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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (March 27, 1927)
OU;,LITY CRITERION IN SELECTION Buyers Becoming More Crit ical; Hupp President Ends v Nation Tour - Returning to Detroit from a three weeks' trip-along the Pacific coast, Du Boise Young, president ' and general manager of the Hupp Motor Car corporation, declares that quality Is to govern the pur chase, of motor cars this rear more strongly than for several years past; that buyers are .more critical than at any time since the World war, and that eight-cylinder cars are advancing with Increasing rap idity -in public favor. Mr. - Young's trip was the cul mination of journeys which, since the new year began, have taken him from the Atlantic to the Paci fic. : They have resulted In confer- i : ences with more than 500 Hupmo bile representatives, located In practically' every leading market center in the United States. "These companies which have, .for years,' consistently built quali ;ty into their cars, rather than adopting the expedients of flasbi- ness ana price cuts at ine expense . of. quality, are the organizations " ;whlch show the most satisfactory ; results in 1927 he said: . ing quality automobiles, first of all. Right price is essential, but the public realizes that most pric es generally are what they should ! be. The buyer has come de finite ly to realize that the most car for the money is not based on the number of pounds of material it ..will buy, but rather Its buying lvalue, as represented in perform ance, comfort and freedom from service." j . , During Mr. Young's Pacific & coast trip, R. S. Cole. Hupmobile general sales manager was jour neying through the east and mid dlewest, including visits to Bos ton, New York, Philadelphia, St. Louis, Chicago, Des Moines and Omaha. :- "This will be the greatest year Hupmobile has ever enjoyed," he 'said. "Our retail sales already ara mnvlnr at the fastest nace htye have ever reached, with our X whole dealer organization optiinls ' tic over the' increased business" It -Is enjoying. Our New York dis- tributor, for example, is taking 800 cars in March the largest number he has ever. ordered in ; one month. Our eight-cylinder sales are gaining steadily, and will move even faster as the Z months go by. Dealers are tre mendously enthusiastic over their prospects with that car." ; Mr. Young found the Pacific coast characteristically enthusias- tic. "The westerners point, out that the heavy rainfall of the last winter is the finest thing for crops "In the last seven years,' he said. 'and whatever business they may Je losing now will come along in : tven greater measure at harvest i time because of the assistance this rainfall .will give the crops." 'He was particularly enthusias ."tlcT concerning Hupmobile pros Jlecta throughout the west. - "We have strengthened our 'sales organization there material ly," he said. "We anticipate prac .tically a 100 per cent Increased sale of our cars in northern Cali fornia, Oregon . and Washington, over our business there in 1926." - ..The two Hupp executives, re turning to Detroit, found that fac tory operations were going for ward on the largest scale in the company's entire history, with Ularch production and shipments expected to set a new record as ' the-greatest single month Hupmo bile has yet known. '. Slate surface ' roofing applied orer your old shingles. We have over 200 jobs in Salem. - Nelson Bros., plumbers, sheet metal Work, 355 Chemeketa. (! HEW PAIGE EIGHT TWO HIGH GEARS (Contiauee from page 1.) 42795 for the 8-85 limopsine. The 'eight-cylinder models are the sev-"en-passenger touring car. $2295; ; five-passenger sedan.- 2 3 5 5; seven-passenger sedan. $2655; four- e-passenger coupe, 12655; cabriolet roadster. $2655; limousine. $2795. All models are de luxe In finish and appointment. Outwardly, they -" are typically Paige, the character istic lines being retained but modi fled by the newest stylesln body " construction. Sweeping curves and rounded contours are effectively .;tised. while the increased length ahd the decreased height give a i new. appearance of grace and an actual lowering of the center of h gravity. . - The pew chassis is of 1 3 1 -:Y!a!b wheelbase, 6 Inches greater than that of the largest 6-cylinder Mechanically, the new eight r embodies many improvements. The - engine, .a straight eight, has all Its cylinders in a single block. -Tne actual noree-power is i, wn ' a piston displacement of 299 cu- i'-Llf Inches, the cylinders being 3 . toy 4 U inches, We and , stroke. " jg, ; t particnlarly . notable i are-4 th steps that have been taken to re- dace :yibration,; not only in. the engine, but throughout the; chas- First, the inherent tiTTratlori . U '-.held to. a mlnlmucv-by the use. - of light alloy' pistons ;"and Might Cuunecting rods, and by advanced . r 'sterbalanclng of the rank- t . .-..Forth? to'chVcV vibration, -. - L ic!-; 1 ' i -.rrfetfr 1. built, In . . .. , - ' . .4 I'.. t-l. zing the effect of torsional stres ses In the 'crankshaft. . Finally, the engine' Is mounted on four massive rubber blocks. In sulating the engine from all metal-to-metal contact with the frame. Such minute vibrations as are set up in the engine are ab sorbed by the rubber mounting. Instead of , being transmitted through the chassis. Important, also are the arrange ments for the safeguarding of the engine to prolong its lire by -retarding wear: One of the most in teresting of these 'features is a variable oil pressure valve, work ing automatically as the speed of the engine increases or decreases. This valve is linked with the throttle; as the throttle is opened, the pressure on the relief valve increases, causing a greater quan tity of oil to flow to the bearings. The oil itself Is protected from dilution and from grit by a crank case ventilating system and by an air filter at the carburetor Intake, jrhile an oil filter further protects the lubricant by removing par ticles of solid matter as the oil is circulated. Equipment of the eights is un usually complete. Besides the usual equipment, all models carry the following4: Automatic ' windshield cleaner, cowl ventilator, motometer. dash gasoline gauge, combination stop and tail light, cowl lights, electric clock, dimmer control on the steering wheel, tubular bumpers and bumperetts, cigar lighter, coincidental lock securing both the steering and the ignition, four snubbers. all-wood steering wheel, and four-wheel bydraulic brakes. Both In . color and line, the eights are distinctive. Bright colors are generally used, in con trasting two-tone effects, height ened by the use of color and strip ing on the beads of the double belt moulding. The five-passenger sedan, as an illustration, is finished in two rich tones of brown. The top, upper works, moulding and wheels are in Havana brown, while the remainder oT the body, the lamps, and the window reveals, are fin ished in bearer, a lighter tint. A double stripe of Ivory appears on the beads of the belt moulding, while between the beads are stripes in a still Htthter brown. The bumpers and lamps are in color. The interiors of all models are finished In a harmonious two-tone effect the lavish use of walnut finisM furnishing one of the tones, the upholstery, headlining, and carpet providing the contrasting shade. These two tones are set off by the hardware, in bright sil ver finish. The result is an ef fect of unusual richness and rest fulness, heightened by the com . fort of the seats' and the spacious ness of the bodies. H. ,T. Love, the Jeweler. 335 State St. High quality Jewelry, silverware and diamonds. The gold standard of values. Once a buyer always a customer. C now only i -a host of improvements New tC Air Cleaner ' New AC Oil Filter New Heavy One-Piece Full-Crown Fender New Windshield Pillar (Nmi om WopwwfaU perfect. . clear Woa) New Ballet-Type Head lamp New Tire Carrier - ' New Coincidental Lock ( Combination Ignition ao4 Staarina Lock) New Remote Control Door Handle New Duco Color New Gacollne Gauge New Radiator , 5 New Bodiea by FUhet New Windshield on Open Model New and Improved ' " Transmission . ; ' New Brake and Clutch ' fecial Closure c Soar of car) 1 - C ':cP in nX. y mint - The Beautiful Fisher Body . Opposite the City Hall ; ; . ; Telephone7 1 000 . r- j A -'Everyone Is Talking: Chevrolet" . ; Q XJ A Lt-T ilKAIIK iESL Nash Crankshaft Gets New Treatment as Result of Inventive Genius How inventive genius keeps pace with the ever-rising neces sities of modern industry is re flected in much of the machinery with which the Nash Motors plants are equipped. Probably no other industry has seen greater advance ment in the design of automatic machinery to meet the require ments of volume products than hag been witnessed in the' motor industry in the past ten years. Scores of human-like machines, totally unknown a few years ago. are today performing various operations in different depart ments of the Nash plants; they are performing these operations quicker and with a degree oT con sistent accuracy unattainable by hand. 1 One of the newest and most in teresting automatic machines known to the industry Is that In use at the Nash factory. It is an automatic honing machine which accomplishes at one time the final mirror-like finish on all seven main bearings and six connecting rod bearings. Formerly it was necessary to polish individually each of these thirteen bearings. But now the honing operation is performed on every bearing simul taneously and with scientific ac curacy within a fractional part of a' thousandth of an inch. The automatic honing machine, equipped with a number of long "arms' to receive the crankshaft, has all the appearance of a living octopus. The machine revolves abfiut the seven main bearings and six connecting rod bearings and has a rotary and reciprocating mo tion. The operator, who may at tend a number of these machines at the same time, merely places the crankshaft in position and pulls the starting lever. When the operation is completed the ma chine automatically stops. Honing of the crankshaft, a practice until recently unknown to 1 The Secret of the Life of a Car Lies in the Care It Is Given Keep your auto washed, polished and lubricated . regularly at a minimum cost FIREPROOF STORAGE GARAGE 252 South Liberty Street DAY STORAGE BY MONTHLY RATES A. . .. COACH With the beautiful Chevrolet Coach re duced to $595, you no longer need to deny yourself the luxury of owning a clewed car of true distinction, fine quality and modern design. The Fisher Body is spacious, comfortable and finished, in lasting lustrous St. James Gray Duco. And like all other Chevrolet models, the Coach provides Chevrolet's world fcun ou smartness, power and depend ability,, enhanced by a host of new quality features and mechanical im provements. Come in! See the greatest closed car value of all time! The most beautiful Chevrolet in Chevrolet hutoryl . vNewtbn-Cheyrolet r A.. the automobile industry, gives each bearing on the Nash shaft a mirror-like finish and assures longer, life to the 7-bearlng motor with which each Nash model Is equipped. STUDENTS VISITED AUTOMOBILE PLANT (Continued from p&jce I.) crankshaft, for instance, is tested for perfect balance ona machine, so accurate that it will record the weight of a human hair or will show the pressure of the human breath blown upon it. The completed motors, after be ing run-in for eleven hours in the motor test department, are com pletely disassembled, inspected, then rebuilt and sent out on -to the company's thrack for an actual road test after the bodies have been placed on the completed chassis. The final inspection is made Just before shipment when the cars ar run np on steel plat forms and all body bolts are thoroughly scrutinized from un derneath. . In addition to students, hund reds of others visit the Nash fac tories ea-h year. Guides thorough ly familiar with the various pro duct'on processes take visitors through the plant every day, one trip being-made inthe morning, and another in the afternoon. For the wrecked and damaged automobile. Hull's. 267 S. Com'l. St. Tel. 578. Tops, glass, radiator, body and fender work. No over charges here. Expert work. ( ) LUTHER BURBANK CAR 11 YEARS OLD (Continued from page 1.) it is with a touch of great pr ' that the present purchaser and owner points to the car as that of the famous Luther Burbank. and he has pledged himself to drive and keep the car until it goes the way of the One Hoss Shay. An examination of the manu factoring records show the Br bank car to be one of the fir? Willys-Knight automobiles ship ped and sold on the Pacific coast. New sweaters. A large shipment lust in. New patterns, new shades in the popular pull-over and coat stvles. Emmons. Tailor-Furnisher. 426 State St Jf () "ST amazing low prices The Touring or Roadster . The Coach . The Coupe The Sedan a The Sport Cabriolet . The Landau - 1-Ton Truck (Cantemly) V4-Ton Truck iCkmn iy) 525 '595 $625 $695 $715 '745 $495 $395 BeHoos Tina now standard aH aiUla, All price I . - Cs nicavMicfa. In addition to these low prices Chevrolet's de livered prices include . the lowest handling and ' financing charge available.. VOW C OS T IMION JURIES SHW BIG Automobile Being Manufac tured in Score of Differ ent Body Styles ' Reports to the effect that sales of the large Marmon 'Series 75 have increased rapidly since the January automobile shows are substantiated by H. H. Brooks, general sales director of the Mar mon Motor Car company, who an nounces that shipments of his concern's large car now exceed de liveries for the same period a year ago. At the present time, according to Mr. Brooks, the large .Marmon is being manufactured in a score pf different body styles. , These include-several custom-built styles of exclusive design. Among these latter are the speedsters for four and seven passengers, the sedan for seven passengers, another sedan for five passengers, and the limousine.' "Known for ,two decades for It sturdy, precise chassis, and for its easy riding qualities, the large Marmon Serie3 75 continues to prove its popularity with owners of finer automobiles," says Mr. Brooks. "Marmon has concentrated on the Series 73 for more than IKE PUT ON A GEAR SHIFT BALL It fits tbfi palm of the hand, makes gear shifting easier, adds to the appearance of your car, and will not soil the daintiest glove. W. E. BURNS DAN BURNS (Not Brothers - The Same Man) High Street at Ferry Salem, Oregon Cl'ARAXTEED ACCESSORIES The Sport Roadster $1175 most pn)imeiniitii Adhering to its purpose to produce a low priced six, rivaling in beauty and mechanical quality the finest cars of the world Oakland has, introduced many of the fore most automotive improvements in use today. Oakland developed the widely imitated Harmonic Balancer ami led the industry in the adoption of Duco finishes. Oakland led its field in offering Fisher bodies, 4-wheel brakes, air cleaner, oil filter and foot-controlled tilting beam headlights. And just as in the past it has been pioneer of the industry's most widely accepted advance ments, Oakland is pioneering again today by employing practices and processes of sveh extraordinary exactness that their use has previously been restricted tot the manufacturers cl extremely costly cars! Oakland Six, $1025 to $1295 The New and Finer Pontiac Sixat Kexv Lotv Prices $775 to Bodies by Fisher. All prices at factory. Easy to pay on the General Motors Time Payment PRODUCT OF GENERAL MOTORS 'y eleven years. .In the matter of easy riding, our' engineers during the past decade have constructed a spring suspension which makes it necessary for shocks to pass about twice the usual distance be fore reaching the body- This ex clusive feature is one reason why Marmon cars . oeserve their dis tinction for comfort." Another feature of all Marmons which, according to th testimony of many owt.crs, adds grea.tly to the corvelence of the driver is the.sturdy'nand brake lever which is placed only a few inches to the right of tne steering wheel, along side of the gear shift lever. To have the emergency brake lever so convenient to the driver's right hand is of real value, especially in parking and in traveling uphill. All Marmon cars are equipped with 4-wheel brakes of the self energizing type. The mechanism is completely enclosed against dirt and water. Stop, backing, and tail lamps, characteristic of all types of Mar mon cars, are much appreciated by drivers inasmuch as these lights are mounted in a single unit. Fedeo number plates, by means of which each car is secret ly Identified, have proven to be ex cellent protection against automo bile thieves. In some communities the use of the Fedco system has resulted In lower theft insurance rates for Marmon cars. At Shipley's the ladles of Salem have satisfied themselves that thry can get the finest spring frocks, coats and dresses ever shown In this city. 1 wMelly : . ; ! . ' v VICK br!others High Street at Trade ,v':-V : " 1 ASSOCIATE DEALERS :V "7 -ri" Silver-ton Motor Car Co., Silverton, Oregon; Johnson Motor Sales Co Corvallla, Oregon; Byerley Motor Co.. Albany, Oregon; Fred T. Ellyeu, Scio, Oregon) Done Brother, Turner, Oregon; T. D. Pomeroy, Independence, Oregon; C J. Shreere A Son, Dallas, Oregon; F. G. Ilavemann, Woodburn, Oregon; F. lu Miller, Aurora, Oregon; Henry C. Hollemon, Harrisburg, Oregon. . , v - it jMore 2re as a A 34-15 thhrttrr von will Quality Price Buys JSLM mm va ered by an engine vibrationless beyond belief, this car's performance will win your heart And Buick value will amaze you Value niade possible by great volume and its savings the earn ings of leadership, which are used con tinually to further enrich Buick quality. WHEN BITTER AUTOMOBILES ABE BUILT. BUICK WILL BUILD THIII OTTO J. WILSON 388 North Commercial Telephone 220 Va- Statesman Classified Advertisements Bring Quick Results a OaMsnmdlr n 9 Go through the great Oakland factory and you will find instance after instance where superprecision, rigorous standards and extra measures are being employed to insure an extra measure of owner, satisfaction, -You will see piston pin bushings being diamond bored to limits of three ten-thousandths of an inch connecting rods being matched both for weight and center of gravity and many other operations, equally unusual in Oakland's price class. - ' And when, you drive the Greater Oakland Six and thrill to its almost unbelieveably smooth A and spirited performance, you will understand whv this rieorouslv controlled aualirv is ravine T such lavish dividends to Oakland in the form of ever growing good will to owners, in the form of everlasting satisfaction! ; 4 Telephone 1841 WINNING ANXXHOJ-DING x than the Elsewhere, The more experienced you motor car owner, like Buick Pow SEDAN $975. Platu GOOD WILL mm