i i
Automotive i
Seal Estate h r
Better Homes
SECTION FOUR
Pages ! to 8
CLEAN AND VIGOROUS
SEVENTY-SEgTH YEAR ;
SAIEM, OREGON, SUNDAY MORNING, APRIL 3. 1927
PRICK FIVE, CENTS
SPRING AUTDSHDW
is ATTRACTS PEOPLE
I
Bonesteele Motor Company
Arranged Display of Cars
and Equipment
CHRYSLER ENGINES
.MEET TESTS
SILElIT S WI FOUR
HUGE CALIFORNIA
Bridge nears completion
DODGE BROTHERS TOURING CAR DOES THE
WORK OF 200 PEONS E CENTRAL AMERICA
New Engines Hooked Up
With Power Generators
Assist in Factory
Unique Amonog-Low Priced
Cars in.Eliminatirtg Vibra
tion; Coast Built
5
S -r- sA&Uit- fet5 - : rl
.- . i fvJWir
; r
Spring is here officially, accord
ing to :le calendar, and in fart.
Tu(! Lidding trees, the spring
flowf rs pushing tlieir way uirougn
thP ground and springing Into
. . if., that tvintpr is he-
hind us.
To usher in the season 'and to
satisfy the desire on the part of
the public to see the Spring 'Vogue
in moinr cars and things which
pertain to automobiles. Bonesteele
Motor Company dealers for Dodge
Brothers motor cars, held a spring
showing of their products Thurs
day, Ktiday and Saturday in their
Salesrooms.
The Spring showing was state
wide, l-r every Dodge Brothers
ilealr in the state celebrated the
romling of Spring and tfte interest
of the public in the new improved
bodge Brothers cars with a show
ing similar to that held in Salem.
A fitting background in the way
or at Spring setting was provided
to barmonize with the wide range
of Kolors in which the cars are
finished.
The latest Dodge cars are much
improved, not. only in appearance
but mechanically, and the Spring
t fads forcibly to those who attend-
' ed.i .
VOne of the .mechanical features
wliich contributed much to the
new cars, is the new five-bearing
crankshaft. Dodge Brothers have
developed a car to meet the neces
sities of heavier closed car con
struction, establishing a precedent
in this regard in cars of this type.
The five-bearing crankshaft ia one
of those developments and con
tributes materially to smoothness
and silence of operation so wel
come in closed car operation.
j'This one feature, saya Mr.
Bonesteele of Bonesteele Mote?
Col, local defers, "has brought
satisfaction tdv, hundreds of buy
ers of Dodge v Brot hersr ear
throughout the state, and has with
the other notable refinements at
tracted universal attention from
; : -
Hllose who, in addition, know of
DaJge Brothers record through
out tl years for building a de
pendable and lasting automobile.
ISo during the last three days
of jthis week, afternooa and even
in irs up disnlaved the latest cars
frim the factory and had also for
inspection the various refinements
Smooth Operation Made Six
72 Famous as Six Cylin
der Automobile
Improvements in the motor,
hdy and equipment of the Peer-
7 2 which will serve to
grfcatly increase its popularity in
its prii class were announced this
week h Charles A. Tucker, gen
erjil s;iies manager of the Peerless
Mfuor t ar corporation.
Th" most notable improvements
'Villi be the uso or the Itoss cam
tfftd lever steering gear, Timkne
hf itriiiRs in the transmission, Nel-
scir m y type pistons, and the radi
neter on the dash, with the new
Feerl. ss Eagle head radiator cap.
Many refinements have also been
made in body finish and 'trim.
Thest iniDrovements will equip
the car with the most notable ad
vhraevs in automobile engineering
Wjhich have been made since the
model was introduced.
; The new cam and lever steer
ing K' ar was designed to- make
steering easy with balloon tires
The new type pistons, weighing
about one third as much as the old
er design, increase the motor's
power and acceleration.
The Six-72 is built on two dif-
Jorent length wheelbases. The-
roadster, limousine, standard sev-
CB passenger sedan, five passen
ger custom built sedan and seven
pessenger custom built sedan have
a wheelbase of 133 inches. The
standard five passenger coupe and
standard five passenger sedan are1
Prl'iHi on; a 126 inch wheelbase.
Tnt i pnnrmnna . nnwav in1
mf.ofh operation of the, motor
aav made the Six-72 famous as a
a-cyiinder model not excelled by
Cdny i .tr of similar type on the mar
-t. The ruggedness and, sturdy
fJT '1Uali;i?a of both body-and motor
been- nrotpn number of
llms jn the nntit mtAlinr rnnx'
The improvements added enhance
its already proven rane.
.. f ...
YM (Contiaued on ran 8.1
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Vdnnv inADDmoncftiT
' UUUI imiHUILIIILIll
MEETING APPROVAL
Abriage, termed bv its builders as the largest highway bridge1 in the world, containing a
double cantilever span which ranks among the four largest ever built, is nearing completion
across the treacherous waters of Carquinez Straits, on the .northern arm of San Francisco
Bay, California. Under construction For i'cur years, it is 350 feet high and has a clearance
of 135 feet, permitting the largest vessel to puss under it. The central pier, pictured here,
is in water 99. feet deep and its foundation is 50 feet below the bed of the Straits. The con-
. a vai 1". i
struction of this pier alone is
iBHUrS GUEST
RECORD COMES
Officials of Company Tour
ing Country and Holding
" Special Meetings
Sweeping along on a wave oS
prosperity that extends from the.
Atlantic to the Pacific Coast, and,
with a production schedale that
accounts for a new car or truck
every nine seconds of the working
day, the Chevrolet Motor Company
is continuing its great record be
gun the first of the year. .
Co-incident with this record-
breaking sweep of sales, and with
Chevrolet leading all other makes
in sales in many of the leading
automotive centers of the country,
officials of the Chevrolet Motor
Company are touring the country
and holding meetings at central
points attended by dealers and
their bankers from towns and
cities of the surrounding territory.
The purpose of these meetings js
to familiarize the dealers witji
plans and methods of the factory
departments: to bring thefaetory,
as it were, closer to the dealer and
his problems; and to familiarize
the dealer's banker with methods
and plans of the Chevrolet Com
pany and its relations to the deal
er,1 - I
At the head of the p:irty is !(.
II. Grant, vice president and gen
eral sales manager of the Chevro-.
let Motor Company, considered thie
outstanding sales oxocutivi of th
present day. JVVith him in the
party are H. jf liner. assistant
general sales; manager; R.1. K.
White, manager of the riir-vroUif
factory ssries promotion li vision.
and W. G. Lewellen. his assistant;
U". A. Blees. manager of the Chev
rolet "six per cent certificate divi
sion; Sidney Corbett, manager of
the truck and fleet division; I,. P.
Little, manager of the parts and
service division, and his assistant
W. G. Fraaer; J. E. Grimm, Ji..
advertising manager of the com
pany, together with regional and
zone executives, of the company.
The Chevrolet touring party,
with its property men. stage set
tings and scenery used in connect
fContinuwl on pure 4.
New Silent Star Four
Attracting Attention
' The Pacific Coast Star Car fac
tory representatives report that
the new Silent Star Four and the
Greater Six have aroused strong
public interest according to Salem
Auto Company local Star; Car
dealer.
VDealers declare that those
who visit Showrooms since the in
troduction of the new models are
of two classes," Salem Auto Com
pany declares. "The first group
is composed of people who come In
to satisfy their curiosity regarding
the Silent Star Four and ita rub
ber motor; suspension. Owners sof
every price automobile are repre
sented and are equally Interested
in the new models.
"The second sxoup consists of
the potential buyers who come to
Investigate what Star Cars are of
fering. - Dealers report the results
have been very satisfactory and a
multitude ox sales have resulted.
considered a remarkable engineering acnievement.
Two Dealers Elected
on Board of Directors
Dodge ia-others. Inc.. announces
the electi n to the hoard of direc
tors of tvo Dealers, C. Russell
Dashiell o Chicago and Samuel 3.
Thornton of Philadelphia. They
succeed C M. IJishop of Brooklyn
and F. 3. Albertson of Los
Angeles, both Dodge Brothers
Dealers.
The election of Mr. Dashiell and
Mr. Thornion - is in accordance
with Dodge Brothers' policy an
nounced a year ago, of giving its
Dealers .direct , representations in
the management of" the com"psfi5
The plan ciaIls"for the rotating in
office of the dealer-directors frona
year to lyear so that every section
of the country .tf ill be represented,
Both Thorntonjand Dashiell arej
"original i Dodg - Brothers Deal
ers," having-been identified with
the sale of Dodge Brothers cars
since 1914 when the car first
came on" the, market. Mr. Thorn
ton is identified with the Thorn
t on-Fuller -Cnr of Philadelphia.
His 1 914 ccntraet called for the
delivery of 400 cars. Last year
the contract specified 7800 cars
for delivery.
Mr. Dashull is president of the
Dashiell Mo br Co. of Chicago.
His total salt! the first year were
000 cars whir in !?- the
Dash
S600 iell Motor , To. delivered
cars. .
Southern (frogon placer miners
have operatfi r7 giant nozzle
lines this wi iter, best season in
years. I
years. 1 . I a oi.thuip.i on vac 4.) ger lor this company. '
DOWN THE ROAD Bv FRANK BECK
1 TTI THE GALLANT GOOF WHO BECOMES .
X Wmwy mmi M1' - suddenly considerate pf the
XWV'A L LADY PEDESTRIANS. BUT FORGET3
! ,,MVM, TO SIGNAL TRAFFIC BEHIND .HIM .
si . . l ,.- j" j; .- - n s a row niue Aaa uoesn i norK uoin wal , . - 1 -,
EXPRESS HIGHWAYS
lJUESAVSHUP W1AK
In Some Sections 200 Foot
Roads Proving Great Aid
in Traffic
By DuBois Young
The day is coming when we will
sections of the country separate
highways for slow-moving motor
vehicles and express highways for
passenger motor cars. These high
ways will be enclosed just like
railroad rights-of-ways are today
and when railroad crossings are
encountered they will go overhead:
or underneath. Speed limits will
be raised to permit travelling on
these highways at rates ranging
from 4 0 to 60 miles an hour.
In some instances these express
highways will permif of four, six
and even eight lanes of travel and
in other instances travel will be in
one direction only. That means the
building of a system of double
highways.
This is uo mere dream. Several
cities and states are today con
sidering the construction of just
such highways. In several sections
of the country 200-foot highways
have been completed or are in the
process? of construction.
The automobile stimulated the
I l.tl l. .Ill lllk lll IV ll'l M . I f.lllll
Before a Chrysler engine is in- I
stalled in a car it is put through j
a very rigorous test and so. must!
be in perfect working orderbefore j
it leaves the factory. Jhe Chrys- i
ler autos are sold in Salem by the !
Fitzgerald-Sherwin Motor com
pany. When first assembled. the
"green" Chrysler motor, as new
power units are called before they
have been put into operation, is
filled with oil ;ni(i its tappet's and
tarns sprayed with oif. The
"green' engine is J hen hooked up
with a motor that is running 0:1
its own power, and in trn with
a shaft which drives an electric
generator. For three hours th'J
green" motor is pullod and for
three hours the electricity which
is generated Hirough the hook-up
is stored ami used lor runnini;
machinery in other parts of the
plant.
After 'boine pulled for three
hours the green niotor is drained
filled with new oil and put under
its own power. Citv gas is used
as fuel for this running period.
The motor pulls another "green"
motor for ihfs period of three,
hours. This six hours of running
is equivalent to is hours of opera
tion without a load.
The motor is then torn "down
and given a complete inspection.
It is again reassembled, put in
perfect condition anJ taken to a
"silent room." This room is
carpeted w ith felt on the floor and
special wall construction which ex
cludes all sound. It is then set in
to operation on its own .power,
gasoline being used as a fuel this
time. The object of this final in
spection 5s to determine whether
the motor can operate in perfect
condition and to locate any noise
in working parts. The motor re
mains ia the Eilent room until it is
passed on as perfect by the inspec
tor in charge. '
Treasury Plans Dropping
of Automobile Taxation
WASHINGTON Treasury offi
cials are working out a plan to
abolish most of the remaining war
taxes at the next session of con
gress. Taxes for admission to
theaters and places of amusement,
excise taxes on automobiles, estate
taxes and stamp taxes are slated
to go, it is understood. These
taxes yield an annual revenue of
only about $150,000,000.
AUTO AGKXCY OPEXS HKHK
The Hershbenrer Motor com
pany has secured the agency for
the Falcon-Knight and Peerless
automobiles in this community
and have opened headquarters at
233 X. High street. They will
handle a complete line of cars.
JTeJ
This picture was taken in tho
mountains of Guatemala, Central
America, on the road from Guate
mala City to San Salvador.
Strapped to' the sides' of the Dodge
Brothers touring- car" are two
trunks, three suitcases, and other
luggage, giving the car when it
has its load of five passengers, a
burden of about 2.0 00 pounds.
Trudging along in the opposite di
rection are two Indian peons car
rying all their earthly possessions
to the province of El Salvador.
MILLIONS OF iLES
OF ROADS IK Kim
Nearly 18,000 Mils of
Highway Surfaced Dunna
1925 Says Report
By DuBois Young
It is a bit startling to learn that
there are 3.001.S2 5 miles of high
ways in the United States of whfch
5 60,000 miles are surfaced.
Nearly 18,000 miles of roads in
the several states were surfaced in
192.'.
At the beginning of 19 20 the to
tl surfaced mileage in the state
systems had reached 145,508
miles.
The total of 270,654 miles in
the state system "tefnbfac.es the Im-
portant roads of the country which
have been laid out to serve the
needs of the states.
It is upon these systems that
the important through routes of
the Federal-aid system and the
United states highways have been
almost entirely laid down.
Texas leads in the number of
miles of state roads with a total
of 16'.668 miles.
New York leads in the number
of miles of surfaced roads with a
total of 9,625.9 with Ohio a close
second with 9.501.6 miles.
On these highways are 19,520,
000 motor cars, 2,810,000 trucks,
and 80,000 busses.
It is interesting to note that
15.332 consolidated schools are
using motor transportation, and
that .".14 street railways are using
motor busses and that 41 steam
railroad are using motor busses.
.Not only does America need
more highways but also wider
roads capable of taking care of at
least four lanes of travel.
Each carries about 200 pounds and
averages about two miles per hour.
Comparison of the work of the
peons with that of the car on the
open hiphway shows that during
the day the Dodge' Brothers tour
ing car does the work of 200
peons. Since the car can be oper
ated many more hours per day
than the peon can work the com
parison may be made to show
even greater odds in its favor. The
picture portrays transportation
old and new.
HUPP FIRM EXPECTS
LH SPRING SALE
Cole Seers Greatest Demand
in Company's History
During Season
A demand throughout America
for Hupmobile Eights and Sixe,s
during the next several month,
that will materially surpass all
previous records Is seen by R. S.1
Cole, general sales manager of the
Hupp Motor Car Corporation.
In its plans to meet it, that
company announces; the comple
tion of re-arrangements to its
plant facilities permitting an In
crease of 50 per cent more cars
than its previous capacity. '
far. Coleannounces that Indi
cations show that Sales of cars
foij March will be the largest of
any single month in the company's
entire history. A
''Our recent delivery of 75 eight
cylinder cars to pur Chicago dis
tributor fit one driveaway consti
tutes what is believed to be the
largest single shipment of eights
ever delivered to one company,"
he said. "This is an indication
of the increasing volume of eight
cylinder business.
"The automobile shows this
year were by all odds the most
successful for ua that we have
ever known, more than twice as
many Hupmobiles were actually
sold during these -shows than dur
ing any previous show period in,
our history. Our distributors and
dealers,? reflecting the general
public's state of mind, are. at the
highest pitch of enthusiasm over
19 27 prospects.. We are, working
on plans to add steadily to our
dealer organization. Because of
Hupmobile's reputation we are in
the position of selecting from hun
dreds of able motor car merchan
disers seeking our franchise.
"The increased dealer organi
zation will enahle us to offer
greajer sales and service facilities
to every owner than ever before.
We plan that) Jjy the end of 1927
we shall have iai deader in practical
ly every town f! more than 7500
persons in the United tates, with
a continued representation in
scores of towns under that size.''
" Mr. Cole points to the sale of
$695,570 worth of Hupmobile
Eights and Sixes by the company's
New York, distributor organization
in less than three minutes, and to
the sale of another 3,278,6$0 by
the Chicago distributor, during
those automobile shows, as indica
tive of the enthusiasm for Hupmo-"
bile-which, he adds, has swept the
entire country.
"To these 14 body styles on "out
eight cylinder chassis,, including
three custom built bodies, by Diet
rich, we also have a complete list
of models for our six cylinder ar
the car we believe to be this
closest priced six In the entire
industry,'' he said.
"Hupmobile today is squarely In
(Cqetinnvd on pan S.)
Tire .Exports, for Month .
Reach Total of 229,543
WASHINGTON Exports of au
tomobile casings from the, United
States jln " February numbered
S19.54S;. valnedU at $2,673,210,
breaking the volume record estab
lished in January and continalng
the Increasing volume trend that
has been evident, since the. middle
of 192 C, the commerce; depart
ment states. Exports of automo
tive rubber ;'goods ! "during, the
month were rained ,at $3,336,978.
compared w i t h , $3,107,504 in
January. .
In the production of 'the new
Silent Star four, the Pacific coast
Star car Ifactory is offering the
only vibratlonless four cylinder"
car in its price field. .With this'
new mechanical achievement is
also associated a sweeping! im-.
provement of the myriad details
of body finish. -
0 The elijninattpn of vibration
which is the most outstanding and
practical jof the countless refine
ments in) the development of the
present day low cost transporta
tion unit Is accomplished purely
through the use of the new ruh
ber motor suspension that has
been acclaimed a success Vy a
number lot America's foremost
automotive engineers and which
has been adopted by several of
the higher rieed cars. It remains
for the -Star car, however, to In
troduce this highly desired fea
lure to the low cost transporta
tion field and in so doing. Star car
engineers introduce a new aspect
to low cost motor car buying.
In the adoption of the new rub
ber motor suspension, which
comes oifly as the result of care
ful tests and analysis, the drivers
of four cylinder cars are offered
the same smoothness of operation
that is to be found In six cyllider
units. This is accomplished by the
abolition of any metal to metal
touch between the motor andj the
chassis, which, of course, elimin
ates vibration from the body. ,
To those who are Interested In
four cylinder cars, the elimination
of vibration has a multiple ad
vantage. Not only is the driving
comfort :of the car Increased but
the owner of the unit Will also
find that the life of his car will.
be materially greater. This :mat-
ter of longer life can be best
un-
derstood by those
experience with
units. '
who have
liad
four cylinder
The elimination of vibration is
not only accomplished through
thp use of the new rubber suspen
sion but also through- the use of
the new Splcer rubber universal
Joint. This joint forms a torsion
insulator that takes up and ab
sorbs the greater part of th
strain Imposed .' on the moving
parts when the clutch is sudden
ly engaged. i
In discussing the new Joint as
well as the .' motor suspension.
George It. Scott, assistant general
manager says, "Rubber hag been
selected, as the material for this
cushion for many reasons among
which the most Important is its
ability to absorb approximately 50
times as much energy as steel by
deforming and returning to its
"t Oontinnmt on tM 4.T
Company Plans to Equip All
Autos With New Tires and'
X New Battery A
An entirely new feature j has
been incorporated in the sales'
methods of the Used Car Corner
of Salem, located on State street.
Starting April 1st, the Salenx com
pany equips their Fords with
brand new tires all around" and In
stall; a new battery. "About the
only things .to give, out 6a. a new
car the first year is . the .battery
and, tires' said, Mr. Anderson,
owner. of the concern, and we are
going, o try this new method of
equipment bo that our cars will be
Just as close to pew as we can
make them.',' ; So far-no one else
has tried this method on a gen
eral plan, and it is anticipated'
that it will make quHe a hit with
buyers of used Fords to know that
they will get all new jobber and.
a hattery together with sixty days
service: guarantee. .This Is the .
third forward step; in the merchandising-methods
used in marketing
used Fords and other dealers all
over the country hare used the
other two practically as soon as,
Sir. Anderson .Introduced them,
however, the other Salem dealers''
will find an obstaclo la Introduc
ing this : latest feature because
used Fords cannot be purchased
locally and the added equipment
installed without making the sel
ling price out . of reason. Cars'
must-be bought on forced sales,
repossessed and the hard-pressed
In ; large , cities. These cars can
then be brought to Salem, recondi
tioned; equipment added and tnK
sell at, it reasonable price. During
the Introduction of this new
methodthe, JJsed: Car. Cornerjhaa
arranged .to keep open evenings
and Sundays, ,
NEW SALES METHODS
NOW FDR USED GABS
f.
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