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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Jan. 30, 1927)
I I'' : "Paradise For Two" I i Practically-; Every - Class of , - Buyer Included in Prod- 1 ucts of Company.- -4 I I ( By , JAJTES HOULIHAN)' s Tins progress of tbe Star Motor r4V fchn I one of the oatstand- ifachleTemeaU of the automo , bijyindBstnr. r ; . .. ;. Entering Um: field lit 1922, the Star f oorwaa of rered. - In the fall of 1925V the demand for Star car wt so great that the introdaction of a-tlx . cylinder Jlna was encour aged and an-Increase in; the style was made until today- the Star line consist ot fire 4-cyliader passen ger cars, seres 6-cylinder passen ger cars, and a gyiinder one ton! track, te latter caring a four peed twin high- or" fonr 'speed transmission; This . diversifica tion of styles constitutes, the; broadest line Jn the less than: 11000 class and la backed by an established reputation for power1 and economy as well as quality In both chaaaia and bodies. . Despite- the location of Star plants at Lansing. ; Mich.; Eliza beth, New Jersey.;:, and. Toronto Canada, the Pacific Coast Star Car factory at Oakland maintains- its reputation In the Star organization as being one- of the- principle man ufaeturlng units in the organiza tion. Maintaining- Its efficiency of production, the Oakland factory Is acknowledged as one of the im portant factors la the- past and f u ture development of Oakland as a manufacturing center., . Headed by Norman DeVaux, veteran of the motor ear Industry, the Oakland factory is one of the principle factors in maintaining the Star production- as-ninth, in I vol a me of all automobiles made in this country. A survey, at varl ous , points. where there are , ag gressive Star dealers, vbows that the Star occupies second; third and fourth positions In current regis . traHons. . Vw:: After MYleWtbg; p4st years and completing, a urvey of present conditions the dealer organization and the officials of the company are optimistic regarding 1327 and are confident that; thai coming jr wm snow exceptional pro gress in the? organisation which now has approximately 3000 deal ers throughout the United: States alone and about 4000 authorized service stations: ' T. " An aggressive attitude Is being taken by the company in the de velopment of . ft large dealer organ ization. .-A? national advertising campaign naa.&eeat launched and t,W2-tb pany and the trade ,dict Jump inther 1921 sales. 'tramming np the situation brief ly. the 1827. outlook for the SJar is extremely ,Driht. The- parent company has exceptional facilities, not only , for the: production of complete1 automobiles, but also be cause of its ownership of parts plants that include' such- organi sations as- the- Adams- Axle com pany and-New Process Gear com pany of Syracuse, the, Warner Cor poration at Munice, and the Amer ican Plate Glass Works at Kane, Another Important factor in the consideration of th future of Du- rant Motors Is wide range In the price of lta prod nets. Practically wry ciass of buyer is Included in the price lists. ' RE60BD: FOUJ -DEE OIBJQli'BS Cross Country-.Travel May Be.Carried' Out on -Pre-Arranged-Schedule - Twice. within h last eighteen months American- Automobile; As--sociatlon and-goodr yoads otflclals using CadllUc; cars. haVeemon strated that with moderns hih- ways and . tbdayft- reliable motor cars, cross-continental motors car travel can be- carried out practi cally, following vac pre-arranged IPhlullll. - . ' 1. - - . ... . auu apon Doia occa- " nave these, "business men's jura turned- out to be "cross country speed records; ' Early in. September. 13 25. Thomas P. Henry and Ernest N. mith, president and general man ager of the American-Automobile Aasoclatlon. driving a Cadillac se arWan, specially equipped with sleep i0A arrnenientaiU crossed the 3127 miles between - Washington. O, and Oakland, California, lit nours,. 14 minutes, at an aver age speed or22.48mlIes per hour; lapsed time 4- days, i 7 houry. VOL. Ed Fletcher" nroafTAnt nf the Borderland Highway and a wu . rows entnusiast. recently demonstrated the rapid develop at or nignways in the sourh Sand won for this section of --country the Unri, th iliortest - and. Quickest coast-to-coast; motor car run on record. Driving the family's year-old Cad lilac sedan; he covered the dis tance . between San Diego. ' Calif.. and' Savannah. g tn 71 hours, 15 minutes, 2535 miles, at an av erage 6pccd"of 35.531 mllea per hour, the .'lolal-lapscVl time be las 2- days. 23 . hours. 15-miMnfi? - I I I II I ' ' l Con'aU:3-Ores:oa jajrrlmltural college has 3,665 long-courso res ' - '' : :-: '-:;:'::-v:::::-'::: am i j a rSC - .....I a&iiLfe:i.:n f. ir-nm jt-. ,, lr.,. ,dmw-'m- ' ' - - Richard DIx and Betty Bronson In! Chrysler; Imperial- "80"- roadster at the Long Island, New York?, studio' of the Famous Players-Las- ky; Corporation shortly after the completion of the Paramount pig f ture, ."Paradise For Two" In which Mr. Dix and-Miss Bronson are starred. . ' BttSSf Safety Campaign3 Launched at Roadr Builders' Asso- j ciation Meeting ; ; DETROIT; f Mich. The first note In nationwide highway safety campaign was ' struck here by Charles M, Vpham, Managing Di rector of the American road build ers association. In an address be fore a convention of the National Crushed Stone association, Mr Upham appealed: to every man, woman and child ft the United States, to help-make the campaign a success.' .. ; :, A-i'- : According to Mr. Upham, the. automobile nas taken more than 160,000, lltes during the past ten years. In' many places the fatala- ties. are increaslngfaster than the number '.ot 'automobiles are," Inc creasing ' he said, ' During 1926 manjr, wtntAirrf"' Re ported an increase of 15 in the loss Of life over. that, of 1925.. "Final reports will unanestlona- bly show that more than: 5,000 persons Were killed in automobile, accidents during the year ending Jan. 1, 192 7 Mr. Upham declar ed. "Most of these accidents were avoidable. : The mortality can: be cut in half within a short' period of time If the people of- this coun try will cooperate: with; the Amerl- j can Road Builders association and each other in the campaign" we are putting under way this year." : j Mr Upham said that careless and reckless driving; and unfit drl vers are responsible for the largest number of accidents, while j poor lighting) complex' traffie regula tions, congestion, dangerous grade crossings, sharp curves, narrow bridges and other highway defects are additional hazards. . . n At the national convention ' of the American Road Builders assoe latlon which has just adjourned at Chicago,-the problem: of fatala ties of the public street And- high way was given thorough consider ation. It was decided" t launch & campaign the objective of which Is the reduction of loss ot lives on the highways. . ; , "If the association can cut, the loss of life on the Highway in half, it will have saved more: than 12,- 000 tlTes, Mr. Upham concluded. The safety campaign .will be divid ed into three sections statistical, engineering, and psychological; The Peerless Bakery. 170 North Commercial. Sanitary, up to date; Prompt delivery." Bakers for those who appreciate the best, Increas ing patrons tell the tale. () Hot water bottles on special gale 79c, regularly 11.50. Guaran teed to be of the best quality. J. F Tyler's, 187 S. Commercial. the home of drug stone service, t) C. A. Luthy, reliable ' jewelry store. What you are looking for, in jewelry. Where a child can buy safely: as a man or woman. Repairing In all lines. () Star Auto Emerges Prom: Long Trip With Record Overcoming a wide variance of weather conditions and forced to encounter enumerable ' types " of roads, including the famous black gumbo mud of Texas and the sand of Arizona,- the ., Star .has again emerged victorious from a trans continental trip with an enviable record for endurance, according to Lawrence A. Mitchell, cotton buy er, of Charlotte, North Carolina In discussing the trip with Wal ter. C. Sword, San Francisco Star dealer, Mitchell stated that despite the adverse conditions ot the weather-and bad condition1 of roads -that he was" forced to en counter in the side' trips lr was necessary for him ' to make to complete his . cotton survey, the only trouble his- car- gave him were two punctures In Texas. Mitchell was in Winston-Salem, North Carolina, when he received orders to make a cotton survey of the southwest and California. Al though his car had been purchased in 1924 and had an unusual mile age to its credit he was satisfied that no trouble would be encoun tered in the trip. ; ' " The tour Included. Tennessee, Arkansas, Oklahoma, Texas,, Ari zona and California. ,Innumera ble side trips were made in eaclrj state In order that the acreage and condition of the cotton crop could be determined' and it was in these trips, according to Mitchell, that the car' proved 5 its reputation for endurance' and power. ' ' mm mm " ' low b'eem ; . i - " .:- f. ' : . - ' " " ? . ' . - - ', - ' , l , t : . . . - ' " ' 1- . ' - - r.., - V 'I..- , - .... w of Toddy - - -.11; t The Automobile Sensation of. Today Mow Oi' Dioplair AT THE 311 North Gommercial Telephone 311 i ( -i u 14 SEVETJlY WILLY'S '. , .- Ki;i6IITCILEf.DS Thousands Show Interest in Machine; Revision of t I Lines Attracts . - With. the 1926 motor year pass ing into history, .Willy-Overland officials cite the performance and sales records -established by ' the Willys-Knight Model "70" during this last' twelve months as the ba sis for their claim that this Knight powered alx-cyllndered car stands as a leader in its price clasav Company officials assert that the "70" Willys-Knight met an immediate response from car buy ers with its Introduction to the market and that the demand for thlis six-cylinder product grew in volume necessitating a high tide factory production during the en tire year; to keep- pace with the orders from all sections of the country, j The periodical slumps in the automotive sales field did not affect the demand - for .this 70" model. 'factory of ficlals. assert. t This achievement in' the sales field is taken aa a tribute for the performance of the 70' Willys Knight and the reputation it has made in its price field: " Factory officials I cite the high rate of speed that can be maintained by a Willys-Knight "70" without a strain and the poWer development of the Knight sleeve-valve motor. capable they claim of mastering the steepest grades in high, gear They also cite its fuel and - oil economy l as another factor that has placed it in a position of lead ership in its class. , ;The reception accorded the new Willys-Knight "70" line of motor cars at the' national automobile show In New York is taken as an indication of its leadership In its class. Thousands . have shown a keen interest la this 1927 line which is conspicuous for a general revision or body- lines. Willys- Overland' officials assert that this- continued interest' in the "70 group may be taken as an indica tion that; the present year will see even a greater demand for this product than in the last twelve months. ! This means, they declare that a production will have to be maintained on a larger scale than in. the initial year to keep dealers supplied lor the retail trade. . The revision of the body lines of the "70" gives the car a much rger appearance than the 1926 product, f This' has been brought about by; use of a higher radiator and wider hood, forming a nearly straight line from radiator cap to a .cowl; The narrow effect of e radiator gives an- added: grace the lines of the ear. The bodies back of the Cowl so have been redesigned and thA inferior is. roomier than before. The low appearance of the body Is enhanced y the roofline of the enclosed cars which is carried for ward over the windshield. "V The motor has- the; same speed and power accomplishments that characterised the original "TO.'Mt has a bore of 2 15-16 inches and a stroke" of, 4 S-S" inches with a piston displacement of 177.9 cu bic inches. ; , -s--.' '? The motor i develops S3 horse power. Four .wheel brakes . and Bel flex spring shackles ana stand ard equipment on all the: models. Scotland .Yard to Yield; Use Four-wheel Brakes Washington, (Special) Scot land -Yard, which: ha jurisdiction over all motor, trafnc in London," is expected to. yield to the pres sure ; foc the use ot four-wheel brakes, ar report , to the depart ment of commerce states ; v " The British police have Just an nounced " that they will consider the . application , of any tour-wheel braking- system- to licensed cabs and' coaches. This Is or eir ' ' inuresti since Gotland Yard I i held' during' the last few; j- , that fotir-wtieel' braking was tin safe in (he metropolitan aru. v MacDonald's 1$27 Almaaac f Ives prediction about crops., weatter, sickness lucky days and fctura events, j 20c at J. F. Tyler's Lt. ; Store, 1B7 S. Coml ,.() - Chlloquln.. ' Kalamath county, with 1.0QO Inhabitants, did . 250, 000 building last year. 4 a I I - II III I I II 1 . . . 'tsfoT-mit: - - the NEW Low Me OSS APAIGrE and a closed! car, too with all of Paig styles Paige beauty, Paige mechanical excellence--can now be purchased for only $1095, t oh. factory. But this particular car the Brougham on the- 6-45 chassis is only one of the many Paige models I upon which prices have just been sharply reduced.. " Always a good buy at then- prk Paigfr cars now represent sheer doUar-for-dollar values without equal in the industry. ' ; . ,.. .- Only the prices are changed. You get the same smart and distinctive bodies with, their two and three tone color, combinations, striped recessed window panels and a wealth of crianning interior appointments. You : get a chassis with an even more powerful; speedier motor quicker acceleration, easier handling, and the perfect scfety of Paige-Hydraulic 4-wheel brakes. There's no obligation come in or phone soon and well arrange for you to drive the P?i?e of your choica. 20 body types ttt& color; Combination ' -r ; j . , , , n,----j- ti Stag and ElzhtM ' pn. four'thatsli tf f known rnecuxnicol ' excellence arHttM i rkngingfrom' $1095 to $2795. ! iOk b factory. , u? ' w lit i S I' . TRUMM MOTOR GAR GO ' i .' 349 N. Commercial Telephone S59 seci it 4 f r i I t f r The cleanest, most attractive group of used car it has ever been our . privilege to offer. Take an hour off today and spend it hero looking -these cars; over. Take all the time you want-you will not be rusjiefl : into-buying any car here Wef believe that yoii will find the very car you want in this group-and at the very price you wanted to pay. j Re-: memberVery; car we sell isbld''imder.'tlietpii Studebaker Pledge. Hundreds are taking - advantage- of this isfe-. guard' and putting their money into fine quality used cars instead ofV into cheaply constructed new cars of short life. The PIedgprinted beloW tells you that if the used car you buy from u$ does not: m&ko good-we will. And' we mean it . JEWE1T 1922 T0tJRlNG Late model. Bepamted . a beautif ur Sage Brush Green Tires prac tically new; Excellent through out; ; Motor perfect: Two Stew- i art- double; spring bumpers, i Mdtometer,. spot light, rear view mirror, stop light This. J car will appeal to a Cl CA careful buyer .....V... tjrKIlP STUDEBAKER 1919 SPECIAL. . Six touring. . Just repainted a i dark,, blue; withva- fine red stripe. With a new; top, cur-tains--fit like a glovedrecon ditioned by Studebaker mech anics. 7 Tirea, and ; span: j are, very good m - ?- QOQ r 'A feWextira::i.!il)O0 DURANT 1925 SPOUT Touring f New maroon Duco paint, block f rebored,. new .pistons, rings, t pins, valves ground, bearings I taken up, brakes relined, dou ' ble spring bumper, swipe, rear f glass,'! motometer, ; windshield . j,1 wings, four wheel brakes, ball oon .'tires' and spare. OCCA. Almost ne vuUU ,T i .inn ii ... I I . . 11.1 I. PLEDGE TO THE PUBLIC ON XPi 1 All used ars offered : to public-i shall be-honestly represented; 2 All Studebaker automobiles Which' are sold as. Certified Cars have been properly reconditioned-and- - - carry a 30-day guarantee for re placement of defective" parts and free service on adjustments 3 Every, used car. is - conspicuously marked with its price, in plain fig ures, - and that ' price,- just as the ' price - of y our new cars, is rigidly maintained, 4 -Every purchaser of a used car may drive it for five days,' and then, if ( not satisfied for :any reason, turn, , it back and apply the money 'paid' ; as a credit on the purchase of any other, car in stock New or Used. FRANKLIN 192 "GT Tcsrissr A brand new polish Duco job in Franklin green. This car own- . ed by4 one , of iSalein busincca men and had the best of care. - First class mechanically with manyj extras. Five almost new i Goodyear Cord - O ff ' .tires. ..J.J...: vvuJ STAR LATE BIODEL 1924- - Coupe, original paint, in good "conditidnu Motor perfect. One new tire, four very good tirc3. , . Four wheel' brakes. Just re lined. ' -!.: O f A: number of extras-J STUDEBAKEIt 1922 SPECIAL. Six Touring. One of the last '22 models. Original paint overhauled about a. month asro. Equipped with front bumper, windshield4 cleaner, many ex tras;" Tires very good lota of unused miles left v , ; Used Car Department open Sunday and Evcnihna Studchal:errDcalersfor Salem cLIzric Ccz;:lj 1 nk n : e i " ri C2r R Oibbins Uced Car Departmcn r.QuNmmsraa-street , u - - istrations. ; K- , .