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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Nov. 15, 1927)
5.1 - New York Life 1--;. W4T 1 1 am ' willing to do without sleep for one week to boost Salem. Must have your cooperation. Every little bit helps. Show your civic pride! El ll l.v PHONE: 2477. Res. 357 r1 IM'SliySieilliGDOESKDT - PAY? LET HiP.l ROD TIIIS REPORT fcnd Who Says Advertising of a Major Fruit Crop Does Not Pay? 'Let Him Bead the Report of the Figures and Re . ' salts 'of the Citrus Fruits Advertisinz by the California 4 Fruit Growers Exchange Stupendous .Growth Through Advertising. ft ) . Who uji advertising does not Mr? Let Um read the resume of the annual report ot the Calif or-j nia Fruit Growers exchange, Jut issued fr'eni the Los Angeles head quartsrsoftice ot that cooperative association. That is . one of the biggest things of Its kind in all history the biggest thing of all Slstory la its - particular line. . Every Oregon man In any way re- 1 aA ttk Air tn4natrlM.-m the land ought to read it and who is not so related In this state? The fol lowing. is the synopsis In full, the first two sentences being the head lines ot the synopsis: , ' Seventy thousand six hundred cars California citrus fruit bring record return of S120,0e,000. Largest crop and greatest f . o. b Teturn in history, says exchange annual report. ... In round numbers, $120,000, 000 returned to the stats for 70, 600 carloads of California citrus fruits, largest crop and most money in history, is the Informs-, tlon Just made public in the: an nual report for the year ending October 31 of General Manager EL O. Dexell of the California Fruit Growers d "exchange. Cooperative marketing as practiced by the 11.000 growers comprising the ex change made,; an unprecedented record. - " - Figures for the previous ree- ord year of 1925-28 are exceeded by almost 2Z million dollars in re turns and 7,000 carloads greater shipments. When freight and re frigeration charges ot 41 million dollars we added, the delivered carload value of this crop reaches the staggering figure of .over ill ntiMnas based on exchange re- mi - . "Although the Florida crop suf fered severs damage from, httrrl-j cane and frost, the total suppiy m oranzes And - trrapefrttlt n we United States and Canada was ap proximately 10,000 ears' freater , in tne oreceamg ou" iv nan pirs more than la 1124-21 -..Vifloo ears In excess of the previous largest supply of II -24 when exchange orange aver- ar-I tl.CO per hox ua ww u 192 S-2f." "ta7f Uu TZiZL The'"' iacrease la tie vnljed Ctats spsr and grrcfixlt ) r ''T7 " t.-TS '- 3 t. T- their advertising and - marketing activities v according to the ex-: change general manager. ' With .lemons, demand ,, has. not been, as, well kept In pace 'jrith supply, but progress has v been made, - per capita consumption steadily increased,' and' foreign le mons gradually .displaced by Cali fornia' lemons. Due to the fact that over 90 per cent of lemon pro duction Is handled by exchange shippers, the organisation was in position to cope intelligently with the surplus' problem and secure fair results enthe maximum quan tity the markets could take, states the report. , . . : The exchange alone marketed 50.468 carloads. 38.891 -cars of oranges and grapefruit and 11.577 cars of lemons, or a total of over 2 3 M million boxes. . Naval ship ments reached 16.819 cars. Valen cia 20.845 from exchange honses. "Returns to exchange shippers, estimating value of cars yet un sold, reached $85,295,840, with a delivered value to the wholesale trade of $ It 4 8,7 2 4 says the exchange executive. , "This is the largest return to California In the historyjof the ( Industry : " . n average of 1,3-9 millions of dollars was returned to Its mem bers weekly ; throughout the, year, indicating that the exchange has well maintained its position of leadership among Pacific coast In d us tries. H r " .-; ' " On . an axrrexate business of $817,000,000 .for the past 33 years,: the report states that J ex TiiTirA eredit Inssaa have amount ed to but 47-10.000 of one perUMUiesv cent. 3i . . ' . H Helps fa Many Ways ; . Development of marketa and of new fruit uses and outlets, sUn dardlsation, advertising and trade promotion, supply, traffic, cultural and . Insect control, departments are Important exchange services enumerated in the report, la addi tion to the actual marketing f aae Hon. -. ; - )-.:: .-:: "2ec$ni9 f t ToInt tt frolt handled," aays ilr. Desea, total cost of j thla . xterjsd errtcu. wllzX beneStl the CztJff IsJas- x:.z rl'.stl23 alsav"'.-The. total - mar- - v rrwr xrn f.4t rrr cent t c surer?! vazaa ej tae vested almost nine million dollars in 30 years ot consistent advertis ing, the : wisdom of which was tangibly demonstrated In this sea son of record production states the general ' manager. ZXurlng these i 20 yean, gross delivered ales were well over a billion dol-t lars'and f. o. b. return to exchange members $718,346,543. Dim to Advertising-! !: -' Sunklst advertising costs grow ers less than one cent per year per conaumer or H to 3-1 ot cent per dozen of their fruit. Mr, DeseU estimates that .for every family la this country, $9.33 was spent for California citrus, a per capita expenditure Of $3.15 for the season. 1 " ! Indicative of its widespread ad vertising endeavor, the exchange used 1 73.9 1 1.8 4 8 Individual ad vertisements in 19 national mage- SCIENTIFIC EFFORT TO IMPROVE President of University of .Oregon Explains Faculty, ; Bating Plan CHICAGO, -. I1L. Nor. 14- (Special). The" sdentlfie pro gram that Is sow. under way at the University of Oregon,' by which' more accurate method t is hoped to be found Jor rating the; teaching staff, and through which new and more 'efficient' teaching! methods are expected to be found was given nation-wide prominence tines, 119.444.436 newspaper adsl here today by Dr: Arnold Bennett on oranges and 123.056.460 on lemons. ' Literally millions of re cipe bulletins and booklets were distributed, r . ? . Increased service f work with Hall, president of the university who spoke before the "American association ot : State Universities session on this subject, B 2 j!, 1 ." Two main objectives are sought dealers resulted In $.8S7 peroonrfhjr the experiments and research al calls In addition to direct mail work with the- jobbers and retail ers who help distribute the fruit. Ef f ectlreness : of all advertising was Increased by over 2 billion oranges stamped with the famous Sunklst trademark, definitely identifying the product to consum er. work now- being ' carried on, de clared Dr. Hall. The first ot these is an accurate, method of deter mining the actual worth . to' the university: of its professors and in structors, so that promotion and advancements en be made strictly according to merit. The second is for definite improvements in ac tual teaching methods.' so that stu- TCnrooA took 500.000 boxes of Sunklst oranges and grapetrult,dents ' may be better trained and shipped from Los Angeles harbor Tla the Panama canal, wrecx shipments to - Hawaii, the Philip pines and .the Orlfht mounted to 200,000 boxes. . These were tre mendous gains and ! the outlets helpful In disposing of their lar gest crop, says the report. Based upon a conservative con sumption of 60 boxes : per year each, 41,914 Sunklst extractors now in operation were responsible for consumption of over two mill ion boxes, or "5.000 cars, visualised by .Mr. Dexell as 1 488.467.660 driaks, which at 10c retail means g -148,646,769 fresh! fruit drinks ' ' i Hold Em. Sheriff 1 ' ' CHICAGO, 111. A8:ered be Mnse Judge -Peter gehwaba" ln-j f ered that lie had arrested a speed' er without sufficient enaence, Deputy Sheriff Joseph White tore his star from his eeat and hurled It en the bench. It bounced, .hit ting the judge oa the neaa, Tm going to show yea taai no manur how tanin yon are e? who you are yon mntt respect this court," the fudxe 'retorted as he cited Wtltt Csr eontemPt of court and set tig bond at $ 1,0 80, Lcs jtscles has added T33.S3T. It U er"At?3. to IU population ef If 19, li'l r?' fsj bt that not T.ere t-aa i;3.8;3- rf the pew esters trlii t t'A lz.',3 Vu9 cv . . better instructed. "dur wholo" program Is In : an Incubate state, of course," Dr. Hall told - the sessions "But I have ' a great. hope that out of these ex periments in which we are now engaged, or others ; that these -i periments will uneoYer there will cotsae . some objective data, some scientific methodology, by which we can take the 'hunch out of the administrative prerogative of ap pointment and promotion, and substitute something of precision and definlteness that is capable of being scientifically applied. . This will ftra tremendous, en couragement to the faculty mem bers that we want to encourage. and it ' Will : close ' the doors . of academic life to these who-hope to ' find an Ideal ooelal existence without tntellectuar activity. AhOVe all. It will enable the university to provtdt personnel for the training of its youth that will be more nearly adequate to the tremendous - task it is- under- Uklng.H : X) eq!nfaf the wort ?ssw being do9 at tts TJnlverstty of Oregon Dr, Hall pointed eei that at pres enVfa institutions throughout the aat&u hot enough, consideration is being given the faculty' men who show origlalUy aad initiative, and that often men who are net neeriT sq tsritIaor efficient are' "ad ra.ee 1 in rack and -salary along with ethersT la erdes te tat thif basis he suggested three consider ations for Judging the work of the men. - These are teaching ability, research actirltie and coatribu tions to the educational policy and! life of the Institution. ' , The first step in this program is the application of sound business methods in matters of appoint-; ment and promotion, Dr. Hall said. He pointed to the personal work that is being done by . business firms and In public service, and asked the Question, "Why could It not be done In university ad minis tration 7 ; j. ; I feel that the proper solution of the personnel problem uni versities is fraught with more con seanence to the public, good than Is a successful solution of the prob lem either In public adminietraH tlon or private enterprise, the president stated. f; . y . . Methods now la use at the Cnl- versity. of Oregon - tor ., personnel work were described to the mem bers) present. The first consists of the preparation of a fWho's Who" of faculty .'members. This includes the complete educational history of each faculty member and lists of his academic perfor mances, all avauable increases and promotions and poisons! Impres sions gathered by the . president from occasional personal inter views. u ' ';''.' t a.U; - The. second method, wnlch is a direct check, on the efficiency of the faculty members, Is a require ment that each instructor and pro fessor send : in his examination questions when he sends in the re sults, or grades 'of .students. : The third la that each faculty member must send' In a statement of his objective In grring the course at the same time that he submits the examination questions. , Z.: . ; .; "When examination questions sent in by the faculty members in volve mere memory feats, have no call for originality or opportunity for original; thinking. It Is very probable that such a teacher be longs In the lower ranks, Dr. Hall stated. One useful result ot this device - already noted,: was ' the greatly Improved Quality of exam inations and questions that came In the second quarter after this order had-gone into effect 'atOre- gon. That tn Itself, X believe, jus- tines me proceaure." - -. ?t . Thq work of.Jhe TJnlversUy of Oregon faculty committee en im provement is composed of 'the strongest men In the nnrerltv. stated, . and five 'ub-omiantees! are new working on specific prob- itsiBBt : i aeee su o-eommiiteea are1 OS iMt. Hit systems; V possible objectives . In teaching, ease and project methods of study and V controlled experi ments ta university teaching, l:y Close eoeperatloK' ameag r the departments and among faculty ma is already noted jfor this em aiittee work, it is stated, aad th ;rilcil3Lttn-Qae.elarUIn2 re sult will be announced was made. The Work of the sub-committees on tests and examinations, and on controlled experiments is already attracting; wide attention, it is said. . ' w at Oregon : have the hope that our efforts will help to em phaslse the problems of education al administration and will start new . progress toward Us sola tlon," Dr. Hall concluded. Read the Classified Ads V Good Reason I wish," said the school in spector, after asking many ques tions,, "that I was a little boy at school again. Do you know why?" From the back came a hoaree (little voice: '"Cos you've forgot ten all Ton over learned."" 1928 LICENSE FUEE WITH EVERY USED CAR UNTIL CHRISTMAS. THIS IS A SPECIAL HOLIDAY OFFER LOW PRICES REMAIN THE SAME A Used ns a good huy o 9 35 of iilie Bpicks. biiilt iini ihe jact '10 years are Gull im se&'vice SEE f these USED AUTOS 1925 XVillys Knight Great Six Sedan, Fully Equipped, New Duco Paint, Runs and Looks Like New. :x cr; ' : v $975 1925 4 Pass. Dodge Coupe, Try and Tell this from a New One. Our Price - $600 1922 Maxwell Sedan, New Rubber,, Upholstery like New, Going at' V $325 1927 Sti Bcick .Sedan, New Rubbar, Original Paint, Priced to Sell ; $1200 1926 Std. Buick Coach, Orig inal Paint, Rubber 90 New, Fully Equipped $1050 1926 Std. Buick Sedan, Very Low Mileage, A Snap at $1185 1926 Paige Coach, Fully Equipped, 90 Day Guarantee. -:.:::;,-;- $850 1921 Buick Six Tourlnrr. Re conditioned, New Paint $235 We also have two cr three cheap cars at $50 and $1C3 each. P$a Oct Slock Before Yc-j Lzy .Wo Guarantee and Gi ve Terra j! ii i , uiiy :sh- tee. I 850 I Re- iv 0 s Ccm I w e