Genial 'fiubbvBeudicfis
; f , In i Automotive Urfes
n Safem
V
t
Taking: effect at once. tbeWest--rn
Auto Supply company haa an
nounced substantial reduction In
pr!ca on all Western Giant and
Wear well tires sold by their more
" than 1 5, western stores. 7 ,-
Willis Clark, local nian arer of
4be-)mpaTiy wbo made Hte an
nouncement stated that' the re
duced prlssi schedule affords au
tomobile owners an - oppartaatty
to equip their ears for the ow
year with tires that will tfvethera
a new realization of tire satisfac
tion and economy. Western
Auto tires haTe set a new stand
ard of tiro economy, economy
based on lower prices and more
mileage." said Mr. Clark.
I ' "Western Auto tires also ire a
J new meaning to tira satisfaction.
Scientific design and superior
quality are backed by oar min
imum mileage, guarantes.ot satis
faction for the life of the tire and
by service at more than' lSt- con
veniently located stores. t Behind
ail of this added value, as even
stronger assurance of the motor
ists complete and lastlnsrsattf ac
tion. Is our tlme-proren policy.
The Customer Is Always Right.'
"The superior value of Western
Auto tires was again demonstrat
ed in 192 S by the .fact that Wotor-
lata of the west purcha?ed',more
than half a million Western Clint
. and Wear-well' tires. Acceptance
- by the motoring $ubli& ot the, sew
improved Western GlaaXT balloon
with center traction tread. Enlace
Jts Introduction In Septeta ber : bas
far exceeded our expectations.
ThU new. improved , balloon in
Western Auto's finest, tire and, is
specially designed for safety, easy
steering, extra traction and. extra
mileage.
NEJW YORK. Jan. t pityf ant
Motors. Inc., under Ita newnnan
agement will become an even more
Important factbr in the antonio
tive industry Hban it is. today, ac
cording :'4o the unanimous Opin
ion expressed here toda bymen
high In the ranks of motor car
manufacturing.
-The- advent into the Durant ex
ecutive personnel, of t a ksph& ot
routstandlng executives w.b.form.
erly managed one of America's
largest automobile plants, promis
es almost lnstanly a great Increase
In sales volume for Duraat pro
ducts, although in 12SV( Durant
broke all previous 6ales recordn.
Stockholders of the Durant Mo.
tor company of California as well
as approximately 00 Durant deal
ers of the Pacific coats region will
benefit financially by thU change
in managerial personnel! of the
eastern Durant organization, ac
cording to Norman De Vatfx, r'.ee
president and general manager of
the Durant Motor company of Cal
ifornia, who Is now in New York
conferring with W. C. Durant and
members of the new group of ex
ecutives of Duraat Motors. 'In.
"The Incoming Dnrtnt execu
tives, whose lndenty and ability
is to be officially announced with
in the next few days, are rated
among the foremost leaders In the
motor car Industry." paid De
Vaux to a large group of Pacific
Reach Gut
for New Business!
G
ROW with the city nd
with the times! It
With the economical Pack
age Truck, you can afford
to deliver over a much
ycr territory, for opera-
tine this swift, hackly vehaV 1
a. 11
etc costs oareiy yj ine up
keep of a car or truck.
You can Iold customers who
move, and you,4 can
trade from distant districts
', and suburbs, when yoo offer
real deUyety service with -
tatolYDWD
l m
wtt
ESTLiw it !
Sk aval CV -f jai
nn n mirrr.cTACc
I I INIIfHia i'.l I HTf
- ,l r , waai wa a ; w a
1
e
i HWretiag ta flowers EJr Cat. , "A Bey tutal Has Dei
tered by the Wesieri Aate Saqsply CwiM,.a thesas yri, Ik
Tcmuint of Reses. A aKia sceae with Wy mmd Us
flowers. Merer tkaa ISS.SSS Unlaw were sweal im eleoraUa- tke bat
coast - newspapermen who are In
New York attending the aatomo
bile show. - "These men alreadj
have made an outstanding success
of one of America's most .popular
cars and the Du rant Motor com
pany of California will be strong
er than ever because of the addi
tion of these able executives to
the personnel of Duraat Motors,
Inc. Advising our new executives
will be a board of directors com
posed of managers of all the sub
sidiaries of Durant Motors. Inc.
This board will include the heads
of the Jlayes-Hunt Body Corp..
Warner Gear Col, New Process
Gear company, and 'the American
Plate Glass Co.
EEtSTO
get pra sooa
(Continued from page 11, 4
possible to build the front wneei
drive with all its greater advan
tages, into many makes of cars
just as cheaply and with greater
economic results than can be
claimed for the present system of
drive. '
jbr
. . 1 hctb . is no resoa wny even
i ttte lowest priced four could not
profit by such & development The
front wheel drive combines great
er safety In operation with higher
efficiency. "and smoother riding
qualities. It will be posible to
tain hleher soceds with more safe -
ty, because It will be possible to
: : . fit
riumphanth MtvVV! Distinctively Smart
. . and
Associate Dealers: Benton iotor CVriUCoriiVak, Oregon; Byerley Motor Co Albany,. fegrjn; SUverton Motor
Car Company. Sitverton, Oregon; C J, Shreeve A Son, Dallas, Oregon; T. D. Pomeroy, Independence, Oregon; FredT.
Bilyeu. Scio, Oregon; Henry C. HoUemon, Harrisbnrg, Oregon; Fred Gooch, Jr, Mill City, Oregon; Elmer Fitzcertld Leb
anon. Oregon; Austin's Service Station, Brownsville, Oregon ; H. W. Morris, Waldport, Oregon; A. J. GtUiam, Toledo,
Oregon; Frank Miller, , Turora, Oregon; N. j. Arnold. Monmouth, Oregon; Bones Brothers, Turner, Oregon. ,
,.r.:. ,:V ;. Lp v.. -J L J J . . .. . .:
-edesignthe motor car to such an
sxtent that Its wind resisting
realities will virtually be nulli
fied. Different spring arrangement
will permit greater riding ease.
. ."I would cite, from the mechan
ical viewpoint, that la the .front
wheel drive. It will be possible to
make the engine, clutch, trans
mission beve? drive and differen
tial gears all in one unit and In
one housing. There Isn't a Ques
tion but what this would reduce,
not only the cost, but the com
bined weight of these members.
Lower Cars Possible
"It would be possible to drop
the frame, back of the cowl, from
four to six inches, and since our
road speeds are becoming faster
and faster, such a reduction in
height for closed pars Is needed
There would be a highly notice
able reduction fn fuel consump
tion, fewer joints to lubricate and
service, less unsprung weight on
the. tires with a more uniform dis
tribution of weight, and a lower
center of gravity with a conse
quent increase la safety.
"Also it will be possible- for
manufacturers to build cars so
equipped at lesser cost because of
the combining of many units in
one.!,Tbls is a feature which will
appeal, as much as anything else
to the prospective car purchaser.'
' Mr. Parker pointed to the sue
cess of racing cars equipped with
af-ttbe front wheel driye as author
1 ity for his
statement on
speed
I and "safety.
i
, 1
Surprisingly Low in
Ask your friends who know automobiles
. . . "What' the greatest feature of the
N New. Oakland Ali-American Sit? . "Ita
original style and beauty' . . many will
say "Its smartness and distinction
Its glorious performance. "The fine car
luxury It provides. Then someone -will
give you this answer . . T "Considering all
it affers ... . the most surprising thing
about It is its price.
And thats ej fact. Other cars wit& someof .
Uae AnAmericans desirable qualities are i
... 4& , r - J I V - Vi; A
FuUu Trt-."
Hafceet wa im taw Pi
efleefitoly -1
' r'yvLr-.-"
SPEED IF! F-
'It takes little In the way of
engineering knowledge to realise
that the trend In automobile pow
er plants is constantly toward
greater speeds and higher com
pressions." said Courtney John
son, general sales manager of the
Hudson Motor car company at the
show. "Our own contribution to
this branch of progress is the high
compression, high-efficiency F-
aead motor in which acceleration,
power and fuel economy are more
noteworthy than ever. ,
"Heretofore the trobule with
high compression motors has been
the fact that they were subject to
spark knocks. pre-Ignitlon. rough
ness and other undesirable fea
tures. For these detects the solu
tion has been found In the Hudson
F-head design which gives us a
combination valve-in-head and
valve-in-side engine in that th
intake valve is located In the head
and the exhaust valve in the side
"In our motor, which this year
has been 'still further refined, the
intake valve is located just above
the exhaust valve. As the intake
opens, the incoming fuel is drawn
right over the hot exhaust valve.
This has the effect that all liquid
or unvaporized fuel particles are
subjected to the heat or th ex-
haust valve and chamber, which
dries and vaporizes.
" a
iciipiipf
BD
available . . . but none other at prices as
low as 11145.
' www'
None other with its triumphant newness
... its distinctive beauty and style. None
other with such luxurious. Fisher bodies.
, With such glorious perfsmaneo such
power, acceleration and speed. . ;
' , . ..
w "
rHmm $ttU tm$IStS, f. m. h. fmimrf, pkm ataSiar
taaajav Hrrmmttm SWt iWkm amal yrUg aoara U-
aWw akarfaa. Can I Maawa VS ayif I
I
Oar owners of the United States
hare paid a total ot $5,137.34.
6S0 In federal, state and munici
pal taxes within the past ten years
and l- 128 paid $785,386,000,
according to the American Auto
mobile association.
J In citing these figures the na
tional motoring body' pointed out
that the tendency,, to pyramid the
tax burden- ot the motorist con
tinued is .1128 on an intensive
scale, despite the tact taat the
federal . iurden la the nature of
the war excise tax on new passen;
ger cars has been eliminated.
The A. A. A. says that It has
shall be Imposed on7 the car-own-
demoastrated more than ever the
need tor a nation-wide definition
ot what share of the tax burden
ing cltlsens.-
The A " A. A, statement fol
lows.
One of the crying demands of
motordom today la for a more
equitable distribution of the tax
burden to th end that the car
owners of the country may be re
lieved of the disproportionate
load they are now carrying.
"From the history of taxation
we might reasonably expect that
the more numerous an article ot
tax Incidence becomes, the lower
would be the tax rate on the in
dividual unit, but In the case ot
t&e automobile we have; ai com
plete reversal of precedent. ' Th
average oer vehicle tax la It 18
was $22.57, a compared with
$31.74 In 1928.
"While the number of auto
mobiles has increased enormously,
an analysis ot the tax returns dis
closes that the annual. per vehicle
tax Increase for the nation as
whole was almost on an equal on
a percentage basis with the In
crease In the number ot automo
biles. In the paif ton years
1910 to 1927.- the Increase in
automobile registration was 227
per cent, as compared with an in
crease of 257 Der cent in thetetal
amount collected from motor ve
hicle taxes.
Tkm 4-Dr Smm.SUU
. at. fc. fmttory
Price
cartcaai. asoToas)
More Rubber - Stronger Cotton
Give Seiberling
road hazards for
Our repair and vulcanizing department is
give good service. Our service car will
for roadside service.
y.
Ill If
vmm
TIRES
Mounted
FREE!
Wasco Tires
4 -ply tires Of fan standard aiz
and welrht . . .-new. fresh stock,
and well mad. Wtaoo Tiros ar
especially reoomosondad for th
motorist who wants to make a
minimum Investment.
GlMTOnfMaf 8000 Mitl
Sla M (
SSL'-. $3.
S. H78
THESE ARE
A Tire for Every Car for Every Userfor
SIZE
29x4.40 (4.4021). $ 528
30x4.50 (4.50-21). 6.10
29x4.7S (4.75-20). .....
30x5.00 (5.00-20) . 7.65
31x540 (5.0021). 75
30x5.25 (5.25-20). &80
31x525 (525-21 ) . B.95
30x5.77 (5.720) . 1045
32x6.00 (6400). 5U1X0
33x640 (64021) . 1145
2x620 (62020). .....
33x6.75 (6.75-21 ) . I
Wm carry
SIZE
30x3,
30x3a
30x3yi
31x4..
32x4..
33x4. Y
32x4
33x4Vi
30x5..
33x5.
CL Resrular
CL Oversize
SS Oversixo
SS Oversize
SS Oversize
SS Oversize
SS Oversize
SS Oversize
SS Oversize
SS Oversixo
Alt
,Westero Auto! Service - ; vi!cre CzZSL 150
; . . A feature that tact ywi tnamty. . y --W---
j4is.fmtkaeti.ftm V
sr(s msf premptlg totalled mt ar ter O', ' ' T 'slt - - I S r-
lJ;fto;ifT .-fas MsMSalemtore' 201.rN..Comn;'; 1
'!. fret of e0 to&l x ... Telesnone' 708 r C',' .'.,',
extra utility value. Protection against all
one year.
198 S. Commercial
TTIIISIS: IPMECES
Offer Greater
mas ever &erore
And tirruly tarings, too.:. Thousands ; car owners a!t
over the west are starting the new year right . . . on
long-ksting, economical, fully guaranteed "Western
Auto" tires, at these New Reduced Prices. s
Motorists recognized the superior ralue of "Western
Auto tires last ear, by purchasing well over half -4
tnillion of them ... mora than ever befor in any ytlr
of our history. -At
these New Reduced Prices, the high quality of Wear
well and Western Giant tires . . . backed by our well
known Iron-Clad Guarantee; and our popular CUSTOM
ER IS ALWAYS RIGHT Policy offer unequalled value.
Add to this the value of SERVICE at our more than
160 conveniently located stores, and the greater savings
offered by our Trade-in Allowance, and you know why
more and more motorists art turning to "Western Auto
for Tire Service, Satisfaction and Economy I
To Further Increase Your Savings '
Take Advantage of Our Trade-in Offer
Tour oM Ursa are as good as aaaa In part-payniMt a aW.
fully ffuarantMd WMrU or Western Otant Tlraa. at
thM NEW RMDUCBD PRICKS ... at aay "Wtstsra
tors. ,
And Remember OUR GUARANTEE
Every "Western Auto" tire is . backed . . . not
only by otir liberal MINIMUM MILEAGE GUAR-1
ANTEE. but also by our GUARANTEE OF ABA
SOWTE SATISFACTION FOR THE LIFE OF
THE TIRE. This Guarantee is upheld by JSER K-!
ICE at every one of our More Than 150 Convent,
iently Located Stores . . . and by our weU-known
and popular CUSTOMER IS ALWAYS RIGHT
Policy.. .
THE NEW REDUCED PRICES
vVear-wtU
We
3
Giaal
Western Gast
;
O W-Tra wtlaa
l4e-Mii
1.-MII
OaxriiX
1.0-mii
$ 6.15
"645
&30
8.05
925
1025:
1045 :
1225
13.75
13.SST
745
825
&95
10.45
1045
11.80
1145
13.45
16.15
1&C0
1740
2220
.
Al
I. .
far prices of sixes not shown'
Wsar-vl
.; - '
"V445"
4.S5
5.75
745
825
. acs
1045
1125
Y7astsra Oast
IS ilia. :, v:
Wtstera
$525
545
045
925
043
10X5
1345
1343
1345
1740
18.75
2145
; 23.C3
imnatety
SHMT fUSl prtryvn
. i
p!STlIlLi
well equipped to
answer your call
Telephone 471
SmriiafiO
Every Purse
. JsjbVs
, 1.67
143
, JJtO
143
2.11
Z1C
j 2.40
245
24a
3.15
343
1
128
a a .
1.48
146
1.67
1.72
148
2.18
225
It
CUat t else KbWa I
rv mm ;
$1.05
. . . . .
.....
. 127
1.65
1.75
. .
: . . .'.
las
S1 ii
tx tesVCsSl-
f '"'j'v
(LJllVlW i
CoJdncD(B(Dj i
1
Els Rftbaa
Gray Tsbt
OavulaW
"Tl.lS
Joavke
Sm BS
i ., was,
$U4?"
1.47 :
1.47
143 I
243 ;
' '2.7C':!-:
243 .
".!.' . C
r ' . ; . : :;
r J ;
' "The Cycle Men?
I.'-
4
7