Y 'o
HOI'S -li)ilISIIIIie0S:,
nT,?T! rr;
American Colonial Architecture for New Ylard Stcry
2::sincss . Area
V Store -
Rapidly
aananasasnannsat fj'"' "'
Firm to Open , in Iu New
Building in Spring Is
, , Prerent Forecast ;
Hot Ilcys Y or 1 But Salem
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1$
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miners fSiff
vs. .
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! One B 13 Department Store
Going Up, Many Other
Changes Ocurring '
:i '" ' f -;;v,-:;" v-
f Headed by Montgomery Ward's
j construction of industrial and mer
; cantile construction in Salem show-
Jed a decided upturn in 1931 over
j the previous year.
Montgomery Ward's new build
; irig, most pretentious ot several
mercantile projects "' on Liberty
! street, will -be -completely modern
and will give space for a complete
j stock of the company's lines. The
new building, which will be com
i pleted sometime early this-year,
f will cost S115.438.15. V.
s The new Montgomery - Ward
fttore will be flanked on both sides
i. by Btores which- were remodeled
j during the year. Completely new
j in every detail is the new Bishop's
! store at 145 and 147 North Liber
i ty, installed at a costtf 880J. The
new store, following modern de
' tints, la one of the most up-to-date
vTothing establishments on the
te o as t. Remodeling which cost
-'1500 was carried out at Worth's
1 store on the other side of the new
j Montgomery Ward building.
Erected at a cost of 116,600 was
a new one-story, building at "140
North Liberty stret. The new bulld
' ! lng houses the .Golden pheasant
restaurant ..v -; '- -;..- - '
. Safeway Store' Jfew"
, Other new. mercantile buildings
7rected during' the, year Included
la Safeway store" at . 1200 State
street erected at a cost of 355(5;
ja building at 158 North Front
erected by Eoff and YonEschen at
. a cost of 35000.- 1 r
One of the most extensive re
modeling projects was that of mod'
. prizing the store rooms of the Odd
Fellows building. .This work.: not
yet completed. Is toeost 314,288
and will give completely -modern
headquarter for Wiles drug store.
- and D. H. Mosher and Kshni
shoe repair shop. The Grand the
ater, located in this building, also
remodeled its front entrance -at a
coat of 31000. - L
i The Valley Motor comnanr re-
! siodeled Its market building at a
tost ' of 3000 to provide offices
for several state departments. J.
i H. Fenney's store was remodeled
at a cost ot C000 while 12000 was
; spent on remod earns; of Pomeroy
ft Keene's jewelry store, ;v
i Several service stations ' and
garages were erected at a cost of
311.000 and another at 295 North
: Xlberlr rout 13000. I
i The Oregon Motor Stage) spent
310.840 in the Construction of
bus garage at 38 North Front and
- a pew garage erected by the Pert
land General Electric company at
1455 Division .cpjt 35150. I r
i Other new buildings included:
A warehouse ' addition at 975
; Broadway, btfllt by D. A. LartneT
k at a cost of 39000; a distilling plant
built by the Columbia Fruit distil
- ling company at a cost of $3787
and the plant of the American Con
crete and Steel Pipe company for
-construction of pipe for the Stay
.ton-Salem pipeline, 31000, I
' ' . ', . (
Business League V
; Protects Public
Solicitors . Not Endorsed
A Should Be Turned Down,
. Leader . Emphasizes (
- - By LAWRENCE N. SIMON .
President Business Men's -
- ' - 'League, 193 ( : " i -f -The
Salem Busineas "Men's Lea
gue s one of the most unseen for
.ces that are working, fer the ben
efit of the busineea and profes
sional men all the time, i
j Time after .time, the Businees
. Men'i ; League has refused en
dorsement of various advertising
srhemes that would nave taken
thousands , of dollars from ear
'citizens.:. ; -
; Those who have demanded card
of endorsement from solicitors
have been' saved many - dollar
JEVhere advertising or soliciting" of
money contributions have been
worthy and worth while, the Lea
gue ;.has; given endorsement.
Where not given. It t a algnal
th4t the project has beerf investi
gated and found wanting ,
, Demand Endorsement
It Is the fly-by-night and lrre-
sponsible solicitor for magazines
and for special advertising and for
' . . -.. - - . . . '!-.-.' - , " i.: . ri : -
He Profits Most, j :
Whose Every Sale !
Creates a Friend. ; - y
BSUHSH-QUISTAD
LUMBER CO.'.
rhene 8181
'Everything
. .' . c " . .. X, rib
" 5 "--i ' -J. - I'll ' -
y ' u. - -' ' . , - - -
Tki. .-kki. .kt-h f tlwi sew
der way. shows how the building; will took; alter completion m una late sprang, xm axrie oi ""
tore Is American Colonial, a style adopted and developed by Wards after a carefal study of all suitable
types of architecture. The boildias wCl be of brick painted white. 1 ' '
Ad 3ubfer& Go Air Minded at Weekly Meeting
More aTlatlon-mlndod now are theee Ad Clubber and their frienda. At the tavitatkm of IVAraay ad
and hla Salem Flying Service the group assembled at the Salens airport for ita weekly meeting and i
relay of fonr viewed Salem by plane. For several K wa their baptismal flight. In the picture, from
left to right: Oraham 8harky-T Arthur Balm. Harry McWhorter, Herb Kane, E. M. Dane, Cliff Harold,
! 8 C. Sparks, EHia Cooley, itobert Spragne, ; K4 Keith, G. K. Biasell, L. L. Thornton, Law, Allen
SteTrns E. E. Thomas, Reynolds Allen, E. A. Brown, .L, Stevens, Douglas McKay, I Arany, L. Ey
' erly, Emil Da Bain, Bert Victor.": y-;- r . a . ji -;. ,-.---s,-,r.
special merchandise that the Lea
gue is -opposed to. The protection
for the business. or professional
man is to demand the League's
endorsement. '"
. The league Is opposed to tele
phone ticket racket even if en-,
dorsed by 1 local organizations.
Hit. ,knt ha become a nuis
ance. Remedy? Demand personal
call. Buy or endorse notmng over
the telephone. - f "
. I hope durfng the year 1937,
the league will be successful In
having an ordinance passed to
kill off this doorbell soliciting, or
in inducing the city council to
raise the-license for these house
to house solicitors. One dollar a
-m a. tow T .hnnlil b SS
per day. That might give soma-TJ
relief. , J .
: ' Few Tenant Farmers ' ,.
About 20. percent of the farms
In Marion, county are farmed .by
tenants, t -
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Wallace Jload, West Salexa
to Build JVith
"'V--iT tlQV tj.'-V.C
y ':y--. UrY' .r-; '-'''--
Montcomerr Ward store La Salem, construction of wnicn la now weu
Britain Made No ?
'Qaim to Oregon
Great Britain only claimed as
boundary the Columbia river south
ot the present International boun
dary line, according to J. Nellsen
Barry, Oregon historian. In other
words. Great Britain only wanted
om YEP:
The Management of the Salem City
' Lines wishes to thank the residents
of the' CitTof Salem for their pat
rpnage caring the past 'year and to
extend to : ereryone their heartiest , '-:
! 1 V ' .....
greetings f or sv :
'HAPrlAND
PR0?ER0b
NEY7
IX. T7. LEJ.IET?
President
r.I. A. REED "
General Manager
the Columbia river and that part
of Washington north of. the Colum-
bla to protect its commerce. ' -In
1 8 2 4, Great Britain formally
demanded this, Mr. Barry 'writes,
thus recognizing the right of the
United States to what: originally
become the Territory of Oregon.
According to Mr. Barry, the Unit
ed States had fall tlUe to what is
now the state of Oregon, aa far
back as 1824. :
4.
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YEAR
Montgomery, Ward gees ' Into
the year 193? with the construc
tion of its new building In Salem
well tinder way, with prospects
in Salem and throughout the
country better than ' ever before
and with the record of jthe year
just passed showing It as the larg
est year in the history of the com
pany, according to a statement oy
B. . A.. Newman, . manager ! of the
-4 Montgomery Ward store in Salerno
. The new. Salem store, which, ac
cording to present plansr will op
en In s the late spring or early
summer, will be "housed In, a four
story building done in the Amer
lean Colonial style of f architect-;
ure, a style which the company
has adopted 'after a carefnl study
over, a period of time of all suit
able types of : architecture. The
building will be of brick painted
whiteljwithja Mansard 4 roof of
slate ' and . a protecting marquise
or. canopy orver the entrance and
the entire store front. .The fourth
floor will have dormer' windows
set in the MansardToof In keep
ing with the general i style of ar-5
chltectnre. v. : m .1-::':-'. -r:
" ; :.iw.IsWll;Plann :-::''-.;:,
The; main floor of the, building
will have sales space for mens
and womens clothing and kindred
types jf articles. The basement
wil provide space for paints, au
tomobile t- supplies, hardware,
major ( electric appliances, such
and similar merchandise. , The
mezzanine will be devoted to the
as washing, machines and , radios
and also to stores and ranges.
The second floor will ; have ready
to-wear garments, i piece . goods,
drapes, ts.-The third -floor will
be devoted to furnlturewhiJe the
fonrth floor will serve aa storage
space; At the rear of the store
will ha located a complete tire ser
Tice station. . : . -; ., w:.-
The building will hare a com
bined heating and Tentllatlng:
system in which provision will be
made for possible future cooling.
The heating : system will operate ,
witn pressure so that all drafts
will be eliminated from the build
ing and It will be possible to al
low doors to, stand open In cold
weather without causing . drafts
or overcoo ling thav Interior of the
store,' . ,;"J : :
in discuss? s xne near store ana
business x.-ndiUony; generally,
Newms- ent on fa say that la-
ereaae . buainaaa' activity for
Warj In the-past year has beep
du fa partrto j.e Improvement of
b"iine eond. dons generally and
M Salem, end In part to the faet
tn company nas been active
ly axA r gressively promoting bet
ter Bt. ctandlse at lower prices,
better designs and styles In mer-
eh-idlae,: increased efficiency and
r-ernuatlon in retail store fa-
J1
iUUes. , .
Merchandise Modern i
Ezamples;of new designs and
i '-irjiMsisis) i?zym2 Co' .
: ;i . . E. Esj Ran' L?ZT"J,'Q.
! I-' "v- ' ' lfT7:UlVv?:i;':::i. :'- i'--
' :':Y:- Power' 'V' "Hi T - No
: t ; Both r ::Lojr :
- v . ;TraclS ' V J Power
" The Ideal balanced CLJSTOAC does not rear4
im In fmnt hurA
utilized with CLETRACS CONTROLLED DIF
traitErnAL STEERING that permits the full use
, of the power furnhed by HEAVY DUTY MOTOR
ca both tracks at all tines; and .for that very
' reason CLETRACS win Uke the fell load ca the
tern as easily as It
wi3 master and conquer
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rOHTLilCD
C21 C.E. Cth Ave
" Phcr.2 EA. "
EIsliop, 40-year old Salem clothing store, moved this year to new
1 .Is klew of the Interior. v., -
styles,'" said Newman, "are- too 1
numercus ; to mention, extending
Into al lines of merchandise, bnt
an outttandlng example of atart
lingly ,iew developments- is : the
new "movie dial' radio which , has
a . dial operating on much. 7 the
same principle as a movie projec
tor, flashing In large, Wuminated
form - on a glass screen at . the
front of the radio, the station call
letters and the names ot the cities
In . whlh the stations are located
as well s the kilocycle, numbers.
This and a large number of other
efforts i toward .improvement' ot
merchandise ' and merchandising
have undoubtedly been a definite
factor In Improved business con
ditions if or the firm; according to
Newman. ,a,'-:.v- ,,c.vA--i"';
During the year 19 3 a consid
erable number of new retail stores
have been opened by Montgom
ery. Ward throughout the. United
States, bringing the total number
of stores to 840 and the total .la
Oregon I to 14. , --":- y
. .Thei Improvement of onr busi
ness In , Salem,",- Newman . said,
"has ' been due to generally, im
proved business conditions in this
ares which we believe will eon-'
tlnue, and to the acceptance of
Our- merchandise by ciUzena of
Bf 'm and the aurroundjng region,
or-whUh we are naturally ; very
appreclatlts. " , .
Parking Limit Due. to ; .
1 Be Cut to'llalj Hour; .
' Mutt Speed Shopping
.Women will have to "do some
fast shopping during the year
1937, If the proposed downtown
parking? ordinance passes. In tha
retail downtown district, the lim
it la' 30; minutes. -
. However. . there Is Just the;
chance that the head of the house
(meaning a man) will get tired
of sitting in the car and change
Its location In time to avoid the
tag man. And the -wife can spend
the next 80 minutes looking for
the car
- .-mm
BnlL and all .the Bower is
wiJ ca the straightaway and
aide ' hills, steep grades.
nooDnrvEn
Qiemans Become
Uniformed Group
65 Ularchers in - Past Year
a Participate in Many '
;. Good Will Trips
1 By. BRETMAN BOISE
King BIng. 1938 - '
. Now that the Salem Cherrlms
really . have 8 5 men T in r uniform,
the organization Is once . again
fully; equlpned to appear, repre
senting the capital city on special
occasions. -,
With new members who will be
initiated at the annual banquet
and to be held at the Marlon ho
tel, January 8, 1937, tha Cher
rlans will be prepared to place
78 or more uniformed men In line
of march for special occasions.
1 The first uniformed . event ot
1938 was participation v in the
strawberry festival at Lebanon,
June 8. Having accepted the In
vitation from Lebanon. Cherrlans
to the number of 40 took part, not
only In' the parade but ' in the
crowning of the strawberry queen.
I During the -annual 'state .con
vention of the Order of Eagles,
uniformed Cherrlans "marched In
the Silverton parade, represent
ing the city of Salem.' ; i ;; . .f
t ' .. Aait At Roundup' , -1
At the Red-Head roundup held
at Taft, for two days uniformed
Cherrlans were ln evidence and
assisted greatly during the second
day la the , afternoon program,
Also in the crowning of the Red-
Head roundup queen. Cherrlans
were officially invited to again
return in 1 9 3 7 and assured a
prominent part In the program,
As usual, uniformed Cherrlans
were 'given a prominent place In
the-liner of marcn at tne Jtoae fes
tival InT'ortland. They were ac-;
;a and boggy ground eondltloEa whers ethers dara
r? not i tread. V-"t --U:-' : " v ' ' ' ' " ;-
: The NORTHWEST recognizes CLETRAC
LEADERSHIP and after a show-down CLETRAC
is selected for; the job.', ,
CLETRAC IIODEL :E b tha IottccI izi:zl
full crawler tractor ca lis narLtt per drar,L-r
IL P.
CCD
quarters on Liberty street.
r. '
Above
companled by the high school
band. . r ' ,..
On July 18, Cherrlans uniform
ed were on duty at the Stayton
Santlam Bpree," and on August
28. were 40 strong at the third
annual hop fiesta held at indepen
dence. , -h...
The Oregon flax festival, held
at Mt. Angel found uniformed
Cherrlans attending and taking
part in the parade, September 5.
And the following week, at the
state-fair grounds greeting Port
land Rosarians. , ,
'Membership of the Cherrlans is
now mostly uniformed and no one
is elected to membership here
after unless with the positisf;
agreement that all who become
Cherrlans must he uniformed. ;
Directory Issued
In 1867 Is "Lost
Th nidMt xistlnr directory
issued' in: 1871 and
hwas compiled by J. Henry Brown,
a printer who came to saiem m .
1847.--."' - s '
" However, the 1871 directory
refers , to one published In : 1887
but states that none had l)een Is-
sued between 18(7 and 1871.
The 1871 directory cannot be
found In the Polk's directory li
brary in Portland. It is not known
whether there is to be found any
where the 1887 Issue,
r The Salem directory for 1871 .
contains 13 pages, printed in dou
ble column and 8'5 names are lis
ted. There were three newspapers
In the city The Oregon States
man, daily and weekly with S. A.
Clarke, publisher; the Willamette
Farmer, and ?the Salem Mercury ;
weekly : publications. .
I: S. P. Employes 92
The' Southern Pacific company
ha 92 employs in Salem with an
average ' annual payroll, of $162,
000.
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