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THE OREGON STATESMAN, SALEM." OREGON
-SUNDAY MORNING, MAY 15; 1927
. 1 ...
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1CE1T0SS11
EIGHTS' DOIffllfflJCE
Hupp President Cites Fact
Jhat Those Cars .Enjoyed
; Exclusive Control
Eight cylinder car hare com
pletely dominated the American
. speedways ever since the 1923 In
dianapolis, race, according to the
Contest Board of the American
Automobile association. In that
race4 a four cylinder car placed
fifth and another entry, of for
elgn make, also of four cylinders!
was eighth.
Since that time nearly 50 races
have been conducted by the A. A.
' A. over the authorized speedways
of the country. In each of these
Taces every one of the more than
300 ears to win a- share of the
1 orlze money has been a straight
eight.
; f'SrtaJgbt eights have thus ab
solutely controlled the speedways
of America for nearly four years
points out DuDois Young, presi
dent of the Hupp Motor Car cor-
"poratlon. 'They have done so
because jifthe positive knowledge
of racing engineers and race driv
er that the eight cylinder princi
ple combines greatest simplicity
j of construction, more power and
epeei, per- cubic inch, of piston
displacement, greater accessibil
ity, greater durability and better
J general operation with greater
smoothness, than any other motor
- car principle ever discovered.
I The race driver demands the
I finest that. can be built, as well
t as' that which la the simplest, most
, efficient and smoothest In opera-
TTta livlthnod -his verv life
Mt1f absnlntelr deDends noon
it. ; - .
V "That la why the straight eight,
absolutely rules racing toaay, ana
I Srhy it has ruled for four years.
VV; "Naturally enough, those same
principles oi superiorly mKo n
Obvious that the eight cylinder car
I the topmost principle for stand
ard manufacture for the driving
imbtie.' The public is fast recog
Jiizing it.. That is proved by the
fact that buying of straight eights
In. America, whjch increased five,
fold in 1925, doubled again In
1926 and will more, than double
Jtstl92 tola J 9 2 7.
A ' t VXlwrof eight cylinder cars
1 ; J Nbxceed 300.000,(M)0 In 1927
staggering ngure, nut one
which proves the rapid strides
these cars are making.
"The greatest endorsement the
straight eight principle has yet
achieved occurred at this year's
automobile shows. Eight cylinder
motor cars almost dominated ev
ery automobile show held from
the Atlantic seaboard to the Pa
cific. Only six four-cylinder cars.
all priced below $900,, remain on
the market. In the six cylinder
division, 20- are priced below
11500 and 16 above that price.
Nineteen companies exhibited
eight cylinder! cars, 15 of them
straight eights the type first In
troduced into the medium priced
field by Hupmobile. Six new
eight cylinder cars were shown
for the first time at New York-
always the show for revealing the
year's new trends.. Every one of
them was straight eight.
"Protbahly nothing -would In
duce all these manufacturers si
multaneously to bring, out eight
cylinder cars except the conclu
sion that the day of the high pric
ed six Is definitely past. The su
periority of the eight cylinder
principle was i thus given a tre
mendous endorsement.
' "Its prestige as the topmost
principle is now overwhelmingly
established."
ws-nn
HIGH
APRIL SALES
Steady -Gains Registered in
AH Sections of Country
Says Report ;
All Chandler Models
Possess Fabric Joints
All. Chandler models have fab
ric universal Joints which have
taken place of the old mechanical
U-joints that required oil and
grease, states It. M. MacDonald of
the MacDonald Auto company, lo
cal Chandler representatives.
Tnis type; of joint has more
flexibility with less vibration and
does away with -oil or grease be
ing thrown on the bottom of the
floor hoards of the automobile, it
Is said.
TOLEDO. Ohio (Special)
Sales of Willys-Knight and Whip
pet motor cars for' April in the
United States and Canada totalled
27,401 giving an increase of 49
per cent over sale for the same
period of last year, according to a
statement just given out by John
N.?-Willys,' president of Willys-
Overland, Inc.
This brings the total sales of
this company for the year to date,
up to and including April 30th. to
80,732 cars, the gain over the cor
responding period of four months
for last year being 27 per cent. In
money value of retail sales the
gain over last year is 117,163.000.
Registrations in from 41 states
for the month of March show Wil
lys-Overland gains for the month
as being 27 per cent while the in
dustry shows a falling off of 6 per
cent in this month as compared
with last year for the same period.
Complete registrations for Jan
uary and February combined with
those for March which include all
but a few states where registra
tions are Relatively unimportant in
their general influence on the to
tal show a gain for Willys-Overland
.during the first quarter, of
16 per cent with the industry as a
whole showing a 2.6 per cent loss.
In New. York state, the March
gain registered by Willys-Overland
was 77 per cent compared with
March of last year as against a 15
per cent gain registered by the in
dustry as a whole.
Massachusetts showed an even
greater, gain, the Willys-Overland
Increase being 156 per cent for
March aa compared with' the same
month last year, while the indus
try as a whole showed a 19 per
cent 'gain.. V ,
An analysts of the general sales
position of Willys-Overland in the
natural divisions of the country
for the first quarter of the year
Teveals a gain of 49 per cent for
this company in the twelve east
ern states including New England,
New York. Pennsylvania, New Jer
sey, Maryland. Delaware while the
Industry as a whole gained but 7
per cent .In the same territory in
the same period.
On the Pacific coast and in the
inter-mountain states, the Willys
Overland1 gain for the first quar
ter, over last year, was 3 4 per cent
while the Industry, as a whole
showed .a loss in this same terri
tory of 13 per cent. ' ,
The middle western states. In
cluding 'Iowa, Kansas, Nebraska.
North and South Dakota,"' Montana
and Wyoming, showed a Willys
Overland gain of 30 per cent
against a gain in the Industry as a
whole, of 13 per cent.
These three separate divisions,
representing as they do a concen
trated industrial section, and in
tensivriy agricultural" section and
the diversified agricultural, min
ing and lumbering sections of the
Pacific coast" country indicate a
well developed strengthening of
the position of Willys-Overland In
the general buying market. '
The same statement which car
ried these figures shows that the
increases are about eually divided
among the four- price classes into
which Willys-Overland products
are grouped. .
FARMERS PREFER x
TALKS NOT JAZZ
(Continued from page 1.)
and more eggs from the hen also
were listed as- benefits of radio
learnin'. ? ; "
A total of 3,1 4 X farmers pre
ferred the dialogue style in pre
senting their programs, as against
1.497 ! who wanted the straight
lecture form. Among suggestions
for improving service were:
Have a trained announcer do
the broadcasting in -place of lec
tures; make talks short and to the
point; schedule talks often enough
for "folks to get1 the habit of lis
tening; inject enough atmos
phere into educational programs
to prevent their becoming dull,
and prepare talks In simple and
every-day terms.
Exasperation at "persistent, di
rect advertising"" over the radio
was expressed by some farmers
who appealed for "some means of
promptly distinguishing between
bona fide educational material
and mere sales talks." .
- A total of 36'04 farmers were
Interested most in crops and soils;
2,321 In poultry raising 1.885 In
fruits, 'vegetables and flowers;
1.828 In livestock; 1.581 in farm
economics and 928 in dairying.
- Widespread interest in farm
radio programs is indicated by the
fact that the' Agriculture Depart
ment has s received and f illed 40,
857 requests for cook books is
sued in connection with "Aunt
Sammy's Housekeeper's Chat,"
and 163,219 Farm School pamph
lets with lessons in livestocK.
dairy and poultry problems.
Your New Car Carries a Limited Guarantee
. ' ' ' '- - '" .
rW Tnp That is no reason why you should permit any part of it that has
rl J I survived that period to become worthless before its time. Igni--
tion and battery parts are the ones that usually become trouble
some the soonest, and there are many reasons why they should, considering
their functions. J 1 - .
But the people of this community who have us inspect and service these
parts regularly never have any great expense on them.
We KEEP THEM RIGHT
"Genuine Parts Are Better Ask the Man With the Wooden Leg"
E. H. PMRRFT J . Battery and Electrical Service
238 North High Street
Telephone 20C
DISTRIBUTORS
FOR PARTS
FOR ALL
AUTOMOBILES
C. & L. PARTS STORE INC.
Corner Ferry m4 liberty Telephone MO
1 f
IK
ousancls acclaim this
ffin dam e ntally bitter "
Six
ji '
-' HPHIS new Six-60 answers
; X unmistakably the insistent
demand for a low-priced car that
is strictly quality through and
through. . ' - - - . : t
' Jusuhinkof a carsellingaslowas
1295tiwith the quiet power, the
J" freedom from vibration that only
j- ,a 7-bearing crankshaft can give.
Think of it with ithe added smooth
" ness of new type Nelson Bohna-
-. lite ristons the
- advantage of inter
changeable Ring
-True Bearings
the ease of steer-
'. ing made "' possible
N hy Ross cam and
leversteeringthe
-longer life .and
dependability, of
- Timken bearings.
- "A dd to the se
marked advantages.
Open Cars $1295
Closed Cars 1345
The Sedan $1345
Lockheed Hydraulic 4-wheel ,
brakes wi de deep-cushioned ; ;
pillowy seats -long-las ting
lacquer finish and a full score of
other advanced features. :
Then you'l realize what a marvel
of satisfaction and mechanical
efficiency this low-priced Six-60
really is. J ' ; , . .
But ydu must see it, too. For
it's built low to the ground
with the graceful,
flowing lines that
denote quality and
give that air of
individuality we all
appreciate so much.
So, see this "funda
mentally Better'
Six and, drire it."
You'll find it every- '
thing you've always
thought a Peerless
must be. - 1
Statesman Classified Advertisements Bring Quick Results -.
' a " : " , . t
Ilk tt S :
till - - - E M r ii
mm I m I m V I I ! M a mm m f 1 ' -WW MM W K K 9if ni ' 1 I x I .
I lit Wi fin0 r ml i lrA M'
-ii: ilMtiM 6SS ' that cleslrs ;
Fifty miles an hour all day lono- far greater speed if you want it
flying smoothness in action dynamic appeals that win you in a ride.
Yet the Essex Super-Six provides scores of less dramatic qualities that
total up even more important advantages in day in, day out s trans
portation. Flashing pickrup; quick, accurate, instinctive steering;
instant, positive brake control deft nimbleness that clears a broad
highroad through traffic. . . ..
. ... " - l'
All day through city traffic, or flying effortlessly 'cross country this
restful car sets you ; down, fresh and unwearied at the day's end. , This
amazing Super-Six performance and quality-is economical to buy.
And it is engineered to long, dependable service, with lowest operation
The Esmx tartel it on the intrument bord. It u
ttunylt, )ukk and pubre, and i cpcuiliy co
" ' . ' venient in UAniiiw on hills. t
'vepjent ui tuning a
v 2-Passenser Spcedabout
-Passenger Speedster '
Coch$735 - Coup $735
A.U pricti f.o.b'.Detroit,plu voarxcU tmx.
- ' 785
- Sedan $795
,PF.P.nij5SS'MOTOR CAR CORPORATION CLEVELAND. OlIIO
- Mmmmfmctmrtrt tftiefammn 1V V-tjPt Eight-it, Ike Six-72. the Six 30. tke Six90 mud tht Six-tO
I
50 M I L E S A N. H O JJ ALL - D AY; L O N G
p f; f
f -
IORICWOQD-
: 3 1 1 N. Commercial St.
MOTOR GO..
, . " Telephone3I !.'-
KERSHEZnGER MOTOH CO.
231 North Street
, Telephone
RLE