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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (May 24, 1929)
1 ' """" " jfcMMaMMaMM Self Service Idea TTTrr 7777 mfent on ams : Y n vmm u 1 Salem Store 7th In Oregon Group A store with a unique sales program which has proven its merit in other stores of the group will be opened Satur day morning known as the Williams Self-Service Stores, at 370 State street, the former location of the Cross market. Joseph E. Hayward, who comes to Salem from Eugene, will be the manager. The store operates on the self-service plan. Its slogan is "Serve yourself and save." The policy of the store is founded on the economic factor of savings through reduction in costs of personal service common in retail stores. Coupled with the idea is that of meeting the natural desire to inspect and compare before purchasing. Til Willi am group of stores bow operate stores la The Dalles Bend, Eugene, Corvallls and opens the new store in Salem Saturday. It Is sponsored by the well-known A. M. Williams department store Interests at The Dalles. The A. M. Williams store at The Dalles has long beep recognized as one et the leading stores ot the state, operating there for many, many years. Mr. Williams, the presi dent, passed away just a few months ago. He was extensively interested in banking, motor busi ness and other commercial actlv lties at The Dalles. Others of the family are carrying forward the expansion policy adopted before his final illness. N C. P. Williams is the new president. First Tried In The Danes The self-senrice plan was first tried out in The Dalles, when' a separate stofe operated on the principle of letting the customer serve himself was opened. Its success showed the owners that the Idea was ound. So they ex tended to Bend, then to Eugene and Corvallls. The Willamette Valley stores have made rapid growth from their founding. "We hare been wanting to en ter Salem with a store for some months," said Mr. Hayward the manager. "We have made care ful surreys of this field and wait ed a long time until we were sure of getting the right location. We are confident that we have and hare spent much money in equip ping a store which will prove a permanent asset to the commun ity. Overhead Cut to Minimum "The selfservice method of re tailing cuts overhead costs to a minimum. This saving Is reflect ed in the price of all goods sold in the Williams Self -Service stores. Heavy purchasing of goods made possible through co operative dealing with manufac turers and Jobbers by the seven stores ot the Williams system makes for additional saving in costs of operation, and this, too. is to the benefit of the Btore pa trons. "We expect to carry 5000 pairs of shoes In our Salem store. This will give an idea of the size of our stock. This stock will consist of all sixes and styles of men's, wom en's and children's footwear. In addition we have lines of men's and women's wearing- apparel. blankets, traveling bags, notions and knit goods, men's work cloth ing and sport wear, and other departments. "While we emphasis the self- service feature w employ suffi cient number of competent clerks to give assistance to customers as they shop through the store. This service is never obtrusive. We rely on the customer selling him self, making his own selections.' SUPPLY CDIHf IS 111 mubh E N.W.Real Estate Men View Salem Much interest is being manifest among Idahe. eastern Washington and British Columbia realtors in the annual convention of the Northwest Real Estate association to be held In Salem the latter part of July, T. W. Zimmerman, secre tary of the Northwest board, told local realtors at their lancheon meeting Thursday. Mr. Zimmer man and Georg A. Spencer, presi dent of the Northwest association, have Just completed a trip through these sections. The Merchants National Supply Company of Oregon, -with head amrtara lm Portland and capital stock of fl.t. has been incor porated by George I McClelland. Prank P. Bigelow and conraa r. Olson. Other articles filed In the state eornoration department today follow: r n p PottftiT corporation. Portland- S10A.Q0I: J. W. Buttle, L. T. Dornberger and Fred Plymp- ton. Willamette Tails Post No. 5, American Legion. Oregon City 'no eanital stock): M. M. Martin dale. Ira Warren and Fred Reik seeker. 22 State College Students In City The class In applied sociology at Oregon State College, . 22 in number, spent Thursday in 6a lem visiting the state institutions in and about the city. They were making a study ot conditions in the institutions, their problems and programs for rehabilitation. Dr. Moore, professor of sociology, and Rev. M. O. Everett, student pastor at Corvallls accompanied the students. MRS ED BROCK IS Read the Classified Ads. SM IB MEN TO PLAY 0U1H The University of Oregon fresh man tennis team will be In Salem today to play, the Salem high school four man team. Ragan, Pa cific northwest interscholastic champion last year, and Rhine, Portland's junior champion, will represent the yearling class in the singles, and Potwin and MUler will play in the doubles. Salem's team will include Goode and Hagemann in the singles, Al len and Langford in the doubles. The maches will begin at 3 p. m. on the Salem Tennis association courts, at the state hospital grounds. I1ED BY NIT A f ftfc fclrthdav anniversary was given this week In honor ot Mrs. Ed Brock of Second street. Present were: Mrs. M. A. White, Rnth Thomas. Mrs. William Fitts. Mrs. Nanny Williams, Mrs. J. R. Rdfard. Mm. Fannr Moore. Mrs. George Steward. Mrs. A. H. Nick els ot Dayton and Mr. and Mrs. Brock. Mr. and Mrs. Conrad and daughters Lydia and Eleanor, and Daniel Weltxel at Salem, attended the wedding-t William Scblitt of Salem and Mary Reiger of Fort land. They motored to Portland Saturday morning and returned finndav evenlnr. Mrs. Conrad Fox and daughter. Eleanor, was a recent visitor of the P. Schlitt home ot Salem. "The West Salem cannery took up work Tuesday packing rnu barb. They are making a success so far. Best Wishes White House Restaurant 362 State Street Serve Yourself and Save We wish you a most successful opening in your new store Williams Self Service Store Mr. L. W. Kara Corvallis, Ore. Remodeling done by F. L. ODOM 1478 Center St. Contractor and Builder Herman Kroeplin 1189 Jefferson St Floor Finishing Patton Can't Attend Meet Of Magicians Although business affairs will prevent his attendance, Covjk Pat ton is very much interested in the fourth national convention of ma gicians which is to be held at Kenton, Ohio, June S to 10. Hun dreds of the nation's leading ma gicians from all parts of the conn try are to attend the gathering which this year will be held at Lima, Ohio. Every day there will be free en- tertainmenU Including1 scores ot escapes front the county Jail, from iron boxes, from nailed up boxes, from straight jackets, as well at all the lesser activities ot the magicians art. Patton Is a memoer ox ui na tional association and is proud ot his membership card in the organisation. KOtii sun TOT PASSES ilf STL.VKRTON. Mar 21. Lather Lindseth, five-year old son ot Rev. and Mrs. J. O. Lindseth, died Wednesday st his parents home in Borat. Minn., when he was fa tally injured by an automobile, dying two hours after he was hit by the car. T.uther wu born in Sllverton where for many years his father wa pastor ot the Evangelical lu iKmn hnrch. His Darents have many friends in the community and receipt or tne news nere brought sorrow to many families. Messages of condolence were wired'east and friends of the Lind seth family immediately began the collection of funds to give to an orphanage In the east in memory ot the lad. Westacott Rites Will Be Saturday Funeral services for Mrs. Lenta D. Westacott, prominent Salem woman who died suddenly Wed nesday night, will be held Satur day aftenroon at 2 o'clock at the Rlgdon mortuary, burial to follow at the I. O. O. F. cemetery. Mrs. Westacott was the daughter of Mr. and Mrs. Gideon Stols and sis ter ot Walter T. Stolz, all ot Sa lem. tOI3 Room Remodeled By New Company The room in the Adolph building 370 State street has 1 mnalaH tn rtrtlUA the fieW StOfC OI IM V 11- liams Self-Service system. The interior and front have been . , . . 1 m naaw ixra "ITTI MIT find T1PW compieteiy cnangea. ac cumt - - . structure built. It now becomes one of the most pleasing retail stores in the city. The attractive front of plate glass, designed according to the latest standards of display front architecture, permitting: best display of merchandise and special Summation for night showing. The base of the front is of black glazed Uie. The Eugene Williams Self Service Store extends a most hearty wish for your success in the new Salem store Miss Florenz Weisbeck, Mr. Earl A. Johnson Mrs. Delpha Lawrence, Mr. F. F. Jackson . Mrs. K. W. Wilkins Congratulations and Best Wishes for A Successful Future gmmmfiwm Painting Done by Hutcheon Paint Store 1 54 S. Commercial Street Phone 594 Buy your Paint at a Paint Store Electric Wiring -by- VIBBERT & TODD Corner High and Ferry The A. M. Williams & Co. of The Dalles, Ore. Welcomes YOU, the newest store, the success you deserve in the City of Salem. MR. C. P. WILLIAMS, President CONGRATULATION TO YOU From OSCAR D.OLSON Flowers for all occasions Member of Flowers by Telegraph 497 Court Telephone 801 The Interior has new plastered walls, and new floors. A sky-light gives interior lghtiag. The rear portion of the room la slightly elevated, which gives added height to the basement room, which Is reserved for the future expansion ot the store. 8pecial shelving: has been provded for merchandise display. The Williams store has taken a long-time lease on this location. Before making the lease a careful traffic check was made which demonstrated that it. was one of the superior locations in the city. The personnel of the new store consists ot J. E. Hayward. man ager. Nelda frost, and John Edward. Salem Folk Take Trip To Corvallis Dr. and Mrs. Norman K. Tully and C- A. Sprague were In Cor vallis Wednesday night attending a farewell reception In honor of Dr. A. B. MacLeod who is retiring from the pastorate ot the First Presbyterian church there to re move to California. WaUams' Self Service Store Iff of of The Dalles, Ore. N Wishes The New Salem Store A World Of Success Mr. V. O. Nowall, Manager Greetings From Bend, Ore. ' ; To Our Newest Store! We Wish You Well! it-, Williams' Self Service Store Mr. John Wettle, Mgr. Well Wishes for your success Shelving and Fixtures Made by E. B. WOOD Contractor 555 Mission SU Congratulations and Best Wishes Montgomery Ward Co. Electric Fixtures by THE J. C. PENNEY CO. WELCOME YOU TO SALEM