that thousands' of Willamette valley residents crowded into the aisles at Sears to catch their first glimpse of the modern building. The park ing lot, which provides facilities ; for 500 cars, was filled by 11 a.m. and hardly a space was vacant until closing time that night . Although Salem residents had shopped in a Sears store since July ; 26, 1934,' when the first branch ' opened here, they saw something ! different in the new store. Each department from the saddle shop to the furniture floor had speciali ties .to offer. cThe building itself, housing a basement, main floor, and second floor, was cooled by the latest in air conditioning and protected by the finest fire sprinkler system available. Music was piped over the store's public address system which also is used to call store personnel and even to locate lost children. Special features of the building. besides the spacious parking lot, include a new candy department, a photo shop and a service station where tires and other accessories could be installed immediately af ter purchase. Today the Sears store is still the newest, in the northwest. Other branches in Oregon are located in Portland, Klamath Falls, Eugene and Albany but the Salem store is rated the most modern. Sears officials have watched the entire Capitol shopping center, a $2,000,000 investment of the Paci fic Mutual Life Insurance com pany, grow steadily during the past year, adding new shops and bring ing in more customers from the valley points. There have been no major changes in personnel since the opening. James F. Mosolf, former major league baseball player, is still manager with Heldman as as sistant. Loyal E. Hawke as mer chandise manager and Pat Ryan as advertising manager and sales pro motion chief. ; The store employs a regular staff of 150, most of them-Salem resi dents, but the staff swells past the 300 mark ' during special sales. Highlights of the year which have necessitated extra help have included the original opening, fall opening, the Christmas season. spring opening and the recent "Circus Days." Other memories of the past year at Sears are visits from nearly every top executive of the Sears & Roebuck company. "Each has expressed pride in our store and great satisfaction with our progress," Assistant Manager Heldman said. The first visit was on Aug. 30, 1949, shortly after the opening, when the store was inspected by F. B. McCdnnell, president of Sears & Roebuck, from Chicago; A. T. Cushman, west coast vice president from Los Angeles; and R- M. La Follette of Washington. D.C for mer U.S. senator and now a Sears consultant Several weeks ago Cushman and other top executives again inspect ed the store on a flying tour, of the northwest -This week, as the store observes its anniversary sale, the emphasis will.be on "Back to School" wear ing apparel, and outstanding lines for the fall season will be shown in clothing departments. .The kick-off picnic last night at Paradise islands was the first held for store employes. Baseball games. dancing, entertainment and moun tains of food featured the outing. If ' att- R WT- i I ...'! ... !a.:j"....:V: ' ::- - j" t 1 ll . J - . . . . " -. - ! i - ' ' 1 1 The first anniversary ef this $600,000 Sears, Reebnck & C. store in the new Capitol Shopping center Is being observed this week with a special three-day sale. Thou sands of Willamette valley residents attended the grand opening 'Aug. 11, 1949, and saw such new features as the latest In air conditioning, an efficient fire protection system, a brand new candy department, a photo shop and an ante service shop sur rounded by parking space for 500 cars. Sears Catalogue Publishing Major Business Effort The big general catalogue of Sears, Roebuck & Co. is an Amer ican institution. Each issue requires nearly 18. 000 tons of paper and enough printer's Ink to fill two 60-foot swimming pools. r j More than 3,000 people have a part in the planning, production and distribution of this catalogue. All items listed in the catalogue and not regularly carried in the stock of the Salem Sears store may be ordered through the store's catalogue department This cata logue shopping department is in the basement of the local store. Sears Predicts Trade Grorth More retail business for the en tire city of Salem is forecast by officials of Sears, Roebuck & Co. In their first-year review of op erations in the new Sears store on North Capitol street "When our new store opened, we didn't know exactly what vol ume of sales to expect," said one Sears leader. . But now we are better pre pared to predict a continued busi ness growth and better prepared to equip ourselves to supplj ' these needs." UeCnOXD NEEDS LABOR TACOMA Approximately L- 000 civilian employes are being sought to fin existing vacancies at McChord Air Force Base, in cluding CC3 aircraft specialists and 4ca auto mechanics. Funeral Friday For Ex-Resident Funeral services will be Friday at 2 p. m. in Corvallis for Mrs. Lorena Robertson - Barzee, 82, former Salem area resident who died Monday at her Corvallis home. , She was a pioneer of the Sun- Salem Officer In Philippines CLARK AFB, Aug. 16 ' Lt Cot Ira F. Wintermute, husband of Mrs. Betty H. Wintermute, for merly of 360 W. Lefelle st, Sa lem, Ore., has been assigned from Clark air force base in the Philip pines' to one of the Far East air force's bases, to aid in Korean action. . - j j Wintermute formerly was station ed here with the 13th air force as commanding officer of a fighter bomber group. Holder of the dis tinguished flying cross, he has been with the air force since 1937, following graduation from Oregon State college. Prior to assignment to the Philippines In October, 1949, he was senior air instructor for Nevada. - I , - i nyside community south of Sa lem. Survivors art three daugh ters. Mrs. Hallie Ingle, Mrs- Faye Fegley and Mrs. Wilma Appelman, all of Corvallis; nieces, Mrs. Claude Morse and Wilda Sieg mund of Salem. ; Ryan Handles Advertising T1, 'y, v- V "Al - - A '-:. i if ?.X7 Advertising manager and sales nrmUon chief of the new Sean. back Ce. store la Salem since Us opening last year. Pat Kyaa fa a Ttieraa er ii years service with the Sears organization. Tie man age me farm store la beta Salem and Albany previously. warm and cheery as an open iire Kerrybrooke WW W S4J (sY V ROEBUCK AN D CCX f fTrr. -S rS J lutfA&XZiZ JmrtfSfr j f - 1 . long sleeved boxy cardigan 3 short sleeved : fitted pullover Career gals, school gals young and old alike make sweaters an Important part t of crisp weather wardrobes. Those with an eye to budget-thrifty prices who want value combined with fine quality ... Insist on fine - j 1 Kerrybrooke virgin wool sweaters like these. They're so precisely - styled arid the colors are so rich and flattering they. look far more expensive. Come In and select your favorites today from : Sears large assortment. Sizes 34 to 40. Plenty Free Parking . Pay Checks Gladly Cashed 550 N. Capitol Phcr.3 3-9191 I