The Oregon statesman. (Salem, Or.) 1916-1980, September 02, 1937, Page 8, Image 8

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    PAGE EIGHT
The OREGON STATESMAN. Salem. Oregon, Thursday Morning, September S, YBTt
i -1
10M
Comfort Gets
Call in Shoes
Change From Lightweight
Is Gradual; Elastic
' Leather Provided T
..By ALICE JAMES
American, manufacturers In ev
ery line are becoming Increasing
!y aware of the need for supplying
the public with thing they want.
Auto makers, radio, manufactur-
era, refrigerator companies, and
all the rest are "ie!ess In their
- researches to anticipate and Inter
pret consumer wants, desires, and
reactions. ' :..V"
.In the style field, be it simple
hankies or complicated costumes,
the trade must maintain an equal
ly alert attitude to capture every
possibility (or. pleasing and satis
fying the people who buy their
goods. . ,
One of the best examples of that
, ability to serve a particular need
In a manner to delight any style
wise and comfort seeking Ameri
can woman is the recent develop
ment of a new shoe season a sort
of pre-falr period presenting
type or footwear that is definitely
apart .- from that of mid-summer
and mid-fall. ; '
This new season is not an arbi
trary one , designed to increase
sales at the expense of shoe buy
ers, but rather is an answer to a
crying demand on 'the part' of
women for an in-between type of
- shoe to play an important part in
the apparel needs for the. period
: from August 1 to September 15.
1 Last year this transitory fash
: Ion season, had Us inaugural in a
.very smsll way. A few manufac
turers and a few stores sponsored
1 the in-between season styles. This
year youVe going to see a great
V many more "pre-fall" shoe styles;
and in case yon feel that there's J
little need for such a breakdown
' of the seasons le,t us tell you that
! you'll more than -welcome the de
velopment. '
Tie Kind to Feet
- v After several months of unbam
j ipered comfort in (lightweights su
f perflexlble. open-work shoes ; iff
1 ; nothing less than torture to step
U right Into a pair of fall or winter
i shoes. Firmer, more rigid models
1 work a definite-hardship on feet 4
I accustomed to sandal types. .
a. With this In mind you'll find
the new -"graduated" shoe styles
quite to your liking. They'll allow
your feet to step gradually int
' fall and winter without the un
healthful and uncomfortable sud
den cramping Into harder leathers
w and box ed-ln toes.
f: Some of the shoes suggested for
this type of pre-fall wear are
ideally designed for the purpose.
. They're not nearly as open -tas
strictly summer sandals, but they
retain .some of the perforated and:
open - toe features on a smaller
f scale. One '. lovely model that we
were particularly taken-to is a
' covered toe sandal without box
ing, but with an opemeftank. It's
Just out of the summer class
enough so that one can wear it
' after Labor day . and yet is soft
"1 and supple for summer spoiled
. feet.
" . You'll want at least one pair of
these newly created in-between-ers
to cover the gap in seasons.
Of course you'll be able to. get a
' great deal of wear out of them
throughout fall and into earlier
' " winter for sporty occasions, and on
- warmer days. "
- Leathers Are- Elastic "
An amazing development in the
manufacture of shoes is the newly.
V devised tanning method for pro
. ducing elasticity in leather. Both
men's and women's shoes will ben-
- eflt by this clever process this fall
and winter, and the idea brings
shoe designers an entire new
range of possibilities on which to
work. ' i
First, you'd-probably like- to
know , something . about how it's
"r .'done. In the first place, the pro
cess has been In the testing labor-
SALLY'S
FIRST WITH FALL'S
Ear art
nutumn
CitDrnbon;
Again fashion decrees,
black. We fcring it to
you in a collection of
afternoon dresses
w i t h, slim,' "straight ' -
a ' Hit
lines ana a weaim 01 ;.-
flattering detail. v
t -
marvplnuftlv rhie fa.h .'i
ric, silk jersey; ;
They re sophisticated ,
fashions - that you'll -I
adore.. ; r- .
Others From -r
148 tq 14.9?
A Small
Deposit"
Will
reserve
Tow
Garment
SALLVS
357 COURT ST. - ;
Accessories Such as to Add Zest
To Wardyobe Are Offered; Gloves,
Millinery Fashions Will Attract
Whimsies that add zest to a costume are just what every
woman will be searching eagerly for this fall. For well she
knows that carefully chosen j accessories are .the secret of
many a really successful wardrobe. Its the say fillip that, a
particularly charming handbag scarf, or accent of costume
jewelry, .to say nothing of th perfect hat, brings to an outfit
which helps achieve that so-mucnrOi
sought-after Individuality. Ana
this autumn's fashion horizon is
bright: with new ideas tor clever
note of costume harmony or conj
traat. -- '
The perfectly groomed woman
always gives an infinite amount
of thought to her gloves. This
winter she is going to some som
partially to English suede, and
she'll find it ever so chic to choose
them with a matching hat. N
need for any one to have cold finj
gers on blizxardy days, with th
grand array of really warm glovef
atories for more than two and a
half years! It has finally been
passed as satisfactory and manu
facturers shortly will have limit
ed supplies' on. which to work.
In making this leather the back
of the skin Is scraped and roughf
ened after the normal tanning
process. Then It is treated with a
patented chemical process which
restores about 60 per cent of th4
elasticity to the leather. It is theri
backed with a lastex covering
which allows the exact amount of
stretch . desired. The stretch can
be controlled.
Some 300 finished shoes already
have been produced by 12 leading
makers as samples, and we underf
stand that a good many fall shoe
will embody the feature. The ne
material will be a godsend to
hard-to-fit feet, eliminating the
necessity of combination lasts, as
shoes made' of this elastic leather
naturally will conform to the out
lines of the feet.
In spite of the fact that this
leather willl stretch and bend to
allow utmost comfort and foot
health, it can be perforated and
trimmed In any manner desired,
as the perforations do not lose
their shape with the stretching. i
For Fall and Winter j
The trend is definitely towar4
a greater use of leather and a ref
stricted showing of fabrics and
materials. This trend also will be
noticed In all sort si of garment
trimmings, as well as in shoes. In
fact, leather holds a high spot in
new furniture, walls, and lamps!
To carry the trend still farther!
we bear from the continent that
even metal straps on wrist watchl
es-are bowing to the new leaning
toward the increased use of lea
ther. t j
But it will be in the shoe styles
that we will see the greatest evi
dence of the leather idea. Suede
will carry the keynote, allowing
yon the possibilities of many
smart matched outfits pf suede
bags and belts to match your new
fall suede shoes.
The fashion theme, as far as
shoeS go this coming season, will
be unquestionably simpler, both as
to deiifcS, trimming, and color
treatment. Your leathers will be
led by suede, with patent not teif
ribly far. behind. Colors will be
restrained, with black and brown
getting the b!g hand as far as pop
ularity goes. Blue, green and slat
gray draw up in the rear, with re
ystricted use of the multi-colors, f
But fabrics are undoubtedly on
the wane. There will, of course,
be some1 showing of gabardine,
but the leather influence is too
strong to permit much of an enr
trenchment of any other sty
Likewise, complicated patterns
and designs are taking a back
seat. Some of the cutouts still will
prevail, but on the whole they
will be lees in evidence and the
open toe fad is rapidly closing.
Such open toe models as you may
see will be much smaller, and in
some of - the styles the open toe
will be merely an effect,- the open
space bing covered up with kid
or some contrasting leather. f
FAVORITE FASHIONS
4
jf
rfl
1
1
111. I 'V' S& nil
IMA : ;!
I RV. I 1 ill
7 v .
I I . ill
l 'i I I 1 til
, Look
for the
Large
Neoa "
Slgw.
that are Just as smart as they are
coxy. Persian Lamb and Lapin are
favorite trimmings as well as lin
ings. And many a cape or pigskin
feather gl ore has an Interesting
panel of fur or even an entire for
pack.
1 Elegance in Handbags
j Exotic new shades are going to
bring smart individuality to many
of the handbags this fall and win
ter. Ton don't have to content
yourself with the usual black or
brown when you can find zest for
your costume in mossy green, bay
berry greeny a new blackberry or
piacc tuiip snaae, siaie Diue, an
tique mahogany, red cedar or such
Scottish colors as Highland blue
pr clangreen. There's such a lus
cious new softness in the mater
ials of this season's handbags, too.
Soft crepey calfskins abound in
the dressmaker type of bags; Soft
hubby woolens, duvetyns and ve
lours share honors with more fa
miliar suedes and grain! leathers.
Combinations of suede with satin
or patent are something partic
ularly smart to look for, too.
j Elegance personified are the
sew sharkskin handbags. Soft and
supple with a rich cloquelike sur
face, this skin is stunning in both
black and colors. Bags with han
dles pouch styles and more tail
bred looking types are partic
ularly in demand, and you'll see
lovely ones which you'll find it
pretty hard to resist In pigskin,
calf, suede and reptiles.
1 Trends in Fall Hats
j No matter what millinery styles
any autumn season introduces, the
pert little shapes are always high
n favor the sort of hats that
iron't Interfere with' the high fur
Collar which your new coat will
probably boast. But you can al
icays rely upon the designers to
contribute something new and
fetching in the styling of these so
important early hats. This year's
have higher silhouettes, usually
w4th a becoming width at the top,
and there's often something de
cidedly intricate about the clever
manipulation of the crown. Rose
pescat has contributed an ador
able cone-shaped black velet hat
Striped with narrow bandings of
gold kid. From Agnes comes a
Vivacious casual hat with a cox
tomb ridge at the top and a tiny
brim. -A novelty to be seen in
many of the new casual hats is a
trimming designed from Insets of
colored gro8graln which look a bit
like badges or insignia. A wing-
ike felt beret called "Wing
Spread" as a new Schiaparelll cre
ation which was inspired by Ame
lia Earhart's flight.
Side-Roll Mode
Inspired by the Directoire mode
is the hew side-roll millinery, to
be worn tipped coQuettishly to the
tight with lots of curls showing.
Sometimes you'll see a bit of os
trich giving them a reminiscently
1900 look. Marvelously enough,
these new Directoire styles are
gay and youthful.
Returns to Home
LINCOLN Kenneth Edwards
Came home from a Salem hospital
Friday, after having been a pa
tient there for several weeks. He
was confined with injuries re
ceived in a threshing accident.
i
Fashion's Fall Themes
MILADY'S SHOP
415
Fall Fashions
Are Revealed
Duchess of Windsor, Some
"Other Notable Women,.
Influence Modes
-A -
' By ANNA COLTON
Another season rolls around,
bringing with It oar first glimpses
of what's new in the world of fa
shion. The styles shown now are
Indicatives of the clothes we'll be
wearing all through the winter
months, so we're wise to heed
carefully all current trends.
It Is both interesting and amus
ing to observe the effect that
prominent women have In Influ
encing . fashion designing. Two
such varied personalities as the el
egant Duchess of Windsor and the
opulent Mae West have had a
marked effect on what you and I
will wear this winter. Both-of
these much publicized ladies are
responsible for a number of the
season's style features. The cool
and lovely lines of the duchess'
frocks have captured the imagin
ation of all chic women as surely
as the undulating contours of the
fashions worn by the colorful Miss
West.
It seems a little contrary to
speak of the chic of both straight
and flowing lines, but such is the
way of your clothes for fall. It's
another one of those blessed sea
sons when you can choose fashions
that are most flattering to your
particular type of figure and still
be perfectly In style.
Necklines and Waistlines
The most notable change in the
new dresses is the definitely low
ered waistline. While the waist
line will not sink to the exaggera
ted effect of the early '20s, still
there is a decided lowering evi
denced. - This' is accomplished by
wider belts, clever draping, and
dipping at the back movements.
Necklines continue high, often
draped into casual folds that are
very, ery flattering, sometimes
flaring at the sides or front, and
occasionally seen with pert little
collars that stand erect. Very thin
women jor those past youth's first
bloom will welcome this style fea
ture. '
Shoulders and sleeves are sim
pler than they have been in the
past season or two. Shoulders are
still slightly widened, but the
square, built-out effect Is defin
itely a thing of the past. Sleeves
may be shirred or tucked or giv
en Interest by draping, but the
detail is seen usually below the
Shoulder line;
i Black is still reigning favorite
for all daytime wear. No other
eolor combines smartness with
practicality in quite the distinc
tive way that black does,
i Hemlines, particularly, in eve
ning gowns, are uneven. ' Some
times they dip at the back and
rise at the front, or they may be
draped in such a way that there is
a definite swoop at one side or
the other.
- Styles that Sparkle
! Putting aside the simpler fash
ions of summer we turn to a rich
ness of detail in the fall and win
ter showings. Silver embroidery
scintillates on many of the new
dresses. Rhinestones sparkle from
shoulders and sleeves. Sequins
gleam lavishly all over evening
and dinner dresses.
Evening fashions are lavish in
fabric. Metal cloths, regalstiff
velvets, upholstery weaves, and
luxurious satins are parading ele
gantly in the evening picture. Pas
tels and light shades are proving
smartest for formal wear.
Most elegant among daytime
fabrics is sleep, sophisticated silk
Jersey. In gleaming black there is
. . . are brilliant in
this important show
ing! You'll see Paris
inspired silhouettes.,
designed after origi
nal creations by many
of the most famous
couturieres. You'll
love their sleek so-'
phistication . .'.-'and
the richness of the
new fabrics which
fashion this season's
clothes. For here at
Milady's Shop you
will find examples of
every important new
style trend in . .
Suits !
Coals !
Sj Dresses !
Costume
Ensembles!
State
nothing richer Because draping
is so much In evidence, jersey will
hold its popularity, for It is a fab
ric that lends itself beautifully to
soft, draped effects.
O. K.'d by Movie (Stars -Los
Angeles which. Is fast be
coming a world famous center for
smart fashion designing, la intro
ducing a, number of new style ac
cents whkh will undoubtedly sur
vive tho winter! with great success.
Out In movieland they're showing
fall costumes that are simply lav
ish with rich far trimming. Dean
t oxsklas- swirl profusely around
necklines, at the dg of Jackets,
even around hemlinei. Other fa
vored furs for trimming chic
dresses are mink, gaylak, Persian
Iamb, mole.' and dyed fitch. .
. The west 1 coast favors dinner
and afternoon frocks of metal
cloth or plain silk crepes with
jackets of metal li brocade. Skirts
are slim and very straight. For
street costumes sometimes an In
verted pleat is seen in the skirt.
Sleeves are long Or three-quarter
length. The sleeve in all the im
portant showings never ends
above the elbow, ii
Sportswear f of fall Is often
very gay. For instance, there is
shown a red and black plaid flan
nel shirt that Is worn tucked
neatly into & ; high waisted gray
skirt of light-weight woolen that
is pleated from waist to hem all
around. Pleated jj skirts, by the
way, are muchj in vogue.
f ii
World tour Ended
ELDRIEDGE) Mr. and Mrs. Roy
S. Springer, world travelers re
cently haye returned here to their
farm nearEldriege school. Albert
Girod has cared for the place dur
Ing their three year absence.
xc
Every
Qp
i t-
School Outfitting
Is Problem Again
Wearability Is Important
Factor for Children
Aren't Grownups
Once again all ever the land
school bells are ringing and chil
dren from kindergarten through
all the grades are bringing bright
red apples to teacher. Back they
go, some Joyfully, others regret
fully, but bajbk they go anyway.
Up comes the annual problem
for mothers, of outfitting these
yonng hopefuls in clothes that
will stand the rigors of play
ground activities and still retain
at least a trace of their pristine
freshness. And no small prob
lem it is. Children are careless
and it's unfair to expect them to
emerge from hop-scotch or blind
man's buff with their pants still
pressed or their dresses untorn.
It Just isn't their nature.
Fortunately boys are not ex
pected to look particularly im
maculate. It's always a surprise
when they do. Not until they
reach Ihe age when girls signify
more to them than a vague - -noyance
do they start washing
behind their ears without being
told. But girls are another mat
ter. For some, as yet undiscov
ered reason, it shocks us slightly
to see very young ladles with
their sashes untied and their
hem dangling down. For little
girls are "sugar and spice and
everything nice" and should look
like it.
enin
lusi
lve
The
Line Exclusive io Our Store
j i - , .
v m m. & s . -mm .- t
About all that bewildered
mothers can do is to buy well
made clothes in the first place '
and aend their young off In the
morning slick and clean Inside
and put What happens to them,
and Incidentally to their clothes,
between then and lunch time lies
In the- laps of the gods and
there's no sense in fretting about
it.
There's as much style 1 these
days la clothes tor girls as there
la in the dresses designed for
their mothers. . In fact, many of
the fashionable features that
combine to make a woman's
clothes chic are seen In the
frocks of their daughters. '
Prints are particularly! good
this fall for any schoolgirl, be
she kindergarten or high school
age. Prints, and plaids, too, are
coloring vividly the Juvenile fash
ion scene. There are nautical
prints, nose-gay prints, conven
tional designs and every - oiner
kind that ingenious designers
can think up. Plaids are bold
and colorful with lots of reds
and greens and .blues. There are
all kinds of nice things about
dresses of this type. Thoy're
youthful; they don't soil ; easily
and they re flattering to lmma
ture figures.
At Relative's Funeral
ELLENDALE Mr. an Mrs.
John Martin. Mr. and Mrs. Ernest
Martin and 'Mr. and Mrs.; Lester
Martin attended the funeral of
Mrs. Eva Robinson of Amity Sat
urday at the Amity Christian
church. Mrs. Robinson Is Mrs.
John Martin's oldest sister. Mr
and Mrs. Mark Blodgett of Pio
neer also went to-the funeral. She
was a sister to Mr.' Blodgett also
Fa
Style A
P
ew York
Suits and
i
Hose, -Bags, Lingerie
To Complete any Costume
O
i
! -
Foundation Garments
Made to Your Measure Which Will
mprove: Every
SHOES
Styled and Made by the Worlds
Finest Makers
HATS
Worlds Most Exclusive Desjsns
yT 'P Sale;
m m . - - - i.
Lamps Styled to
Match furniture
. ..following the lea
iaail - ,
of the novelty H""JJ
are being tld oH.harmoniS.
with the vtflOM""'"'-
period designs. ,
For many years laanps lagge
behind furniture styje. Duriat;
. --- V aw tar i
the Utt few aeasona, "-
..v 4m.nl for "lanips "a
yiiuijv ... . .
accessories that bieott..well with
teriod designs has saow
- ' m ta
manufacturers tnat
J i.L
have to look at the accept -niture
deslfaUcvet 'their atyle
inspirations.
. t.iv. nan
In last summers or-..
. .1.11 il.ilrned ! SO
lamps epevwuj
with period furniture wera
shown, so i. V
won i Biie iu. - - --. ,
Ing a lamp that will harmonise
with wnatever. pen"
ture you have in your home.
Shades, for the most part, will
be in champagne or gold color
with dark accents blending with
the wood bases or contrasting
with the new materials now be
ing employed in manufacturing
table and floor lamps.
"Better light, better aitjht '
lamps have been subjected t.j Im
proved styling, and through the
use of hollophane glass and no
glare reflectors, a new grace is
being Incorporated Into these sci
entifically designed lamps which
makes tthem blend and harmon
ize with the furniture of your
rooms.
1
P a r e
Goats
D
resses
Garment
Season
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