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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (May 8, 1927)
THE OREGON STATESMAN, SALEM, OREGON SUNDAY MORNING, MAY 8, 1027 MOTOR HIGHWAYS LINKED TO BRIDGE arquinez Bridge Means Di rect Route to Picturesque Redwood Road Motorists hailing from north as far as Vancouver find, in the Car quinez Bridge, the connecting link in a continuous overland highway from British Columbia to Mexico. No wonder there Is such keen interest in the opening date, May 21 and the governors ot four western states-' Washing ton, Oregon, Nevada, Californiar havfr accepted invitations to at tend and to make speeches at the dedication of the bridge." The motor highways of America are linked to Carquinez Bridge the mighty high way structure, (panning the northern arm of San rancisco bay which will be formally fdedicated and opened to traffi4?on Saturday, May 21. Pour transcontinental high ways,,' spanning the United States, east and . west, north and south tap the pacific highway system of. whrh Carquines Bridge is a vital link. There are two east and west transcontinental motor roadways the Victory and Lincoln high ways-; which swing westward from New York and meet at Car quinez Bridge. At the lower or southern ex tremity of the Pacific highway system, . the famous Bankhead highway meets the Pacific high way at San Diego. The Bankhead highway sweeps east through El Paso, Dallas., Atlanta, with a spur "out of Charleston, doubles: hack to Atlanta and then swings northward through Richmond. Washington and on through to New York. ( I On the north at Seattle, the Pacific, highway system joins with the Yellowstone Trail, a famous haunt of the overland motorists. The Yellowstone Trail follows a route that touches Spokane, Min neapolis, Milwaukee, Chicago and thence into New York. And .Carquinez Bridge, nearly a mile long an4 350 feet above the waters of Carquinez straits, stands western sentinel over these four great .transcontinental highways. The traffic of America converges at Carquinez Bridge. Carquinez Bridge to the Cen tral California motorist means a direct route to the new and pic- tnesque .Redwood highway that marvelous stretch of motor road. tapping the redwood forests of Mendocino, Humboldt and Trinity counties in California and swing ing back Into the Pacfic highway at Grants Pass, Southern Oregon. uarqumez oridge occupies a most strategic position in the Pa cific Coast highway system," said Oscar H. Klatt, president of the American Toll Bridge . company. owners and builders of Carquinez Bridge. "It is a vital link in four transcontinental highway systems and unlocks' the doorway of beau ty and agritultural and forest wealth of Northern California to the motorist northward-bound CHROMIUM PLATING FINDS MANY USES (Continued from pag 1.) developed chromium plating meth ods for currency printing. Chromium plating was practi cally unknown in a commercial way when it was introduced into the automobile industry by Olds mobile and General Motors. Its hardness, which brought about its use by the government, made it an ideal, plating for automobile surfaces exposed to wear. In ad dition it has another quality that made it ideal for use on automo biles and which influenced its adoption by Oldsmobile. This is its resistance to tarnish and at mospheric corrosion. An occa sional wiping off with a rag is all that is required to main its high. blue-white luster, an faqf its sur face is so hard that polish has no effect on it. 4 The practical test given chrom ium plating on thousands of Olds- mobile radiator shells during the past year has more than proven its worth to the automotive industry. INCREASE SHOW III IN SALE OF SIX 1927 Models Maintain Lead ing Place in Higher Priced Range of Cars OREGON HIGHWAYS BEST SAYS DRIVER (Continued from Page 1.) we had about ten miles of paved road built only wide enough for one car. When another car came along, one had to get out on the muddy shoulder along the paving to let the other pass and was as likely as not to hang fast there. Through Oklahoma one of the main roads was entirely shut off from traffic by the heavy rains. the drainage system being inade quate to carry off the surplus wa ter. In going in to Dallas we had to be towed through water that came in to the body of the car; I had to stand on the seat of the car to steer it through. uur trip iook us trom zero weather in New England, where some places snow was piled high er than the top of the car, to the hot desert sands through Oregon and New Mexico, where the roads were certainly dry enough, but not very smooth. "After driving on. your roads in Oregon I am convinced that if Horace Greeley were alive today he would tell the tourist, "Young man, go Northwest!" With the Willys-Knight Great Six holding a place of unusual popularity among the motor car buyers, production of these mod els at the Willys-Overland plant in Toledo has been stepped ahead for the past two months at a rap id pace to meet the sales demand. The Great Six line maintained its leading position in the better car class during the early automobile shows of the year and the re sponse of buyers throughout the country is responsible for the in creased production scheduled for this model. Since the new models were pre sented in January the sales fig ures have mounted steadily and with the coming of spring the sales showed an unusual impetus with indications that 19 27 will see the sale of this quality car strik ing a new high mark. This fact is attested by Willys-Overland dealers who declare that never be fore have buyers of motor cars in the higher priced range shown such a decided preference for the Great Six even though this model held a position of leadership in its prjce field last year. Although the Great Six Four some, a 1927 addition to the line has had an unusual demand since its introduction, the fast approach of warm weather has brought about an increased sale of the Great Six Varsity- roadster. This smart, powerful model of the sport type looms as a leader in its group, according to the influx of orders from dealers. The Great Six Varsity roadster has an especial appeal to those who desire the open--ear type and it is but the work of a moment to convert it into a closed car by raising the collapsible top and ad justing the side curtains. Anoth er porty feature of this car is the spacious rumble seat built into the rear deck. This auxiliary seat provides ample room for two extra passengers. Long, sweeping and graceful lines characterize the Great Six cars. The bodies are low swung giving unusual road stability and added driving safety. The Great Six models are pow ered by the Willys-Knight sleeve valve motor, presented this year with improvements which include a redesigned manifold, giving a greater fuel economy and pickup; a new type air cleaner which cleanses all the air taken through the carburetor to the engine and a Willys-Knight oil rectifier which minimizes the quantity of oil con sumed hecause it effectively pre vents oil dilution. 4n addition to the Foursome and Varsity roadster the Willys- Knight Great Six line also includes a four passenger Cabriolet coupe and a five and seven passenger sedan. Bridge Painting Work Nearmg Completion CROCKETT (Special) - The job of painting the world's larg est highway bridge is nearing completion. Carquinez Bridge mighty span of steel and concrete flung across the turbulent neck of San Francisco Bay at its northern ex tremity is undergoing its bath of battle gray paint. Perched on scaffolding and clinging to -guide ropes, 3 50-feet above the water, the brush wield- ers are "doing their stuff." It will require 90 tons of paint to cover the entire structure. This is the largest bridge painting job in the history of the west and is the largest single painting job on record in California. Every inch of the giant struc ture is being covered with three coats of weather-proof, specially, prepared paint. One gallon of paint covers 4 tons of steel and this means that 90 tons of paint are required for the entire job. REAL COMPETITION GIVES MORE QUALITY (Continued from page" 1.) There are twenty Star cars in the service of the U. S. I. S. bor der patrol operating outof No gales, Arizona. "In one respect our competition i different from other lines in that the motor car has a style fea ture as' a selling appeal and we know of the varied ideas people have with respect to the number of cylinders, wheel base, construc tion, style, equipment and color of the car they buy. "There are now 620 models of American motor cars at from JF-SOU to $9000, offered to the American public by 4 3 makers. "Of these, four sell for Jess than S500; SO between $500 and $1,- 000: 246 between $1,000 and $2,- 000, and 137 between $2,000 and $3,000. "No industry has been more cooperative in plans for lowering casts, broadening markets, devel oping standards and interchanging patents and similar activities than have those in the motor car field; and it is equally true that the real competition comes after the car is ready for the market. "In view of the higher stand ards of the car buying public, who demand more than mere transpor tation in their motor vehicles, the makers have been concerned not so much in changing prices, but in so building and equipping their: cars that a buyer would not hesi tate to pay a few dollars more to obtain the model that meets his requirements. "Production for the total indus try, is 15 per cent under last year, there having been some loss es among the big companies as well as the small ones and it is interesting to know that there also have been some substantial increases among small cpmoanies as well as the large ones. At least four of the smaller companies -are doing a larger business than they ever enjoyed and apparently will maintain that position through out the year. "It. is significant that many of the higher priced products are showing the best improvement in business. "The automobile business has developed in three stages," con tinued Mr. Reeves. "At first the problem was to build cars that would run satisfactorily. The price element was not important Then for several years up until about 1925 production methods were improved with new price levels resulting. Today we are in a situation , where handsome de sign and adequate equipment are more important than the price fac tor. In fact,va number of com panies have materially improved their position even though selling cars at a higher price than pre viously, because they have im proved the looks and the equip ment of ' the vehicle. "Economy in production is im portant as is efficiency in sales. It has been possible to give more for the money because of the re cent introduction of duplicate and over-head assembly lines, im provement in body manufacture, and savings in the method of painting. Every manufacturer welcomes in his organization men who can show him how to save pennies and dollars in order to lower the price of the product. But the most valuable man this year is the designer who can im prove the appearance of the prod uct. Tha winners in 1927 will be those makers who have concen trated on making a good looking machine. "Another factor which is mak ing for the stability of the indus try is the fact mat eacn year it has more extensive experience be hind it. Makers are thorough students of economic conditions. They understand the home and foreign market possibilities, their production costs and. as far as is humanly possible, the probable business results for the year. The outlook is not for a boom period, either in cars, buses or trui-k but for a sound, substantial twelv months of business, with produc tion ofethe whole industry stum--what less than last year, and with the used car as the greatest problem." We Can Save You Money Oh Used Trucks W. E. BURNS DAN BURNS ( Not Brothers The Same Man) igh Street at Ferry Salem. Oregon S&L&M'S Finest Welding and Machining Equip ment with the Ab solute Guarantee 'Your Money Back if It Doesn't Hold' Square Deal Welding & Machine Works ;t45 Ferry Phone 2:10.1 "be sum yo u'dk RIGHT THEN CO ahead- YOU T L U N EVE R BE. SURE LYOU DRIVE OLDSMO 'AN BILE aw , . "in STANDARD 01 LUX! TDURIN '980 la sMblM 10 IM torn prion, OUmmmbfU't d lkmtd price include tK l0tt hmndting mud No matter how confident you may be that a certain car is the one you want t to buy, you can't be sure till you compare it with others at about the price . you wish to pay. So come to your Oldsmo bile showroom go over this truly great car, point by point. "Be sure you're right . then go ahead." But you'll never be sure till you drive an Oldsmobile CAPITOL MOTORS, INC. 350 North High Street Telephone 2125 7r U 1 mny motor S ' mm , ,i - The Super-Six Principle freed to the -limit and performance so smooth that only a stop watch shows how swift ' , c . The smoothness with which the Super-Six glides from standing start to high speed is totally different from the violent lunge wxth which high powered cars usually get under way. so in all it does there is such effortless ease that driver and passengers hardly realize how great is their performance supremacy. The smooth, silent and elastic flow of, power from the released Super-Six principle has set a new standard of unusual perform ance. At any speed and for any distance you demand you will never feel the slightest effort is exerted by motor or chassis. C I ." M. ' You may never require such speed or power. But jit is important that this ability results from absolute smoothness and freedom 7 ability for any It means easy from vibration. The over-capacity means reserve! task. It means minimum wear and repair need. j riding without fatigue.! Until you ride m the Hudson Super-Six therej is a motoring thrill you never can know. HUDSON SUPER-SIX Standard Model Coach - - - - - - - - 1285 Sedan - - - - - - - - I35 .Custom Built Models Roadster- - - - - - - - 1500 Phaeton - - - - - 160J Brougham - - - - - r r Svr, - - . - 1750 7-Passenger Sedan 1850 AMpricm f. o. b. Dmtrtt, ... ' i ECU RK WOOD 311 N. Commercial St. TOR CO. MO Telephone 311 ma i 4