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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Jan. 26, 1930)
OUTDOOR NEWS MSImr ' The OREGON STATESMAN, Salem Oregon, Sunday Meaning, Jamrary 26, 1930 DODGE OFFEliS Tnewsix and eight featuredodge announcement f JJIjj HJIJj Jji 1 2 NEW MODELS OW JOB AGAIM IT AUTOMOTIVE SECTION PAGE ELEVEN t -o i? NEW WILLYS SIX COACH AND COUPE 3&5SES3S23 Low Priced Six and Eiflht . Line Announced For 1930 Season Smith and Watkins, Resume Operation of Service Station in Salem Climaxing 15 years of success ful production of dependable mo tor cars, Dodge Brothers for 1930 presents as companions to the present Dodge Six and Dodge Senior, a new Six at amazingly low prices and a new Eight-in-I.ine of commanding value. This is the most representative line of automobiles ever offered in the history of the company. Retaining all the basic ragged r.ess and '-dependability that haTe characterized Dodge Brothers products for 15 years, the new cars embody progressive princi pics of engineering and design that promise to command a high place in public interest. hollowing a motif that Is es sentially expressive of the finest blending of grace and solidity, the 1ody styles on the new cars, from the wider radiator profile straight through the deftly . merged lines rnd curves at the rear, etamp tlicm with an individual person a'lity fully reflecting the outstand ins reputation of the Dodge en irffring oi(4aiiqptioii.ii " .1lbbc-pfm Bolies; ineorpore?t inc the latest advances made in stamping and welding practices r.re used on both new lines. De scribed by engineers as "the auto mobile body of the future," this type of construction assures com plete continuity of structure; With the floor boards mounted directly on the frame. Mono-piece .design not1 only conforms with the pres ent tendency for lower lin?3. but r.lo actually promotes safety by rffording a lower center of grav ity. The elimination of body joints by welding the major sec tions does away with annoying rqueaks and rattles and adds fur ther to the safety factor. In addi to gains in strength and rig idity due to improved design of the new bodies, headroom, width and general interior. comfort and roominess have been increased. Vision-ventflaUon windshields, Vnd general nterior comfort and ret at an angle which avoids re flectons, are features of the new ta-s. , f ; Bodv types of the Eigh-in-Line include a four-door Sedan, Cpupe v.J'h rumble seat, -Convertible Coupe- with rumble seat, Roadster and Phaeton.' - . t . The new eight is a gplencid example of modern automotive design. The motif is based on the perpendicular lines and recesses that give strength and beauty in modern skyscraper construction. I3ody mouldings and decoation throughout the car follow this laminated pattern from the in strument panel in which are grouped the speedometer, engine temperature indicator, fuel gauge ammeter and oil gaug. down to such details, as the switch' plate escutcheons, ' etc. Upholstery of the closed models is in mohair. lrcadcloth or fine box-grain lea thers. Leather is used entirely on tha open models. The entirely new, ingeniously : designed power plant with eight cylinders In line has been pro r.ounced by eminent engineering talent as a marvel in-the quiet de velopment and smooth applica t'en. of tremendous energy. It ia of the bloc cast L-head type, with 2 ?-S Inch bore, 4 "inch stroke red a piston displacement of 220. 7 cubic Inches. The power plant develops a maximum 4l 76 horse power. Four-point engine suspen rion system is used, with rubber insulation at the rear supports to f absorb vibration. The New Dodge Six A four-door Sedan. Coupe with rumble ,seat. Business Auto row was greatly surprised to read in the Saturday Statesman that Jim Smith and Bill Watkins were back in the gas and tire game at the old stand. Only a few weeks ago after lengthy ne gotiations Jim and Bill eold out clean, to the Firestone people, who took over the big super-service corner at Liberty anu' Center streets. That left Jim and Bill adrift. At the invitation of the Firestone Tire 6 Rubber company both. Smith & Watkins visited the large Firestone manufactur ing plant in Los Angeles and were so favorably impressed with the progressiveness of the organiza tion and the quality of their pro ducts that they could not resist the opportunity to secure their old business back with the Fire stone merchandising franchise, - Saturday saw Jim and Bill back on the old lot with the old" smil ing faces. The deal involves a purchase of the business from the Firestone interests and a lease of the real property. The terms of the deal were not disclosed. "We are glad to get back in business," said Bill Watkins. "and glad to get back to our old stand. Life won't seem quite so lonesome as it die' for several weeks with no jgb to absorb your thought and attention. We are glad to welcome our old custom ers and expect to render the old service." 11 - . fe" H""iy anu wmiqn cnaracrmzc the new Willys but car. Carefal attention to .every detail la .apparent throughout, not alone in exterior appearance butin the interior as well. The JfHfT 13 he My Safiye-pmnser Coach. The four-pa83cnger Coupcis shown below, lhe pubUc has shown unusual interest in the remarkable performance of this new car which has an engine that develops 65 horsepower, producing a high speed of 72 miles an hour and 48 miJea an hour in second. Codies of the Dodgj Eir-ht-in-Line reflect the subtle, long, low line of modern body construction ma ex cmpIi.Vd in the Four-Door Sedan shown at the upper left. The simplicity of design of the new Six is il lustrated by the Four-Door Sedan at the right center. In the oval at the upper right is shown the mas Urful radiator and emblem design of the Eight-in-Line. The wider radiator shell and bowl-type head, lamps of the new Six are shown at the left center. Immediately below is the smart-looking Ught Convertible Coupe. Beauty and utility are combined in the new Six Business Coupe at the lower riht. The smartness and dash of the new Six Roadster are shown at the lower left. , , Convertible Coupe with rumble" seat. Roadster and Phaeton con stitute the body types available in the new and lower price six-cylinder line. Basic simplicity of design gives the new six Its dignity and rich ness of style and appearance. Smple lines that lend impressive beauty to the car as a whole are carried out in all deails. The In strument pauel and all other In terior hardware appeal strongly to the discerning because of their plain surfaces, set oft with a deli cate fringe of laurel decoration. Velour and leather are the ma terials used in upholstery in the six-cylinder models. In the open cars, a taupe, seal-grain leather is used throughout. Dodge Brothers engineers etate that in experimental and road tests extending over a period of many months, the new six-cylinder power plant has sustained a consistent record for pulling pow er, durability, speed and general efficiency. It develops a maximum of 61 brake horsepower, nas a bore of 3 1-3 inches, stroke of 4 ;1-S inches, and a displacement of 189.8 cubic inches. The cylin der bloc is integral with the heavily-webbed crankcase. Rubber en gine mountings, like that of the eight, are used. eie ACHIEVEMENT ('Efficiency of Engineering is Cited by Willys-Overland Head FRUIT MOTH FOUGHT WASHINGTON, Jan. 24. (APJ President Hoover today asked congress for $60,000 for the department of agriculture to combat "a very large increase in the numbers of the Oriental fruit moth in several of the important jOch producing sections of the Coupe, t central and eastern United States. YOU WANT THE GREATEST USED CAR BAJ2GA1M Q7THE MS? ii ir in? The automobile industry is go ing through another great transi tion. It has passed through the period devoted to the -develop-perfermance over a long period. The next advancement , was the designing of bodies that would strike an entirely new style mo tive. Both of these forward steps have been realized. No one to day will question the- anility of the modern motor car to deliver satisfactory performance nor can it be denied that bodies of strik ing design, pleasing lines and carefully selected colors are now found in the wide selection from the low price range to the high er priced cars of the so-called luxury classification. Then we come to a concentra tion on increased engineering ef ficiency to built cars with greater power and speed development to meet the demand of the present day car buyer. These demands are for safe, speedy transporta tion, and a power development to master the steepest grades in smooth high gear, the ultimate aim being to bring the motor car up to a still greater standard of excellence In its performance val ue. Willys-Overland has been ac tively engaged in advancing our products, sensing in advance the demands of the public, then building and pricing the cars In line with these demands. This is nowhere better exemplified than in our 1930 presentation of the new Willys Six which I be lieve represents the major accom plishment of Willys-Overland in I more than 22 years of motor ear i i . . production. In this new six we have more than met the demands of the public for a low priced six cyl inder car with the Epeed and power development neretoiore found only in cars that sold in the higher price ranges. All of the vast manufacturing facilities of Willys-Overland were employed to bring about the perfection of this new model which develops 2 miles an hour in high gear and is powered by an engine that pro duces 65 horsepower. Compare this rating, if, you please, with cars that ell in the higher price classes and you will be better able to visualire the Willys-Overland advancement. The high standard of perfor mance set by this model has not been restricted to its power and high speed development. Appre ciating the constantly increasing growth of heavy traffic, especially on the congested streets or our business sections, an unusual amount of technical attention was paid to the development of a sec ond gear performance that would answer to a large degree, the modern demand of the motorist for a car with a flashy getaway and ability to weave in and out of congested traffic bines. This has been accomplished In the new Willys Six with a second gear performance of 48 miles an hour. In the development of this powerful engine, the factor of safety was not overlooked. We decided to equip this new car with large. Internal four-wheel brakes, with only a slight pres- RYTHI VAIL ILE Y MOTOR Model A Ford Sedan $575 Model A Business Coupe $485 1928 Whippet Sedan u $395 1926 Chevrolet Coupe $235 1925 Chevrolet Truck .: $200 Model A . Ford -Track $575 (Frame levered- and), lengthened) Corner Center and Chemeketa Tel. 1995 yoy wQirat iifi) a innioter car In an entirely new, big roomy DODGE SIX .at the amazingly low price of 8S5 AND UP P. O. ft. MCrOtY -In a DODGE EIGHT-IN-LINE sensational in value absolutely new in design at sure of the foot bringing the car to. an almost instant stop. Advancement has not been held to the power plant alone, ther features including design of bodies that adhere to the modern style trend, roomy and comfort able interiors, easy steering, 'Finger-Tip Control." over-size tires and other specific advan tages which are immediately ap parent, have been incorporated in this new six. Nor has this engineering effi ciency been confined to the new Willys Six. Our development of I the 1930 Willys-Knight great six. ranks as one of the most notable advancements, not alone in the design of the bodies which have won unstinted praise from some of the world's greatest custom car designers, but in the perfec tion of its sleeve valve power plant. A . comparison of this engine with other power plants .pre viously built o f Willys-Overland, shows it to be the most powerful ever developed by our organiza tion and one of the most powerful of its size ever built by any manufacturer. The details of advancement over several years time are also reflected in the WIIIys-Knlght "70-B" line and in the Whippet four, these models holding con spicuous positions in their re spective price classes for highest efficiency In engineering develop- ; in g research and exhaustive tests ment. j Wiilys-Overland goes into thi With the presentation of these i new year in an excellent posltioi four lines of motor cars, each providing as it does compleU built on the soundest of engineer- t coverage in every price class. A Genuine 13 PLATE y Now Only and your old battery. WkyMotorCo FORD PRODUCTS Salem, Ore. Phone 1995 sfiK&yHSini(ul(B?( emgfinne , and t r.rxB, fftciotr These are the great new achievement of Dodge Brothers? In beauty, style, luxury, comfort and completeness of detail, they are unapproadied In their price fields. In powerful per formance, dependability, smoothness and safety, they carry to still higher peaks oM the finest rgtrodition$. One or the other of these sensational cars will supply your every motoring need. BROTH SIXES AND eiSHTS UPHOLOINB eVSRY TRADITION OF O&OBB- OePeNBABIUTY 6 4 3 . i - Boiiesteeje Motor Go 474 S. COMMERCIAL TELEPHONE 423 Not until yoa drive the new Chevrolet Six can yoa appreci ate what a wonderful improve- ment has .been made In its famous six-cylinder raWe-in-head engine. With its capacity e increased to 50 horsepower, it has great reserve energy for .sweeping tip the steepest hills' for swift acceleration and for sustained hih speeds. Its power flows evenly axui smoothly. And it is extremely flexible in traffic. In fact it does everything yon could possibly wan a motor to do. .Yet It is remarkably economka! in its use of gasoline and oil. Come in today for a demonstration. . . atly reduced p -at. grei aoADsrca... .495 SFOKT coure ....'625 rices! The 595 The LIGHT . - S4C rEUVKSY CHASSIS. ODD Thm SrOKTaOADSTEK Th ..525 COACH.... , ..'565 GUVS SEDAN ......625 ' Tft 1ft TDK CHASSIS. . . '520 .'675- cuAsJwrniCAB.' '625 Anpricmf. . .acry, film, ktkktt IT fo& Me w'DWm WW IL IE IT SIX DOUGLAS McKAY CHEVROLET CC 430-N. Commercial .' TUll Bros., Tamer Hoflis B. Smith, Dallas Associate .Dealer : . - U Hardy Chevrolet Col, Woodlmm Colombia. tiara zi Mt. Angel. Telephone 1802 ' . f " V. C. Brown. Falls G : Halladay's Garage, Monmoat a six iiy the tmcn dange oip TflE FO 1 t