Competition Cuts Costs of Home
The Statesman. Salem, Dragon. Sunday, March 19, 19503
Workmanship,
New Methods
Help Market
" A great deal of "water" has been
squeezed from building costs, and
on the basis of comparative present-day
prices a builder gets his
money's worth along with the
benefits of many new develop
ments. ,
That was the consensus of opin
ion as given recently in a survey
of architects, builders, material
dealers and all branches of the
building trades.
More expert workmanship, real
competition for sales and service,
modern methods these were
among the attributes mentioned by
valley men who commented on the
upsurge of building which sta
tistics now indicate has become
nauon-wiae. , ' -.
TlrviA nisi facViSnnsrl mr
tition in many lines, and the end
to a scarcity of many items, has
made the building market right
fully attractive to persons who are
willing to compare prices in other
lines of endeavor and realize that
building by no means it out of
line even if a house canot be built
as cheaply as in pre-war days; it
still can be a better house, and
Just as much in tempo with income
as was its counterpart of 10 years
. ago," one Salem builder declared.
Another said he anticipated 1950
would be a "really boom year in
building" ana predicted we de
mand for homes would keep well
ahead of the supply for a consid
erable period of time.
"There are thousands of trailer
houses not used as trailers at all,"
he said. They are homes. And
while they were all - important at
the time, most people are not go
ing to want to live in tnem year
in and year out when a good home
Is available at a reasonable price
and a fair rate of amortization.
And the doubling - up of families
Is still more wide - spread than
should be necessitated on any
thing like a permanent basis."
WATCH THOSE LEAKS
Those roof leaks can be costly
and sometimes temporary repairs
are not enough. If a new roof will
prevent water from seeping down
through walls and ruining plaster,
wallpaper and decorations, it is
worth the cost. In any event, leaks
should not be ignored or given
the "bucket treatment" perma
nently. t . . . ..
- - t
. ! f
- i
y
- ? i . - 1
Corner windows with loavres for ventilation, an Interesting block design at the entrance and n the
garare door makes this new house stand oat at 1995 W. Nob HllL Painted a shade of teal blae and
trimmed in white It makes a nice variation from the usual white used predominating In Oregon. It is
the home of Mr. and Mrs. Kenneth 8. Decatur.
t 1
J X
A low stone fence blends perfectly with the New England style, of this trim white house. Old oaks.
Judicious use of shrubs and a slight slope of terrain give this house a look of permanence and secur
ity. It Is owned by Mrs. James CL Heltzel, 71t 8. Liberty si
if
A solid brick home of modern design reflects "the tare ef its owner, A. M. Xrlckson In the well trimmed
lawn and hedre. Located at 1505 8. High' street It Is relatively new, yet shows how soon shrubs and
boshes give a boose a look of permanence. (Photos by Don DilL Statesman staff photographer).
VU!2fauduu
BECAUSE IT ISII'T FII1ISIIED TIL ITS FURI7ISIIED
- v . y
mm- I ..
II a. -
1 ill binft-ir
v y nri
HELPS BUILD
YOUR
!
at
Tf-l
- - i j - . i
lri-..,;.,; - JJ
Your dream homo Isn't
finished til;i's fur
nished . . . and there is
no' better place to fur
nish it than at the wide
election at Hogg Bros.
Furniture department.
Three full floors of fur
niture assures' you a
complete selection for
every room in your
home. Hogg Bros, well
known ' easy terms al
lows you to Buy it all at
one time without wait
ing or delay. Before your
home is finished vis
it. Hogg Bros.
EASY
TERMS
Lniiir in. Tumi! I..HIIH1II irf... J - ------------------
$$MMiM easy
iniiKimuiLiT'iiuiiiciPriiiictiiOMrriiiisiiu TFPM ((
m. m m. m nncrnu rirv aivjiw . i
SA1.EIIV1 UHEUWil Wll I y
SHE'S DOItl'
IT THE
HARD WAY!
Our COLOR-TUN ED
PAINTS are mixed to
your own custom colors
In gloss, semi-gloss, flat
or texture, in our store.
We have 28 basic colors
and can make hundreds
of others from intermix
es, to match your wait
paper, draperies, rugs or
pictures.
Your Home-Office or Store
to harmonize with its use. Bright, brassy colors for party
rooms - lullaby pastels for the nursery. A melody of color
for the living room with bright colors to accent the mood.
COLOR-TUNE with WALLCOAT
A one coat flat that does a beautiful job that miracle paints
have failed to do. This oil-base paint gives complete one
coat hide over almost any surface - calsomine, wallpaper,
wallboard and the like. One gallon of semi-paste WALL
COAT will paint the walls of an average sized room. Avail
able in not just 8 or 10 colors, but in almost any color you
choose.
Color-Tuno with Ilorroc Enamel
Gloss or semi-gloss, washable, easy to apply. Available in
all colors how possible with the new COLOR-TUNE system
Fine for kitchens and bathrooms, and a necessity for the
children' rooms.
COLOR.TUNE the outside of your home with STAY CLEAN
HOUSE PAINT in colors that last. Whites that stay clean and
white. Morris-Walker has made enough of this superior
house paint to more than paint every house in Salem.
PAINT ON A NEW WALL
. WITH
Color-Tex how brings you not only an infinite variety of col
ors, but a finish that can be textured to any of a score of sur
face forms: sand finish, Spanish effect, combed, tweed,
swirl effect asshown by the adjacent picture.
COLOR-TEX is an oil-resin paint that enables you not only
to recolor a room, but to resurface it too. Change wallpa
per, plywood, plaster-board, fibre-board, :. cracked plaster
walls into a rock-hard, fire resistant surface.
COLOR-TEX requires no priming or sealing. It is a one-coat
paint. Moreover, if desired you can-enamel over it in one
coat, because COLOR-TEX seals the surface.
See the large panels that.have been COLOR-TEXED at our
store, showing the evenness of color and absence of streak
ing. Examine the smaller panels showing different methods
of application. Try to scratch them see how hard the fin
ish is, strike them with a hammer - see how COLOR-TEX re
sists chipping.
HOW DO, YOU USE COLOR-TEX?
Sirriply apply a heavy coat with a brush or roller. Wat a
few minutes for the' paint to slightly set, then texture by
means of a brush, sponge, crumpled paper, whisk-broom or
painter's comb. It's easy - it's fun to achieve any surface
effect that you fancy. ,
It dries to a rock-hard finish that resists scuffing1 and crack-
j t
ing and j is absolutely fireproof.
r
.-v.--'
" - V" '-.S3
A
ihl ) 1
lit, L
- -. '
t ; -
HERE IS A PAINT to really express yourself -not
only your own selection of color, but tex-s
ture too. It's fun to see how many pleasing
effects you can get.
It's tailor-made for the popular new dry-wall .
construction and for redecorating too. It covers
surface blemishes (Ike a charm; patches and
scratches-disappear like magic Its beauty isn't
just skin deep - It gives thick finish that Is
the same color all the way through. Even H
scratched (which Is hard to do) the same color
shows in the scratch as on the surface.
OTHER NORRIS-WALKER PRODUCTS
NORLUX ENAMEL
The true one-coat, non-yellowing white. Grandma's enamel
- anyone can use it to get a superior job. In gloss and soft
gloss.
NORWAL
Waterproof Cement Paints, to provide a smooth surface on
cement and light-weight blocks. -PLIOLUX
PLASTIC FINISH
For water-shedding finish for showers and masonry.
COPPER SHIELD and PENTA
Wood preservatives. Use wherever wood is In contact with
concrete or the ground for lasting protection. For sills and
posts, clothes-line poles, fences - wherever wood is subject
to rot. ' -
COMPLETE
ONE-STOP
PAINT SERVICE
rnc)
(70'
liflo
h
o
FN
LKJ
So
RETAIL STORE
250 Court Street)
Phone 2-1908
FREE DELIVERY
FACTORY
1780 No. Front Street
Phone 4-22W